AdExchanger
JUNE 14, 2023
AI went from quirky novelty to dominant disruptor in a matter of months, taking over the headlines, as consumer-friendly and business-centric AI applications continue emerging in every sector. AI’s role The post AI In Digital Advertising: From Black Box to Returning Control to Marketers appeared first on AdExchanger.
Adweek
JUNE 12, 2023
Wearing an ankle-length dress and a glossy updo while posing outside her Los Angeles home, Keke Palmer decides that intermissions are for entertainment. In the quiet moments between takes of her Adweek photo shoot, Palmer belts out Destiny's Child lyrics for a skeleton crew of photographers, stylists and assistants. With these impromptu concerts, it's as.
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The Ad Tech Blog
JUNE 14, 2023
Ask one of your developers this question and watch his/her face change suddenly. We all understand how to value stocks (using methods like the Buffet approach.) And we all understand the value of having smart developers on the team. One of the challenges of working with them is communicating how they day to day work (i.e., coding.) leads to increasing the company’s valuation.
Martech
JUNE 14, 2023
There are a lot of stats out there about marketing and artificial intelligence. Unfortunately, many of them are (gasp!) more than two years old. When it comes to AI, change comes fast. Not just in the technology, but in attitudes and usage. Here’s a collection of statistics about AI and marketing with the date of the survey included. This will let you judge for yourself how much things have changed since they came out.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdExchanger
JUNE 15, 2023
Criteo wants to be an advertiser’s one-stop shop for, well, shopping. On Tuesday, Criteo released a supply-side platform out of beta called Commerce Grid specifically for buyers and sellers of The post Criteo Rolls Out An SSP Just For Commerce Media appeared first on AdExchanger.
Adweek
JUNE 14, 2023
Despite a more muted appearance at Cannes Lions this year, Twitter is still expected to make its presence felt. And while advertisers would appreciate more communication from the platform--and its leaders--on topics such as content moderation and user-generated content in the south of France, marketers are still invested in their presence on the platform.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 16, 2023
This is the first part of a three-part series on the success elements of growth. One of the things I enjoy the most about my job is how much I learn from my clients and colleagues. Over the years, I have had the incredible opportunity to work with some big brands and incredibly smart people and engage with innovative thinkers I am proud to call my clients.
AdExchanger
JUNE 14, 2023
Google made six AI-related announcements in one day, including the ability to use images in Bard prompts, additions to its Search Generative Experience, a virtual clothing try-on feature and two The post Google Infuses More AI Features Into Search, Shopping, Maps And YouTube appeared first on AdExchanger.
Adweek
JUNE 13, 2023
One in five Gen Z adults identifies as LGBTQ+ according to Gallup. While reports claim there are over 1,500 dating apps and websites around the world, there has been little to no innovation in this space for queer men in more than a decade. Through our research with members of the queer community, we found.
Marketing Dive
JUNE 14, 2023
New ad solutions Demand Gen and Video View arrive soon after the tech giant updated its generative AI chatbot Bard, among other moves into the space.
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Martech
JUNE 12, 2023
I recently taught some martech workshops (in person!) and received numerous fascinating questions from stack leaders. Clearly, 2023 represents another year of great change as omnichannel aspirations take on higher priority and leaders continue to revisit their platform choices amid growing hype around artificial intelligence and machine learning. Here’s my take on three clusters of questions and topics that arose: CDP programs as stalking horses for customer data modernization.
AdExchanger
JUNE 13, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Signal, Please TV may not rely on third-party cookies, but that doesn’t mean the television industry isn’t feeling The post Signal Loss Muddies TV Measurement; Do Accountability Apps Violate Civil Rights? appeared first on AdExchanger.
Adweek
JUNE 16, 2023
With Cannes Lions each year comes a conversation about the prohibitive cost of award entry for independent agencies vying against the capital might of major networks--as well as the lavishness of the occasion. This year, one independent agency is making that point through a parody of the classic game Battleship--only this time it's set in.
Marketing Dive
JUNE 13, 2023
To promote limited-time sauces, the brand enlisted internet celebs like Rebecca Black and William Hung that have celebrated 15 minutes of fame.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
JUNE 12, 2023
Global digital ad spending will “only” increase at 8.4% in 2023, according to a GroupM report out today. This is its smallest increase since the 2009 financial crisis, but this year it is limited by success, not economic problems. “Digital pureplay ad revenue will account for 68.8% of the total [ad revenue growth] in 2023 and will reach 74.4% of total ad revenue by 2028,” the report says.
