Adweek
SEPTEMBER 4, 2024
Brian Stelter has re-entered the chat. The TVNewser founder and founder of CNN's Reliable Sources newsletter is returning to the Warner Bros. Discovery-owned news network in a new role as Chief Media Analyst. Stelter announced his new gig on his always-active thread on X, formerly known as Twitter. [link] Stelter's time at CNN was cut.
The Ad Tech Blog
SEPTEMBER 4, 2024
Building trust and accountability in remote teams is crucial for maintaining productivity and fostering innovation. This article explores strategies to achieve these goals, particularly for individuals in leadership roles within the ad tech sector. Understanding Trust and Accountability in Remote Work Key Points Clear communication is essential for building trust.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
SEPTEMBER 5, 2024
The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. In response, vendors have several strategies to get the product in front of prospects. Free trials: Users try the software for a limited number of days.
AdExchanger
SEPTEMBER 3, 2024
Here’s a sign attention measurement is reaching maturity: Certification is coming. The Media Rating Council (MRC) and the IAB’s Attention Measurement Task Force are launching a joint effort to accredit attention measurement vendors. The IAB announced the initiative in a memo sent to task force members last week that was shared with AdExchanger. The initiative […] The post Scoop: IAB And MRC To Collaborate On Attention Measurement Accreditation appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 3, 2024
Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller clients, 10 sources from agencies, brands, and publishers told ADWEEK. In these programs, the buyer gets perks like discounts or cash back in exchange for agreeing to invest in a particular media product. There is.
Seth Godin
SEPTEMBER 6, 2024
The marketing consultant told the client that they have to post three times a day on LinkedIn. “It doesn’t matter if it’s good.” The SEO consultant explained that the website had to be loaded with keywords, and that a big budget needed to be set aside to develop inbound links. And the job seeker is instructed to make sure that the resume is AI-friendly and checks every possible box.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
SEPTEMBER 6, 2024
What do Hercule Poirot, Ben Bernanke, Star Wars and C.S. Lewis have in common? If you’re an ad tech nerd, you’ll know the answer immediately. They all served as inspiration for the code names associated with different internal Google projects that came to light as part of the DOJ’s ad-tech-focused antitrust lawsuit against Google. The […] The post Project Cheat Sheet: A Rundown On All Of Google’s Secret Internal Projects, As Revealed By The DOJ appeared first on AdExchanger.
Adweek
SEPTEMBER 5, 2024
The financial news publisher The Wall Street Journal is offering advertisers a performance guarantee, timed to the upcoming U.S. presidential election, to dissuade them from pausing their ad campaigns during the period. The guarantee, which is offered in collaboration with the attention vendor Adelaide, will be effective for impressions measured between Oct. 15 and Nov.
Seth Godin
SEPTEMBER 3, 2024
Give credit, take responsibility Get aligned on timeframes Insist on a spec, write one, improve it Agree on a budget Keep a calendar Don’t hold a grudge Speak up clearly and generously Show your work Share your fears Make promises and keep them Do the reading Talk about people only when they’re in the room Eagerly find someone more skilled than you to do a given piece of work Don’t hoard information Wash your own coffee mugs, and someone else’s too Celebrate in public, cr
Martech
SEPTEMBER 3, 2024
Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. These are the key takeaways from a recent mobile gaming ad industry survey by mobile ad platform Mintegral. U.S. growth. The U.S., the world’s highest-ranking country in advertiser volume, saw modest growth over the last year. U.S. mobile gaming ad spend increased 0.46%, according to Mintegral’s new report, “State of Media Buying in H1 2024.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
illumin
SEPTEMBER 3, 2024
Back to school season has returned and so too have some of the most upbeat and wholesome ads of the year. This year brings fun and energizing campaigns from brands both big and small. Familiar faces are back for the 2024 return to school – including ads from Macy’s and Target. Amazon is also working hard to cement itself as a top back to school contender.
Adweek
SEPTEMBER 4, 2024
ADWEEK has exclusively learned that Omnicom Media Group and WPP have won Amazon's media review. "After a comprehensive advertising agency review for our consumer business, we've chosen to partner with OMG and WPP," Amazon spokesperson Margaret Callahan said in a statement. The accounts will be split by geography, with OMG handling the work in the.
AdExchanger
SEPTEMBER 5, 2024
Artificial intelligence is often incorrectly touted as a one-size-fits-all solution to any problem. But Omnicom’s new generative AI virtual assistant, Omni Assist, is narrowing AI’s focus to solve for specific agency challenges. The post How Omnicom’s AI Virtual Assistant Does The Campaign Grunt Work For Planters appeared first on AdExchanger.
Martech
SEPTEMBER 3, 2024
Google rolled out a significant update to Google Analytics 4 ( GA4 ), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context for advertisers trying to understand their performance relative to their peers, potentially informing strategic decisions and goal-setting.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Ad Tech Daily
SEPTEMBER 6, 2024
HUMAN Security, Inc – the leader in protecting enterprises by disrupting bot attacks, client-side threats, and digital fraud and abuse – today announced that Opera Ads – will leverage HUMAN as a pre-bid detection and mitigation solution to ensure the security and integrity of its Connected TV (CTV) traffic. The integration helps Opera Ads enhance […] The post HUMAN and Opera Ads Partner to Enhance CTV Advertising Security at Scale appeared first on Ad Tech Daily.
