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Predicting the future of advertising is a vacuous exercise, but one that the business press consistently puts forward because people are concerned about the jobs they have today, and the jobs they may or may not have tomorrow. There’s no question that the agency business fighting through a period of radical change to the business […]. The post Advertising Agencies Have A Future, Maybe Even A Bright and Prosperous Future appeared first on Adpulp.
WPP has begun its expected programme of disposals in the wake of Sir Martin Sorrell’s departure, with its stakes in Buenos Aires-based software business Globant and digital ad exchange AppNexus first on the block. American Telecoms giant AT&T is to bid $1.6bn for AppNexus, creating a third force in big digital exchanges behind Google and.
We are delighted to announce that Diageo India in partnership with InMobi has won the Best Use Of Mobile award at the Indian Digital Marketing Awards (IDMA) 2018 hosted by Exchange4Media in Mumbai on June 27, 2018. Exchange4media formulated the Indian Digital Marketing Awards in 2010 with the objective to recognize, celebrate and encourage the work being done in the digital marketing space - specifically, internet, mobile, gaming, social media and the blogosphere.
Instagram recently announced the launch of IGTV. A feature which will allow Instagram users and content creators to upload videos up to an hour in length.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Women in Saudi Arabia may now legally drive. Given that it’s 2018, let’s call this a small, but notable, advance for human rights. Al Jazeera reminds us of the oppressive situation inside the absolute monarchy to this day: “This system has stripped Saudi women of the rights that most Muslim women elsewhere enjoy. A woman […].
Sir Martin Sorrell may have thought he’d drawn a line under the controversial circumstances of his WPP exit at Cannes – denying the unspecified allegations of personal misconduct – but now a number of emails of have surfaced fanning the flames. The FT was copied in on what it calls a number of encrypted “anonymous.
It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. Numbers released in April 2018 from the Interactive Advertising Bureau show that around 60 percent of all digital ad spend is now going towards video , and that two in three advertisers are moving money away from television spots to fund more mobile video advertising.
It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. Numbers released in April 2018 from the Interactive Advertising Bureau show that around 60 percent of all digital ad spend is now going towards video , and that two in three advertisers are moving money away from television spots to fund more mobile video advertising.
Birchbox is an online beauty subscription service, which offers it’s subscribers a personalised monthly beauty box filled with makeup, skincare and haircare samples.
Imagine your entire gender not being allowed to drive a motor vehicle. Then after 100+ years of prohibition all of a sudden one day last week you could freely punch it…where in the world would you go? Perhaps, you’d like to score some American fast food from a drive-up window. Novelties! From June 24 to […]. The post Burger King Introduces #WhoppHer of a Promo in Saudi Arabia appeared first on Adpulp.
It is a rare and pleasant moment when a TV spot breaks through the clutter of creative wallpaper with a storming piece of excellence. Audi does it with its latest ‘Clowns’ ad from BBH which, to my shame, I’ve only just caught up with. Sondheim’s ‘Send in the clowns’ as the audio is one of.
States can now require internet retailers to collect sales taxes even if the retailer has no physical presence in the state. In South Dakota v. Wayfair , the Supreme Court overturned its 1992 decision in Quill Corporation v. North Dakota , which limited a state’s ability to impose its sales tax on an out-of-state retailer. In Quill the Court ruled that only a retailer that had a physical presence in a state by means of employees, stores, warehouses, or the like was required to collect such
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As one of the world's most significant sporting events, the World Cup’s global reach provides marketers with a golden opportunity to tap into people’s passion for football.
In lottery marketing, as in America itself, it’s all about the big win. One minute you’re p **g in a pot, the next you’re sitting on a golden throne. All because the lottery called your number at long last. Cleveland-based independent agency, Marcus Thomas zagged where others zig. The agency’s new work for The Ohio Lottery […].
Are you hoping to break the doldrums of a 9-to-5 schedule in favour of an online business? It is no surprise that countless entrepreneurs are now embracing such a lifestyle. It is estimated that more than 140,000 websites are registered every day! However, not all of these will prove to be successful from a long-term.
Continuing with our Programmatic Ad Formats series we’ll be reviewing a new(er) kid on the block: programmatic audio. This is an exciting addition to digital advertising that was only enabled quite recently in programmatic platforms like ours. Brand marketers have long understood the power of audio messaging to connect with audiences. Whether delivered in a music, news, sports or political talk environment, the use of audio ads is experiencing a renaissance as advertisers take advantage of digit
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Following confusion in both the courts and the FCC, Congress is now looking to step in and resolve disputed provisions of the Telephone Consumer Protection Act (TCPA). As readers of this blog know, earlier this year in ACA Int’l v. FCC , 885 F.3d 687 (D.C. Cir. 2018), the D.C. Circuit set aside the FCC’s interpretation of “automatic telephone dialing system” (ATDS) as it was defined in the FCC’s 2015 TCPA Order (2015 Order).
