This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The online advertising business of the 1990s was a bubble fueled by venture capitalists eager to make the most of the online land grab. Although, the bursting of the dotcom bubble in 2000 arrested the “hockey stick growth” of online ad spend, not to mention investment in companies providing such services. Arguably, the opening decade of the 21st century was pivotal for ad tech as society’s digital transformation went underway; Big Tech embraced advertising as a business model,
In January, Naomi Osaka announced to the world that she'd be stepping away from tennis in 2023 as she prepared to give birth. Her daughter, Shai, arrived in July, and--a little more than two weeks later--Osaka returned to her tennis training to begin fulfilling a dream: "for my kid to watch one of my matches.
In today's fast-paced digital era, the safety shoe industry is transforming, and businesses increasingly recognize the importance of embracing e-commerce. This article explores the current landscape of safety shoe e-commerce, delving into trends, benefits, challenges, and best practices that can propel safety shoe businesses to thrive in the online marketplace.
Trust is worth more than attention. Helping people get to where they seek to go is more effective than hustling people to persuade them to go where you’re going. Choose your customers, choose your future. Tell ten people. If they don’t tell the others, make a better product. Creating the conditions for the word to spread is the job of the marketer.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. The Tracking Protection tool will be rolled out on January 4, 2024, to 1% of Chrome users globally. Why we care. Be aware that if your website depends on third-party cookies, this rollout might pose challenges. Take this rollout as a heads-up to ensure your site is prepared well in advance before Google retires third-party cookies entirely in the latter half of 2024.
There's a new player in town. Giant Spoon partner Laura Correnti is set to shake up the women's sports world by launching Deep Blue Sports + Entertainment, a new firm that wants to become the agency of record in women's sports. The firm will provide agency services that include platform development and brand strategy, media.
Mark your calendars for Jan. 4, 2024, all you deprecation skeptics. That’s the day Google will release a new browser feature called Tracking Protection. When enabled, it will automatically cut off a website’s access to third-party cookies. On Jan. 4, Chrome will activate Tracking Protection for 1% of a randomly selected group of Chrome users […] The post Google Plans To Ring In The New Year With Third-Party Cookie Deprecation (For Real) appeared first on AdExchanger.
Mark your calendars for Jan. 4, 2024, all you deprecation skeptics. That’s the day Google will release a new browser feature called Tracking Protection. When enabled, it will automatically cut off a website’s access to third-party cookies. On Jan. 4, Chrome will activate Tracking Protection for 1% of a randomly selected group of Chrome users […] The post Google Plans To Ring In The New Year With Third-Party Cookie Deprecation (For Real) appeared first on AdExchanger.
Last week, I passed 800 people as I walked my way through New York. I decided to look at the folks I was walking near. Of those 800 people, not one was as conventionally attractive as a movie star. Few looked like the images I saw on the billboards I passed. Most wouldn’t be cast in a commercial. Perhaps 40 went to a famous college, maybe 10 played competitive sports.
Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. The truth, of course, is rarely simple. Some lead gen strategies are more effective than others, which is why marketing organizations continue to spend on the tactic.
While 2023 has been a challenge for many sectors of the marketing ecosystem, there are unequivocal standouts whose products and people are driving business forward. Just look at Nvidia, which is transforming how marketers work; or Kroger, Target and Albertsons, retailers embracing their roles as media platforms; or Uber, which has turned rides and deliveries.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Watch Party Advertisers and creators have dinged Netflix in the past for its lack of transparency into streaming ratings. Netflix answered critics this week with a surprise data dump – its first real viewership report. The report, which Netflix will release twice a […] The post Netflix Actually Shared Viewership Data; Why Xbox Is The Key For Microsoft Ads appeared first on AdExchanger.
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
If you announce that something is elegant or classy, it probably isn’t. There’s a humility to hospitality and sophistication that evaporates when we name it.
After attending the recent MarketingOperations.com conference (MOps-Apalooza), my cofounder Tyler remarked, “If I had a dollar for every time I heard someone at MOps-Apalooza say something about companies buying software that they never fully implemented, I think my ticket for next year’s conference would be paid for.” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that const
This fall, the WNBA wrapped its most-viewed season in 21 years, announced an expansion for the first time since 2008 and saw its highest attendance in 13 years. And that's just the start. WNBA commissioner Cathy Engelbert told Adweek she has a game plan to keep the exponential growth going, especially considering a recent Sports.
Nexxen announced an integration with out-of-home ad tech platform Taiv to extend its CTV ad campaigns to TV screens in restaurants and sports bars. Guess what’s old is new again when it comes to marketers using TV as a way to reach as many people as possible. The post Ad Tech Companies Are Trying To Make CTV Out-Of-Home Happen appeared first on AdExchanger.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
We actually don’t really know. Netflix just released their first-ever detailed analysis of how many hours of engagement the top 15,000+ most watched shows on the network received over a six month period. Here’s the file. Who won? That question is actually the lesson here. The fact is, most organizations are pretty clueless about where real value lies.
