Single Grain
APRIL 12, 2023
When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” With how digitized our world is, online advertising has become increasingly saturated. It’s up to you, as the marketing mind of your company, to position your brand amongst your competitors and penetrate the online market.
Adweek
APRIL 14, 2023
Two weeks ago, transgender influencer Dylan Mulvaney announced a limited partnership with Bud Light. To commemorate March Madness and her "day 365 of womanhood," Mulvaney encouraged consumers to celebrate the tournament with the beer brand while brandishing cans with her face on them. The subsequent transphobic outroar on social media--which can be summarized by a.
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The Ad Tech Blog
APRIL 12, 2023
Self-managed teams do not exist In my early days studying agile , there was this idea about self-managed self-regulatory teams. Leadership was an unnecessary overhead. They don’t need a leader; they only allow smart people like them. Even Steve Jobs talks about them : “ if they know what to do, they will figure out how to do it… “ I might not be in the same generation as Steve Jobs, but my experience taught me that that’s a lie.
Seth Godin
APRIL 8, 2023
More than ever, we’re pushed to have certainty. Strong opinions, tightly held and loudly proclaimed. And then, when reality intervenes, it can be stressful. The software stack, business model, career, candidate, policy, or even the social network habits that we had as part of our identity let us down. It’s not easy to say, “I was wrong.” And so people live in stress, sticking with something that used to work longer than they’re comfortable with.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
APRIL 10, 2023
The advent of cloud-based data warehouses (DWHs) has brought simpler deployment, greater scale and better performance to a growing set of data-driven use cases. DWHs have become more prevalent in enterprise tech stacks, including martech stacks. Inevitably, this begs the question: should you employ your existing DWH as a customer data platform (CDP)?
Adweek
APRIL 12, 2023
We have all become more comfortable with a little augmented reality (AR) in our lives, although many of us may not realize it. AR has always had a magical ability to amaze and delight, from those early days of chasing Pokemon across the city to the recent virtual shows by Gorillaz in New York's Times.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
APRIL 14, 2023
That’s unlikely. You’re rarely going to get the freedom and resources to do your best work unfettered. The hard part (and the opportunity) is to figure out how to get comfortable with fettered. Because fettered is what’s on offer. Boundaries and scarcity aren’t simply impediments. They’re leverage points and opportunities.
AdExchanger
APRIL 13, 2023
2022 was a record-breaking year for US digital advertising revenues, which cracked the $200 billion mark for the first time, according to the IAB/PwC Internet Advertising Revenue Report released Wednesday. The post IAB: US Digital Ad Revenues Top $200 Billion For The First Time In 2022 appeared first on AdExchanger.
Adweek
APRIL 13, 2023
Marisa Thalberg is venturing from the hardware store to the deep blue sea. SeaWorld Entertainment has named the former Lowe's CMO its chief marketing and communications officer, effective April 24. Thalberg will be responsible for brand and marketing strategies that increase visitation, drive revenue and elevate the company's conservation mission.
Martech
APRIL 14, 2023
Attribution modeling is what many marketers use to help determine the comparative value of a marketing or advertising channel. Understanding the value of these channels and the type of benefit they bring to a campaign helps determine budget spends, traffic sources and how to optimize campaigns. Below, we will introduce the basic concepts around attribution modeling and ways to get the most out of it.
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Seth Godin
APRIL 12, 2023
And it changes over time. You and I know what to do when we see a revolving door, or to speak quietly in a library. We have expectations of how the world works and what designers are saying with their work. Here’s a photo of a device with two controls. We’ve been taught our whole lives that the bottom one, the faucet, is designed to control the amount of water flowing through a pipe.
AdExchanger
APRIL 10, 2023
Blind emphasis on brand safety drives a blunt approach to blocking, creating an immense waste of quality impressions and lost opportunities. The post Publishers, You Can Put An End To Brand Safety Metric Mania appeared first on AdExchanger.
Adweek
APRIL 13, 2023
After a somewhat fallow period, Meta is regaining its footing with marketers. Three agency and brand sources told Adweek they are reallocating funds back toward Meta, especially compelled by the performance of Advantage+ Shopping Campaigns, an AI-driven tool that optimizes ads across audiences and ad formats, leaning on automation and machine learning to make up.
VideoWeek
APRIL 11, 2023
As virtual and augmented reality (VR/AR) usage rises among consumers, advertisers are slow to integrate the technology into their campaigns, marketing research firm Advertiser Perceptions has found. According to market data tracker Statista, consumer spending on VR and AR is expected to reach $72 billion by 2024 – and as Advertiser Perceptions notes, everyone with a smartphone already owns an AR-ready device.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
APRIL 10, 2023
PQ Media also forecasts that growth in mobile media consumption could slow to a single-digit rate for the first time ever as smartphones hit saturation.
AdExchanger
APRIL 10, 2023
Not all streaming services are designed for the living room TV. Some companies are finding their niche reaching audiences in public. The post This Streamer Is Creating The Right ‘Atmosphere’ For OOH Viewing appeared first on AdExchanger.
