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Execution is the battleground that determines success or failure. For ad agencies that even have a new business plan, the majority fall short in its implementation. 66% of agency execs stated their new business hire was unsuccessful because the person lacked a methodology. - RSW/US New Business Survey Report Click To Tweet. How many annual planning meetings has your agency gone through to create a strategic marketing plan, only to have it fail in its implementation?
Facebook Ads is one of the top PPC platforms right now. With more than 7 million brands currently advertising on the platform trying to reach their audience among Facebook’s 1.59 billion daily active users , this isn’t too surprising. The ad system, after all, is versatile and holds a lot of potential. Advertisers are able to reach users while they’re viewing their friends’ Stories, watching videos on the platform, and even when they’re scrolling through their messages.
All that money going into the UK’s National Health Service (we keep hearing) is proving a boon for MullenLowe with one of the year’s biggest campaigns (at least in the number of ads produced.) This time it’s recruiting more male nurses on the brief sheet; apparently only one in ten nurses are male and they.
I like to see business-to-business advertising that appeals to the person who will make the purchasing decision in decidedly human ways. Humor, for instance, is an underused approach in B2B. Circle K is helping to change the score with this campaign from Taylor, Nick Spooner director and Brooklyn-based production company. “My main marching orders were […].
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
On September 27, Admixer Technologies took part in the debut tech Moldova conference “Programmatic is simple”, organized by Admixer Moldova company. The venue was Tekwill center, where C-suits form Ukrainian and Moldovan technological companies were discussing digital advertising realities, innovations, and new technical capabilities for market players.
When you're doing Facebook advertising, or any type of advertising, your objective is not to get a win right out of the gate. That's typically not going to happen. Your objective is to find some semblance of traction and start bringing the numbers up over time while looking for key spots to optimize. Time is money, and while you’re waiting for traction and good data, you’re bleeding cash.
A new study aggregating econometric model evidence over five years for Out of Home (OOH) across 112 brands highlights the profitability of OOH and Digital OOH (DOOH) campaigns as the medium achieves critical mass in terms of reach, audience and location.
A new study aggregating econometric model evidence over five years for Out of Home (OOH) across 112 brands highlights the profitability of OOH and Digital OOH (DOOH) campaigns as the medium achieves critical mass in terms of reach, audience and location.
Where do brands fit into the larger cultural landscape today? It’s a question that some brand managers and ad agency partners would rather not answer. At the other end of the pole, there is Diageo’s Johnnie Walker, which has a definitive answer to the non-rhetorical question. Let’s watch and listen… The spot was created by […].
If you’re thinking about mobile as a homogenous environment, then think again. As I mentioned in my previous post, there’s no such thing as mobile consumers, just consumers. As mobile becomes the most prevalent and the most personal screen in our lives, mobile is less one more screen in our lives but rather the core screen present whenever we’re doing anything.
Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they're on pretty much all social platforms), you shouldn't discount the efficacy of text ads. They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video. But writing effective PPC ads requires a good understanding of the Google Ads network and some creativity.
Tesco CEO Dave Lewis – or “drastic Dave” as he doesn’t like to be known from his days at Unilever – is stepping down after five years. which will lead to some pretty fevered speculation about what he’s to do next. He is succeeded by Ken Murphy, chief commercial officer at Walgreens Boots Alliance. At.
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Yesterday, I published an article on LinkedIn called, “The Pursuit of Brand Truth Is The Real Work of Advertising Professionals.” This is how the article starts: Advertisers want to place their products and services in the best possible light. It’s a natural desire and a legitimate business concept. The problems start when brand managers think […].
In the era when people access the internet on the go, it’s natural that brands and advertisers want to reach out their audiences wherever they are. And, sure thing, keep their ads relevant. This is where location-based targeting step in. What is hyperlocal targeting? Location-based targeting, also called geofencing or hyperlocal, means serving ads targeted […].
We often think of conversion rate optimization (CRO) and search engine optimization (SEO) as distinctly different disciplines, or even being in opposition to one another. Where an SEO specialist might want long-form content and images with smaller file sizes, their CRO counterparts would be pushing for short, snappy text and large, beautiful pictures.
Accenture is closing rapidly on its rivals in marcoms – the big ad holding companies – reporting $8.76bn in revenue from its Communications, Media and Technology practice in fiscal 2019, out of a total revenue of $43.2bn, 8.5 per cent up on 2018. CMT grew nine per cent in 2019. The CMT revenue puts it.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth. LEARN MORE Why Performance-Based Advertising Strategies from 2012 Don’t Cut it Anymore Remember what so-called advertising experts were pushing a decade ago?
