Clearcode
JUNE 7, 2023
In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., an IP address for location). Then, in the mid- to late-2000s when real-time bidding (RTB) was introduced, companies started utilizing web cookies to identify individuals across different websites.
Adweek
JUNE 7, 2023
It is premature to predict that a commercial for cannabis will show up in the Super Bowl--at least in the near future--but marketers in the fast-growing industry should be prepping now for a more open advertising landscape. The advice, from the Cannabis Media Council, comes as the trade group launches its first set of ad.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Ad Tech Blog
JUNE 7, 2023
Data warehouse modernization goes beyond mere migration to the cloud. It entails a deep understanding of your data and the optimal storage solutions for your specific use cases. As you prepare to leverage the potential of today’s AI technologies, it is important to ensure that your data is well-equipped for the transition. From a Datasette to Real-Time Databases I still remember the days when I fiddled with a Commodore 64 Datasette , marveling at its ability to store data.
AdExchanger
JUNE 8, 2023
By guest artist Nate Fakes A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Out of Control appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
JUNE 6, 2023
Apple’s Vision Pro. Image: Apple. This week Apple announced the Vision Pro headset, available early next year. Here’s what we know so far about the device and what this means for marketers experimenting with AR and VR engagement. “Spatial computing” and AR. The use cases demoed at Apple’s Worldwide Developers Conference (WWDC) show augmented reality (AR) experiences where users interface with a digital layer on top of their real-world environment.
Adweek
JUNE 7, 2023
In many video games, players who overcome challenges like solving puzzles or winning fights are rewarded with experience points that make their characters more powerful. Now a new limited-edition product made by Coca-Cola with League of Legends publisher Riot Games imagines what that gaming milestone would taste like.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
JUNE 7, 2023
As ATS London 2023 draws closer, we sat down with Flavia Kenyon, head of legal at the Big Innovation Centre, to talk about all things Web3, and some of the complexities that lie ahead, as well as what we can [.] The post ATS London 2023: Exploring the Intersection of Web3 and Law with Flavia Kenyon appeared first on ExchangeWire.com.
AdExchanger
JUNE 7, 2023
Around nine months ago, European department store chain El Corte Inglés started using a customer data platform to do more – and better – with its first-party data. The post Why A CDP Is A Must-Have For This European Department Store Chain appeared first on AdExchanger.
Adweek
JUNE 9, 2023
Ikea is preparing to let Americans experience its iconic blue Frakta bag in a whole new way thanks to a 19-foot tall Big Blue Bag sculpture that will make its way across the U.S. this summer. The sculpture will be on display in Chicago's Millennium Park June 17-18 and in Houston June 24-25. Following these.
Seth Godin
JUNE 6, 2023
We’re not in races very often. Usually, what we’re doing is more like a walkathon, or perhaps, a hike. And yet, we’ve been pushed to believe that the only performance that matters is a scarcity-based victory. They close the parkway near my house on Sundays. As people pedal along, you can see the ripple of anxiety that spreads when a fast biker ends up passing everyone else.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Marketing Dive
JUNE 6, 2023
The chain says it's meeting fans at the "intersection of nostalgia and culture" with a Grimace-themed purple shake, an 8-bit video game and a new ad.
MNTN
JUNE 9, 2023
Cord-cutting, once deemed a radical step taken by millennials, is now commonplace. Each year, more people are saying hasta la vista, baby to their cable packages (or reaching adulthood and never signing up for the service at all, aka the “cord-nevers”) in favor of Connected TV. As a result, content providers are taking a hard look at how they do business and what they can borrow from CTV’s business models.
Adweek
JUNE 9, 2023
Warner Bros. Pictures is letting people dress up like superheroes in augmented reality to promote the premiere of The Flash in theaters June 16. Superhero fans can download Perfect Corp.'s AR-try on application, YouCam Makeup, to access this sponsored content. The Flash AR lens will place the superhero's red mask on the user's face through.
Smart Insights
JUNE 7, 2023
What are the most popular free and paid marketing writing asisstant tools using generative AI for creating content? 2023 has been a rare year in marketing, where the latest martech innovations we discuss have crossed over into the mainstream. Of … The post 10 recommended AI copywriting tools for creating marketing content in 2023 appeared first on Smart Insights.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
JUNE 5, 2023
Dotdash Meredith bet on contextual with its launch of D/Cipher, but it remains to be seen whether it can turn its revenue numbers around. The post Dotdash Meredith Wants To Make Contextual Targeting A Cookie Killer appeared first on AdExchanger.
