Adweek
AUGUST 5, 2024
Last June, The Associated Press began a concerted effort to expand its advertising business, which generated just 5% of its total revenue compared with the roughly 80% it took in from its lucrative licensing operation. The publisher redesigned its website, inserting more ad units, multimedia and recirculation tools, and hired a direct sales team for.
The Ad Tech Blog
AUGUST 7, 2024
Trust metrics are essential for managing remote teams effectively. They help leaders gauge trust levels, which is crucial for maintaining productivity and fostering innovation. This article delves into the importance of trust metrics, the challenges faced in the remote developers industry, and practical solutions to overcome these challenges. Understanding Trust Metrics Key Points Trust metrics are vital for remote team management.
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Martech
AUGUST 9, 2024
Google unveiled new features for Local Services Ads (LSA) this week. One automatically selects profile photos to display in advertisements, while the others give advertisers more control over their spending. Profile photos This update aims to increase ad engagement and potentially improve ad rankings for local service providers. How it works: Google will choose photos from advertisers’ LSA profiles based on their likelihood to boost engagement.
AdExchanger
AUGUST 9, 2024
The Trade Desk has delivered another smash earnings report, with $585 million in Q2 revenue, up 26% year-over-year. The company, which reported on Thursday, generated $85 million in net profit, more than double the $33 million it generated in Q2 2023. Meanwhile, Unified ID 2.0, the open-source identity initiative created and backed by The Trade […] The post The Trade Desk Says UID2 Has Now Reached ‘Critical Mass’ appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 9, 2024
Brands promoting ads featuring artificial intelligence, and tech capabilities at large, are not reading the room. Major brands such as Levi's and Toys R Us have eagerly experimented with AI in their marketing efforts. Tech giants like Google and Apple have funneled billions into their AI technology. Despite these efforts, their attempts to sell AI.
Exchange Wire
AUGUST 6, 2024
Amplified Intelligence, the most trusted source for accurate attention measurement, and Spotify, have today (August 6th, 2024) shared findings from their research focused on determining attention benchmarks and norms across Spotify, and other similar platforms that brands lean into for [.] The post Amplified Intelligence & Spotify Collaborate to Measure Consumer Attention Across Advertising appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
AUGUST 6, 2024
It’s widely accepted that last-click attribution is flawed. While publicly it’s much derided, however, privately it shows no sign of going anywhere. Unfortunately, retail media and commerce media have their own version of last-click addiction: add-to-cart (ATC) rates. And just like last-click attribution, it’s a metric not fit for consumption. It also highlights the real […] The post Retail Media Has Its Own Last-Click Addiction – And The Problem With Add-To-Cart Rates appeared first on A
Adweek
AUGUST 9, 2024
Smokey Bear is now an octogenarian and today, Smokey celebrates eight decades of educating Americans about the role they play in preventing human-caused wildfires. Smokey Bear emerged from his den during World War II, when fears of incendiary shells led to his emergence as a symbol of fire prevention. Smokey's "Only You" message has since.
Exchange Wire
AUGUST 8, 2024
Veritonic, the industry’s comprehensive audio research and analytics platform, announced today (August 8th, 2024) that Hawk (an Azerion company), a leading European player in digital omnichannel advertising, has selected Veritonic’s Audio Attribution solution to enable users of their platform to [.] The post Hawk, an Azerion Company, Selects Veritonic for Audio Attribution appeared first on ExchangeWire.com.
Martech
AUGUST 7, 2024
Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. The big picture. Performance Max represents Google’s next-generation approach to digital advertising, leveraging AI and machine learning to optimize ad performance across multiple platforms.
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AdExchanger
AUGUST 6, 2024
Streaming TV (STV) has transformed content consumption. Viewers find it convenient and cost-effective and they enjoy the vast range of content to binge. As STV continues to grow exponentially, its full potential as an advertising channel hinges on building robust measurement capabilities. STV bridges the gap between the targeted advertising of digital formats and the […] The post It’s Time To Use Streaming TV As A Full-Funnel Advertising Channel appeared first on AdExchanger.
Adweek
AUGUST 6, 2024
X is back to warring with advertisers, and advertisers are back to executing caution when engaging with the platform, buyers told ADWEEK. Two buy-side sources who have advertised on X this year said X's new lawsuit against the Global Alliance of Responsible Media, an advertising trade body, makes them reconsider future investment in the platform.
More About Advertising
AUGUST 7, 2024
Washington DC agency This January has introduced a summer distraction from the political goings on in the US. “Agencyland” is a Monopoly-inspired board game that takes you through the ups and downs of agency life, complete with cut-throat pitches, non-paying clients and creative glory. Players can win and lose business, hire and fire staff, enter … The post Try your luck in ‘Agencyland’ with new cut-throat board game first appeared on More About Advertising.
Martech
AUGUST 8, 2024
Does your consumer product have AI? Do yourself a favor and don’t tell anyone. A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. “When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We found emotional trust plays a critical role in how consume
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
AUGUST 9, 2024
PubMatic is dialing back its expectations for the rest of 2024, and investors are taking note. The SSP revised its full-year revenue outlook down by $10 million in its earnings report on Thursday. Its stock price immediately dropped 35% in after-hours trading, before settling at about 30% down when the market opened this morning. The […] The post Switch To First-Price Auctions Takes A Bite Out Of PubMatic’s Desktop Display Biz appeared first on AdExchanger.
