AdPushup
AUGUST 6, 2023
Online publishers rely heavily on digital Ad Operations for revenue generation. After all, what good is a quality website if it’s not making you any money? The introduction of programmatic advertising has given us some great automations (line items, header bidding wrapper, demand handling, direct server connectivity). However, the manual intervention to improve earnings has [.
Adweek
AUGUST 11, 2023
In today's interconnected world, social media platforms are the new town squares where creators and influencers hold court. And even in the relatively short amount of time that influencers have been around, the dynamics of influence have undergone a profound transformation. Power has shifted from traditional gatekeepers to everyday individuals who have mastered the art.
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The Ad Tech Blog
AUGUST 11, 2023
The Wake-Up Call After working with many driven startup founders in the Bay Area (and not being there most of the time), I’ve discovered a unique cultural trait: the unyielding desire to get stuff done. No slogans, no myths, no pitches. They rise, determined to achieve results that day. Boundaries Are Just Obstacles But sometimes, physical barriers obstruct the path.
MNTN
AUGUST 11, 2023
The streaming industry has had a tumultuous few weeks. While streaming services continue to grow as linear TV drops to 1980s levels , the industry remains at the focal point of two historic Hollywood strikes over fair compensation. Now new arguments have been made that services are purposefully hiding viewership data to cover up bombs while Netflix and Microsoft are at odds over slow ad growth on the legacy service.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
AUGUST 11, 2023
The results of the 2023 MarTech Replacement survey are in. In addition to the now predictable first place for marketing automation among solutions replaced — and cost now holding a close second place among reasons for replacements — we saw an interesting development in who advocates for replacements. Not a simple picture. Of course, we recognize that in real life there are likely to be many seats at the table for discussions of expensive software investments.
Adweek
AUGUST 11, 2023
Academy Award-winning director Damien Chazelle, known for movies such as La La Land and Whiplash, tells a mind-bending tale about memory in a 7-minute film for Hennessy X.O. that was three years in the making. The short film continues Hennessy's cinematic "Odyssey" campaign, which began in 2016 with a story from Drive director Nicolas Winding.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
MNTN
AUGUST 11, 2023
Still believe that viewers will go out of their way to avoid watching ads on streaming platforms at any cost? Think again. According to a new study from Hub Entertainment Research, which surveyed a pool of 3,000 US consumers, only 16%–17% of viewers expressed an outright resistance to streaming ads. Instead, nearly half of those surveyed were willing to tolerate some of the advertising, and 59% said they were willing to embrace ads as long as they were saving around $4–$5 a month on their stream
Martech
AUGUST 11, 2023
You don’t have to look far in the martech world to find breathless case studies about successful system deployments and extraordinary ROI. But what’s not so well shared are the failed or incomplete implementations, the teams struggling to get full leverage out of existing toolsets and the stack leaders wrestling with difficult vendor relationships. In my experience, those quiet struggles are more common than success stories.
Adweek
AUGUST 11, 2023
Harnessing softball's big-league marketing power requires brand investment from the Little League on up. At Major League Baseball's All-Star Week in Seattle, softball players started off the festivities as part of a Junior Home Run Derby at T-Mobile Park. Teams from the Arm & Hammer-sponsored Jennie Finch Classic softball game crowded sidewalks around Edgar Martinez.
Seth Godin
AUGUST 11, 2023
The first step is to imagine what the people you serve want and care about it. The second is to figure out why they don’t have it yet. If you can help people get to where they seek to go, when they’re ready to get there, the stuff called marketing gets significantly easier.
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AdExchanger
AUGUST 10, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Labels Amazon is dropping a large portion of its private-label products: 27 of its 30 clothing lines The post Amazon Scraps Dozens Of Private-Label Brands; Is Verification Still Verification? appeared first on AdExchanger.
Martech
AUGUST 11, 2023
Connected TV (CTV) ad spend is expected to reach $25.9 billion globally this year, up 13.2% year-over-year, a new study from WARC Media found. Although it’s a promising sign for CTV, it falls short of the growth seen in retail media networks (RMNs) and YouTube. “The market is fragmented, and CTV ad investment is mainly being drawn from existing budgets,” said Alex Brownsell, WARC Media’s head of content, in a release.
Adweek
AUGUST 11, 2023
In the world of media, fandom and gaming, Stephanie Fried's journey is nothing short of remarkable. With a career spanning prestigious names like NBC, VEVO, Discovery, and Conde Nast, Fried's trajectory in the media landscape has been characterized by innovation, passion and a deep understanding of what makes fans tick. As the chief marketing officer.
