Martech
SEPTEMBER 6, 2024
We’ve come to the end of my series, “Decoding generative AI: A marketer’s guide to text-based and visual AI content.” Because this series focused on generative AI and content, I asked AI assistant Claude Sonnet to help co-create this article with me. I instructed it to use my voice and supplied all the previous posts in this series for reference.
Adweek
SEPTEMBER 4, 2024
Brian Stelter has re-entered the chat. The TVNewser founder and founder of CNN's Reliable Sources newsletter is returning to the Warner Bros. Discovery-owned news network in a new role as Chief Media Analyst. Stelter announced his new gig on his always-active thread on X, formerly known as Twitter. [link] Stelter's time at CNN was cut.
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illumin
SEPTEMBER 3, 2024
Back to school season has returned and so too have some of the most upbeat and wholesome ads of the year. This year brings fun and energizing campaigns from brands both big and small. Familiar faces are back for the 2024 return to school – including ads from Macy’s and Target. Amazon is also working hard to cement itself as a top back to school contender.
Chief Martech
SEPTEMBER 2, 2024
How do you know you’re at the peak of a Hype Cycle? When means outweigh ends. Martech professionals and marketing ops leaders are being driven to apply AI in marketing — use it for something, anything! — with the belief that automating and accelerating things with AI, especially with generative AI, must produce beneficial outcomes. It reminds me of the old joke about the overly-optimistic kid excitedly digging through a giant pile of horse manure, “There must be a pony in here somewh
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
SEPTEMBER 5, 2024
The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. In response, vendors have several strategies to get the product in front of prospects. Free trials: Users try the software for a limited number of days.
Adweek
SEPTEMBER 3, 2024
Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller clients, 10 sources from agencies, brands, and publishers told ADWEEK. In these programs, the buyer gets perks like discounts or cash back in exchange for agreeing to invest in a particular media product. There is.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
The Ad Tech Blog
SEPTEMBER 4, 2024
Building trust and accountability in remote teams is crucial for maintaining productivity and fostering innovation. This article explores strategies to achieve these goals, particularly for individuals in leadership roles within the ad tech sector. Understanding Trust and Accountability in Remote Work Key Points Clear communication is essential for building trust.
Martech
SEPTEMBER 3, 2024
Google rolled out a significant update to Google Analytics 4 ( GA4 ), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context for advertisers trying to understand their performance relative to their peers, potentially informing strategic decisions and goal-setting.
Adweek
SEPTEMBER 5, 2024
The financial news publisher The Wall Street Journal is offering advertisers a performance guarantee, timed to the upcoming U.S. presidential election, to dissuade them from pausing their ad campaigns during the period. The guarantee, which is offered in collaboration with the attention vendor Adelaide, will be effective for impressions measured between Oct. 15 and Nov.
Seth Godin
SEPTEMBER 3, 2024
Give credit, take responsibility Get aligned on timeframes Insist on a spec, write one, improve it Agree on a budget Keep a calendar Don’t hold a grudge Speak up clearly and generously Show your work Share your fears Make promises and keep them Do the reading Talk about people only when they’re in the room Eagerly find someone more skilled than you to do a given piece of work Don’t hoard information Wash your own coffee mugs, and someone else’s too Celebrate in public, cr
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AdExchanger
SEPTEMBER 3, 2024
Here’s a sign attention measurement is reaching maturity: Certification is coming. The Media Rating Council (MRC) and the IAB’s Attention Measurement Task Force are launching a joint effort to accredit attention measurement vendors. The IAB announced the initiative in a memo sent to task force members last week that was shared with AdExchanger. The initiative […] The post Scoop: IAB And MRC To Collaborate On Attention Measurement Accreditation appeared first on AdExchanger.
Martech
SEPTEMBER 6, 2024
On Monday, Google and the Justice Department will begin their second antitrust trial of the year. The tech giant lost the last case , which was about monopolistic practices in online search. Now the DOJ is accusing the company of using its adtech to create a monopoly. That trial begins Monday. “Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its domina
Adweek
SEPTEMBER 4, 2024
ADWEEK has exclusively learned that Omnicom Media Group and WPP have won Amazon's media review. "After a comprehensive advertising agency review for our consumer business, we've chosen to partner with OMG and WPP," Amazon spokesperson Margaret Callahan said in a statement. The accounts will be split by geography, with OMG handling the work in the.
Seth Godin
SEPTEMBER 1, 2024
Here’s a useful habit that’s more than a hack… The next time things are going well, when a project is about to launch, when a meeting has been successful, when the sun is shining… take your phone and go for a walk. Hit record on an audio app and make a twenty-minute audiobook. Talk about what you know, what you see, what you hope for.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
SEPTEMBER 6, 2024
What do Hercule Poirot, Ben Bernanke, Star Wars and C.S. Lewis have in common? If you’re an ad tech nerd, you’ll know the answer immediately. They all served as inspiration for the code names associated with different internal Google projects that came to light as part of the DOJ’s ad-tech-focused antitrust lawsuit against Google. The […] The post Project Cheat Sheet: A Rundown On All Of Google’s Secret Internal Projects, As Revealed By The DOJ appeared first on AdExchanger.
