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MAY 24, 2019
BBC Breakfast literally stopped me in my tracks one morning last week. You would be forgiven for thinking that it was a breaking news story that caused me to spin around and stare at the screen, but no – the broadcaster was running a segment on the menopause – at breakfast time. A floor manager.
illumin
MAY 22, 2019
Week 2 of May puts Hulu on the top spot for the Most Viewed Video Ads chart. The campaign, for Hulu’s ad-free subscription, begins as one of the classic Old Spice ads with Isaiah Mustafa. However, in a comedic twist, it turns out that it is actually “a Hulu ad to tell you that you should get Hulu with no ads.” This is Hulu’s 10th spot on the chart in 2019, and their first time in the top spot since October 2018.
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AdPulp
MAY 20, 2019
Keith Reinhard is chairman emeritus of DDB. As you might imagine, he’s done some amazing work over his 65-year career, and he has stories to tell. Reinhard’s appearance on Ad Age’s “Ad Lib” podcast provides him a stage to share. Listen to Ad Lib on Apple iTunes. I like how he talks about his original […]. The post Keith Reinhard, Ad Legend and Expert Storyteller Spells It Out for Us appeared first on Adpulp.
AdGlow
MAY 24, 2019
On Wednesday, 22nd May we headed to Madrid's IFEMA for this year's Digital Enterprise Show. The event, currently on its 4th edition is currently the world's leading trade show dedicated to Digital Transformation and its relationship with business.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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MAY 23, 2019
Even Jamie Oliver isn’t immune to changing consumer trends To many it was a surprise that Jamie Oliver’s restaurant chain went into administration this week. But if you look at all the trends in this sector, it was, unfortunately, not surprising. When Jamie’s Italian launched in 2008 it immediately had a buzz, benefiting immensely from.
illumin
MAY 20, 2019
AcuityAds sponsored IDSD (SDX Interactive Day San Diego) last week to connect with brands, agencies and entrepreneurs in the marketing and advertising community. Leading trailblazers in brand, marketing, tech, and digital shared their inspiring stories that are shaping the future of our industry. We sat in with Michael D. Andrew, VP of Strategy & Growth at Salesforce, for his session “Building Brands in the Age of AI”.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdGlow
MAY 24, 2019
On Wednesday, 22nd May we headed to Madrid's IFEMA for this year's Digital Enterprise Show. The event, currently on its 4th edition is currently the world's leading trade show dedicated to Digital Transformation and its relationship with business.
More About Advertising
MAY 21, 2019
Matthieu Elkaim is CCO of Ogilvy Paris. Top Tips for Cannes Skittles – Broadway the Rainbow Skittles is impressive by its consistency through time. The brand constantly reinvents itself and challenges the conventions. This kind of brand gives value to ad agencies, as being able to make people pay to watch an ad is simply.
Admixer
MAY 22, 2019
Admixer is excited to join DigiTech Day Berlin 2019. The meetup is devoted to best practices of reaching target audiences within GDPR regulations. With the continued growth in programmatic from one side and GDPR coming into force from the other, advertisers and publishers experience new challenges in using data for building effective communication with their […].
AdPulp
MAY 18, 2019
Do you know what I love about brands that focus on providing utility to their customers? I love that they are directly answering the age-old question that every customer has, “What’s in it for me?” I Pledge Allegiance to McDonald’s Lost your passport or cellphone abroad? Just stroll through the doors of one of any […]. The post Burger King and McDonald’s Go Off Script to Create New Value appeared first on Adpulp.
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InMobi
MAY 21, 2019
To do digital marketing right today, you need smart insights on mobile marketing specifically. To help, here are 52 in-app advertising statistics you definitely need to know. Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes , or three hours and 35 minutes. It’s expected to reach three hours and 49 minutes by 2020.
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MAY 22, 2019
Apple has been annointed Cannes Lions Creative Marketer of the Year for the first time. Cannes Lions MD Simon Cook says: “The company’s marketing and communications consistently showcases creative excellence. Apple Inc. has created a culture that drives marketing strategies that ensure that its customers are true ambassadors for Apple brands.” Apple VP of Marketing.
Gods of Advertising
MAY 20, 2019
steffanpostaer.com. File this under long overdue: I finally redid my website portfolio, making it much easier to review and (hopefully) appreciate. Please take a look. If you’re looking for an exceptional copywriter and/or creative director for a project or pitch, or simply have a special writing assignment requiring a true professional, I’m your guy.
AdPulp
MAY 22, 2019
Hertz paid Accenture $32 million for a new web presence that the consultants never delivered. The unresolved dispute was recently filed in federal court in the Southern District of New York. Accenture disputes their former client’s claims. Accenture has also filed a motion to dismiss Hertz’s claim under the Florida Deceptive and Unfair Trade Practices […].
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MAY 21, 2019
Tenthavenue, the WPP Out of Home and experiential holding company based in New York, has gone in CEO Mark Read’s ongoing reorganisation of Sir Martin Sorrell’s rambling WPP empire. Tenth Avenue was headed by Rupert Day, then a rising star in WPP. WPP says: “As part of our wider plan to simplify WPP and make.
