Martech
AUGUST 17, 2021
In the 18 months since we added “COVID-19” and “pandemic” to our marketing lexicon, marketers like me have been thinking about how to revise our email programs, what our customers are experiencing and how much everything could change before we move into our next version of “normal.” Now we’ve gone through an entire marketing year calendar.
AdPulp
AUGUST 17, 2021
Raymond Rubicam was born on June 16, 1892, in Brooklyn, New York. He was the youngest of eight children. His father—a trade journalist—died of tuberculosis in 1895 and young Raymond was sent to live with his older brothers and sisters. By the age of 15, he was working full-time as a shipping clerk’s helper for […]. The post Raymond Rubicam, Ad Legend appeared first on Adpulp.
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More About Advertising
AUGUST 16, 2021
So, Procter & Gamble has regained the lead over Amazon as the world’s biggest advertiser, spending $11.5 billion on global marketing in the fiscal year ending June 2021. No surprise when you consider they’ve been number one with the big bucks longer than most of us have been around. I was unfortunate enough to work. The post George Parker: playing by the bizarre rules of the world's biggest advertiser first appeared on More About Advertising.
Single Grain
AUGUST 17, 2021
One of the most important hires in your company is the VP of marketing. If you hire the wrong person for the position, you risk damaging your brand reputation in your niche. Since the VP of marketing role requires an solid understanding of the market, vast knowledge of sales generation, demand generation and overall brand building, hiring the perfect person for the job can be challenging.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
AUGUST 18, 2021
With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. It used to be that there were certain categories of products and services that needed to be purchased in-person, which was often the case, especially for big-ticket items. But now in the world of virtual and augmented reality, consumers are test-driving electric vehicles , and renters are inspecting and leasing their new home.
AdPulp
AUGUST 19, 2021
David Droga has been promoted. Accenture PLC is naming David Droga as chief executive officer and creative chairman of Accenture Interactive. In his new global role, Droga will be charged with delivering creative excellence to accelerate results that sustain business growth. During the last fiscal year, Accenture Interactive grew to $10.6 billion in revenue.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
AUGUST 17, 2021
Are 3D posters the future for Out of Home advertising? Well they might be for some brands, armed with a substantial budget, as Ocean Outdoor’s new DeepScreen technology allows advertisers to get right in consumers’ faces, from some angles anyway. Here are a few examples on Ocean/Landsec’s flagship Piccadilly Lights site (they’re also available on.
Martech
AUGUST 18, 2021
Do you know where your clicks are coming from? Do you know where your ad is going? No one wants to see their product advertised on a web site pushing fake news, conspiracy theories or extremist politics. Marketers practicing brand safety should can prevent that from happening, but that practice is imperfect. “Your brand is a valuable financial asset that can be damaged in an increasing myriad of ways,” said Kristoffer Belau, SVP Digital Media at MediaMonks, a digital production company.
AdPulp
AUGUST 16, 2021
People in Texas sometimes speak in code. For instance, when ordering a beer, you might skip all formality and simply say, “Shiner.” When you like the beer a lot, you might say, “It’s a good’ ern.” In Texas, Shiner is an iconic beer brand. The advertising for this beer brand has also been handled by […]. The post To Talk Texan, Say It With Shiner appeared first on Adpulp.
Lemonads
AUGUST 20, 2021
Do you work in the online education industry and you’re interested in understanding how affiliate marketing can help you generate more revenue? Maybe, you already use affiliate marketing for your programs, but wonder if you are getting the most out of it? If so, this article is made especially for you. Before we go on, we crafted a Whitepaper Acquire high-value customers for your online learning business with Affiliate Marketing to help Online learning businesses get the most out of affiliate ma
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More About Advertising
AUGUST 16, 2021
MullenLowe has been reappointed to the UK government’s Covid-19 advertising drive, to no-one’s great surprise as the agency acquitted itself well through the pandemic. The agency, which has earned an estimated £20m to date (media expenditure runs into hundreds of millions) pitched with partner agencies partner agencies Freuds, 23 Red and MMC against M&C Saatchi.
Martech
AUGUST 19, 2021
Online personalization as a concept has been with us for more than two decades, but recent developments have elevated its importance for martech leaders: Greater attention to test and optimization leading to demands for more “always-on” personalization programs; Better access to customer data and segments, opening up possibilities for more targeted experiences in any digital setting; Emergence of AI and ML-based approaches for automating personalization logic; and Heightened customer expectation
AdPulp
AUGUST 18, 2021
“Purpose is the economic multiplier that elevates your brand above the noise.” This is a firmly held belief in certain agency circles. Today we’re going to learn why that is. In this new episode of Ad Chatter, co-hosts Dan Goldgeier and I chat with special guest, Scott Couvillion, CEO and Executive Strategy Director at Trumpet […].
EGC Group
AUGUST 20, 2021
Shopping has changed—forever. One example of this change is how some customers prefer buying items straight from a business as opposed to a retail or wholesale store. Yes, direct-to-consumer (DTC) is the shopping method of choice for select patrons. What strengthens chances of success for businesses that operate on a direct-to-consumer platform?
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
AUGUST 18, 2021
It’s the Paralympics soon following a surprisingly successful Olympics 2020 and we all know what the Paralympics competitors are don’t we? ‘Super. Heroes’ as broadcaster Channel 4 puts it in its current campaign. Not according to adam&eveDDB’s new ‘#WeThe15’ for the International Paralympic Committee, people with disabilities are “wonderfully ordinary” (like the rest of us.).
