Adweek
JULY 30, 2024
Adam Foroughi, CEO of mobile adtech firm AppLovin, made $83.4 million last year. His total compensation, which includes salary, bonus, equity awards and all other forms of financial remuneration, was 795 times more than the median pay of AppLovin's 1,745 employees. If that sounds like a lot, it is. In 2023, the median compensation for.
Martech
JULY 29, 2024
Change is constant, but one thing is certain: hype cycles grab attention and influence budgets, for better or worse. Artificial intelligence (AI) is just the latest enterprise fixation, but it won’t be the last. Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
AdExchanger
AUGUST 1, 2024
Native ad platform Outbrain will acquire Teads, an SSP and video monetization company owned by European telco Altice. The acquisition ends advanced talks, first reported in July, between the two companies. The post Outbrain Acquires Teads From Altice For $1 Billion appeared first on AdExchanger.
Seth Godin
JULY 28, 2024
What a simple verb. A five-letter modifier that opens the door to discussion. If we state something as a fact, we’re asking for an argument. But seems opens the door to learning and discussion. What are you seeing that I’m not seeing?
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
AUGUST 2, 2024
More than 100,000 people visited a first-of-its-kind pop-up shopping area and on-site consumption lounge at the recent California State Fair, breaking new mainstream ground for the cannabis industry and setting a trend that could spread across the country. The family-friendly festival, in its 170th year--featuring carnival rides, rock concerts, fried snacks and sweltering weather--was the.
Martech
AUGUST 1, 2024
It is 2024, and we’ve all heard how AI can improve our email marketing efforts. But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. As AI use in business grows, too many companies and solo entrepreneurs try to use it to replace jobs.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JULY 30, 2024
ITV is asking us to “take your mate on a date” and celebrate our friendships as much we do our romances. Stars including Maya Jama, Ant & Dec, Dermot O’Leary and Alison Hammond are here to show a friendly face of ITV, doing a lot for the station’s branding as well as the nation’s mental … The post Uncommon and ITV go romantic on friendship for ‘Britain get talking’ first appeared on More About Advertising.
Adweek
AUGUST 2, 2024
Ten-year-old millennial beauty and skincare brand Glossier is launching a new product next week that it hopes will generate lots of buzz. But before the new eyebrow product hits Glossier's ecommerce website, it's available exclusively to fans in New York, Los Angeles and Chicago who find shoppable posters before Monday. The treasure hunt-like stunt is.
Martech
AUGUST 2, 2024
Nature is a genius at adaptation. For over three billion years, organisms acclimated to the earth’s evolving environment with elegant strategies. The annual marketing plan’s reputation isn’t quite as respected. It’s an activity usually faced with dread. However, planning works better if marketers take a cue from how nature approaches change. “Oh, goodie!
AdExchanger
JULY 29, 2024
Google is still figuring out what a cookie opt-in or opt-out model would look like — and how it would affect development and adoption for the Chrome Privacy Sandbox. The post Google Says It’s Still Figuring Out How A Cookie Opt-In Model Will Work appeared first on AdExchanger.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Seth Godin
AUGUST 1, 2024
It feels urgent because it is. But by the time the train is running away, it might be too late. The better strategy is to not sign up for trains that are likely to run away. The first principle of risk reduction is to figure out if you can stop it later. If you can’t, don’t start.
Adweek
AUGUST 2, 2024
There are some things money can't buy. One of them is brand love: The places in your heart a company can occupy aren't bought. They're earned. Yet, as long as there's been marketing, companies have used a device known as the tagline (or slogan, strapline, motto, credo and a slew of other aliases) to hit.
Martech
JULY 31, 2024
Most U.S. digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. YouTube was the only major platform that saw an increase. The video platform saw a 28% increase in ad spend last quarter, compared to 18% in Q1.
AdExchanger
JULY 31, 2024
When it comes to programmatic advertising, milliseconds matter. To maximize revenue, publishers have to configure their Prebid setups to account for how quickly SSP auctions can respond to bid requests. Response times can vary based on factors like site visitors’ geographic region, what devices they’re using or whether the SSP has a server-side or client-side […] The post Magnite Tackles Fully Automated Prebid Wrapper Optimization appeared first on AdExchanger.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Ad Monsters
JULY 29, 2024
Google’s surprise shift to pump the brakes on third-party cookie deprecation in Chrome is sending shockwaves through the digital advertising world. As the dust settles, let’s dig into what this means for publishers, advertisers, and the future of privacy-preserving technologies. In a plot twist straight out of a digital marketing thriller, last week, Google announced it will not deprecate third-party cookies unilaterally after all and instead opt for enhanced user choice.
Adweek
JULY 29, 2024
Advertising giant WPP is working with chip manufacturer Nvidia to use gen AI in making 3D landscapes and products for advertisers.