Adweek
APRIL 12, 2023
The head of marketing for beer brand Beck's has promised to continue to use generative artificial intelligence in future projects following the success of its first attempt, which led to the development of a special edition beer. It took less than half an hour for the AI-developed Beck's Autonomous to be snapped up after its.
Ad Tech Daily
APRIL 14, 2023
INITIAL ASSESSMENT BY SCOPE3 REVEALS KEY CARBON BENEFITS OF TEADS’ DIRECT INVENTORY Teads to leverage Scope3 data for internal analysis and to stand up solutions for media decisions around carbon emissions Singapore – Teads, the global media platform, today revealed key carbon benefits of its direct inventory in an initial assessment by Scope3 analyzing over […] The post Initial Assessment by Scope3 Reveals Key Carbon Benefits of Teads’ Direct Inventory appeared first on Ad Tech Daily.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
APRIL 13, 2023
There they stare, heads bowed, but not in prayer. This is the profile of your typical smart phone user, surfing the net, looking for the next thing. As they flip from page to page and scroll up and down, they may experience one of six basic emotions: fear, anger, joy, sadness, disgust and surprise. If the page view sparks the right emotion, then that viewer could be turned into a lead.
AdExchanger
APRIL 13, 2023
Ad tech vendors who scrape content to build contextual segments are irking publishers. And the latest tweak in Safari will cut down on vendors that camouflage themselves in first-party cookie The post The Big Story: First-Party Cookie Camouflage appeared first on AdExchanger.
Adweek
APRIL 14, 2023
Jack in the Box has never been subtle about its ties to cannabis culture, from its Munchie Meals and Wakey Bakey Hash to its past collaboration with Snoop Dogg's digital media platform Merry Jane. The Southern California-based chain also aired a notorious ad in the mid-2000s featuring a clearly stoned dude who was stymied by.
Ad Tech Daily
APRIL 14, 2023
NEW YORK — ReBid, the leading unified Madtech Intelligence platform, announced today the integration of Amazon Ads and TikTok Ads, enabling customers to activate, manage and get unified reporting and dashboard across multiple search, social, programmatic and commerce ad platforms. “As the advertising landscape continues to evolve, it’s crucial for businesses to stay on top […] The post ReBid Adds Amazon Ads and TikTok Ads to Its Unified Madtech Intelligence Platform appeared fi
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
APRIL 12, 2023
Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. Over two-thirds of DTC brands use these channels, and 57% plan to increase spending in CTV/OTT in the first half of 2023. This is a significant jump in interest from the first half of 2022, when 43% of DTC expected to up their spend.
AdExchanger
APRIL 14, 2023
Comcast-owned ad buying platform AudienceXpress upgraded its targeting chops, including more data for audience segmentation and new conquesting capabilities. The post Comcast’s AudienceXpress Upgrades Its Targeting Ahead Of The Upfronts appeared first on AdExchanger.
Adweek
APRIL 11, 2023
Scores of Floridians started lining up long before their neighborhood pool opened, and once it did, they quickly got down to the business at hand: dancing to live music, taking group photos, doing the limbo and sampling a new canned cocktail with a citrus kick. The recent gathering, hosted by Hard Mountain Dew, had all.
Seth Godin
APRIL 11, 2023
We spend almost no time teaching toddlers about freedom. Instead, the lessons we teach (and learn) for our entire lives are about responsibility. It’s easy to teach freedom, but important to teach responsibility. Because if you get the responsibility taken care of, often the freedom will follow. When someone points out a lack of responsibility, it can feel like an affront on freedom, when it’s actually a chance to create more freedom for the rest of the community.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
APRIL 14, 2023
Digital advertising revenue growth slowed to 10.8% last year with a total of $209.7 billion spent, according to the annual report from the Internet Advertising Bureau (IAB), conducted by PwC. This is a significant drop from 2021’s record 35% gain, but still a healthy gain. Unfortunately, the report expects worse numbers for 2023. Why we care. You know you’re in pretty good shape when a 10.8% revenue increase is a major slowdown.
AdExchanger
APRIL 10, 2023
Whenever the butterflies at Apple WebKit flap their wings, “Ad Tech Island” feels the aftershocks. Last week, a small change to Apple’s on-device tech to patrol third-party data collectors sent The post How A Minor Apple WebKit Tweak Can Send Ripples (Or Trigger Tsunamis) Across Marketing Tech appeared first on AdExchanger.
Adweek
APRIL 14, 2023
When the national milk processors' organization MilkPEP and the agency Gale embarked on the challenge of repositioning milk for a new generation--and during a global pandemic, no less--they knew they needed to think differently than their "Got Milk?" predecessors. "Got Milk?" is one of the most effective advertising campaigns in American history. It was clever.
Seth Godin
APRIL 9, 2023
One of the spokespeople for the new milk marketing campaign confessed that she doesn’t really like drinking milk. Sales are way down, and an entire generation is drinking other beverages. Other than the people who are paid to sell or lobby for milk sales, few people are concerned. Milk isn’t going away, but it certainly isn’t growing. Marketing isn’t the act of getting people to buy what you’re paid to sell them.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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