Single Grain
JUNE 26, 2020
Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Try our powerful suite of SEO tools, ClickFlow, with a free 21-day trial. Click here to learn more or just get started. UPDATED! This post on effective SEO techniques has been refreshed for 2020. TABLE OF CONTENTS: Improve User Experience Across Your Entire Site.
More About Advertising
JUNE 26, 2020
WPP is merging Grey Paris into Ogilvy Paris – both still operating under separate brand names – in what may be the first of many such mergers among the big ad holding companies’ venerable creative networks. The merged agency will be integrated into Ogilvy’s office on rue Marbeuf. Ogilvy Paris co-presidents Emmanuel Ferry and Matthieu.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
AdPulp
JUNE 22, 2020
When you make a commercial, you have between 15 and 90 seconds to tell the brand’s story and convince people to learn more and to desire more. It’s not easy to do, and it’s not done all that well all that often. When it is done well, we take notice. Right now, Levi’s is getting […]. The post Commercials And Content Marketing Are Advertising’s Meat & Potatoes appeared first on Adpulp.
Gods of Advertising
JUNE 25, 2020
It’s one of several lines in the Big Book you balked at. There aren’t many mind you. But this one feels religious, not spiritual. God didn’t make this claim. He, She or It wouldn’t. A person did. Came to believe that a power greater than ourselves could restore us to sanity. Almost every idea, if not word, in Step 2 belies the absolutism of God is or He isn’t.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Single Grain
JUNE 23, 2020
NOW UPDATED! This post on creating an effective content marketing strategy to grow your brand has been updated for 2020. Content marketing is no longer the simple, easy-to-execute tactic it was in the early days of the boom when it was all about blogs and keywords, and “content strategy” was a concept that was yet to be born. Back in 2010, it was easy to gain a competitive advantage through content marketing, but ten years later, it’s a tactic that few businesses fail to employ.
More About Advertising
JUNE 23, 2020
Cannes Lions is doing its virtual bit and one of the topics – inevitably – is black representation in the ad industry. Here’s CEO of We Are Pi Alex Bennett-Grant with a taste. Bennett-Grant reckons casting is a particular problem: 94% of those surveyed (We Are Pi’s sample of 500) believe the ad industry needs.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Gods of Advertising
JUNE 22, 2020
Remove the Christian gravy from AA and it’s just a program of substitutions, a replacement strategy for better living. Replacing barrooms with fellowship, selfishness with service. Honesty replaces duplicity. And so on. First and foremost, however, one had to replace the booze. Here Bill Wilson made a crucial decision: the surrogate for alcohol would be God, later amended to a Higher Power, as you understand him.
InMobi
JUNE 26, 2020
By August 15, 2020, the second iteration of the Transparency and Consent Framework (TCF 2.0) will be the official technical standard for managing consumer preferences like opt outs and opt ins with the broader ad tech space. Here’s what you need to know about TCF 2.0 and how InMobi is here to help. At its core, TCF 2.0 intends to build a more responsible and self-regulated ad ecosystem.
More About Advertising
JUNE 24, 2020
Ambitious marcoms group MSQ Partners has agreed a deal to buy smaller rival Be Heard Partnership for £6.2m. Be Heard was founded by Peter Scott, of WCRS and Engine Group fame. Scott left in 2018. MSQ is backed by private equity firm LDC. If the deal goes through MSQ will acquire Be Heard agencies MMT.
Lemonads
JUNE 26, 2020
The number of daily emails sent and received each day has risen from 281 billion in 2018 to more than 305 billion in 2020. While new ad formats and innovative approaches are changing the way companies market their products, many affiliates are still relying on email campaigns to generate a large portion of their profits. If you don't know what email marketing is, we invite you to start by reading our article: What is email marketing?
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Admixer
JUNE 26, 2020
As the coronavirus pandemic progresses, customers become more cautious regarding their purchases in the range of categories. Under the pressure from decreasing budgets, marketers transition to more flexible and affordable digital ad formats. The common digital channels may not function as effectively during the crisis. Lockdown reshaped behavioral patterns, changed daily routines, and prioritized new […].
illumin
JUNE 26, 2020
DTC Ecommerce growth is accelerating and so is the process of natural selection. Achieving scale and profitability is limited to under %1 of the brands selling online. In this Virtual Panel, moderated by AcuityAds’ Chief of Strategy, Seraj Bharwani, we discuss the opportunities and challenges associated with launching and growing a DTC eCommerce business.
More About Advertising
JUNE 22, 2020
This looks like a pretty high-powered kitchen table lockdown start-up. Pura “eco-friendly” baby wipes.
InMobi
JUNE 25, 2020
In the first part of this blog , InMobi pinned insights from industry leaders on the digital evolution, relevance of communication, data-led mobile insights, and creating lasting connections as a part of the ‘New Normal.’ Here are thoughts from a few more leaders on “Marketing in the New Normal.” Purpose-driven Advertising will Help Build Lasting Connections Eka Sugiarto, Head of Media – Indonesia and SEAA, Unilever “This pandemic is far from over and between
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
All About Advertising Law
JUNE 23, 2020
In a case that may have significant implications for the remedies available to the FTC, the Supreme Court issued its opinion yesterday in Liu v. SEC. We’ve written previously about Liu and several cert petitions now pending at the Court. The Court held that the SEC may only obtain disgorgement from defendants as equitable relief under 15 U.S.C. § 78u(d)(5) to the extent the disgorgement is limited to the defendant’s net profits gained from the defendant’s unlawful conduct.
illumin
JUNE 25, 2020
Our Most Viewed Video Ads chart for March is here! While we were expecting to see a few more #IWD2020 spots make it into the list, only one from Apple made it in. The post MOST VIEWED VIDEO ADS: FATHER’S DAY appeared first on AcuityAds Inc.
