Martech
MAY 24, 2022
If there ever were a golden word in marketing, it’d be evolution. As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. Two innovations marketers should stay abreast of are augmented and virtual reality devices.
Smart Insights
MAY 24, 2022
7 strategies, tactics and tips to stand out. Plan your first 100 days on the job, as a new starter, to make an impact in your marketing career Starting a new job can be tough. In the first 100 days … The post How to make an impact in your first 100 days in a new job appeared first on Smart Insights.
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TechCrunch Ads
MAY 24, 2022
DuckDuckGo, the self-styled “internet privacy company” — which, for years, has built a brand around a claim of non-tracking web search and, more recently, launched its own ‘private’ browser with built-in tracker blocking — has found itself in hot water after a researcher found hidden limits on its tracking protection that create a carve-out for certain advertising data requests by its search syndication partner, Microsoft.
AdExchanger
MAY 26, 2022
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…. The post Comic: Media Planning “Research” appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
MAY 25, 2022
There’s nothing virtual about the sea change marketing teams have experienced in the last two years. The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow. Here are four tactics to help your team adapt. Improve visibility and centralize. Virtual meetings, chat apps, automated calendars and workflow management software all became necessary to bring together teams from remote workspaces.
MNTN
MAY 26, 2022
It’s that special time of year when the stages are set and the red carpet is rolled out–not for an awards show but the annual TV upfronts. For the first time since the pandemic, media companies and advertisers were back face-to-face in what was once the buying event of the season. As the TV landscape has changed, however, so too have the upfronts. What was once a pivotal event to inform advertisers of the fall TV slate, this year’s upfronts saw a shift in focus to a reach story as the core playe
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MAY 27, 2022
Laura Martin, a media and tech analyst at investment bank Needham & Company, opened her presentation at AdExchanger’s Programmatic I/O in Las Vegas this week by singing her own walk-on music. “I came in like a wreccckkkkkiiiiinnnnggggg baaalllllllllll.” The Miley Cyrus single was an apt choice, since Martin came in hot with some bold, contrarian.
Martech
MAY 27, 2022
This week, grocery delivery and pickup platform Instacart announced the rollout of shoppable ads. Participants in the pilot program include Dove, PepsiCo, Mondelez International and S.Pellegrino. Video and display units. Shoppable video and display units can be seen by users in the Instagram Marketplace as they shop products from specific grocery retailers.
Ad Monsters
MAY 23, 2022
They’re calling it “the great resignation.” Employees are leaving their jobs at record rates, and companies are having a hard time retaining their talent. Publishers heavily rely on their ad ops teams, and as we all know, personnel turnover can be rather disruptive, especially when it happens in ad ops. Publisher ad ops teams handle and manage various critical tasks within their organizations, such as trafficking, programmatic management, inventory management, technical campaig
TechCrunch Ads
MAY 25, 2022
Twitter has agreed to pay $150 million as part of a settlement with regulators over allegations that the social media company misrepresented the “security and privacy” of user data over several years. The FTC and Department of Justice said that between May 2013 and September 2019, Twitter asked users for personal information to secure their accounts, but then used that information to target users with ads.
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Marketing Dive
MAY 26, 2022
Marketing spend for the top four crypto sites fell dramatically in March after peaking during the Super Bowl.
Martech
MAY 27, 2022
Everyone knows that content technology represents a key piece in the martech stack. The past five years have seen traditional enterprise content management (ECM) vendors transitioning from document management to content services platforms, and web content management (WCM) vendors struggling to broaden their scope as mythical “digital experience platforms.” Meanwhile, a parallel, and potentially a more interesting, trend has been taking place on the content side of the martech world.
Ad Tech Daily
MAY 25, 2022
The VlogBox Get-Together webinar will be held on 31 May, at 12 PM EDT and will focus on strategies designed to make targeting more effective, as well as a deep drive into geo-communities. Anna McMichael, VlogBox’s strategic partnerships director, together with experts from IRIS.TV, and Wantent, will discuss strategies that can be used for effective viewer […].
TechCrunch Ads
MAY 26, 2022
TikTok is extending its Marketing Partner Program to add new content marketing partners, the company told TechCrunch. The expansion will allow marketers to manage their TikTok accounts without leaving their third-party content marketing platforms. The short-form video app is partnering with Sprout Social, Hootsuite, Sprinklr, Emplifi, Dash Hudson, Khoros, Brandwatch and Later for the initial launch.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
VideoWeek
MAY 24, 2022
PubMatic today launched Connect, a new addressability tool which will essentially unite the company’s existing identity and targeting tools into one omnichannel platform. PubMatic says Connect will enable media buyers to take a “portfolio approach” to audience addressability, combining a range of different signals to help identify whoever they’re looking to reach.
Martech
MAY 27, 2022
With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.