Martech
AUGUST 2, 2024
How much is a random person worth to your business? The answer changes dramatically as you gather more information. Let’s explore how customer value assessments evolve with data, using examples from probability theory to illuminate the powerful impact of information on business decisions. Assessing value with limited information Imagine that I called you out of the blue.
AdExchanger
AUGUST 1, 2024
In the AI era of digital advertising, creative optimization is becoming table stakes for major ad platforms. Reddit acquired Memorable AI, a creative testing startup that specializes in tailoring ad creative based on an advertiser’s previous campaign KPIs, it announced Thursday. The acquisition puts Reddit in a better position to compete with Google, Meta, Amazon […] The post Reddit Acquires Memorable AI To Build Its Version of Google PMax appeared first on AdExchanger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
VideoWeek
JULY 29, 2024
Last month, Overcast HQ, a video asset management business, raised a bridge round of €1.3 million, as the company introduces new AI capabilities to its asset management platform. And though AI is often cited as a catalyst for some of the recent funding rounds in the industry, the company said it made the conscious decision not to lead its investment pitches with AI. “In preparing for the funding round, we looked very closely at whether we lead with AI,” Philippe Brodeur, CEO of Overc
Adweek
JULY 30, 2024
It's only days into the Paris 2024 Summer Olympics, but from ratings to engagement, NBCUniversal is off to a winning start. Today, NBCU announced it's delivering the highest Olympic and Paralympic ad revenue in history, securing more advertisers than the Rio and Tokyo Olympics combined, with nearly $500 million coming from first-time sponsors. Additionally, 70%.
Martech
JULY 30, 2024
Data-driven insights tell an organization’s story. It makes sense that you’re already using project management metrics to ensure projects are on track, on time and on budget. However, if you’re using your project management data for only that, you’re probably not getting all the value you can from the metrics you’re capturing. Fundamentally, metrics enable insights into performance against goals.
AdExchanger
AUGUST 2, 2024
Call it a major GMC oopsey. Google Merchant Center (GMC), Google’s hub for commerce advertising and analytics, has been accidentally cross-pollinating data – including unencrypted customer and product info – between accounts on the platform going back at least two weeks, according to three ecommerce consultants and ad agency execs who each manage numerous GMC […] The post A Google Ads Glitch Likely Triggered A Data Breach Within Google Merchant Center appeared first on AdExchanger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Seth Godin
JULY 31, 2024
Make a list of things you used to believe. Fervently, certainly, completely. Things that you were sure of, but now, with the passage of time and the benefit of experience, you know to be incorrect or incomplete. Of course, it’s not just mythical creatures beloved by children. It’s our adherence to a social norm, loyalty to a leader or the structure of a point of view.
Adweek
JULY 30, 2024
The Code and Theory Network has expanded to include agencies such as Instrument and Left Field Labs. The move aligns Stagwell's digital transformation agencies under the Code and Theory Network to strengthen its digital transformation capabilities. This expansion bolsters the Code and Theory Network, Stagwell's digital transformation network, backed by 50% engineers and 50% creatives.
Martech
JULY 30, 2024
AI-driven search engines are revolutionizing how people search and interact with information online. Generative engine optimization (GEO) is how marketers can catch this wave. Here’s a guide to what it is and why it matters. Table of contents What is GEO? GEO vs. SEO: Similarities and differences How is GEO similar to SEO? How is GEO different from SEO?
AdExchanger
JULY 30, 2024
Google sent the online ad ecosystem reeling a week ago with the news that, upon reflection, third-party cookies will not be deprecated for the entire browser. But what about the ad tech vendor partners that committed serious energy and resources to test Chrome’s Privacy Sandbox proposals? Vendors like Criteo, RTB House, Raptive and MiQ placed […] The post Vendors Like RTB House And Raptive Bought In To The Privacy Sandbox.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Seth Godin
JULY 29, 2024
A philosopher can spend a month, a year or a career thinking about one knotty problem. Making assertions, testing theories, understanding how others are thinking about it as well. But this exercise shouldn’t be reserved for academics. What are you working on? When will you change your mind? What can you learn, what can you challenge? It’s better when we’re on the cusp.
Adweek
JULY 31, 2024
Picture this: You sit down with your spouse to watch YouTube on your connected television (CTV), but before the video starts, a pre-roll ad runs promoting the services of the best divorce lawyer in town. If you were watching linear television, where ads are served based on broad factors like programming and geography, you might.
Martech
JULY 29, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
AdExchanger
JULY 31, 2024
TV measurement platform Innovid has a new frequency management product that manages frequency caps across connected TV, mobile and desktop, including display and audio. The post Innovid Wants To Solve CTV’s Most Annoying Issue appeared first on AdExchanger.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Expert insights. Personalized for you.
340 
Let's personalize your content