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“The only way to drive revenue and drive acquisition, conversion and retention is through remarkable customer experiences, so there’s got to be a commitment from the top,” said Gene De Libero, Chief Strategy Office and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. He added, “There are some disconnects that are preventing us from getting to that state of Nirvana where we’ve got lots of people coming into the hopper, they’re c
Unesco is launching The Cookie Factory as part of a campaign against the aforementioned online menaces, aimed at persuading its 193 member states to adopt its Recommendation on the Ethics of AI. That is, stop A1-powered cookies spying on us. Maybe it should have a word with the media buying fraternity too. With The Cookie. The post Unesco launches confuse-a-cookie kit with DDB Paris first appeared on More About Advertising.
Mastercard recently announced new requirements for merchants using a subscription billing model or negative option model, or both. The new standards focus on disclosures made to consumers at the point of payment; providing adequate confirmation, notices, and billing receipts; and affording customers an online or electronic cancellation method. Requirements relating to point of payment disclosures become effective on September 22, 2022.
Self-service advertisement is dominating the digital advertising market at the moment. Such a self-serve ad platform as Google has already connected 7 million advertisers in 2019 and it continues to grow. Self-service allows advertisers to display ads where, when, and how they want, without having to deal with a long.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Email is a powerful marketing tool. And email with signatures can be a great way to add a personal touch. If you’re new to email signatures, you may be wondering what they are and why your brand needs them. And if you use corporate signatures already, you may not be getting the most out of them right now. In this post, you’ll get the lowdown on email signatures and what you stand to gain by including this highly underestimated but powerful solution in your marketing mix.
We are definitely reaching saturation point with the Christmas ads, but it’s a testament to the power of Apple’s advertising heritage that we will always find time to watch a full three minutes of its latest oeuvre. This one lives up to expectations, with a lot of help from accomplished director Jason Reitman, of Up. The post MAA Ad of the Week: Apple's 'Saving Simon' first appeared on More About Advertising.
A hallmark of Chair Lina Khan’s tenure thus far at the FTC has been her effort to stoke fear to try to deter conduct that she does not like. The FTC’s recent Penalty Offense Notices and the Enforcement Statement on Negative Option Marketing provide examples. Last week, during the Commission’s open meeting on November 18 the Commission engaged in more sabre rattling by issuing a “ Commission Statement Regarding Criminal Referral and Partnership Process.
A hallmark of Chair Lina Khan’s tenure thus far at the FTC has been her effort to stoke fear to try to deter conduct that she does not like. The FTC’s recent Penalty Offense Notices and the Enforcement Statement on Negative Option Marketing provide examples. Last week, during the Commission’s open meeting on November 18 the Commission engaged in more sabre rattling by issuing a “ Commission Statement Regarding Criminal Referral and Partnership Process.
Establishing a successful blog is a great way to take control of your working hours, specialize in something you’re passionate about, and most importantly, make a good living. While there are a few different ways to monetize a blog, the best alternative is affiliate marketing. In simple terms, affiliate marketing is a strategy where companies that want to promote their products (advertisers) get help from affiliate marketers to generate leads.
“More and more brands from around the world are discussing responsible marketing and striving to embody it,” said Frank Brooks, Head of EMEA Marketing at marketing automation company dotdigital, at our recent MarTech conference. To build trust with customers, organizations need to be consistent with their marketing practices and communicate that they are being responsible.
Yum Brands’ Taco Bell, a massive quick service restaurant brand in the US, has appointed TheOr as its first UK agency in a pitch managed by the AAR. Deutsch handles its global business. TheOr, formerly Other, is Mother’s second UK agency. Mother handles Yum Brands’ KFC in the UK. Taco Bell currently operates 78 restaurants. The post Taco Bell picks rebranded TheOr for UK ad debut first appeared on More About Advertising.
It has been nearly six months since Apple started enforcing App Tracking Transparency (ATT) changes with their iOS 14.5 update. Since the release, we have seen buyers, publishers and ad tech ecosystem partners pivot and adapt to these changes in various ways. In this blog, we would like to show some stats and observations from InMobi’s point of view, including how InMobi fared and some reasons that explain the trends we see.
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Depuis une dizaine d'années, la perspective de fusionner la télévision linéaire (qui pèse 150 milliards de dollars) avec le numérique, enthousiasme les acteurs de l’écosystème de la publicité digitale. Toutefois, alors que les spécialistes du marketing sont parfaitement conscients des opportunités potentielles offertes par la digitalisation de la télévision, ils sont confrontés à un défi de taille : réussir à gérer la complexité et la diversité des environnements pour atteindre, et engager leurs
One of the most difficult challenges marketers face is keeping customers engaged long enough to buy. And while there are multiple factors involved, this problem often stems from bad data. Kate Adams, SVP of Marketing at data solutions company Validity, pointed to some startling statistics in her presentation at our MarTech conference: “According to MarketingSherpa, every year 25% to 30% of data becomes inaccurate, leading to less effective sales and marketing campaigns.”.
The&Partnership has won Ineos Hygiene, a new business set up by the chemicals giant to produce handwash in the pandemic, initially for healthcare workes. Now it’s become Ineos’ first consumer-facing brand. Ineos COO George Ratcliffe says: “We’re delighted to have chosen The&Partnership as our partner for Ineos Hygienics. We wanted an agency that could give.