Marketing automation isn’t just for enterprises with endless budgets. Marketing automation software for small business provides many of the same benefits as their enterprise counterparts. The big difference is that small business platforms are streamlined and more affordable. Increasingly, marketing automation is a must-have for small business so they can carry out marketing functions with a limited staff and budget.
If anything, Amazon's latest activation has a massive Reach. Ahead of the Las Vegas Raiders stomping the Los Angeles Chargers on Prime Video's latest Thursday Night Football game, Amazon released a giant, 15-foot-tall Jack Reacher onto the Allegiant Stadium crowds--much to everyone's delight. The giant Jack, done in honor of today's Season 2 premiere of.
How would you describe the state of privacy in the ad tech industry? “In one word: fragmented,” said Tony Katsur, CEO of the IAB Tech Lab, speaking during a virtual event hosted by ID5 on Thursday. You already need both hands and one foot to count the number of US states that have passed comprehensive […] The post Solving For Identity With Privacy In Mind Is ‘The Issue Of Our Industry’s Time’ appeared first on AdExchanger.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
We can wrestle with a challenge or a problem and find energy and possibility while doing it. And we can dance with someone else as we seek a mutual way forward. Fighting tends to be more brutal, final and hurtful than is often productive. You don’t want to spend your days fighting. The words matter.
Well, friends, we have reached the end of 2023. Maybe some of you in ecommerce and retail are pushing the “send” button feverishly and trying not to lose your minds with all of the last-minute requests and pressure this time of year brings. If you’re on the B2B side, you’re trying to get in every sale you can to achieve your goals. For everybody else, you’re kicking back, polishing up your year-end reports and wondering what the big deal is.
Feminist publisher Jezebel, which reports on reproductive politics and celebrity culture with a biting humor, relaunched Monday after being acquired by independent publisher Paste Magazine last month. Jezebel struggled to turn a profit under its former owner, G/O Media, in part because of brand safety concerns that throttled the open-exchange demand for its programmatic inventory.
A small bone is being thrown. AdExchanger has learned that Google is offering advertisers information on certain ad placements across its Search Partner Network in response to the most recent Adalytics report. But Google isn’t opening the door more than a crack. It’s only telling advertisers whether their ads were served into one of the […] The post Google Will Share Limited Search Partner Site Placement Info With Advertisers appeared first on AdExchanger.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
If the signal is very weak and the noise is large, it’s easy to imagine that there’s no signal at all. AI and computers can be used as lenses now, which means we can strip away the noise and see things that we certainly didn’t expect. Dina Katabi at MIT can point a radio antenna at you while you’re sleeping (even from across the room or through drywall) and determine whether you’re dreaming or not.
In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. The first part is here. 5. Identify and trigger behaviors Crafting a unique identity is only the beginning. You need action. Specifically, you need your brand to trigger behaviors that help you get closer to achieving your goal.
American Express is ending its B2B year as it began: making big moves for small businesses. The last quarter has received special attention from Amex since 2010, when it launched Small Business Saturday as a counter to big-box Black Friday shopping. For this year's 14th installment, it introduced the Door to Shop Small augmented reality.
The days of direct relationships in TV ad buying aren’t over yet. CTV ad buying platform Madhive is partnering with TV identity resolution company Blockgraph for a more direct connection to media supply. The post Madhive And Blockgraph Woo Advertisers With More Direct Access To TV Data appeared first on AdExchanger.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Ever since O. Henry wrote about the Magi , it’s been pretty clear that gifts aren’t about the stuff as much as they are the intent. Holidays where gifts are expected undermine this, because it’s hard to tell where obligation begins and intent fades away. One lightweight and quick alternative to traditional items are digital ones. Here are a bunch of free ebooks for you to share, or consider giving someone a subscription to this blog.
In 1961, the novel “Catch-22,” by Joseph Heller was published and its title immediately became short-hand for an all-too-familiar type of organizational lunacy: circular reasoning. That’s the situation where one fallacy is used as proof of another. Like, “If A is true because B is true, B is true because A is true.” Sales executives and marketers are caught in a Catch-22 that says we need more marketing activity because we have more sales resources — we have more sales resources, so we nee
It's OK to be jealous in the ad industry. Seeing amazing work from other agencies can make any creative say "I wish I had done that," and there's nothing wrong with being a little covetous. The Jealous List is back for another year, with a look at some of the best spots of 2023. We.
TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order to the chaos. The post Signal Loss Is Muddying TV Measurement – But Identity Data Can Help appeared first on AdExchanger.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
97 
Let's personalize your content