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MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and Happy September! This is a big month for us and our readers. The MarTech conference is just around the corner, on Sept. 14 and 15. ( Free registration here. ) And even before that, our annual MarTech Replacement survey
St Luke’s is hoovering up new business as rapidly as anyone this year and KP Snacks has given its Butterkist account to the agency in a pitch against two other roster agencies Iris and Engine. St Luke’s already handles Tyrrell’s, Popchips and KP Nuts brands. St Luke’s remit for Butterkist includes a new brand creative. The post Now KP gives Butterkist to St Luke's first appeared on More About Advertising.
Do unions and does unionization stand a chance of being adopted in the world of advertising, marketing, and media companies? “Unlikely,” is my instant gut-level response. But before the idea is rejected outright by me or by you, let’s spend a few minutes imagining a future where employees have much stronger footing and greater standing […].
Back in May, we found that Americans were already shopping in person. At that point in time, vaccination rates were on the rise in the U.S. and many states had begun to ease restrictions first put in place in 2020. But now that the Delta variant is causing COVID-19 infections in the U.S. to rise again, are Americans now still willing and open to shop in person?
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
I’m looking forward to MarTech on Sept. 14-15, when I join Kath Pay (Holistic Email Marketing), Jennifer Cannon (Shotflow) and Kim Davis (MarTech and Third Door Media) to talk about new developments email marketers need to know about. . One of those issues is the perennial “bright-and-shiny” disease. It can be just as contagious as you-know-what.
It’s the battle of the Hollywood heavyweights in the “real” coffee machine market now De’Longhi and its new brand ambassador Brad Pitt are challenging Nespresso and George Clooney (George has been toiling on Nespresso’s behalf for 14 years – almost as profitable as making and selling tequila.) De’Longhi is actually a venerable Italian small appliance.
When you have an important presentation deck to make—and present—do you want to say all there is to know and impress the viewers with the depth of your research and knowledge on the subject? In your desire to make a good showing, did you weigh your deck down with text and graphs and lopsided thinking […]. The post How To Stop Boring People and Make Your Presentations Sing appeared first on Adpulp.
When you have an important presentation deck to make—and present—do you want to say all there is to know and impress the viewers with the depth of your research and knowledge on the subject? In your desire to make a good showing, did you weigh your deck down with text and graphs and lopsided thinking […]. The post How To Stop Boring People and Make Your Presentations Sing appeared first on Adpulp.
The most popular social media platforms in the world allow affiliates to develop superb campaigns and connect with audiences across the globe. But, these networks also have to adjust to consumer trends in order to stay relevant and retain the ability to forge these deep bonds. In some cases, the adjustments that networks make don’t always benefit affiliates, like Pinterest’s ban on weight-loss ads.
A picture tells a thousand words, right? Yet many marketers struggle to find and deploy the right imagery and videos for marketing campaigns and personalization programs. Too often they turn to outside agencies to recreate visuals at great expense, rather than figure out how to access all the diverse assets their firm has already created. While some of the most sophisticated enterprises have figured out how to effectively manage assets, some of you are just starting out on this journey.
After a battle against Dentsu, WPP and Omnicom, Publicis Groupe has won the $200 million Planet Fitness brief and assembled a “Team Lift” to take the strain. It might sound like the latest instalment in the Marvel franchise, but it’s in fact the latest iteration of Publicis Groupe’s “Power of One” philosophy. Team Lift will.
To reach new and more readers, I started to send out articles for publication—articles that would have otherwise appeared in these pages. Technology-focused Built In has been kind enough to run two of my pieces, so far. Here’s the latest: RFPs Are a Waste of Precious Time. Here’s a Better Way to Hire an Agency. […]. The post Articles on BuiltIn.com Reach People Who Market Technology appeared first on Adpulp.
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There’s a chance you’re already working with affiliate marketing and you are exploring new ways to increase your passive income, or you are completely new to this and you want to know-how are all those YouTubers making a living. Right? In any case, this article is made to show you what affiliate marketing is (in short) and how can affiliate marketing be used on Youtube.
Ever since we coined the phrase “ MarTech is marketing ” in 2019, it has only become clearer to us that the art of building brand, prospects and customers today cannot be separated from the tools we use to power those activities. But it’s also clear that the pace of transformation is leading marketers to continually evaluate their tech stacks as platforms add features and new tools emerge that enable marketers to create, integrate and orchestrate better than before.
Havas Media Group has added De Beers Foverevermark to its global jewellery business. Forevermark was formerly handled by WPP’s Mindshare. Forevermark, launched in 2008, consists of ethically-sourced stones. This includes De Beers’ ‘Building Forever’ sustainability commitment. The business will be run out of Havas Media Group UK’s luxury international unit, which also handles other such.
General Mills-owned cereal brand Lucky Charms is in the entertainment business. I’m happy to see the packaged goods brand recognize it and act on it. According to The Drum, Lucky the Leprechaun has dropped his debut album, “Magically Delicious,” which is now available across all major streaming platforms but promoted exclusively on Spotify.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Are you satisfied with the web page titles that are thoughtfully planned and written for your site? If you check and find that the wording has been altered—don’t panic. This is the latest change in the seemingly ever-changing world of Google: Generating updates to web page title tags.
Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. Budgets were almost cut in half, falling from 11% in 2020 to 6.4% in 2021. More predictably, CMOs reported shifting offline spend to digital channels, pure-play digital accounting for over 72% of the total budget. 29% of work outsourced to agencies has been brought in-house. .
Katrina Encanto and EJ Galang, who were global creative directors on Nutella, Dulux, Sloggi and several Unilever brands at MullenLowe London, have moved to 72andSunny Amsterdam as executive creative directors. They will work alongside newly promoted John Messum, who moved to the agency in January, and back in the 90s was head of art at. The post MullenLowe London team moves to 180 Amsterdam as ECDs first appeared on More About Advertising.
The Most Viewed Video Ads for Back to School 2021 are filled with upbeat music, activity, and an air of excitement, treating the start of the school year like it’s pre-2020. After the year(s) we’ve had, this throwback is much appreciated — by kids and parents alike. Kids basking in the return to […]. The post Most Viewed Video Ads: Back to School 2021 appeared first on AcuityAds Inc.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Google is, without question, one of the pillars of the adtech industry. It accounted for 29% of US digital ad spend in 2020, while Google Ad Exchange conducts sales for more than half of the domain names on the web, setting the tone for the entire ecosystem of display advertising. Google ad tools became the […]. The post Google Monetization Tools: Adsense, Admob, AdX – How to Choose product?
For a long time, we’ve taken a very task-centric approach to marketing. While having each owner write out their own task is quick and easy, and oftentimes a good way to work, writing work in a story format may be better for instilling the value of team collaboration. The story approach has been long used by agile software teams, and you may be familiar with the term “user stories.” User stories were created to get rid of heavy documentation and to spur a conversation with the team. .
Maybe branded content really is on the way back. Reese Witherspoon’s Hello Sunshine company is behind a new series of such films for Diageo’s Baileys. A couple of weeks ago we had Balmain in collaboration with Channel 4. Witherspoon’s company has just been sold to investment giant Blackrock for $900m (gulp.) Here’s ‘Hound of Love’ The post Baileys goes to the movies with Hello Sunshine first appeared on More About Advertising.
The Most Viewed Video Ads for Back to School 2021 are filled with upbeat music, activity, and an air of excitement, treating the start of the school year like it’s pre-2020. After the year(s) we’ve had, this throwback is much appreciated — by kids and parents alike. Kids basking in the return to […]. The post Most Viewed Video Ads: Back to School appeared first on AcuityAds Inc.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digital marketing has undoubtedly transformed the way businesses promote their products and services. What’s more, online promotion methods like mobile affiliate marketing go a step further because they allow advertisers to build strong bonds with consumers and contact prospects at crucial moments during the decision-making process. With that said, developing a mobile affiliate program for your business is not always easy, especially if you have no experience targeting smartphones.
The SEO industry has a large problem: an overwhelming lack of resources and available talent. This becomes more apparent at the enterprise level, where data sets are vast, dense, and complex, making it difficult not only to make sense of the data but to act on it. Not to mention the numerous SEO tools are advanced and great at pointing out issues to SEOs, but lack the ability to actually “do SEO.”.
MoneySupermarket has been struggling somewhat of late, its recent campaigns – ‘Money SuperMaaaarket’ – driving some viewers to distraction. Now it’s back with a big brand refresh – new logo and brand identity – and a mission: to help Britain save, which should strike a chord as evil old inflation bites. High profile new(ish) agency.
How to win new business without pitching, reclaim control of client engagements and stop giving away your thinking for free. . My friend, John Sharpe, has spent nearly forty years in the ad agency business and the last twenty in business development exclusively. He is a personal friend and mentor with an impressive resume. So when John tells me that he has just read one of the most influential business development books in his lifetime , he had my attention.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
The lizard brains who occupy power in the Texas legislature are denying basic rights and freedoms to American citizens. It’s another key victory in their Culture War, which they’ve been fighting for how long now? Definitely since the 1960s. With the state legislature’s latest move to restrict access to abortions after six weeks, people who […].
“Community as a function of business and a function of practice has been a long time coming. It’s just maturing. You need the technology to enable these things. The people are critical of course, but you need the technology to work really well.”. That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands.
You never know what you’re going to get next from London’s Droga 5, here it’s a faux documentary with the owner of Indian restaurant Paradise and an unexpected star customer, actress Helena Bonham Carter. Her filmed in droopy soft focus, presumably reflecting the stars in the owner’s eyes. A true story it seems. Directed by. The post Droga5 has stars in its eyes for Barclaycard first appeared on More About Advertising.
Event management platform Bizzabo announced a new partnership with video-for-business company Brightcove to bolster their virtual hybrid events capabilities. With the partnership, Bizzabo customers have access to Brightcove’s broadcast-level video support, creating a full end-to-end package to design remote video presentations, while also managing and executing them.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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