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Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. But the practice of SEO has become more complex and it involves more considerations than SEOs enjoyed in the “ten blue links” era. Today, SEO includes everything from content marketing and distribution to user experience, and even the core job of gathering and interpreting search intelligence has
In this episode of Ad Chatter, we hear from special guest Robb Burnham, who is VP and executive creative director at Kruskopf & Company (also known as KC Truth) in Minneapolis. Robb is an art director by trade and an accomplished illustrator and fine artist (known as WACSO). He attended Art Center College of Design […]. The post Ad Chatter with Special Guest Robb Burnham of KC Truth appeared first on Adpulp.
Not just the Ad of the Week, maybe the ad of the year so far. ‘Open Spaces’ from Burberry and director line-up Megaforce and Riff Raff shows what’s possible with a combo of brilliant technique and a good simple idea that radiates belief in the product. Many agencies would try to weave a pretty complicated. The post MAA Ad of the Week: Burberry 'Open Spaces' by Megaforce first appeared on More About Advertising.
The first rule of comparative advertising has always been that you can say pretty much whatever you want, as long as you don’t lie. But there is a new wrinkle—don’t threaten or stalk the competition. A recent Ninth Circuit decision in Thunder Studios v. Kazal has shed new light on the extent of protection afforded by the First Amendment to reprehensible and confrontational speech.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Data has a cost. It has to be gathered, stored and analyzed. That means storage, apps and IT. For the digital marketer, data produces no revenue until it is activated, and even then, the payoff may not be immediate. Yet data is more valuable than gold. It can find customers, tease out their preferences, and convert those wants into sales. Data enables action.
Tom Burrell was born in 1939 and he grew up on Chicago’s South Side. When he entered the advertising agency business in 1961, he was the only black person in the entire city of Chicago working in the field. To say that Burrell is a maverick is too tame. He’s a trailblazer who climbed the […]. The post Tom Burrell, Ad Legend appeared first on Adpulp.
Been writing aabout advertising and marketing – on and off – for quite a while now so how come “funnels” and “ladders” (they seem to mean roughly the same thing but may not) have eluded me? Ignorance, obviously. But they do seem to explain a lot of what’s going on: “purpose” ads in the case. The post Are ladders and funnels the keys to today's advertising?
Been writing aabout advertising and marketing – on and off – for quite a while now so how come “funnels” and “ladders” (they seem to mean roughly the same thing but may not) have eluded me? Ignorance, obviously. But they do seem to explain a lot of what’s going on: “purpose” ads in the case. The post Are ladders and funnels the keys to today's advertising?
Customer privacy is the initiative of the moment for big tech, especially Apple. With every iOS update, there’s a new implication in regard to customer privacy—but a bigger implication to the marketing ecosystem.
“Marketing is no longer about grabbing attention, but rather it’s about creating real connections, building that emotional resonance and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience for B2B gifting platform Alyce, at the recent MarTech conference. In other words, for marketers to make meaningful connections with potential customers, they have to make the most out of every engagement.
“The owl has landed.” I like a provocative headline. And I like a print campaign that invites readers to know more (like this one from KesselsKramer). I also love a brand with great stories and a rich legacy. Kentucky Owl Bourbon was originally founded in 1879 but was forced to close during prohibition. The heritage […]. The post Stoli Group and KesselsKramer Invite You To Sip on THE WISEMAN appeared first on Adpulp.
Uncommon is reportedly challenging WPP in the last round of the British Airways pitch. Relative newbie Uncommon, a breakaway from WPP’s Grey in 2017, is an interesting choice by BA to challenge incumbent WPP’s team based around Ogilvy. BA, now owned buy International Airliners Group (IAG) is still regarded as one of the UK’s flagship.
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Annoying ads and popups are so 2008. Audiences are tired of ads and the bad user experience that they bring. The pop-up creator even had to publicly apologize for having such a bad idea. The most common reason why users don't like certain sites is too.
In a new report, “Outlook 2022: The US Digital Advertising Ecosystem,” the IAB spells out bluntly the changes in consumer expectations of advertising. As for traditional advertising, they are tired of it and especially when it manifests as interruptions to digital video consumption. Lower consumer tolerance and higher expectations of brands are impacting “the composition and size of audiences for ad-supported media and entertainment brands.” With the greatly increased ava
September 15 – October 15 marks Hispanic Heritage month — a yearly observation to celebrate the history, culture and contributions of Hispanic Americans. As the second largest Spanish-speaking country behind Mexico, brands in the States recognize the importance of targeting and tailoring their messaging to this growing community. The Most Viewed Video Ads for Hispanic […].
The UK’s NHS seems to lurch from crisis to crisis no matter how much money is thrown at it. Now it’s running out of nurses as we head into another virus-ridden winter. MullenLowe, recently re-appointed to the main ad account, is back on the case, this time with a recruitment effort showing how a nurse. The post NHS back in the market for nurses with MullenLowe first appeared on More About Advertising.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Most of today’s best ads are entirely forgettable. We simply have too much information and too many pitches coming at us all day every day to pay attention, or to hold on to that information once we do. Now, brand experience is the name of the game. When a brand provides an experiential moment that […]. The post When Bahlsen Cookies Drop from the Sky, Good Things Are In Store appeared first on Adpulp.