Adweek
AUGUST 6, 2024
Netflix is further lowering the prices of its ads, according to three ad buyers who talked to the streamer in July. Netflix will charge advertisers CPMs (cost per thousand viewers) between $20 and $30 for some of its ad inventory, the buyers said. Netflix will charge $20 for a 15-second ad slot and $25 for.
More About Advertising
AUGUST 7, 2024
The good news for WPP as it reports its half year 2024 figures is that it’s banking £604m after tax from the sale of its majority stake in financial PR company FGS Global to KKR. The bad news is organic growth (or lack of it) in the rest of the business, down 3.6% after what … The post WPP falls back in H1 2024, sells FGS Global for £604m first appeared on More About Advertising.
Martech
AUGUST 8, 2024
Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% last year. Retailers are adding channels and providing better measurement and execution for advertisers. And agencies are answering their clients’ calls to include RMNs in the mix. While brands are increasing their spend, there are still growing pains around the lack of standardization.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
AUGUST 5, 2024
“Google is a monopolist.” No need to say “allegedly” anymore, because that’s a direct quote from Judge Amit Mehta’s ruling against Google and in favor of the Department of Justice. The decision, which came down on Monday afternoon, is the culmination of the DOJ’s case arguing that Google maintains an illegal monopoly over the search […] The post The DOJ Wins Its Search Antitrust Case Against Google.
Adweek
AUGUST 5, 2024
A federal judge ruled Monday that Google unlawfully sustained its monopoly in online search and advertising market, citing Google's payments made to companies to secure prime placements on smartphones and web browsers violated US antitrust laws. Google's $26 billion in payments to companies such as Apple in 2021 to ensure its search engine was the.
Exchange Wire
AUGUST 7, 2024
Covatic, developer of a best-in-class, privacy-first, audience targeting solution, has today (August 7th, 2024) announced the launch of its Audience Linking solution, enabling media owners to pool audience cohorts across a range of platforms and digital properties – while respecting [.] The post Covatic Launches Audience Linking Solution appeared first on ExchangeWire.com.
Martech
AUGUST 6, 2024
Consumers expect brands to understand their unique needs and deliver what they want seamlessly. What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, especially in an ever-evolving digital landscape. For years, this meant relying on third-party data, mainly cookies, as the backbone of brand connection strategies.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
AUGUST 4, 2024
Google has finally bitten the bullet and decided not to kill off third-party cookies in Chrome. No doubt it will go down as a pivotal moment in the history of digital advertising. But it isn’t a decisive one. With so many variables at play, including data regulation, user privacy concerns and technological advancements, Google’s update […] The post Omnichannel Marketers Have Outgrown Third-Party Cookies, Even If Google’s Still Holding On appeared first on AdExchanger.
Adweek
AUGUST 7, 2024
After enduring years of losses, Disney appears to have finally turned a corner with streaming. In its third-quarter earnings today, the media company reported that its direct-to-consumer business, which consists of Disney+, Hulu and ESPN+, turned its first profit, producing an operating income of $47 million on $6.38 billion in revenue. The achievement is symbolic.
Seth Godin
AUGUST 3, 2024
There’s no water in that river that was there ten years ago. The boundaries have shifted in that time as well, there’s no riverbank that’s exactly where it was. And the silt and the fish have all moved too. So, what’s “the Mississippi River”? It’s a label, a placeholder, and a marker–when the Mississippi does something we don’t expect it to do, we comment on it.
Martech
AUGUST 8, 2024
CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. As these ecosystems grow bloated and more complex, challenges related to integration, utilization and ROI compound, becoming significant blockers to productivity. In the first part of this two-part guide, we’ll explore these challenges and introduce a powerful solution for your consideration: the Pareto principle, also known as the 80/20 rule.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
AUGUST 7, 2024
IAC-owned Dotdash Meredith (DDM) saw double digital growth in its digital business last quarter. Q2 digital revenue was up 12% year-over-year to $238 million and digital ad revenue was up 16% YOY, as per IAC’s earnings call on Wednesday. Ad revenue was helped along by 9% growth in unique visitors to the top sites in […] The post Dotdash Meredith Boosts Programmatic Ad Revenue Thanks To Contextual Tech appeared first on AdExchanger.
Adweek
AUGUST 7, 2024
I remember hearing Smokey Bear's signature line for the first time as a little girl sitting in front of the TV: "Only you can prevent forest fires." The line created a new awareness in me: that even the smallest actions could make a difference and that everyone had an important role in protecting our communities.
Seth Godin
AUGUST 7, 2024
IBM spent a fortune fighting calls for them to be broken up. So did AT&T and Microsoft. In all three cases, there’s plenty of evidence that they would have been better off if they had simply broken themselves up. Microsoft is still recovering and IBM never will. One computer company, one phone company, one software company, one search engine… It doesn’t last.
Martech
AUGUST 5, 2024
I recently experimented with Midjourney to generate an image of two hikers. One was wearing pilot-frame sunglasses, which I liked. A day or two later, I walked into a Costco and saw a pair of Hugo Boss sunglasses on a special display that looked like what I saw on the AI hikers. They were on sale for a great price. I tried them on, looked at myself in the mirror, and put them back to get what was on my shopping list.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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