VideoWeek
AUGUST 10, 2023
Major publisher trade groups and organisations from across the world have signed a joint letter calling for the development of a legal framework to protect publisher content which powers AI applications, and to maintain trust in news content as generative AI plays a growing role in content creation. Signatories of the letter include the News Media Alliance, which represents over 2000 news businesses in America, and the European Publishers Council, which counts Axel Springer, News UK, The Guardia
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
AUGUST 10, 2023
Instreamatic releases a product for connected TV that generates multiple audio variations for the same creative. The post This Audio Startup Is Using AI To Generate ‘Contextual CTV Ads’ appeared first on AdExchanger.
Martech
AUGUST 10, 2023
The importance of a well-structured blog posting schedule cannot be underestimated. When done right, it can enhance audience engagement and maximize the impact of your content. Find out how to optimize your posting schedule with the following case studies and best practices. Key takeaways: Optimizing your blog posting schedule can boost SEO and audience engagement When determining blog posting frequency, analyze audience behavior, preferences and peak traffic times.
Adweek
AUGUST 11, 2023
In a rapidly evolving landscape, accurately predicting the future of online advertising is no easy task. Four years ago, I wrote an article for Adweek outlining the emergence of the fourth era of online advertising, characterized by media transactions on online platforms with a focus on data privacy.
Seth Godin
AUGUST 10, 2023
When someone acts in a surprising way, we can begin to understand by wondering what they might be afraid of.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
AUGUST 10, 2023
To get the most out of SKAN 4 and prepare for future advancements, advertisers should focus on these four areas. The post 4 Tips For SKAN 4: Now Is The Ideal Time To Optimize Campaigns appeared first on AdExchanger.
Martech
AUGUST 10, 2023
While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.
Adweek
AUGUST 10, 2023
As back-to-school season rolls around, it's a given that parents will worry about the welfare of their progeny--their safety, academic performance, the risk of cyberbullying and even what's in the cafeteria lunches. But a survey conducted by OnePoll a few years ago revealed a concern that few people talk about: 42% of parents admitted they.
Playwire
AUGUST 9, 2023
Key Points Why is this important? Stricter data privacy regulations and the demise of third-party cookies pose significant challenges to online audience identification and targeted advertising. How greatly does data privacy impact digital advertising? New, more strict privacy regulations are causing a shift towards contextual advertising, making ROI measurement increasingly complex and raising a greater risk of ad waste.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
AUGUST 10, 2023
Streaming services still need new subscribers, but that alone isn’t enough to achieve profitability. Which may explain the struggle to grow accounts and ad revenue at the same time. The post Streaming Profitability Is More Than Just Subscriber Growth appeared first on AdExchanger.
Martech
AUGUST 10, 2023
The majority of CMOs say losing third-party cookies poses a major challenge, but will be a positive development, according to a new survey. Some 72% of CMOs say it will be difficult to handle the impending “cookiepocalypse,” according to Relay42’s report “Rethinking Digital Marketing in a Post-Cookie Era.” However, 61% also say it will wind up being a good thing for business.
Adweek
AUGUST 10, 2023
As part of its push to reach video game fans, milk processor education program MilkPEP created Zany Ziplines, a mini-game available in Epic Games' massively popular battle royale title Fortnite. To promote Zany Ziplines, MilkPEP partnered with agency Gale to create a gamified Snapchat lens that challenges people to collect milk-themed power-ups as their character.
Ad Badger
AUGUST 8, 2023
SUBSCRIBE Take your sponsored brands to the next level! Ad Badger PPC Campaign Manager Michael Tejeda sits down with Michael. Read More How Can I Utilize Sponsored Brand Placements for my Amazon PPC Campaigns? [The PPC Den Podcast] The post How Can I Utilize Sponsored Brand Placements for my Amazon PPC Campaigns? [The PPC Den Podcast] appeared first on Ad Badger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
AUGUST 9, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Uncapped Streaming TV viewers know what it’s like to be hounded by an ad for days or weeks The post How To Fix Frequency; Can The Future Be D/Ciphered? appeared first on AdExchanger.
Martech
AUGUST 10, 2023
In this new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Tim Parkin is a marketing consultant and advisor. He brings a fresh perspective to marketing from his days in technology and game development. Drawing on this experience, he has coached marketing executives at global organizations and contributed a wide range of pieces for MarTech touching on video, in-game advertising, customer journeys, attribution and many othe
Adweek
AUGUST 10, 2023
After moving out of September due to the ongoing writers and actors strikes, the Emmys has locked in a new airdate. Top Line The Television Academy and Fox announced today that the 75th Emmy Awards will air Monday, Jan. 15, 2024, at 8 p.m. on Fox, making it a Martin Luther King, Jr. Day telecast.
Seth Godin
AUGUST 7, 2023
It’s tempting and fun to argue about the logo. About the way the toilet paper is hung. About how to load the trunk of the car. These sorts of arguments work precisely because they don’t matter. At all. And they distract us from the incredibly difficult work of discussing the things that actually do matter. That we can take action on. That are easier to ignore.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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