Ad Tech Daily
MAY 25, 2022
A striking 80% of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube and linear TV, a ground-breaking new study has found. The research from ShowHeroes Group, a leading global provider of video solutions for advertisers and publishers, used state-of-the-art Tobii eye tracking glasses, along […].
TechCrunch Ads
MAY 25, 2022
Google is starting to gradually roll out ads in YouTube Shorts around the world, the company announced at its Marketing Live event this week. The official launch comes as the company has been experimenting with ads in YouTube Shorts since last year. Starting this week, video action campaigns and app campaigns will automatically scale to YouTube Shorts.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
MAY 27, 2022
TikTok's content relies heavily on influencers and creators. As prime ad real estate for targeting younger "video native" audiences, TikTok is using its market positioning with brands to capitalize on both the creator marketplace and ecommerce through shoppable video trends, said Melissa Yang, TikTok's head of ecosystem partnerships, speaking at AdExchanger’s Programmatic I/O conference earlier this week.
Martech
MAY 27, 2022
This week, content experience platform (CXP) Contentstack debuted their Automation Hub, a no-code composable architecture tool. What it does. The Automation Hub simplifies, on the front end, the deployment of composable architectures used for content creation in building digital experiences for customers. Instead of having to write code to integrate content from different sources and vendors, the Automation Hub allows marketers to pull everything together and build full content experiences using
Ad Tech Daily
MAY 25, 2022
Firework Closes $150M SoftBank Vision Fund 2-Led Series B to Continue to Build the Future of Commerce Livestreaming commerce leader receives major leg-up in bid to redefine customer experience and engagement for Web 3.0 SAN MATEO, Calif. — Firework, the leading livestreaming commerce and digital transformation platform, has secured $150 million in Series B financing, […].
TechCrunch Ads
MAY 25, 2022
If you’re working for an advertising agency or you’re in charge of a brand, editing and exporting a video ad that works across all social and web platforms can be a lengthy and time consuming task. French startup Aive speeds up the process quite drastically as it can automatically generate all formats and all durations from one source video. When you create a new video to showcase your brand, you usually start with a 16:9 video with a duration of a couple of minutes.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Marketing Dive
MAY 26, 2022
A Live Subscription feature promises predictable monthly income, which could appeal to a creator base that’s felt the double-edged sword of overnight virality.
Martech
MAY 25, 2022
Here’s everything marketers and advertisers need to know from yesterday’s Google Marketing Live 2022. Performance Max upgrades. Google is helping more advertisers try their most automated campaign type, Performance Max. These enhancements include: In-store goals Burst campaigns for seasonal foot traffic ‘Experiment tools’ to help test potential lift More insights Support for Search 360 and the Google Ads app Optimization score recommendations Read more: 6 updates coming to Google Performan
Ad Espresso
MAY 27, 2022
Instagram Stories are an excellent way to engage with your followers, improve brand sentiment, and even drive traffic to your business website (formerly via swipe-up links and now through link stickers). But with all the creative possibilities, posting Instagram Stories on a regular basis can be strenuous and time-consuming — especially if it’s a major Read More.
Smart Insights
MAY 25, 2022
What goes into the Amazon marketing strategy secret sauce? Our business case study explores Amazon's revenue model and culture of customer metrics, history of Amazon.com and marketing objectives In the final quarter of 2021, Amazon reported net sales of over … The post Amazon.com marketing strategy 2022: E-commerce retail giant business case study appeared first on Smart Insights.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Ad Monsters
MAY 27, 2022
The New York Times is lauded as the poster child for getting audience targeting with first-party data in a privacy-first world right. And those accolades come with good reason. In fact, they built their own data program for their direct-sold program and that has accounted for more than 20% of the media behemoth’s core revenue. They have fully replaced third-party data in their direct-sold program, now selling more audience targeted impressions than ever before.
Martech
MAY 23, 2022
“The world has changed,” said Vanessa Lovatt, chief evangelist at Glisser, in her presentation at The MarTech Conference (scroll down to watch the video of their session). “Eighty-three percent of employers are saying that the shift to remote working is good, 72% of US execs are investing in tools for virtual collaboration, and 54% of employees want to work remotely three days a week or more.” She added, “As more and more workers become remote, you need to be able
Ad Espresso
MAY 24, 2022
When Instagram launched in October 2010, it only allowed users to post content from their mobile phones using the Instagram app. However, many Instagram users have been looking for ways to post on Instagram from their desktop (PC or Mac) computers. If you’re one of these users, you’re in luck. In this article, we’re breaking Read More.
Smarty Ads
MAY 27, 2022
In September 2020, news about IDFA restriction in IOS 14 shattered the ad tech world. Apple announced a new App Tracking Transparency framework according to which every time users launch a new app from the app store, they provide their permission before data is shared with third-party.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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