Martech
SEPTEMBER 3, 2024
Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. These are the key takeaways from a recent mobile gaming ad industry survey by mobile ad platform Mintegral. U.S. growth. The U.S., the world’s highest-ranking country in advertiser volume, saw modest growth over the last year. U.S. mobile gaming ad spend increased 0.46%, according to Mintegral’s new report, “State of Media Buying in H1 2024.
Adweek
SEPTEMBER 4, 2024
Disney has found itself in the middle of another major TV carriage dispute, but this rift goes deeper into the world of streaming and TV than you might expect. Recently, Disney's carriage dispute with satellite giant DirecTV kicked into high gear, with many of the House of Mouse's channels, including ABC and ESPN, being pulled.
Seth Godin
SEPTEMBER 2, 2024
Solo mediocrity is rampant, of course. We know that toasting the bread before making the sandwich makes it more delicious, but in service of convenience and speed, we skip a step. It becomes a conspiracy when more than one of us is involved. The freelancer who offers cheap and ordinary work finds customers who willingly engage with them. The small company that gets worn down by the constant pressure to simply do a bit less and care a bit less, and decides to follow the mass market where it seems
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
SEPTEMBER 5, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Court Is In Session appeared first on AdExchanger.
Martech
SEPTEMBER 4, 2024
Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care. The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness.
Adweek
SEPTEMBER 6, 2024
The Kansas City Chiefs may have won the kickoff game against the Baltimore Ravens on NBC and Peacock, but the NFL also came out on top as a winner with ratings. Viewership for the NFL kickoff game on Thursday averaged 48.9 million, according to AdImpact. The data found that the game reached a peak audience.
Seth Godin
SEPTEMBER 4, 2024
Perfect is useful. It’s an absolute measure, a north star, a chance to improve our work. But it’s also a shortcut to persistent dissatisfaction. Compared to perfect is helpful when we’re creating something. But it’s also worth noting that perfect is unattainable. What’s on offer is never perfect, but what’s on offer might be exactly what we need right now.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
SEPTEMBER 5, 2024
Artificial intelligence is often incorrectly touted as a one-size-fits-all solution to any problem. But Omnicom’s new generative AI virtual assistant, Omni Assist, is narrowing AI’s focus to solve for specific agency challenges. The post How Omnicom’s AI Virtual Assistant Does The Campaign Grunt Work For Planters appeared first on AdExchanger.
Martech
SEPTEMBER 6, 2024
Salesforce announced Thursday it signed a definitive agreement to acquire Own Company for $1.9 billion in cash. Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The two companies are not strangers to each other.
Adweek
SEPTEMBER 5, 2024
Chris Cillizza has a new home on Scripps News. The former CNN editor at large is joining the Atlanta-based outlet as a political contributor. He'll appear on programs across Scripps networks. "I'm a big fan of what Scripps is building--fair-minded and smart coverage of American politics," Cillizza said in a statement. "I look forward to.
Seth Godin
AUGUST 31, 2024
Without salt, human beings don’t survive long. But it’s possible to eat for a month without tasting an herb. The food will sustain you. Herbs are an expensive non-obvious addition, while also being a bargain if the goal is to create delight, interest or satisfaction. As we digitize our interactions, the first thing to go are the herbs. We strip away anything that’s not obviously functional.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Smart Insights
SEPTEMBER 2, 2024
Dr Dave Chaffey’s practical review of the marketing trends that will matter for B2C and B2B marketers in 2025 I’ve been writing reviews of the latest digital marketing innovations for well over 10 years now; spurred on since they seem … The post 10 Actionable Digital Marketing Trends for 2025 appeared first on Smart Insights.
Martech
SEPTEMBER 3, 2024
“At the moment, I feel like the industry has stalled; there’s not much innovation happening because everyone is waiting to see what Google does.” That was Amit Kotecha, CMO at digital advertising , audience insights and measurement platform Quantcast, talking to us back in May of this year. It turns out that three months is a lifetime in adtech.
Adweek
SEPTEMBER 3, 2024
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter are joined by Parbinder Dhariwal, vp and general manager of CVS Media Exchange (CMX), to explore the distinctive approach CVS takes to the rapidly evolving retail media landscape. Dhariwal discusses how CMX leverages CVS' extensive loyalty program to differentiate itself from.
AdExchanger
SEPTEMBER 5, 2024
With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance. But Google hasn’t shared a concrete timeline for GAID deprecation, and so mobile marketers are under pressure to get acclimated to the Android Privacy […] The post AppsFlyer And Unity Integrate With The Android Privacy Sandbox To Avoid Another ATT-Style Disaster appeared first on AdExchanger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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