Adweek
SEPTEMBER 6, 2024
The Kansas City Chiefs may have won the kickoff game against the Baltimore Ravens on NBC and Peacock, but the NFL also came out on top as a winner with ratings. Viewership for the NFL kickoff game on Thursday averaged 48.9 million, according to AdImpact. The data found that the game reached a peak audience.
AdExchanger
SEPTEMBER 5, 2024
With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance. But Google hasn’t shared a concrete timeline for GAID deprecation, and so mobile marketers are under pressure to get acclimated to the Android Privacy […] The post AppsFlyer And Unity Integrate With The Android Privacy Sandbox To Avoid Another ATT-Style Disaster appeared first on AdExchanger.
Martech
SEPTEMBER 4, 2024
Data analytics is essential for marketers to understand and engage their target audiences. This is especially true when reaching distinct customer segments or attempting to broaden reach into new ones. For businesses serving — or seeking to serve — the U.S. Hispanic market, data analytics is invaluable for optimizing marketing programs to this demographic’s unique needs and preferences while enhancing the overall customer journey.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Ad Tech Daily
SEPTEMBER 6, 2024
A seasoned reporter covering the media industry, Claire has held senior positions at The New York Post, NBC and Business Insider. As the only global creative prize judged by the press, The Epica Awards is proud to announce that highly respected journalist Claire Atkinson – who has spent her career covering the global media business […] The post Claire Atkinson, Journalist Behind “The Media Mix”, Announced as Epica Awards 2024 Jury President appeared first on Ad Tech Daily.
Adweek
SEPTEMBER 4, 2024
Disney has found itself in the middle of another major TV carriage dispute, but this rift goes deeper into the world of streaming and TV than you might expect. Recently, Disney's carriage dispute with satellite giant DirecTV kicked into high gear, with many of the House of Mouse's channels, including ABC and ESPN, being pulled.
Seth Godin
SEPTEMBER 1, 2024
Here’s a useful habit that’s more than a hack… The next time things are going well, when a project is about to launch, when a meeting has been successful, when the sun is shining… take your phone and go for a walk. Hit record on an audio app and make a twenty-minute audiobook. Talk about what you know, what you see, what you hope for.
Martech
SEPTEMBER 6, 2024
Salesforce announced Thursday it signed a definitive agreement to acquire Own Company for $1.9 billion in cash. Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The two companies are not strangers to each other.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Ad Tech Daily
SEPTEMBER 6, 2024
Sam Kennedy promoted to Executive Vice President Client Leadership Jessica Vo promoted to Executive Vice President Global Marketing Orchestration London: Leading precision marketing agency RAPP UK is today announcing the promotions of Sam Kennedy to EVP, Client Leadership, and Jessica Vo to EVP, Global Marketing Orchestration. The promotions of Kennedy and Vo coincides with a pivotal […] The post Promotions for Sam Kennedy and Jessica Vo as RAPP UK Bolsters Leadership Team appeared first o
Adweek
SEPTEMBER 5, 2024
News aggregator platform Break the Web wants to make it easier for people to easily catch up on news while getting a range of perspectives, with the help of generative artificial intelligence, naturally. BTW's web crawler scours the open web for the latest news. The technology, built over three years, uses an algorithm to sort.
AdExchanger
SEPTEMBER 3, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. By Unpopular Demand Last year, Google launched a product it calls Demand Gen. It’s cast from the same mold as Performance Max, in that Demand Gen is a black box controlled by Google’s machine learning algorithms. In terms of functionality, however, it more […] The post The Deal With Demand Gen; The Brokerages Might Be Broken appeared first on AdExchanger.
Martech
SEPTEMBER 6, 2024
On Monday, Google and the Justice Department will begin their second antitrust trial of the year. The tech giant lost the last case , which was about monopolistic practices in online search. Now the DOJ is accusing the company of using its adtech to create a monopoly. That trial begins Monday. “Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its domina
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
SEPTEMBER 2, 2024
Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic advertising. The Q2 2024 report provides a detailed analysis of estimated global open programmatic ad spend [.] The post Pixalate Releases Global Mobile App Ad Spend Benchmarks Reports for Open Programmatic Advertising appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 5, 2024
Chris Cillizza has a new home on Scripps News. The former CNN editor at large is joining the Atlanta-based outlet as a political contributor. He'll appear on programs across Scripps networks. "I'm a big fan of what Scripps is building--fair-minded and smart coverage of American politics," Cillizza said in a statement. "I look forward to.
AdExchanger
SEPTEMBER 5, 2024
Research suggests ad spending on free ad-supported TV (FAST) channels in the US jumped nearly fourfold between 2020 and 2023 and is expected to double between 2023 and 2025. Ad buyers are spending because more viewers are giving FAST channels a chance. (No one likes wasting an average of 11 minutes just to find something […] The post Talking CTV Transparency (And The Lack Thereof) With Samsung appeared first on AdExchanger.
Martech
SEPTEMBER 3, 2024
“At the moment, I feel like the industry has stalled; there’s not much innovation happening because everyone is waiting to see what Google does.” That was Amit Kotecha, CMO at digital advertising , audience insights and measurement platform Quantcast, talking to us back in May of this year. It turns out that three months is a lifetime in adtech.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
360 
Let's personalize your content