Single Grain
APRIL 3, 2023
There are hundreds of active social media sites worldwide, and it can be tough to gauge which ones your brand should be on. Your brand’s target audience is already active on social media, whether you realize it or not. Therefore, you owe it to yourself, your brand and your customers (current or prospective) to engage on the platforms where they are most present.
VideoWeek
APRIL 5, 2023
Brands have gotten very good at optimising media, but money is being left on the table by not optimising creativity says Joel Wilkinson, Senior Director of Brand Solutions at Finecast. And serious money is being left on the table as a result, since research shows that creativity is one of the biggest drivers of ad effectiveness. In this interview, Wilkinson also discusses TV’s role in commerce media, and how this feeds back into creative optimisation.
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Martech
APRIL 3, 2023
The challenge in writing about content marketing experts is they’ve likely already written it and written it better. The people in this group have authored enough important and influential business books to stock a library. They write and produce content, they talk about it at conferences and they know where it’s going and why. If you want your content to connect, these are the people who can tell you how.
Adweek
APRIL 7, 2023
The chair that Miranda Lambert should be sitting in is empty, and the canned cocktails she's supposed to be promoting are slowly gathering dust. The crew at this commercial shoot for Lone River Ranch Water is standing by, but there's no celebrity spokeswoman hitting her marks and delivering her lines. There's only a plaintive question.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Ad Rants
APRIL 6, 2023
As any creative director, video editor or live human being already knows, music can make or break a project. All the production value and creativity in the world doesn't matter if the tone of your cue is off or - even worse - if it just sounds cheap or poorly made. If you're one of the gifted few with the budget to tap a major artist for your commercial, skip this article and get to it.
The Ad Tech Blog
APRIL 5, 2023
As more and more startups are embracing remote work , managing remote teams is becoming a necessary skill for founders. However, with a distributed team, the tech stack that a startup uses becomes more critical than ever.Here is my favorite Tech Stack for managing remote teams: Communication and Collaboration Tools Slack – [link] Zoom – [link] Google Meet – [link] Project Management Tools: Jira – [link] Confluence – [link] Asana – [link] Trello – [link]
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
APRIL 5, 2023
The General has been evolving its branding since it decided to upgrade its ad campaigns from late-night TV hawks to entertaining players in the insurance marketing game. With its latest brand evolution, the insurance provider is introducing a revised brand logo, an evolved mascot, new campaign spots featuring Shaquille O'Neal along with sports and entertainment.
Seth Godin
APRIL 6, 2023
A metaphor involving parking meters. Over the years, parking meters in town have evolved into a cumbersome, awkward system. Coins are heavy and you need to have them handy, meters need to be reinforced against theft and breakage, town employees have to empty the coins and securely deliver them to the bank, meter feeding allows local employees to hog spaces that might be used for shoppers… you get the idea.
TechCrunch Ads
APRIL 5, 2023
Major tech organizations are racing to ship generative AI tools. And yet, a few companies have remained silent, including Apple and Meta. Today, the organization led by Mark Zuckerberg said that it aims to use generative AI in creating ads for different companies by the end of the year. In an interview with Nikkei Asia , Meta’s CTO Andrew Bosworth, said that the company expects to ship tools to create ads with AI that helps a company make different images for different audiences. “[I
Martech
APRIL 3, 2023
On Friday, Italian regulators imposed a ban on generative AI tool ChatGPT with immediate effect while giving its creator, OpenAI, 20 days to address concerns about the way data is collected and processed under penalty of a fine of $21.7m or up to 4% of annual revenues (whichever is greater). There have been indications that other European regulators may swiftly follow suit.
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Adweek
APRIL 5, 2023
In Procter and Gamble's latest film for My Black is Beautiful hair care brand, Unbecoming, we see Black women and girls slowly and gently undo their hair. The campaign tackles the acceptance of Black women and natural hair. The stunning film joins a series of acclaimed P&G films hitting on the stereotypes and the racism.
VideoWeek
APRIL 5, 2023
As major subscription video on-demand (SVOD) services including Netflix and Disney+ have begun releasing ad-supported subscription tiers, there have been questions around how well consumers would tolerate ads on previously ad-free services. Earlier this month Yahoo and Publicis Media released researching digging into this question, which found that consumers are by-and-large actually quite receptive to seeing ads in exchange for cheaper subscription fees.
Marketing Dive
APRIL 5, 2023
Brands remain active despite a lot of doomsaying, though experts agree they must prioritize compliance as platforms like Roblox tighten their policies.
Martech
APRIL 3, 2023
Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.