Life is not an either/or proposition, and applying that principle to modern marketing is basically what’s at the core of Michael Solomon’s new book Marketers, Tear Down These Walls! Liberating the Postmodern Consumer. Solomon breaks his book into several chapters that focus on traditionally opposing forces: Us versus them, me versus we, offline versus online, […].
Omnicom won Cannes this year with BBDO crowned network of the year for the seventh time and the UK’s adam&eveDDB named creative agency of the year followed by Omnicom/BBDO’s AMV BBDO and BBDO New York. Jung Von Matt was the leading independent agency followed by Droga5 and Wieden+Kennedy. MJZ won the Palme D’Or award for.
The World Cup is about halfway through and digital agency DMS has been totting up the brands that seem to be prospering from it, with sponsor Budweiser in the lead. Here are some of the leading lights so far. Official “partners’ like Qatar Airways and Gazprom don’t seem to figure – wonder why? Maybe the.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Sadly it’s no surprise that 34 per cent of women and nine per cent of men who work in communications and marketing have been the victims of sexual harassment. Nor that booze, travel and events are the most common scenarios for offence. The Advertising Association, NABS and WACL have come up with some pretty depressing.
Some big advertisers including Unilever and L’Oreal may be worried about the veracity of so-called “influencers,” often YouTube performers plugging brands, but that doesn’t seem to have derailed the influencer business. Now M&C Saatchi has bought two related influencer outfits – Red Hare Digital and Grey Whippet – and rolled them into a new entity.
Amazing that Canon is still in business given the ubiquity of mobile phone cameras. Anyway it is and, in a new campaign from VCCP, it’s trying to persuade Canon customers/prospects to “try a new experience for the first time” and capture it on a Canon camera. For which purpose it’s enlisted Parkour (free running) troop.
Any biggish piece of business departing WPP is newsworthy theses days – at least as far as stock watchers are concerned – and $550m Revlon media, which departed MediaCom in March, has found a new home at Interpublic’s Initiative. MediaCom resigned the business, partly in frustration no doubt, as it had been appointed as Revlon’s.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
The World Cup is one of the world’s biggest marketing opportunities – but some brands’ strategies have more holes than Panama’s defence. Here are four lessons we’ve learned from the tournament so far. 1. Free Whoppers for ‘husband-hunters’ was a right royal mistake The Russian arm of fast-food chain Burger King has apologised after offering.
BBH London CEO Ben Fennell is leaving the agency after 25 years (he joined as a graduate) to set up his own business which sounds like an consultancy cum agency. Maybe a ‘cagency?’ Meanwhile Accenture Interactive founder and MD Christine Removille (Accenture is the new model ‘cagency’) is going the other way, becoming global president.
Ocean Outdoor has agreed a partnership with the All England Lawn Tennis Club which will see highlights from Wimbledon shown across Ocean’s full motion large format screen portfolio. Ocean will also broadcast both women’s and men’s Wimbledon Finals matches live on its new screen in Westfield Square, Westfield London on July 14 and July 15.
Skoda is reviewing its UK ad account according to Campaign, no great surprise as it’s reviewing its global ad account – also handled by Publicis Groupe’s Fallon – and Fallon in the UK has produced a series of absolute clunkers including a set with “brand ambassador” Sir Bradley Wiggins (maybe not Fallon’s choice) and a.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
The Federal Trade Commission (FTC) continues its oversight of charitable fundraising conduct. This month, the FTC issued guidance for both donors who donate to charities through online giving portals and businesses that offer such portals. The agency also warned consumers to be wary of potential charity scams in the wake of recent natural disasters that trigger solicitations for money to help victims of those disasters.
I hadn’t been to Cannes for a while, but by all accounts the bars and the parties were a lot less packed this June than they have been in recent years. Agency budget cuts and Publicis Groupe’s temporary Cannes embargo helped reduce numbers, but there was also speculation that #MeToo had kept people away, as.
Eric Newnham, CEO of Talon, reflects on the recent FEPE Congress for the global out of home industry where he spoke about how automation is driving change for the better in OOH. Digitisation and technology are having a transformational impact on the Out of Home advertising business globally, coming a long way from one of.
Two of the ad industry’s most iconic leaders spoke from the stage in Cannes this week. According to The Guardian, Sir Martin Sorrell used his first public appearance since being forced to leave the advertising group WPP to criticise the board of his former company, dismiss suggestions that he paid for a sex worker on […]. The post Advertising Royalty Vie For The Crown In Cannes appeared first on Adpulp.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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