This article first appeared on The Drum From appointment-based viewership to on-demand content consumption, over-the-top (OTT) marketing has made major strides in the way consumers consume content worldwide. With the complete shutdowns of movie theaters and dining choices, consumers increasingly chose at-home entertainment to watch content on OTT apps in the last year.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Travel apps are seeing a surge in downloads since more countries have started to lift Covid-19 travel restrictions. With more travelers making their way to popular destinations and using mobile apps to plan their trips, app retargeting becomes ever more relevant for affected mobile businesses. Programmatic retargeting allows you to target users who have or had already downloaded your app and could be interested in booking future trips or looking at travel content.
Gone are the days where traditional marketing fought on an even playing field with digital. The acceleration of technological growth, spurred on by the pandemic, has transformed campaigns and the ways brands generate leads. “We truly live in a world where marketing and technology have become inseparable concepts,” said Lyola Rowe, Growth Marketing Manager at Tray.io, in her session at our MarTech conference.
It isn’t just adland that’s transfixed by science these days, the pandemic has brought the men (and women) in white coats to all of us, even to the point of the UK government trumpeting “the science” at every opportunity, even though science changes more rapidly than a lizard sheds its skin. 40 years ago Zanussi. The post MAA blast from the past: The Appliance of Science first appeared on More About Advertising.
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and there’s plenty to be thankful for in the marketing technology space. Because of the challenges we’ve all experienced over the last year and a half, it’s been all hands on deck to save customers, improve experience and
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
“In general, the old barriers to OOH advertising are coming down,” said Connor Burden, Co-Founder of OOH marketplace AdQuick. “With the timelessness of OOH advertising, we knew the pandemic wouldn’t last forever and people would be roaming cities again soon.”. The digital transformation that is making out of home (OOH) advertising programmatic, data-driven and more integrated into omnichannel campaigns is paying off for marketers and publishers.
The rules of the game are changing. Digital marketers must comply with laws protecting consumer data, regardless of whether those rules originate in Europe (GDPR) or California (CCPA). A brand can just go along with the rules. Or it can turn data privacy into a competitive advantage. Consider this: about half of all Americans decided not to purchase a product or a service online because they were concerned their data would not be kept confidential.
The changes in the digital ecosystem over the past few years have many brands scrambled. Privacy regulations, coupled with the approaching disappearance of third-party cookies, leave businesses with fewer alternatives for customer data collection. “You’ve known this change is coming, yet delivering results was required to truly connect and collect all of your data on your customers with privacy controls and governance at the center,” said Dustin Raney, Director of Identity Innovation at Acxiom,
The latest from the Adobe Digital Economy Index shows that consumers have spent over $70 billion in online shopping this season (beginning November 1), almost a 20% increase YoY. This reflects a trend in 2021 towards early holiday shopping. Based on a unique data pool, including over one trillion visits to digital retail sites, Adobe is projecting some $207 billion in digital retail sales for the entire season (closing December 31), a 10% YoY increase and a new record.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
“Lucchese got its start by making boots for the U.S. Cavalry based out of San Antonio,” said David Berger, Lucchese’s Head of Marketing. “We’re a premier Western lifestyle brand and we still follow the same handcrafted principles we had in 1883. Our customers love that we’ve upheld the quality and reputation that has existed for almost 140 years.”.
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and is marketing automation reverting to an email tool? Sara McNamara, Marketing Operations Solutions Architect with Slack and a well-known voice in the MOPs space has been making some very timely observations about change
Adobe and Major League Baseball have announced new initiatives to enhance fan engagement leveraging Adobe Experience Cloud and Adobe Creative Cloud. Adobe will also promote seamless workflows among clubs and players using Adobe Sign. For fans at the ballpark, the digital experience will potentially include directions to seats, parking promotions and concession discounts.
Concentrix, a global provider of customer experience and business performance solutions, has entered a definitive agreement to acquire CX design and transformation business PK, formerly known as Connective. The move is expected to help Concentrix scale its digital capabilities faster as well as adding adjacent markets to the Concentrix portfolio. Concentrix, which is present in over 40 countries, aims at improving customer engagement across a wide set of industry verticals.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Demandbase, the ABM software platform, has launched Audience Management Destinations, a new solution which enables account-based advertising on a range of platforms associated more with B2C than B2B activity. Why we care. Again, the B2B buyer journey has changed — irrevocably. Not only is it now digital-first, except perhaps in the most intransigently traditional verticals, it’s constructed by the buyer, not the seller, and increasingly demands B2C-style engagement rather than a purely tra
An eerie silence seems to have descended on adland: we’ve had loads of Christmas/holiday ads – some good – but even these, in hindsight, seem mired in a post-Covid gloom. Lots of big media reviews too but these are now par for the course. It’s as though as soon as a client concludes one review, The post Maybe adland needs a miracle or two: MediaCom claims creative breakthrough first appeared on More About Advertising.
This three-minute Christmas epic is good enough to keep you watching, and has a couple of rewarding twists at the end. Although just when you think it’s taken a tragi-comic turn, Apple dials up the soppiness to a new level. It was shot on an iPhone 13 Pro by Jason Reitaman, who directed the new. The post Apple's 'Saving Simon' star tries to hold on to the Christmas spirit all year round first appeared on More About Advertising.
If you’re looking for baubles and bling in your Christmas ads, Louis Vuitton — with help from director Roman Coppola — will not disappoint. Featuring French model and actress Stacy Martin and set to Candi Staton’s timeless tune, Young Hearts Run Free, it’s a masterclass in seasonal sparkle. Coppola has form when it comes to.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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