AdExchanger
JUNE 11, 2023
Privacy Sandbox APIs will be generally available starting in July. That means publishers have roughly one year to get acclimated. and to raise any red flags to regulators. The post Publishers Have One Year To Test And Raise Red Flags On Google’s Privacy Sandbox appeared first on AdExchanger.
Adweek
JUNE 12, 2023
Like any CMO, 7-Eleven's Marissa Jarratt is effusive about the brand she markets. Unlike most of them, however, Jarratt is also refreshingly forthright--at least when it comes to 7-Eleven's signature brand, the Slurpee. "I like to say it's the drink that there's really no good reason why it should exist," she said. "But also, that's.
Seth Godin
JUNE 15, 2023
Perhaps this is what your team needs from you: Agreeableness is not the same as agreeing. In fact, they have little in common. Finding someone who’s only job is to agree with everything that is said is easy. On the other hand, agreeableness is the skill of having a contrary position and being pleasant about it. It’s the hard work of bringing professional work to people who expected something else–and have them still be pleased about the changes.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
JUNE 15, 2023
“It’s clear to us that we are in a revolutionary moment,” said POega founder and CEO Alan Trefler at the PegaWorld conference in Las Vegas this week. “The emergence of AI in new ways is compolementing our traditional view of AI and creating enormous opportunitie and risks.” So far, so familiar; similar announcements have been made at numerous marketing technology conferences this season.
AdExchanger
JUNE 13, 2023
After years of courting lower-funnel performance budgets – and charging on a cost-per-click basis – Outbrain foresees further growth in attracting upper-funnel spend. It’s doing so by giving brands a way The post Forget Cost Per Click. Outbrain Is Chasing Brand Budgets Now appeared first on AdExchanger.
Adweek
JUNE 15, 2023
Luxury fashion brand Valentino is allowing shoppers to try on clothes in augmented reality thanks to a pilot launched with AR technology company Wanna (owned by Farfetch). Using the Wanna Wear mobile application, shoppers can virtually try on upper-wear pieces from Valentino's Urban Flows Fall 2023 collection in augmented reality. They can also try on.
Seth Godin
JUNE 12, 2023
That’s great news. The thing you need, the road ahead, the element that will transform your project–it appears to be inconvenient. That’s terrific, because it means that most other people can’t be bothered. It’s valuable because the very inconvenience of it makes it scarce. The stuff that matters is almost always inconvenient.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
JUNE 13, 2023
If I were an email marketer going on vacation for three weeks, what would I do on my first day back in the office? Everybody knows how great vacations are, but we email people truly appreciate taking a vacation amid all the craziness. As you read this, I will be holidaying in Greece and Thailand. I’ve never been to either before and look forward to a much-needed break.
AdExchanger
JUNE 15, 2023
Roku announced two new interactive ad formats to help brands get in front of both ad-free viewers in addition to people streaming with ads. The post Roku Rolls Out New Ad Formats To Reach Ad-Free Viewers appeared first on AdExchanger.
Adweek
JUNE 12, 2023
As AI continues to shock the traditional search world, TikTok is going the visual route, testing a new tool in its Shop tab, Adweek has exclusively learned. The feature, which will allow users to take a photo and search visual inventory based on the image, is currently being tested in select markets outside the U.S.
Seth Godin
JUNE 10, 2023
There are two approaches: Broaden your offerings, make them easier, cheaper and more available. Dumb them down and race to the bottom. Or… Focus on the customers who care enough about your idiosyncratic and particular offerings that they’ll not only happily walk away from the lesser alternatives, but they’ll tell the others.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
JUNE 16, 2023
Looker Studio has released a major update to its system, unveiling 170 new fields for reporting. In order to access the new data, users must refresh their GA4 data sources. Why we care: You can now create more in-depth, detailed Looker Studio reports because they will have access to data that previously wasn’t available. Advertisers are particularly excited as they’ll have insights into landing page, user conversion, page location and session conversion rates by event data, which will help the
AdExchanger
JUNE 14, 2023
The dynamic creative company A Million Ads, which focuses on the audio market, launched a new personalization product Wednesday that changes creative elements like voice, sound effects and companion images The post Can A Million Ads Simplify Hyperlocal Audio Ads By Creating Even More Of Them? appeared first on AdExchanger.
Adweek
JUNE 14, 2023
As part of Verizon's 5G innovation partnership with Snap, the telecommunications company will use Snap's AR Mirrors to provide augmented reality experiences to attendees at music festivals this summer.
Marketing Dive
JUNE 15, 2023
A viral post claiming that the candy is intended to be shaken into a new shape inspired the brand to team with bodybuilders to streamline the process.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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