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B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. Today, there is no place for broad audience targeting. To acquire high-quality leads, targeting needs to get as precise and specific as possible. For instance, if you’re a content marketing agency that wants to target CMOs and decision-makers of startups who read Marketing Week – you can.
Is Droga5 the not-so-secret weapon that will propel Accenture Interactive into the global elite of creative networks? Kimberly-Clark thinks so anyway, moving the bulk of its worldwide baby and child care creative business out of WPP into Accenture and citing Droga5 as the clincher. Kimberly-Clark chief growth officer Alison Lewis, said of the switch: “Technology.
We love this week's chart because it features 4 brand new videos!! Most importantly, there are robots. and has anyone not seen that Boston Dynamics video yet because if you haven't, prepare to be blown away! Our other favorite is the Luis Vuitton content series launch, since they obviously got the point with a 60-second video spot that is dominating this week's chart and we bet it'll be there for at least a few more weeks.
Sadly, the question of who belongs in America hasn’t been settled yet. Presidents Tweet about it, talking heads flap their gums about it, and the Supreme Court rules on it. One thing that we do know for sure, Native peoples belong here. And the U.S. Census wants to make sure Native peoples are counted. According […]. The post There’s Value In Being Counted appeared first on Adpulp.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
NEW & IMPROVED! This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Enjoy! Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? There are over 1.56 billion daily active users worldwide on Facebook, so you’re dead on the money by choosing this social network as your ad platform of choice: And, b
Myer in Australia is rather like its version of John Lewis and it’s taken a leaf out of the John Lewis playbook with this year’s teary Christmas offering from Clemenger BBDO. To our young heroine it looks like Christmas is off because the family in going camping (camping!) but, of course, Santa has a way.
What are the biggest mobile app monetization trends of 2019 and 2020? Based just on media coverage alone, in-app header bidding is definitely on the top of the list. But is in-app header bidding actually part of the average app monetization strategy today? Last year, we surveyed dozens of app publishers, app development professionals and others in the mobile app advertising space to get their real opinion on in-app header bidding, mediation and many other topics.
What are the biggest mobile app monetization trends of 2019 and 2020? Based just on media coverage alone, in-app header bidding is definitely on the top of the list. But is in-app header bidding actually part of the average app monetization strategy today? Last year, we surveyed dozens of app publishers, app development professionals and others in the mobile app advertising space to get their real opinion on in-app header bidding, mediation and many other topics.
As new IAB standard popped in, many ad tech players need clarification on what is ads.cert in order to stop confusing it with previous IAB standard: ads.txt. There’s a shared opinion that ads.cert is an improved version of ads.txt. Indeed, it serves the same anti-fraud purpose but in.
Analytics. Personalization. Automation. Optimization. These are the pillars of success for digital marketing campaigns. What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? That’s exactly what machine learning does. Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at least one of their sales processes.
When someone tots up the amount of new business won by the holding companies in 2019 – in the guise of ‘research’ no doubt – Publicis Groupe will likely be top with a number of, on the face of it, big wins and now there’s another: Nivea owner Beiersdorf. Publicis is setting up a bespoke.
Mobile is the most prominent device in our lives, and the weekend after Thanksgiving is the biggest shopping time period of the year. How do these two true but unrelated statements connect? That’s what we wanted to find out. To uncover the truth about mobile’s role in shopping habits from Thanksgiving until the following Monday, we surveyed hundreds of people in and near the 10 biggest cities in the U.S. using InMobi Pulse.
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Why do urban artists wear Timberland? Could it be that Timberland works harder than most to appeal to young urban customers? In this new campaign from Timberland and their agency, Pereira O’Dell, the brand’s “Nature Needs Heroes” platform and commitment to a greener world is front and center. In an interesting twist, the campaign presents […].
Talon opened for business in 2013. The Out of Home (OOH) market in the UK was worth less than £1 billion and digital just a fifth of revenues. The industry is now worth £1.3 billion and digital revenues are over half the market this quarter. Innovation was gaining traction but was isolated. And with over.
Business “transformation” is the buzz phrase de nos jours as companies large and small wrestle with a digital economy – and the uncomfortable realisation that people don’t seem to be buying any more just because the internet supposedly makes it easier for the them.
Here’s another effort to save the world – this time from the dreaded plastic – from Possible Moscow (still part of the WPP empire one presumes) for Greenpeace Russia. It’s an interesting spin on a hunting culture – with a neat twist. Possible creative director Artyom Filimonov says: “Despite the fact that all actual weapons.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Publicis Groupe CEO Arthur Sadoun (below) is arguably the most interesting character among the big ad holding companies head honchos and, fan or not, you have to say that he’s an enthusiastic and skilful communicator. Adweek’s Agency Spy has come across his latest internal memo to the troops, hymning a good year for new business.
