This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Think market conditions are slowing investment in marketing? Think again. Even in the face of persistent inflation and economic uncertainty , businesses are prioritizing their martech and adtech stack(s). More than three-fourths of small and midsize US businesses say they’re preparing to invest in marketing tech tools in the next 12 months, and while close to 40% of B2B marketers are facing budget cuts, nearly 45% of those same marketers are planning to spend more on martech this year.
Ad buyers who asked YouTube not to run their ads on kids' channels saw their advertisements on this content anyway, three buyers told Adweek. This comes as Google is, once again, under fire, this time for YouTube ads allegedly leading to tracking of children, according to The New York Times. A business-to-business client of independent.
I Hear You, But Let’s Rethink This Engineers frequently approach with the refrain, “Let’s slow down and address our tech debt,” or “We had to cut corners last time to meet our deadline; we need to tidy up.” Or, they might adopt a diplomatic tone, stating, “We need to concentrate on scalability to accommodate more users.” You’ve nurtured a culture of pushing beyond limits, extra effort, and going the extra mile.
Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. Not only will you get a better idea of what they’re capable of, but you’ll better understand the impact of specific strategies and campaigns that the digital marketers used, too.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
HubSpot’s July releases include deal-based lists, event workflow triggers, email logging improvements and more. Here are the updates relevant for managers: Deal lists (beta) Trigger workflows using events Email logging retroactively and to custom objects (beta) Working hours and custom voicemail Find notes by note content New CTAs and drag-and-drop features in marketing email Improved totals on line items and quotes Reporting for the call object Conditional stage properties for custom objects In
For Pereira O'Dell chief growth officer Mona Munayyer Gonzalez, using her professional voice always felt more like an earned privilege than an inherent asset. When she tried to move forward on a project by presenting a list of opinions from people across the agency, her former boss paused and reminded her that she wasn't being.
We’ve all been there. You’ve got this vibrant remote team , a mix of individuals from different corners of the world, converging in the digital space to propel your startup forward. But sometimes, just sometimes, things don’t go as planned. Let’s unpack this delicate subject. The Wrong Reasons to Trim Down First, let’s get clear about some of the worst reasons you might be tempted to trim down your remote team: Performance Issues: So you think one of your remote wor
We’ve all been there. You’ve got this vibrant remote team , a mix of individuals from different corners of the world, converging in the digital space to propel your startup forward. But sometimes, just sometimes, things don’t go as planned. Let’s unpack this delicate subject. The Wrong Reasons to Trim Down First, let’s get clear about some of the worst reasons you might be tempted to trim down your remote team: Performance Issues: So you think one of your remote wor
A car cut me off on the highway the other day. The car was going nearly 100 mph. Was the car a new Porsche 911 GT3 or a used Toyota Camry? The thing is, there are more than 1,000 times as many Camrys on the road. But our instinct is to pick the vivid and distinctive answer. The per capita crime rate in rural areas is often dramatically (sometimes five or ten times) higher than it is in most cities.
Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. Meanwhile, over 80% of shoppers expect consistent engagement across departments. 59% say they have now made purchases on social media, almost four times as many as in 2021. The figures come from the latest edition of Salesforce’s Connected Shoppers Report based on a survey of 2,400 shoppers and 1,125 retail decision-makers across
In an ever-evolving social media age, it can feel as if there's always a new celebrity or influencer scandal that commands public attention. In August alone, notable celebrities and influencers entered career-damaging lawsuits, accidentally started a riot and were brought back to life. And that's just the tip of the iceberg--drama on maximalism-design-Tok likely ended.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Leave Those Kids Alone Adalytics is taking a second swing at Google. On Thursday, it released its second The post Google Accused Of Tracking Children’s Data; Malvertising Makes A Malign Online appeared first on AdExchanger.
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
SUBSCRIBE Get the Guide to Using AI for Amazon FBA Here The Future Is Now! Michael sits down with Clement. Read More How Can I Use ChatGPT To Advance My Amazon PPC Campaign? [The PPC Den Podcast] The post How Can I Use ChatGPT To Advance My Amazon PPC Campaign? [The PPC Den Podcast] appeared first on Ad Badger.
While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.
Paramount and Omnicom Media Group are fast-tracking the next phase of new currency. The companies have announced that this quarter they are piloting the first fully standardized new currency and audience-based workflow using Mediaocean's ad infrastructure. The pilot leverages VideoAmp data as an advanced currency, with the teams agreeing on the workflow, identifiers and overall.
