Smarty Ads
DECEMBER 29, 2022
The year 2022 is coming to an end. For many, it was difficult and full of hard decisions, but even in the most demanding times, there is room for development and creativity. Even in the most challenging years, there are reasons for joy and gratitude. Therefore, we want to say.
Adweek
DECEMBER 27, 2022
After years in which artificial intelligence-generated content was known more for its comic absurdity--only occasionally drifting into disconcerting realism--2022 was the year that generative AI finally graduated into a full-fledged creative force. A host of realistic image generators led by research group OpenAI's Dall-E 2 made it easy for anyone to create lifelike visuals with.
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The Ad Tech Blog
DECEMBER 28, 2022
Electronic products can be designed in one place and manufactured in another. Software products are a different story. The design and development process could happen in multiple locations, at the same time, or asynchronously. Some startups might say they are a fully remote team; others would say they have the core team in-house and outsource maintenance and side projects overseas.
Martech
DECEMBER 27, 2022
This is the third of a three-part series on the ROI of personalization. You can read the first part (audience measurements) here and the second part (content measurements) here. After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdExchanger
DECEMBER 28, 2022
In 2022, retail media grew to include practically any business with a first-party identity graph, purchase data and a claim to ears or eyeballs. Despite the buzz, however, retail media. The post Why 2022 Was A Year Of Reckoning For Retail Media appeared first on AdExchanger.
Adweek
DECEMBER 28, 2022
One of this year's most resonant spots entered Adweek's 30 Best Ads of 2022 list at the last possible moment. In fact, it was so impactful that it shook up the original roster entirely, instantly solidifying its place in the top three. Apple's "The Greatest" was not only rousing and incredibly cinematic, it signaled a.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
DECEMBER 30, 2022
‘Tis the season! The season for all things. For retailers, it’s absolute chaos. No time for strategizing. From here through the New Year, it’s execution all the time. There is no “try” there is only “do,” as Yoda says. Launch things. Make money. Hit your year-end goals. As an email strategist, I got bored after the 15th of November, when my team locked down its holiday campaigns to the end of the year.
AdExchanger
DECEMBER 28, 2022
Despite rising interest rates and inflation, 2022 kicked off with a wave of M&A … that turned into a trickle … and became a relative dribble by the end of. The post M&A In 2022: The Year Ad Tech Slowed Its Roll appeared first on AdExchanger.
Adweek
DECEMBER 28, 2022
After a relatively tame 2021 for high-profile departures, 2022 came roaring back with rounds of executive musical chairs. From a CEO swap at Disney to streaming explosions, there was no shortage of top-level moves. Amidst a sea of mergers, layoffs and acquisitions, here were the year's biggest departures and arrivals: 25 TV Execs and Insiders.
Martech Series
DECEMBER 28, 2022
Native ads are those that you see at the bottom or those that show as part of a news page or webpage. Considered a big part of modern marketing, native ads play a vital role in today’s digital marketing mix. Global, national, and even local brands are discovering their power. That said, native ads are not suitable for all types of products and services.
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Martech
DECEMBER 28, 2022
Marketers know you can’t have marketing technology without experimentation. There has to be a clearly defined use case, and that involves customers. So, as we look ahead to all the potential breakthroughs in the year to come, we can’t forget about customers and how they will respond to the shiny new toys marketers find under the tree. Late in 2022, AI chatbots made a splash with the release of OpenAI’s ChatGPT.
AdExchanger
DECEMBER 29, 2022
TV ad measurement looked for a new currency in 2022, but no one new has ascended the throne just yet. Alternate currencies took to the upfront stage this year, while. The post 2022: The Year Of TV Measurement Metamorphosis appeared first on AdExchanger.
Adweek
DECEMBER 29, 2022
Climate news is rarely cheery these days. The harm global warming is doing to the planet will take a lot of work to slow down and mitigate. With that caveat, we wanted to highlight a few of the bright spots from 2022 when it comes to the advertising industry's response to climate change. Because amid.
Martech Series
DECEMBER 30, 2022
2021 continued to be an unexpected and, at times, extremely challenging year during the ongoing coronavirus pandemic. The regular stream of mergers and acquisitions across the tech sector was one thing that did not change, though. Despite so many economic uncertainties in 2022, companies took a step ahead and the pace of mergers in the IT and tech industry were quite impressive.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
DECEMBER 30, 2022
How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. Digital media and advertising. Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where they are.
AdExchanger
DECEMBER 29, 2022
While cookies are still in play, publishers are using first-party data products to draw business from advertisers eager to test cookie alternatives, even as ad spending retracts due to persistent. The post After A Dark 2022 For Publishers, First-Party Data Is A Bright Spot appeared first on AdExchanger.
Adweek
DECEMBER 28, 2022
Stuck between the end of a pandemic, the start of a recession and in the crosshairs of inflation, 2022 was no picnic for brands. The picture darkens further when you toss in a labor shortage, ongoing supply chain issues and iffy consumer confidence. It's little wonder that ad spending was down for the fourth consecutive.
