Ad Monsters
MAY 22, 2023
Imagine the deck of cards on the table where each is a challenge, and you’re looking to kick back and laugh. When the tensions run high, the game ceases to be fun, turning into a relentless passion for victory. The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game.
Adweek
MAY 26, 2023
Buying ads on the New York City subway is moving into the digital age. In recent years, ads on the Metropolitan Transportation Authority's trains and platforms have helped grow digitally native startups, firms like Casper and Hims, into household names. But despite being a place for buzzy brands to advertise, the process of buying ads.
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The Ad Tech Blog
MAY 24, 2023
Valuation at the expense of your startup culture is not a good experience. In the world of startups, company valuation is often seen as the holy grail. Founders work tirelessly to raise funding and increase their valuation, hoping to attract more investors and build a successful company. But what happens when this focus on valuation comes at the cost of losing your first 10 engineers?
Martech
MAY 23, 2023
Customer journey orchestration (CJO) uses different tools to provide seamless experiences for customers and increase revenue. Because customer journey orchestration casts a broad net across the entire customer lifecycle it’s essential to have a strategy for your technology. “When we talk about customer orchestration, we’re talking about much more than just a buyer’s journey,” said Carlos Hidalgo, CEO of martech consultancy Digital Exhaust, at The MarTech Conference.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdExchanger
MAY 25, 2023
Oracle is subtracting social sharing widget AddThis from its marketing cloud. As of May 31, Oracle will permanently terminate all AddThis services globally, including in the US. The post Oracle To Shut Down AddThis – Completely This Time appeared first on AdExchanger.
Adweek
MAY 23, 2023
Huggies, stoking body positivity at the earliest life stages, has launched a music-driven ad campaign that showcases baby bums of all shapes and sizes, with an original earworm song as the soundtrack, a companion storybook and a giveback program for families in need. The work aims to "celebrate a wide variety of squishy baby tushies,".
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MAY 23, 2023
Marketing operations can be chaotic, and mastering leadership skills in such a dynamic environment can be an uphill battle. While the web is overflowing with leadership listicles, these suggestions must be taken further to determine what skills are needed and why. It’s time to move beyond advice like “become a better communicator” and use language that makes this actionable for everyone.
Ad Tech Daily
MAY 24, 2023
WordPress users can now easily place ads using the AdPlugg ad block San Francisco, CA – Today, AdPlugg announced the release of a new WordPress ad block. Integrated into WordPress’ built-in block editor, the AdPlugg ad block makes it easy for publishers to insert ads into their WordPress pages and articles. AdPlugg’s ad block is […] The post AdPlugg Releases New WordPress Ad Block appeared first on Ad Tech Daily.
Adweek
MAY 22, 2023
Just a day ahead of Warner Bros. Discovery's Max launch, Paramount gave a date for its own merged streaming service's debut. Topline The new Paramount+ with Showtime plan is coming to the U.S. on June 27 and will combine all of Paramount+'s existing content with Showtime's premium series. Between the lines The premium plan will.
Marketing Dive
MAY 23, 2023
Martech is the recipient of the biggest boost in spending while labor faces the largest pullback, a dynamic that could present challenges down the line.
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Martech
MAY 22, 2023
I’m amazed at how fast ChatGPT has progressed from “It’s the coolest thing ever” to “It’s going to take our jobs” to “We have to tweak it because it doesn’t have enough information” to “It’s ‘Terminator Genisys’ all over again.” Dig deeper: Three things ChatGPT needs which only you can provide Many marketers are using ChatGPT to write subject lines.
Ad Tech Daily
MAY 24, 2023
Airship Finds Most Consumers Turn to Mobile Apps to Simplify Their Lives Yet challenges persist: a 10-country survey reveals most consumers use apps only once or twice before deciding whether to delete them, making onboarding experiences crucial LAS VEGAS — Mobile app experience company Airship today released new global consumer research at MAU Vegas detailing […] The post Mobile App Research Reveals 1st and 2nd Impressions Are Everything appeared first on Ad Tech Daily.
Adweek
MAY 25, 2023
Marketer response to Meta reportedly building its own decentralized Twitter clone app this summer is tepid, three industry leads told Adweek. That's mostly due to questions circling around the platform's handling of data, adoption and monetization. Meta is reportedly working on a text-based app that would compete against Twitter, which has had its fair share.
Seth Godin
MAY 20, 2023
More hope. More health. More security. More innovation. More breakthroughs. More connection. More creation. More joy. The climate movement doesn’t have to be about asking individuals to bear the burden of systemic problems. It’s not about living with less. It’s about demanding more. From your employer, your community, your local government, your country.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
MAY 22, 2023
Marketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. Another key finding was that 71% of CMOs believe they lack the budget successfully to execute this year’s strategies.