“Our goal has always been to meet Samsung customers where they are, and offer services that are most convenient for them,” said Scott Messina, Director of Search and Design Strategy at Samsung. This meant updating their support site experience during the pandemic, when many customers were working from home and using their cell phones more than usual.
This article first appeared on The Drum VieON, the renowned Over the Top - Video on Demand app (OTT-VOD) from Vietnam, has partnered with InMobi to leverage the InMobi Exchange for increasing ad revenues while ensuring a seamless user experience. This association opens new avenues for VieON to deliver immersive creatives across the 4K image quality content on the app and for advertisers to reach their consumers via videos.
Burberry goes its own way in ads under in-house CCO Riccardo Tisci and here’s another striking effort, this time with four-director outfit Megaforce and Riff Raff. Plonking four models in a seemingly unremarkable field may seem a stretch for two minutes plus of film but… “How did they do that?’ is a smart way to. The post Burberry defies gravity with new ad winner first appeared on More About Advertising.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Recently Google’s Product Manager for Chrome Extensions & Chrome Web Store, David Li, announced that the company would be shifting from Manifest V2 to Manifest V3 as of January 2023. While this update is going to significantly impact many extensions, ad blockers are the most vulnerable. Manifest V2.
Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. These platforms provide call tracking, recording, routing and attribution tools to enable these functions.
Mark Zagorski is a tenured ad tech CEO, having led eXelate (acquired by Nielsen), Telaria (later Magnite ) and currently DoubleVerify. But more than that, he’s a true ad tech O.G., joining pioneering agency Modem Media/Poppe Tyson as an A.E. in the mid-’90s right as digital ads were getting started. (For more on Poppe Tyson, check out this episode.).
Marmite has become something of a fetish in the UK and now Camden Town Brewery, part of the mighty AB InBev empire, has repurposed an old Marmite ad -‘Marmite Kiss’ – for its new Camden Marmite Ale. Snogging loses its appeal for some some if the sticky condiment has been on the scene. From Draftline, The post Camden Brewery goes back to the present with Marmite first appeared on More About Advertising.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
With the complexity of product safety requirements, the changing regulatory environment, and the ferocious plaintiffs’ bar, it is more important than ever for importers, manufacturers, and retailers to understand their obligation to comply with product safety laws and standards. In this recent webinar , Melissa L. Steinman , a partner in Venable’s Advertising and Marketing practice, explored current developments in product safety and warranty laws and examined common issues and pitfalls that
“Brands struggle with where to start,” said Ben Tepfer, Senior Technical Evangelist at Adobe, talking about customer journey orchestration at our recent MarTech conference. “There’s new channels, there’s new social networks. There’s old mediums that are no longer of as much use. So as marketers, we need to be thinking constantly about, what are the channels today and what are the channels going to look like in the future?”.
Setting up and running a successful CPA affiliate marketing site is a great way to generate revenue from wherever you are. That said, countless websites on the internet aim to monetize Affiliate Programs. To stand out, affiliates have to find creative ways to boost their visibility, engage users, and most importantly, boost engagement across the board.
Usually run a mile from Halloween ads but US agency Red Tettemer O’Connell+Partners has produced a satisfyingly sour effort for Dietz & Watson, where even the bat (protected species, guys) gets it. Capicola, or gabagool as New Yorkers have it, was reportedly Tony Soprano’s favourite cured pork snack. For Halloween it’s become The Gabaghoul.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
What are Core Web Vitals? Essentially, Core Web Vitals (CWV) is Google’s way to narrow down the factors that help to evaluate the quality of a website’s user experience. These new metrics include three variables: Largest Contentful Paint , First Input Delay , and Cumulative Layout Shift. 1. Largest Contentful Paint (LCP) stands for the website’s loading time and takes into account how quickly the written and media content is loaded.
Some site owners with specific needs are moving from traditional CMS systems to hybrid and headless CMSs. Marketers are embracing the customizability of these systems. “I think there is a problem with tools like WordPress and Drupal and the kind of CMSs that are super popular becoming too bloated and too slow and too kind of just having too much code involved,” said Todd Zeigler, CEO of digital communications company Brick Factory, in his recent MarTech session.
Disclaimer: While sharing suggestions that help brands sell more stuff, I am ethically against any eCommerce companies selling low-quality mass-produced products that people don’t really need. Think fast fashion, soulless beauty & lifestyle products, dropshipped goods, etc. Hang on to integrity and sell high-quality & authentic stuff. Ok, getting to the article now…. — How to get good results with your eCommerce Facebook ads?
Someone revealing hidden depths in a 30-second stroll around a supermarket almost certainly ain’t new but London agency Joint manages to breathe some new life into the formula (as is its wont) in a new brand campaign for snack Kettle Chips. There’s a simple point too: get people to experiment a bit and try the. The post Joint makes its point for Kettle Chips first appeared on More About Advertising.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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