Martech
OCTOBER 28, 2021
Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email innovation. Remember going to conferences? Sharing your knowledge, seeing your friends, going out after sessions and building a community? Can you tell I’m jonesing to get back to a show?
More About Advertising
OCTOBER 25, 2021
Every day articles are published about what a city should be. At the same time, there is much discussion around the way people’s work habits have changed because of the pandemic and the impact remote working is having on city environments. Whether it’s a one-minute city or a fifteen-minute city, or some other city, they. The post Annie Rickard of OOH Capital: how urban media can help transform smart cities first appeared on More About Advertising.
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AdPulp
OCTOBER 23, 2021
TikTok challenges, retargeting ads, GDPR, and cookies? What is this advertising business that we inhabit today? It feels foreign, and we the ad-makers and brand shapers of today may feel lost and/or disoriented. It’s not that the pace of change is too great. It’s that we refuse to pause and assess the value of the […]. The post Ad Legends Who Shaped the Modern Craft of Advertising appeared first on Adpulp.
InMobi
OCTOBER 29, 2021
What do consumers across the U.S. have to say about privacy, mobile advertising and data collection? Issues around how personal data is used and by whom have been making headlines for years now, but how are Americans actually thinking about the issue? That’s what we wanted to find out. In September, we polled over 1,800 adults across the U.S. through InMobi Pulse , InMobi’s mobile market research solution, asking them how they feel about advertising and data collection.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
OCTOBER 26, 2021
Most marketers are well aware of the increase in privacy regulations over their data collection activities. These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. But they’re also causing marketing teams to shift away from strategies centered on third-party data. “The core of the shift is really moving from targeting consumers using third-party data to knowing consumers very well,” said Giusy Buonfantino, VP of CPG Industry Solution at Google C
More About Advertising
OCTOBER 27, 2021
Publicis Media is being tipped as the favourite to win Facebook’s global media account, up against Dentsu and Havas. Former agency WPP’s Mindshare declined to repitch. Facebook, thought to be planning a big brand makeover including, possibly, renaming the whole company has recently become a major advertiser although its efforts seem bedevilled by undue caution.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
OCTOBER 29, 2021
Even though many marketers are still working to master their approach to e-commerce, another shopping channel is quickly emerging. Live commerce burst into the scene in 2016 with Alibaba’s TaoTao Live, and McKinsey estimates live commerce in China will drive $423 billion in sales by 2022. Live commerce, also called livestream shopping or livestream e-commerce, is gaining attention from major retailers, brands and social platforms as they continually explore new channels for engaging with c
Martech
OCTOBER 26, 2021
“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. Many of these digital wins don’t come easy though. In Mankowski’s experience, he sees that innovation often comes slower than expected.
More About Advertising
OCTOBER 28, 2021
Are you following Mother’s Jessica Alba/Zac Efron saga for Dubai Tourism? Here’s the latest instalment anyway – filmed in that peculiar half light you get in Dubai. Out star thesps are giving it their all, no doubt. What it maybe needs is a good old-fashioned villain. Maybe Dubai ruler Sheikh Mohammed? Maybe not… The post Does Mother's Dubai epic need a new character?
AdPulp
OCTOBER 27, 2021
Agency Habitat, a content-focused, full-service advertising agency will celebrate the grand opening of its new home by inviting Dallas-Fort Worth’s creative community to explore the company’s headquarters at an open house next week. The event will feature complimentary food and drinks from Fort Brewery, as well as music by DJ Sober. DFW creators, professionals, the […].
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Lemonads
OCTOBER 29, 2021
For the last decade, consumers, publishers, media buyers, and many other affiliate stakeholders have been clamoring for more transparency on the supply side of the ecosystem. This is because a more transparent affiliate ecosystem makes it harder for deceitful actors to sell counterfeit traffic and perform other types of fraud. This, in turn, has a positive impact on all other areas of the affiliate industry, which translates to sustained growth.
Martech
OCTOBER 28, 2021
“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. “That is incredibly valuable for companies that have a huge target account list, as it helps prioritize companies that are ready to buy.” Not all customers have the same level of intent when they enter your business sales funnel.
More About Advertising
OCTOBER 26, 2021
UK travel and insurance firm Saga is synonymous with ‘old,’ which isn’t a very appealing message even if you’re, um, old. Well, over 50 which is Saga’s target market. So new CEO, Euan Sutherland is giving the brand a makeover with the help of agency VCCP. Sutherland says: “People are living longer than ever before; The post VCCP gives Saga makeover the full service treatment first appeared on More About Advertising.
Aronson Ads
OCTOBER 29, 2021
What is Social Media Management (SMM)? While there are varying definitions, our team uses it as the process of managing and promoting your business through various social media platforms such as Facebook, Instagram, and Twitter. By creating, publishing, and analyzing content tailored to your audience, there can be many benefits of SMM. Follow along with our team and learn three key ways that social media management can benefit and grow your business. 1.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
EGC Group
OCTOBER 29, 2021
Mark Zuckerberg announced his vision for the “Metaverse” at Facebook Connect this week, announcing that Facebook (the company, not the app) is changing its name to “Meta” in order to reflect its new focus.