Martech
JUNE 7, 2023
It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video content every day, whether you realize it or not. It’s amazing to think about the fact that Netflix users watch 203.8 million hours of streamed content each day. Meanwhile, the typical TikTok user spends 95 minutes daily scrolling through a feed of algorithmically suggested videos they didn’t choose to view.
Adweek
JUNE 9, 2023
Scotch whisky brand The Glenlivet is set to expose the conceptions of artificial intelligence to celebrate this year's Father's Day by teaming up with comedians and their dads through a convention-challenging campaign that also promotes a one-night-only event in New York. The campaign titled "A Spirited Celebration of Modern Dads" features a 4-minute-long video scripted.
Seth Godin
JUNE 9, 2023
A few years ago, I posted about the hardware setup you can use to look better and feel better when working in a distributed organization. Since then, I’ve tried many hacks for how to integrate Keynote presentations into this environment. I used some fancy software that was heartbreakingly disappointing and then figured out a much better solution, from a much more responsive company, using a little-known technique in Ecamm Live.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JUNE 7, 2023
MikMak rolled out an “apples-to-apples comparison” tool across social, search, programmatic, streaming video and retail media Wednesday, dubbed MikMak Commerce for Retail Media. The post As MikMak Enters Its Newest Phase, It Follows Trends Like Retail Media And Self-Serve appeared first on AdExchanger.
Martech
JUNE 5, 2023
Marketing and IT staff don’t see the world the same way, which can cause friction for inter-departmental projects. This article explains the key points of friction and shows how to break through those barriers and enhance communication and effectiveness. Solving the IT/marketing divide is increasingly crucial as technology becomes central to almost every aspect of business.
Adweek
JUNE 8, 2023
Composite materials company Owens Corning is utilizing augmented reality to reach attendees of the 2023 AIA Conference on Architecture in San Francisco. Created by creative agency Lafayette American, the company's "Pink City Takeover: Where Performance Meets Purpose" campaign will see pink Owens Corning billboards displayed at San Francisco International Airport, the Moscone Center and area.
Chief Martech
JUNE 4, 2023
A few weeks ago, an internal memo from Google (or so it was claimed) was leaked that warned, “ We have no moat.” Allegedly, it was written by an AI researcher at the company who was explaining how the real competitive threat to Google’s generative AI initiatives wasn’t OpenAI. It was open source communities. If you want to understand the enormous power of ecosystems — and if you’re in martech, this may be the most important topic of your career — there’s a tru
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
JUNE 4, 2023
More advertisers, especially marketers, who have been slow to embrace AVOD, will increasingly gravitate to primarily AVOD services, writes Greg Smith, Aniview's GM for North America. The post What Advertisers Can Learn From AVOD’s Rapid Evolution appeared first on AdExchanger.
Martech
JUNE 8, 2023
Generative AI and large language models are making customer experience platforms more accessible and humanized. These advances in recent months build on years of AI development that customer service and experience company NICE has put into their experience software. The company unveiled generative AI use cases at this week’s NICE Interactions event in New York.
Adweek
JUNE 9, 2023
Minor league baseball team the Worcester Red Sox (nicknamed the WooSox) partnered with Workers Credit Union, virtual and augmented reality company Link To VR and LTI Business Solutions to bring augmented reality experiences to fans during home games at Polar Park in Worcester, Mass. Beginning June 9, attendees at Polar Park will be able to.
Ad Badger
JUNE 5, 2023
When it comes to selling products on Amazon, effective advertising and efficient inventory management are two essential components of a. Read More The Relationship Between Amazon Advertising and Inventory Management The post The Relationship Between Amazon Advertising and Inventory Management appeared first on Ad Badger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
JUNE 9, 2023
Here’s how you succeed in ad tech: Analyze more data in more complex ways and turn that into differentiated products. Ad tech players know it’s not that simple. Until recently, The post Tech Sprawl Is A Growth Inhibitor, Not Just A Cost Problem appeared first on AdExchanger.
Martech
JUNE 6, 2023
In today’s economy, companies are focusing on doing more with less. However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology. Marketers and martech professionals have the option to buy one product or a full platform suite. Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once.
Adweek
JUNE 7, 2023
Brands and marketing agencies have, largely, made good on their 2020 commitments to devote more ad spend to Black media. But the increase in investment has gone primarily to a handful of scaled publishers, according to interviews with eight Black media executives. As a result, while advertisers can credibly point to their increased investment in.
Marketing Dive
JUNE 9, 2023
Ignite, the video network’s creative studio, will produce weekly TikTok segments with QR codes that link out to the embattled app.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
81 
Let's personalize your content