Martech Series
DECEMBER 29, 2022
The COVID-19 pandemic turned our world on its head, changing the way that we conduct our daily lives in nearly every aspect. The business world, specifically, took a hit as the way that employees communicate, travel, and attend events has not been the same since 2020. In a time when social distancing was the newest buzz-word and masks were the newest accessory, the shift to digital engagement began.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
DECEMBER 28, 2022
This series presents a framework that describes the roles and responsibilities of marketing operations leaders. This fourth and final part discusses MOps leaders as scientists. Earlier editions described their roles as Modernizers , Orchestrators , and Psychologists. The path to knowledge employs the scientific method. Practitioners first develop a hypothesis, which is an assumption or potential explanation for an observation.
AdExchanger
DECEMBER 27, 2022
2022 will stand out as the year that AVOD took center stage. Ad-supported video viewership growth surpassed subscription-only streaming and overall streaming viewership overtook cable for the first time. But. The post AVOD Overtook The Streaming Wars In 2022 appeared first on AdExchanger.
Adweek
DECEMBER 29, 2022
The last few months of 2022 have seen some unusual market dynamics, including an increasingly murky future for Twitter with forecasts of it shedding users, CTV ad spend continues to see grow while the long-awaited ad business from Netflix takes a wobbly turn, and rumors swirl of Apple building its own demand-side platform. Ahead of.
Martech Series
DECEMBER 28, 2022
Top cybersecurity trends for 2023, including advances in AI, the increasing importance of cloud security, and the rise of remote work and IoT vulnerabilities. As the world becomes increasingly connected and reliant on technology, cybersecurity remains a top priority for businesses and individuals alike. With the new year quickly approaching, it’s important to stay up-to-date on the latest trends and best practices in cybersecurity to protect ourselves and our organizations.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Paleo AdTech
DECEMBER 30, 2022
Brian Andersen is the Co-Founder — with Terry Kawaja — and the Head of Digital Marketing Investment Banking at LUMA Partners , a small but mighty I-bank that is the premiere boutique operating at the luminescent nexus of digital media and marketing technology. Founded in 2010, LUMA is the best-known bespoke advisory service in ad- and mar-tech, running the most alpha-rich congregations — the Digital Marketing Summit, or LUMA DMS; the highly liquid Cannes Blanc party; various di
AdExchanger
DECEMBER 27, 2022
Advanced TV presents a robust set of opportunities for data-driven advertising and measurement. But does that mean ATV will supplant linear in buyers’ marketing strategies? Well, it’s more complicated than. The post With Digital And Linear Convergence, Advanced TV Will Soar In 2023 appeared first on AdExchanger.
Adweek
DECEMBER 29, 2022
By default, users may be able to see the people, Pages and lists another user follows on Facebook. However, users have the option to hide these items from others so they can't see them. Our guide will show you how to change who can see the people, Pages and lists you follow on Facebook.
Ad Monsters
DECEMBER 28, 2022
The role of mediation is evolving. As app developers juggle an ever-increasing list of considerations — such as the user experience, revenue goals, multiple types of demand sources, and more — the importance of reliable and flexible mediation tech is more important than ever. . Originally, ad mediation emerged to help publishers optimize their revenue more effectively, but the first generation of mediation often left monetization teams with more questions than answers.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
DECEMBER 26, 2022
UFANDAO is one of the first fundraising platforms in the world that allows to fundraise faster by inviting more friends to join in. Unlike other traditional fundraising platforms, UFANDAO is based on a mutual benefit principle and offers its members to raise funds and support others’ dreams at the same time. UFANDAO community is steadily growing thanks to its affiliate or follow-me utility driven ecosystem providing all its members with equal win-win fundraising environment.”— Oleg Rodionov, the
AdExchanger
DECEMBER 27, 2022
In 2022, SPO solutions largely revolved around creating direct connections to so-called premium publishers. But machine learning (ML) and artificial intelligence (AI) also took on a bigger role in SPO. The post SPO Is Evolving Thanks To Direct Publisher Connections And A Push For Sustainability appeared first on AdExchanger.
Adweek
DECEMBER 29, 2022
The social media masses are on a constant mission to dismantle the digital hierarchy. Every time the wealthy capitalize on a trend to brandish their glamorous lifestyles, it is accompanied by a counter movement where an army of average Joes fight back by finding humor in the quirks of a modest lifestyle. The phrase "Things.
Digiday
DECEMBER 28, 2022
The walled gardens of social media have dominated the digital marketing landscape for nearly a decade. With massive audiences, data-driven advertising and content-rich formats, advertisers have gone from dipping their toes to throwing their budgets into the wells of Silicon Valley. But in 2022, the so-called “headwinds” of privacy and economic uncertainty — combined with more competition and an evolving user base — have created a new set of challenges for the giants and the marketers that fund t
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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