Xandr’s Harvin Gupta: how can advertising evolve in a world without third-party cookies?
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APRIL 27, 2021
When Google first announced in 2020 its intent to phase out the use of third-party cookies in its Chrome browser by 2022, two years seemed like a long time to prepare. However, that final cut-off date is fast approaching, and advertisers need to start looking for new solutions to engage customers in a personalised way. The post Xandr's Harvin Gupta: how can advertising evolve in a world without third-party cookies?
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