Adweek
APRIL 6, 2023
Women's basketball is having its moment. After years of underinvestment in the sport, the inability to use the March Madness branding until last year, and fans struggling to find ways to watch their favorite teams, women's college basketball is now on the main stage. With the game airing on ABC for the first time in.
AdExchanger
APRIL 7, 2023
Publishers are fed up with brand safety and verification vendors using crawlers to scrape their sites for contextual signals, then using those signals to sell contextual ad products. The post Can Tech Vendors Be Stopped From Monetizing Contextual Signals Without Publisher Consent? appeared first on AdExchanger.
Marketing Dive
APRIL 4, 2023
“A Recipe for Magic” is based on research showing the value of sharing meals and will feature approximately 750 local influencers.
Martech
APRIL 5, 2023
Are we in a recession or not? It doesn’t matter whether the national economy meets the classic definition (i.e., when a country’s gross domestic product falls in two consecutive business quarters). What our customers think matters more — and right now, they’re pretty pessimistic. Up to 91% of consumers are changing their shopping habits in response to bleak economic news, according to a new SheerID study.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
APRIL 6, 2023
While cookie deprecation threatens to upend the digital advertising economy next year, ad buyers are still taking a relaxed approach to test audience targeting alternatives. During 2023 and late 2022, ad buyers' efforts to test alternative IDs have lacked momentum, six ad-tech and publisher sources told Adweek. "From the sell side perspective, nobody seems to.
AdExchanger
APRIL 4, 2023
Sebastian Tomich, The Athletic’s chief commercial officer and a longtime fixture in the Times’ ad tech division, believes the Times can use its blueprint for building a publishing business on The post The Athletic CCO Sebastian Tomich Says Sports Fans Want Ads appeared first on AdExchanger.
Marketing Dive
APRIL 3, 2023
"Elvis" helmer Baz Luhrmann serves as the campaign's creative director, which features art created by an AI-powered robot.
Martech
APRIL 7, 2023
Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. Historically, the status quo — doing nothing — was the ultimate competitor. But new research uncovers customer indecision, not customer indifference, is a major roadblock costing companies millions of dollars in new revenue. That’s a whole bundle of opportunities stuck in your funnel, clogging your pipeline and baffling your stakeholders.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
APRIL 4, 2023
When an advertiser purchases a competitor's trademark as a keyword, the advertiser's content may appear in a more prominent position on results pages than the trademark owner's content. Of course, any trademark owner desires to stop activity that unlawfully diverts customers to the advertising competitor, but they also have an affirmative duty to police their.
AdExchanger
APRIL 6, 2023
Hey shoppers, sellers, readers and friends! I’m AdExchanger senior editor James Hercher with a fresh Commerce Media dispatch. This week, we’re tackling a major DTC ecommerce issue: subscription fatigue. But The post The Great SaaS Unbundling Is Here For Retail And Ecommerce appeared first on AdExchanger.
Seth Godin
APRIL 7, 2023
A useful metaphor for freelancers and small businesses. Every good restaurant should have two different salads on the menu. The boring salad is the regular kind. It’s there for people who know that they want a reliable, repeatable, unremarkable salad. It’s the safe part of a safe meal. It might remind them of their childhood or it’s simply the foundation for a nice evening without any tension around the food.
Martech
APRIL 4, 2023
Every content provider wants more engagement with their online content. Effective content recommendations are one way to achieve this. but there’s no one-size-fits-all approach. Here’s how to develop the best recommendation strategy for your site, content and audience. Most off-the-shelf content recommendation engines will not have all the capabilities discussed here, but knowing what’s possible will help you find the best solution for your business.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
APRIL 6, 2023
TikTok can famously present established brands, artists and musicians with unexpected sources of attention, like when a clip of a skateboarder drinking Ocean Spray introduced some Gen Z viewers to Fleetwood Mac. But when audiences have access to new-to-them cultural territory, virality can have deeper implications for a brand than upsetting fan gatekeepers of '70s.
AdExchanger
APRIL 4, 2023
GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The result? The rise of contextual targeting. The post Why Mobile App Marketers Need Contextual Targeting appeared first on AdExchanger.
Seth Godin
APRIL 1, 2023
Now it’s a business model. People are regularly fooled by crypto scams, NFT hype, opioid felons, algorithmic spam at scale, health claims, illogical political arguments, fundraising pitches, overnight shortcuts on the road to riches or happiness and MLM hustle. Your account has been locked, click here… When it becomes the tactic of a scalable business, it’s not surprising that the fooling gets more refined and persistent.
Martech
APRIL 5, 2023
It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your email database to your copywriting skills. If your email marketing feels stale, these tactics are sure to help you: Understand how email deliverability works – and how email verification helps Craft emails that feel tailor-made for your
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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