More About Advertising
JUNE 26, 2020
Hitherto all-conquering Facebook (with advertisers and media agencies anyway) is now like a rabbit in the headlights as the Anti-Defamation League in the US bites, sparked by Black Lives Matter. Now Verizon, which spends around $2m on Facebook and Instagram, is the biggest company to join the #StopHateForProfit July ad boycott. Even more worrying for.
InMobi
JUNE 23, 2020
We are pleased to announce our new partnership with Meetrics to offer more advertisers the transparency required to trust ad delivery data. With this new partnership, we are taking another step forward in strengthening our commitment towards measurement and verification of ad effectiveness. As content consumption behavior and advertiser ad budgets increasingly shift to digital channels like mobile, viewability as a measure of ad effectiveness has evolved from something that’s nice to have
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Lemonads
JUNE 22, 2020
In this article, we will go over the pros and cons of organic traffic for a publisher. Let’s get started by having a look at all the benefits of organic traffic for a publisher. Benefits of SEO traffic for publishers Which websites are monetized through advertising or partnerships? In the great nebula of websites, there are different approaches on the part of their publishers.
AdPulp
JUNE 23, 2020
The Lincoln Project has been hitting Don Trump hard. But there’s another attack group of former and current Republicans doing damage to Don. Republican Voters Against Trump is amplifying the voices of the millions of Republicans, former Republicans, and conservatives who simply cannot support Donald Trump this November. These people have a great diversity of […].
More About Advertising
JUNE 24, 2020
Remember 2018, when Publicis Groupe stayed away from Cannes Lions, in order to spend the money on its new inter-agency platform, Marcel? This year, when the rest of the industry is staying away, Publicis Groupe has got the keys to the Palais du Festival and is holding its own internal awards ceremony – to be.
InMobi
JUNE 24, 2020
Welcome to another edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. Note: Want to listen to previous editions of Mobile Insights with InMobi? Head to our SoundCloud page for more. For this interview, I sat down with Tejaswi Gautam, GM of Device Solutions at InMobi, to chat about the current state of affairs for telcos and wireless carriers in
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Lemonads
JUNE 21, 2020
In terms of marketing strategy, there are some methods you need to know about. We made you a very complete email marketing guide and added a few tips and tricks at the end to help you grow your business the right way. Hop on, and let’s get started. Definitions Email marketing is one of the main methods to generate some serious leads and build trustful relationships with your audience.
More About Advertising
JUNE 23, 2020
Omnicom’s adam&eveDDB has been named the (virtual) Cannes Lions European Agency of the Decade, pipping sibling AMV BBDO to the top spot – which won’t be any consolation at all to AMV which has seen A&E knock it off numerous perches including the UK’s biggest billing creative agency. Ogilvy Paris came a noteworthy third.
More About Advertising
JUNE 25, 2020
In the absence of the real thing, Cannes is putting on a series of live talks this week, bringing out the heavy hitters for a candid discussion about coronavirus and racism.
More About Advertising
JUNE 25, 2020
Olympus is selling off its camera division after 84 years (it now makes its money from medical equipment) but, in its pre-smartphone heyday, was a famous advertiser – via the great CDP inevitably. CDP was the expert in lining up celebs and others for its flights of fancy, in this case David Bailey, Phil Daniels.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
JUNE 25, 2020
By Douglas Wood and Nick Swimer. On May 6 ISBA released a summary of a nine-month investigation into digital media buying in the United Kingdom. The investigation, led by PwC, examined the waterfall effect of an advertiser’s investment – the dilution of advertising spend before it reaches a publisher. Prior studies by the WFA (2014).
More About Advertising
JUNE 25, 2020
Cannes Lions has been busily counting up its regional Agencies of the Decade (top award winners) and joining adam&eveDDB (European agency of the decade, below) are VMLY&R Dubai (Middle East and Africa), AlmapBBDO Sao Paulo (LatAm), Colenso BBDO Auckland (Pacific), Dentsu Tokyo (Asia) and Wieden+Kennedy Portland (North America). At some point there’ll be an overall.
More About Advertising
JUNE 25, 2020
Burger King is reopening in France so here’s Burger Klean, a spoof airline safety ad from the brilliant Buzzman. Burger King and David Miami have also landed The One Show’s top creative gong for ‘Moldy Whoppoer.‘ Pretty revolting I’d say but at least BK gives anything a whirl. Buzzman is in the Havas stable as.
More About Advertising
JUNE 24, 2020
These days would a (relatively) small brand essay a two-minute commercial from the hardly bargain basement talents of BBH? Yeo Valley did in 2010, two in the fact. This epic take-off of Take That (from ‘The Churned’) follows a two-minute rapping epic so guess it worked. Or that Sir John was very persuasive. Very BBH.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
145 
Let's personalize your content