Martech
AUGUST 18, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, where do automation and creativity converge in marketing? Hopefully everywhere, if you are working with the right marketing technology, and also have the marketing operations pros that can execute it.
PrograMetrix
AUGUST 19, 2021
PrograMetrix Makes the AdExchanger Programmatic Power Players List in 2021 as a Top Programmatic Agency. PrograMetrix, a Seattle-based and highly specialized programmatic advertising agency, has been selected by AdExchanger as one of the top programmatic power players in 2021. Related: What to Expect from Working with a Programmatic Agency. The programmatic power players list is the digital marketing industry’s first searchable guide to the best agencies and tech providers in the business.
Lemonads
AUGUST 19, 2021
Online Dating Affiliate Programs. Dating Online is a norm nowadays. There are more than 40 million Americans using online dating websites and those users range from young to old. The online dating market offers options for all kinds of relationship duration, personality or cultural preferences from ethnicity to religion, and everything in between. If you work with affiliate marketing for a very specific niche , you will for sure find an online dating affiliate program that you can promote amongs
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
AUGUST 19, 2021
Could your brand currently be recognised if it cannot be seen? Even pre-Covid, consumers were flocking to ‘brand invisible’ environments, through their smart speakers and voice devices – the pandemic has only accelerated touchless and mobile interactions. A rise in streaming and audible content such as podcasts has pushed marketers to shift spending and boost.
Martech
AUGUST 19, 2021
While the global pandemic may have had a dampening effect on business in general, it also seems to have raised interest in precisely the types of solutions that customer data platforms (CDPs) deliver. When stay-at-home orders and social distancing guidelines spurred the movement of customer interactions – both B2B and B2C – to digital channels, marketers became increasingly interested in technologies that collect data from those interactions, unify them, deliver insights and enable campaign orch
PrograMetrix
AUGUST 19, 2021
PrograMetrix Makes the AdExchanger Programmatic Power Players List in 2021 as a Top Programmatic Agency. PrograMetrix, a Seattle-based and highly specialized programmatic advertising agency, has been selected by AdExchanger as one of the top programmatic power players in 2021. Related: What to Expect from Working with a Programmatic Agency. The programmatic power players list is the digital marketing industry’s first searchable guide to the best agencies and tech providers in the business.
Smarty Ads
AUGUST 19, 2021
Nowadays, it is hard to imagine a world of online advertising without programmatic marketing. Once programmatic technology entered the industry, the landscape shifted towards automation and real-time trading so the whole process became more effective. To use this mechanism efficiently, it is not enough to have only tools and solutions.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
AUGUST 19, 2021
More inclusivity as the Paralympics limbers up, Vodafone in the UK is running a campaign with Out of Home owner Global to highlight the digital divide, 6% of people in the UK have no internet access – somewhat surprising after 20 years or so. So the two have created a supermarket aisle in London’s Leicester. The post Vodafone aims to bridge 'digital divide' with experiential/Out of Home partnership with Global first appeared on More About Advertising.
Martech
AUGUST 18, 2021
As marketers, we’ve been creating and publishing a lot of content for a very long time. We know that great marketing content can build brand awareness and generate more qualified leads. Unfortunately, the technology we use to build content hasn’t changed a whole lot — until now. It’s time to reimagine what content can become. Telling stories isn’t the same as it used to be.
Lemonads
AUGUST 18, 2021
Hyperlinks, which are normally referred to simply as links, play crucial roles in the worldwide web. Besides helping search engines and other platforms scour the internet, links can also be used to direct users to specific content. This, in turn, can create a seamless transition between mobile app and website, resulting in a much better experience for end-users.
Marketing Tech News
AUGUST 18, 2021
Cavai, a conversational ad tech provider, has raised £6.5m from a range of prominent investors including Norway’s two largest venture players, Investinor and Idekapital, and ad tech industry specialist FirstPartyCapital. The company plans to use the funds to bolster its offering in existing markets, develop its product portfolio, and expand in the US as it.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
AUGUST 20, 2021
Has to be this one: yes, it’s a great brief with loads of guaranteed global airtime for a cause that everyone surely supports. But moving away from the predicted “more brave heroes” schtick is a brave move from the agency and reminds us that disability isn’t just something we should think about every four years. The post MAA Ad of the Week: adam&eveDDB for International Paralympics first appeared on More About Advertising.
Martech
AUGUST 19, 2021
Salesforce users complained of an outage, or at least very slow load times, beginning around 8.20 a.m. EST today. The quantity of complaints to Downdetector.com peaked around 10 a.m. By early this afternoon, Salesforce was reporting that the incident had been mitigated for all customers, save for those using one instance (or server), NA151, which was requiring a manual re-start.
Smarty Ads
AUGUST 18, 2021
Throughout recent years, we could observe a shift in the consumption of video content towards on-demand, which includes content that viewers can watch on connected TV (CTV). This can be a Smart TV, game console or other device connected to the Internet which allows users to make their own.
RevX
AUGUST 17, 2021
As food delivery apps become a routine part of people’s daily lives, it is important for app marketers to know how to find their right audience. Food delivery services have grown immensely in the past five years, and that growth hasn't slowed down even during the pandemic. On the contrary, food delivery has seen an ongoing activity during times of lockdown.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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