More About Advertising
MAY 21, 2019
Advertising seems to be a lot more fun in France than elsewhere, notably the dear old UK. Monoprix is promoting its fast check out service (via an app inevitably) so agency Rosapark is harking back to “Humankind’s first queue” (jumper.) You see so many UK ads boasting a star director (like the Co-op’s recent effort).
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MAY 23, 2019
To 76 Dean Street, Soho, where adam&eveDDB co-founders James Murphy (CEO) and David Golding (CSO) were departing for new pastures – specifically a year’s gardening leave but then a new agency. Among the pearls offered up was Murphy’s (or was it Golding’s) speculation that, while most of London adland is wondering who their creative partner.
AdPulp
MAY 19, 2019
Google-owned YouTube is a wasteland, but like all wastelands, when you brush aside the layers of dirt and debris, you’re in the position to discover a gem or two. The video that follows may not meet gem status, but it is a find worth noting here. Tara Walpert Levy is VP of Agency and Brand […]. The post Just Google It: 7 Questions Every CMO Wants To Know appeared first on Adpulp.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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MAY 24, 2019
More Game of Thrones-type stuff, this time from Grimbergen Belgian beer which has a deal with Carlsberg. With rather more heritage than Dilly Dilly. Grimbergen is made by Norbertine monks who hail from 1128 (and whose abbey burnt down three times). The recipe for this potent brew (6.7 per cent alcohol) has been rediscovered and.
More About Advertising
MAY 24, 2019
Adam&eveNYC began with the Samsung account but we haven’t seem much to date (which doesn’t mean there hasn’t been any.) But now it’s in with a whopper, a global campaign for Samsung’s new QLED 8K TV (where do they get these names from?) ‘TV is Making History Again’ featuring the 1969 Apollo 11 moon landing.
More About Advertising
MAY 23, 2019
Alastair MacCallum (below), currently UK CEO of The&Partnership’s M/Six media agency in which WPP is a minority shareholder, is to be the new UK CEO of Kinetic. Kinetic is WPP’s Out of Home media planning and buying unit, the biggest such company in the world alongside Dentsu Aegis’ Postercope. He replaces Stuart Taylor who has.
More About Advertising
MAY 23, 2019
It’s quite brave of Carlsberg to tell us that the beer it’s been flogging in the UK all these years – probably the best beer in the world, ho ho – is crap but they are. Now they’ve been doing a bit of work and it’s OK, or so Mads Mikkelsen and agency Fold7 would.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
MAY 23, 2019
We may not love Amazon, although most of us use it, but it’s certainly been a boon for the creative agency business. Here’s Droga5 London again with its ‘great stories stay with you’ campaign for Amazon Prime, the star in its repertoire. This time a combo of outdoor (for the first time) and YouTube six-second.
More About Advertising
MAY 22, 2019
More Gallic flair, this time from the BETC Paris ingenuity factory for Lacoste. “Crocodile Inside” is the somewhat gnomic title. Don’t try this in what’s left of your home. Should engage a jury somewhere or other. Advertising that speaks for itself. MAA creative scale: 9.
More About Advertising
MAY 22, 2019
Vincent Kompany of Manchester City fame is back off to Anderlecht, where he started his career, as player-manager. Good luck to the estimable Kompany but he may find the dual role a touch taxing, as other famous names have before him. To make things even trickier Anderlecht, the long-time kings of Belgian football with 34.
More About Advertising
MAY 21, 2019
Everybody thinks the biggest advertising event of the year is the Super Bowl. With 98.2 million people tuning in, 30 second ad space sold for $5.25m. What could possibly top this? One word – Eurovision. Although historically regarded as a quirky continental curiosity, Eurovision has become one of the biggest opportunities for brands to connect.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
MAY 21, 2019
US creative high flyer Liz Taylor is the new CCO of Leo Burnett Worldwide (based in Chicago) and, just as significantly, US creative lead of owner Publicis Communications. Publicis Communications’ global CCO is Nick Law who joined a couple of years ago from R/GA. Publicis Communications’ other creative agencies include Saatchi & Saatchi, Publicis Worldwide.
More About Advertising
MAY 20, 2019
We thought Sir Martin Sorrell’s pay was yesterday’s news as he’s now ensconced at “better, faster, cheaper” S4 Capital. At WPP he controversially earned buckets including £72m in 2016. But now two shareholder advisors, Glass Lewis and ISS, are urging shareholders to vote against his potential rewards at S4’s AGM this month.
More About Advertising
MAY 20, 2019
The BBC is under the cosh in some quarters for its pursuit of ‘Yoof,’ notably through relentlessly plugging its new Sounds app. It’s showing all the games from the Women’s World Cup in France this summer and to plug it BBC Creative is getting down with a vengeance. Here’s the social film, directed by Georgia.
More About Advertising
MAY 20, 2019
The Co-op’s moved its creative business to Lucky Generals and the agency’s debut campaign seeks to unite the Co-op’s three main strands of business: food, insurance and death, sorry funeral care.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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