Many in the industry are familiar with the following scenario. A young gamer, grinding tirelessly for untold hours perfecting her skill, honing her strategy, finally qualifies for an eSports tournament. For that gamer, the true hard work begins after qualification. She now has to try to convince her parents to agree to let her participate, which may include travel (though compensated) to a far off location.
When you’re doing Facebook advertising, or any type of advertising, your objective is not to get a win right out of the gate. That’s typically not going to happen. Your objective is to find some semblance of traction and start bringing the numbers up over time while looking for key spots to optimize. Time is.
WPP has a new CFO in John Rogers from Sainsbury’s Argos where he was CEO. Rogers, a former Sainsbury’s CFO, served under overall J Sainsbury CEO Mike Coupe. At WPP he replaces group finance director Paul Richardson who had previously announced his retirement. What we used to call bean counters don’t usually get a mention.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Consumer marketing is undergoing a massive transformation. Upstart direct-to-consumer (DTC) brands are challenging the status quo with strategies that rely heavily on digital channels to package products and experiences for consumers. In case you missed it, we recently released complementary content to this playbook on the AW360 website here , that is an amazing precursor to this post.
Being able to advertise your product as “Made in the USA” can be a key advantage to marketers and is an attribute that is important to many consumers. Aware of this, the FTC has been on the watch for deceptive Made in the USA claims. Last week, the FTC held a workshop on “Made in the USA” claims to consider consumer perception of these claims and the need for any changes to the existing guidance provided by the FTC.
We often think of conversion rate optimization (CRO) and search engine optimization (SEO) as distinctly different disciplines, or even being in opposition to one another. Where an SEO specialist might want long-form content and images with smaller file sizes, their CRO counterparts would be pushing for short, snappy text and large, beautiful pictures.
BBH’s London CCO Ian Heartfield is to be the creative partner at adam&eveDDB co-founders James Murphy and David Golding’s new creative agency. the as yet unnamed agency is set to launch next May. Heartfield (left) was one of a number of contenders, many of them believed to be women, for what’s the hottest creative ticket.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
We love this week’s chart because it features 4 brand new videos!! Most importantly, there are robots… and has anyone not seen that Boston Dynamics video yet because if you haven’t, prepare to be blown away! Our other favorite is the Luis Vuitton content series launch, since they obviously got the point with a 60-second video spot that is dominating this week’s chart and we bet it’ll be there for at least a few more weeks.
Supermodel Jelena Noura “Gigi” Hadid was not the first celebrity to be photographed by paparazzi and then to post the resulting photo to social media, nor was she the first to be subsequently sued for copyright infringement for doing so. Other celebrities, including Jennifer Lopez and, most recently, Victoria Beckham, have made news for the same situation.
Does this guy look familiar? How about this guy? Chances are good that either you or lots of people you know now have some sort of beard or facial hair. This may be great news to the beard aficionados among us, but it’s bad news for the makers of men’s razors. While men used to shave 3.7 times a month on average, that has recently fallen to 3.2 times a month, according to Gillette.
As we approach the end of the year it’s time executive departures – often announced over the holiday season when companies hope no-one will be looking – and Interpublic seems to have commenced an early start with changes at the top of FCB and Deutsch in the US. At FCB Chicago CEO Michael Fassnacht is.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Jodi Jacobson is the editor-in-chief of Rewire.News. She has some advice for the Democratic Party. Message to @HouseDemocrats & @SenateDems: Please get a competent communications strategist. You have before you the SIMPLEST to explain of innumerable crimes committed by this president & this administration and yet STILL you are screwing it up.
Churchill Insurance and Engine (WCRS as was) have sent sent their nodding dog – and Vic Reeves too presumably – to the rest home for brand icons and replaced him with Churchie, to show that with Churchill you can just chill (geddit). Doesn’t, um, go into detail about the insurance but maybe it’s not worth.
BBDO seems to be the go-to agency for period-related campaigns. AMV in London has done well with its Essity “Blood Normal” and “Viva la Vulva” work, and now the New York office has created a gentler, but just as impactful campaign for Thinx, a “period proof” underwear brand. This ad imagines a world where we.
Talon Outdoor, the independent global out of home media specialist, has further enhanced its audience insight and targeting capabilities with SafeGraph, the leading provider of US Points-of-Interest (POI) data. This further bolsters Talon’s drive to make OOH ‘Smarter as Standard’ complementing its existing and expanding suite of audience insights and campaign planning tools.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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