Ad Tech Daily
MAY 24, 2023
The Addition of Two Non-executive Directors Further Accelerates Strategic Decision-Making & Global Programmatic Business Growth LONDON & NEW YORK – MiQ, a leading global programmatic media partner, today proudly announced the appointment of esteemed media and technology leaders Zillah Byng-Thorne and Rob Norman as non-executive directors to its Global Statutory Board.
Adweek
MAY 22, 2023
With less than a day to go until Warner Bros. Discovery launches Max--the new streaming service combining HBO Max and Discovery+ content--the company unveiled a comprehensive social marketing strategy headlined by Jason Momoa and Issa Rae. For launch day on May 23, all HBO Max brand social and audience handles will become Max. With a.
Exchange Wire
MAY 22, 2023
In today's ExchangeWire news digest: Meta's plan to launch an app to rival Twitter revealed; India's government plans legal action against Google; and Apple restricts its employees' use of ChatGPT. Meta to launch Twitter rival as early as June Instagram-parent Meta is [.] The post Meta Develops Twitter-Rival App; Google Faces Legal Action in India appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
MAY 26, 2023
When inflation is high the cost of living rises and wages, although rising too, never quite keep up. This has an impact on our pockets. But in addition to the economic consquences of inflation, there are subtler cultural consequences too. That’s something marketers need to understand. Kate Muhl, a consumer insights expert and VP, analyst at Gartner, shared this insight. “It’s important to think about the idea that there’s more happening with inflation than just economic i
AdExchanger
MAY 25, 2023
By guest artist Lila Ash A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Nonplussed. appeared first on AdExchanger.
Adweek
MAY 25, 2023
D&AD has awarded its top honor of a Black Pencil to two pieces of creative work: a music video from Pharrell, 21 Savage and Tyler, the Creator; and a device that turns the heartbeats of children with heart defects into musical rhythms. The industry awards body reserves its Black Pencil for truly groundbreaking work and.
Ad Tech Daily
MAY 24, 2023
The Travel Personas Report 2023 provides advertisers an understanding of U.S. travelers preferences to better target audiences New York and Paris – Dailymotion, the leading independent, worldwide video marketing platform, has today released its Travel Personas Report 2023 which identifies U.S. local travel trends that aid advertisers and marketers working with tourism boards and travel […] The post Dailymotion Advertising Finds Only 9% of U.S.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
MAY 26, 2023
Oracle has removed social sharing and insights tool AddThis from its marketing cloud services. Customers who used AddThis widgets on their sites, enabling visitors to share content on social platforms, have seen the tools disappear with little warning. A company notice provided by Oracle said that it had planned to terminate all AddThis services, effective May 31.
AdExchanger
MAY 25, 2023
ArcSpan's new DMP, called AMS, was specifically built to organize a publisher’s first-party data into buyable contextual audiences and also highlights which audiences are likely to drive the most revenue. The post ArcSpan Claims Its New DMP Lets Publishers Monetize Their First-Party Data appeared first on AdExchanger.
Adweek
MAY 25, 2023
A typical American mall scene--circa the 1990s--gets a trippy makeover where aliens mingle with shoppers and mannequins come to life, stores have sardonic names like "Earholes" and mall walkers form a cult-like community. This surreal take on a well-known shrine of conspicuous consumption comes courtesy of art collective and entertainment company Meow Wolf as a.
Seth Godin
MAY 26, 2023
An asteroid has never destroyed the Earth, therefore an asteroid never will. This brand has been involved in scandals before, and it has always come back stronger, so there’s nothing to worry about. There have been technology changes before, but we’ve always managed to find clients for what we do. Survivor bias is the trap of only considering the successful entries when thinking about risk.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
MAY 25, 2023
Customer engagement is essential to the growth of any business, yet so many companies fail to do it effectively. This could be due to messy data, limited resources or lack of expertise. Many companies do well in creating value for their customers, but the real key to a consistent growth engine is found in expanding value. Learn why you should aim for the latter when it comes to engaging customers.
AdExchanger
MAY 24, 2023
Connected TV may be online advertising’s go-to golden child – but buyers beware. CTV buys can be risky, says Chris Kane, founder of Jounce Media. The post Advertisers Love Their CTV … Despite An Abundance Of Programmatic Landmines appeared first on AdExchanger.
Adweek
MAY 24, 2023
To enhance its in-store shopping experience, grocery chain Kroger partnered with tech company Cooler Screens to bring digital smart screens to 500 of its stores across the U.S. These screens will replace traditional refrigerator and freezer doors in supported stores. The screens will place a digital overlay in front of the physical products, providing shoppers.
Seth Godin
MAY 25, 2023
“I” is first person. “You” is second person. “She” “They” “It” are all third person. So far, so good. But how can ChatGPT use the word “I”? And when we talk about ChatGPT, is it “he” or “she” or “they” or “it”? Because anything that is an “it” shouldn’t be able to say “I” We probably need a form of “it” that can be used by ChatGPT when
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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