Martech
OCTOBER 29, 2021
“Marketing ops is the control center for your martech stack across all marketing activities to campaign performance and profitability,” said James Delande, BrandMaker’s Director of Product Marketing, at our recent MarTech conference. Businesses are improving their stacks and marketing ops teams with the overall goal of improving ROI. “The integration [of marketing technology] with other applications…and the visibility and control you gain will provide you with the ability to make decisions
More About Advertising
OCTOBER 26, 2021
Credit cards have been draining our wallets for decades and now they have a new challenger the ‘buy now pay later’ gang which (it seems to us) offer a rather better deal. Barclaycard, the first credit card in the UK (Amex and Diners were charge cards) is trying to muscle in on the action with. The post Can Grace Jones shoehorn old-timer Barclaycard into 'buy now pay later market?
All About Advertising Law
OCTOBER 29, 2021
With Halloween just days away, it is perhaps fitting that the FTC has issued a new enforcement policy statement warning companies not to employ dark patterns to trick customers into a subscription plan. As we covered previously , the FTC has identified dark patterns—or website design features used to deceive consumers—as a priority for both rulemaking and enforcement actions.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdPulp
OCTOBER 29, 2021
Remember Second Life? Facebook didn’t buy it, but now the social networking behemoth wants to become it. This is not a joke. Facebook has changed its company name to Meta. The word ‘Facebook’ now refers to just the social networking application and site. Meta was chosen as the new name because it points to Mark […]. The post Facebook Rebrands, The Company Is Now Known As ‘Meta’ appeared first on Adpulp.
Martech
OCTOBER 27, 2021
“You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product & Data Officer for U.K. and U.S.-based Dennis Publishing, at our recent MarTech conference. To meet increasing competition in the publishing industry, publishers are boosting their data strategy to maximize reader engagement, as well as ad performance and revenue.
More About Advertising
OCTOBER 26, 2021
There are big confident brands and then there’s Apple. In the Tim Cook era Apple has probably made as many enemies as friends so it’s quite timely to remind us of 45 years of Apple products by their sounds, from the time when buyers were like disciples. Assembled in a garage by composer AG Cook. The post Apple brings its own history to life with 'Start Up' first appeared on More About Advertising.
OpenX
OCTOBER 28, 2021
First-party data is accurate, safe, and for publishers, will always be useful in helping maximize yield and ad revenue. But frustrated by current technology, most publishers see a big future for first-party data, just not right now. . A current OpenX survey showed that a whopping 85 percent of publishers consider 1P data to be an important key to future revenue, yet they were mixed on how they were using it today.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
EGC Group
OCTOBER 28, 2021
You’ve more than likely heard the belief that once something is posted to the Internet, it’s there forever. This may be true, but it is also a major mistake for the powers that be at any brand or business to assume that once a website is built, it can take care of itself. Websites that go untended and neglected are at risk of what is known as “link rot.
Martech
OCTOBER 29, 2021
Brands know customers interact with them across multiple touchpoints, yet many fail to provide cohesive experiences. It’s not enough for marketers to engage with them in each channel — every interaction needs to be connected. “Connecting all of your channels — delivering an omnichannel, consistent experience — is very important because we are talking about a 30% higher lifetime value among omnichannel shoppers,” said Vijay Chittoor, co-founder and CEO of CDP company Blueshift,
More About Advertising
OCTOBER 25, 2021
In a long career in advertising Patrick Collister, a one-time head of design for Google in the UK, has happened across a fair number of ads – even some good ones. Here’s his selection of 15 from the 1980s, arguably adland’s golden period, in the UK anyway. Defy anyone not to smile as Wordsworth kicks. The post Patrick Collister's 80s blast from the past first appeared on More About Advertising.
Spoton Digital Media
OCTOBER 28, 2021
The SpotOn team excitedly participated in the 2021 HubSpot Inbound virtual conference. We are so hopeful we’ll be in Boston next year as a team taking it all in. Nonetheless, the event was chock full of learnings, best practices and ideas to take back to all of our stand out clients. Picking a handful of tips to share was way too hard for one post so we decided to break our top takes from Inbound 2021 into a 3 part monthly series.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Admixer
OCTOBER 28, 2021
As part of the programmatic ecosystem, the DSP, the SSP and the Ad exchange are cooperating closely. But, what is the difference among them, how works the real-time bidding and what do they have to do with it? The three players of RTB Real Time Bidding is an auction technique of buying and selling advertising […]. The post DSP vs SSP: What Is the Difference?
Martech
OCTOBER 25, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and are you warming up the Schadenfreude ? Following the dramatic revenue stumble by Snap (see below), which the CEO openly acknowledges was primarily caused by the iOS privacy changes, advertisers may have other reasons t
More About Advertising
OCTOBER 28, 2021
WPP CEO Mark Read will have mixed feelings this morning: on the one hand his marcoms empire reports 15.7% organic growth for Q3 2021, ahead of rivals Interpublic, Omnicom and Publicis. But WPP’s flagship British Airways business, a big integrated account spanning many aspects of the national carrier’s business, has gone to Uncommon Creative Studio.
Adtelligent
OCTOBER 25, 2021
Marketing in the digital age is a fast-paced and demanding industry. As a result, marketers are always on the lookout for ways to stay ahead. Ad tech innovations such as real-time bidding, programmatic advertising, and analytics have upped the stakes of the competition, but how can they be leveraged to their full potential? That’s where the concept of cyborg marketing comes in handy.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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