Charles Dickens knew a thing or two about the power of Christmas. The season’s unique spirit transformed Ebenezer Scrooge from a miserable stingy businessman, who didn’t consider the feelings of other people, to a kind, generous and empathetic character. But it’s not just the time of year for giving.
Wieden+Kennedy London has won the UK’s National Trust, described now as a “Conservation charity.” following a pitch. the National Trust, which manages historic buildings and places deemed on natural beauty, is 125 in 2020. NT brand and marketing director Mark Scott says: “We’re excited to have Wieden+Kennedy on-board as we head into an important anniversary.
By Elizabeth Cherian, Wunderman Thompson Known as the SXSW of Europe, Web Summit is annually hosted in Lisbon, Portugal, and the largest tech conference in the world. This year’s event pavilions were heaving with more than 70,000 global attendees, all clamouring to catch the next big thing as everyone from Amazon to Facebook to Huawei.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
You expect something special from Michel Gondry and Goodby Silverstein, teaming up for HP’s latest brave effort to persuade us all to use printers more. In this instance at Christmas when most people under 79 seem glued to their mobile screens. It is indeed a brave effort but begs some questions: like how much would.
OK, it’s coming on Thursday (November 14) and features ‘Excitable Edgar,’ something to do with a door knocker. The John Lewis Christmas ad, that is. Meet Edgar. 14.11.19 #ExcitableEdgar pic.twitter.com/4H9YRCDMZJ — Excitable Edgar (@ExcitableEdgar) November 11, 2019 The Liverpool Echo reckons there’ll be a children’s hospital scene too, tear ducts at the ready.
PlayStation ads are coming thick and fast from adam&eveDDB – a campaign, thought they’d disappeared – and the latest is for PlayStation Pro and its ‘Death Stranding’ game (this is clearly not a game as in fun and games.) Directed by Frederic Planchon for Academy. Game campaigns need ideas as well as SFX and these.
We haven’t seen much from the fashionistas so far this Christmas but here’s Spanish luxury house Loewe out of the blocks with a film by Nina Gantz through Blinkink. for its ready to wear and accessories collection, inspired by English Arts and Crafts Movement potter William De Morgan (I’ll have the vase please.) With an.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
In its long stay at AMV BBDO Sainsbury’s used to go toe to toe with John Lewis at Chrstmas, most notably its Great War drama in 2014, celebrating the 1914 Christmas truce. It’s pushed the boat out a bit this time round with a Dickensian ramble through Victorian London courtesy of Wieden+Kennedy, tying in with.
Before we try to answer that question, there’s one certainty about this year’s Christmas ads, winsome young redheads have taken over. Here’s another one in a medieval set (ditto above) with young dragon Excitable Edgar (more toy sales they hope) whose fire-breathing antics interrupt the Christmas festivities. No hospital scene as we surmised yesterday though.
Something close to panic is breaking out in UK media agencies as they contemplate huge bills from tax collection body HMRC over ads placed in social media. Most charity purchases in the UK are VAT free (VAT is currently 20 per cent) but HMRC has ruled that, because ads in social medias are targeted rather.
S4Capital’s executive chairman Sir Martin Sorrell (he really wants us to remember the executive bit) is bestriding the business world like a mini-colossus, as if nothing has changed from his WPP days (except he always works in a plug for S4 and a swipe at WPP and its peers.) Here he is on Bloomberg outlining.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Geico has used TV economically but consistently to flog insurance in the US for years and Allstate does too, with its ‘Mayhem’ series featuring Dean Winters from 30 Rock. Now Winters is teaming up with 30 Rock’s star Tina Fey to plug its Drivewise ‘eye in the cab’ product. On the face of it, not.
Trust and transparency concerns have dominated ad tech headlines over the past few years, with the focus primarily remaining on traffic quality. As fraud continues to evolve, the need for a definitive strategy regarding advertising environments both from a brand safety as well as a user experience perspective has emerged. The term “brand safety” here refers to considerations, practices and tools to ensure that advertising does not appear in a context that is inappropriate for a brand.
As we’ve previously noted , most shoppers in India use a mobile device to make a purchase. The problem is that while consumers are quick to embrace mobile devices , brands are not. This can especially be pronounced during large-scale events such as Diwali, Christmas among others. Consumer Frictions on Mobile At all stages of the customer shopping journey, consumers report issues with the mobile experience offered by their favorite brands.
This post is written by Ruby Ban, Lead Account Manager on InMobi's Demand team. Think about the classic marketing funnel. In the mobile in-app advertising space, we tend to focus a lot at the very top and very bottom of the funnel. If you want reach and awareness, there are a lot of options. And if you want app installs and downloads, there are also a lot of options.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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