Does it need defending? The sign on some bushes near a park in my town says, Beware: Bee’s. A local merchant adds a note to some receipts that says, Your awesome. It’s tempting to speak up and point out that the sky comma is showing up where it shouldn’t. And missing when it might be helpful. But language shifts, changing over time, and as we become ever more post-literate, it’s not hard to imagine that the apostrophe’s assigned role is ending.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Chatting with clean rooms is becoming a trend. AppsFlyer launched a function within its data clean room that allows marketers to pose their business questions in natural language. The post AppsFlyer Adds ChatGPT To Its Clean Room appeared first on AdExchanger.
I recently spoke to a CMO who said, “We have to be more aligned with sales and customer success. But, I also know that my team has a hand in every stage of the customer lifecycle and driving revenue.” I am fortunate enough to have many conversations with CMOs, but not every time does one bring a smile to my face; this one did. Why? Because this CMO clearly understood the mandate for him and his team — engage the customer at every stage of the journey and, in so doing, generate revenue for the or
Pink Starburst gelatin snacks. Frank's RedHot sunflower seeds. Wendy's chili--in a can. These products are just some of the many licensed items Conagra Brands introduced during the first half of 2023. Indeed, the Chicago-based food manufacturer behind Slim Jim, Duncan Hines and Chef Boyardee has a history of working with brands in ways that generate.
I was happily pedaling along on the rail trail when three spandex speedsters blew by me on their handmade carbon bikes. For a moment, I was disheartened. What’s the point–they’re speedy, I’m not. Then I realize that it’s not a bike race, it’s a bike ride. There is no winning, just the riding.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Work Behind The Patchwork Big Tech has long railed against the US adopting a patchwork of state privacy The post The Unintended Privacy Law Patchwork; Amazon Extends Ads To Third-Party Sites appeared first on AdExchanger.
The “big five” European football leagues (called “soccer” in the U.S. and nowhere else) have secured more brand sponsorships than ever before. Combined, the leagues are close to 5,000 sponsorship deals for the upcoming season, a 13% increase year-over-year, according to a new report from sports intelligence platform SponsorUnited. Why we care. Last year’s men’s World Cup proved the reach the global sport has with U.S. audiences.
Pizza chain Hungry Howie's is celebrating its 50th anniversary by launching a secret menu of specialty pizza options that customers can view and order by interacting with an augmented reality experience. Customers can scan a QR code on Hungry Howie's pizza boxes and in-store cash registers to access the secret menu AR experience, which allows.
Here’s something that everyone can agree with: Video ads are the future of advertising. HubSpot research states that more than 50% of consumers want to see videos— more than any other type of content. While advertisers and marketers have known about this opportunity, publishers are still a little skeptical about video ads. However, many video [.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
How will gen-AI content resonate – or not – with consumers? That’s the big question, according to Todd Hassenfelt, Colgate-Palmolive’s ecommerce director. The post How Old-School CPGs Are Leaning In On Generative AI appeared first on AdExchanger.
Digital engagement is complex, and getting more so all the time. In 2023, Gartner’s Multichannel Marketing Survey indicated that marketers manage nine different channels on average. It went on to find that 80% of digital marketing leaders plan to add emerging channels in the coming year. However, any CMO knows the true bulk of marketing work lies not just in channel management.
The music industry thrives on the powerful connection between musicians and their fans--an extraordinary blend of art and culture. At the forefront of this initiative is WMX, led by visionary Maria Weaver, president of Warner Music Experience (WMX) at Warner Music Group. In the latest episode of The Speed of Culture podcast, Weaver joins Suzy.
When selling in a marketplace as competitive as Amazon, you need all the tools you can get to propel you. Read More 12 Unbelievably Effective Free Amazon Features Every Brand Should Be Using The post 12 Unbelievably Effective Free Amazon Features Every Brand Should Be Using appeared first on Ad Badger.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Cost Of Ad-Free(dom) Streaming is getting a lot more expensive. The average cost for major ad-free streaming The post Why Streaming Costs So Much; Twitter Throttles Traffic To Musk’s Rivals appeared first on AdExchanger.
Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. Clunky interfaces and slow responses won’t cut it anymore. Today’s customers want quick answers, personalized experiences, and zero redundant conversations. And why shouldn’t they? With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short.
In the latest episode of Marketing Vanguard, Morgan Stanley CMO Alice Milligan delves into the unique challenges and opportunities within the financial services landscape. With a background spanning consumer goods and marketing, she emphasized the significance of educating stakeholders about marketing's impact in industries where its value might not be immediately apparent.
Following the depths of the pandemic, the big four agency holding groups’ (WPP, Publicis Groupe, Interpublic Group, and Omnicom Group) quarterly financial results generally made for happy reading. Low revenues in 2020 meant that from Q2 2021 onwards, organic revenue growth was high across the board. This was to be expected given the low base set by 2020.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
96 
Let's personalize your content