Martech
FEBRUARY 4, 2022
Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. But there are also risks to venturing out in uncharted waters. They have to know what they’re doing, and with NFTs the game plan isn’t well-known. NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King.
AdPulp
FEBRUARY 2, 2022
Creative people have been toiling away at their work-from-home desks for almost two years now. Sadly, many have not ventured outside. The impact of this unnatural stasis and social deprivation is starting to show in today’s advertising. For example, Busch Light is out with a new spot that is positively hallucinatory. It’s also a good […].
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Single Grain
FEBRUARY 4, 2022
Your non-fungible token (NFT) is already costing you an arm and a leg (after fees) on OpenSea, so it only makes sense to keep it in the most secure wallet possible. To do that, you'll need the best OpenSea wallet. In this post, we'll take a look at the most popular (and secure!) wallets for storing NFT private keys. We'll also provide an overview of OpenSea, a step-by-step guide to creating an account, and a review of the best wallet for storing your NFTs.
More About Advertising
FEBRUARY 2, 2022
London agency VCCP is venturing into the metaverse with a virtual office inside a Roblox game. and very nice it looks too. A good way of showing your clients and prospects that you get these virtual thingies. Mind you, there’ve already been accounts of harassment and worse in the metaverse, which nobody seems to have. The post VCCP ventures into the metaverse first appeared on More About Advertising.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
FEBRUARY 4, 2022
Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It was a global report,” she said. “It spanned across various countries, organization sizes, and sectors.”.
AdPulp
JANUARY 29, 2022
Research and strategy are the building blocks of successful marketing and advertising efforts, and no one knows it all better than Megan Averell, founder of The Insight Inn. gsdgsd In this 55 minute episode of Ad Chatter, Megan and I talk about: The importance of going out and talking to consumers “in the wild” How […]. The post New Ad Chatter Episode Featuring Megan Averell of The Insight Inn appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
FEBRUARY 4, 2022
Havas CX, via its X Index, has been looking at what customers think of their experiences and, surprise surprise, it’s not very much. How many billions have been spent on CX in recent years? Oh well, never mind. The survey of 50,000 customers globally shows that 60% reckon it’s still pants. Only 40% thinking the. The post Havas survey: customer experience (CX) is taking over the world – shame it doesn’t work first appeared on More About Advertising.
Martech
FEBRUARY 4, 2022
The last few days have not been good for Facebook — or rather Meta, as we must learn to call the company. Shares fell almost 25% (and at time of writing have not recovered) after the announcement of disappointing revenue figures and the first drop in daily user numbers in the social media giant’s history. CEO Mark Zuckerberg took a personal hit of tens of billions of dollars.
AdPulp
JANUARY 31, 2022
Gated content is valuable content. It seems that every media company under the Sun today wants to make this argument. Bloomberg.com, for instance, wants $290 for the first year of unfettered digital access, and then $415/year each year thereafter. Or you, dear web surfer, get nothing. These are some hefty tabs for news. Is there […]. The post Before You Change the World, (Subscribe and Read) Bloomberg appeared first on Adpulp.
EGC Group
FEBRUARY 4, 2022
We’ve all read books or seen movies about what the future of civilization will be like. Whether sci-fi or space fantasy, the descriptions and images of what life will be like are dazzling. Well, the future may be closer than we think—if not already here. Consider the advancements of blockchain technology, NFTs (non-fungible tokens), and the emerging metaverse.
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More About Advertising
FEBRUARY 3, 2022
One of the spectator sports of the pandemic (for those of a chilly disposition anyway) was seeing who survived and who didn’t. Paul Hammersley’s Harbour was launched in 2017 as an “independent communications agency” collective in which clients “only paid for what they eat,” ie no AOR fees and the like. Made prefect logical sense.
Martech
FEBRUARY 4, 2022
Let’s talk about the elephant in the room. Marketo Sky is sunsetting. According to Adobe, on March 11, Marketo Sky will no longer be available as Adobe focuses its resources on delivering the next-generation user experience. On a personal note, I can finally stop thinking about Tom Cruise’s Vanilla Sky every time I read about Marketo Sky.
AdPulp
FEBRUARY 4, 2022
Cheers is an American sitcom television series that ran on NBC from 1982 to 1993, with a total of 275 half-hour episodes across eleven seasons. For those of a certian age, the show’s theme song is beyond familiar, it’s iconic and instantly recognizable. A couple of notes from the tune and visions of Norm at […]. The post Borrowed Equity Is Not An Idea (But In This Case, It’s Effective) appeared first on Adpulp.
All About Advertising Law
FEBRUARY 4, 2022
We are pleased to share with you the tenth edition of Venable’s popular Advertising Law Tool Kit. This annual resource compiles a broad spectrum of marketing-related topics, background information, and checklists into an easy-to-access guide, authored by some of the most experienced attorneys in the industry. Download this year’s Tool Kit or bookmark the link to our e-book for quick access to these industry best practices.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
FEBRUARY 4, 2022
Talk about own goals. UK supermarket chain Waitrsose is canning its free newspaper (if you spend £10) to myWaitrose custmers, those with a membership card that gets you tiny savings on your pretty well-stuffed bill. It canned its free coffee to members in 2017: not that much of a surprise as it was clearly a. The post Scrooge Waitrose cuts free newspapers for members first appeared on More About Advertising.
Martech
FEBRUARY 4, 2022
Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement.
AdvertiseMint
FEBRUARY 3, 2022
Here’s news you probably already heard: The iOS14 update has caused Meta (formerly Facebook) a lot of problems with their advertising business. Meta has already decided that their long-term solution is to build the metaverse, but the people using their ads can’t exactly wait out the massive decline in quality. If you’re using Facebook or Instagram ads to increase your sales, get the word out about your brand, and find new customers, what can you do to help your campaigns avoid
illumin
FEBRUARY 3, 2022
COVID-19 transformed just about every industry in the wake of lockdowns and health concerns, but the QSR sector has managed to weather the storm and come out stronger for it. In fact, the industry is projected to see $119.2 Billion (USD) in growth between 2021-2025 (source: Technavio). Despite some supply chain issues and a labor […]. The post Most Viewed Video Ads: QSR Sector 2021 appeared first on AcuityAds Inc.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
FEBRUARY 4, 2022
Regular readers may have noticed that we’re not a fan of Virgin Media: its rickety old cable network breaks down constantly and its customer service is so bad it’s almost comical. They lie, for example, telling you they’re fixing things when they’re demonstrably not. Now merged with O2, Virgin is back on the airwaves with. The post Virgin Media O2 takes well-trodden skateboarder route first appeared on More About Advertising.
Martech
FEBRUARY 4, 2022
The COVID pandemic has accelerated change in marketing organizations at a pace not seen since the smartphone first launched. Digital has truly become the dominant experience for customers, stretching from how we buy things to how we work, learn and play. The result: boons for digital advertising, commerce, virtual events, content marketing and so much more.
UNI Digital Advertising
FEBRUARY 2, 2022
As a content marketer, you’ll need to constantly come up with content ideas to build, maintain, and grow your audience. This article will give you a couple of tips and tools to help you brainstorm great content ideas for your website or channel. Use Google Intentionally When doing Google research to find content ideas, always pay attention to the “People Also Ask” section in the search results.
Adtelligent
FEBRUARY 2, 2022
2021 has been the most successful year in total online ad spending , and 2022 is predicted to be even bigger. Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% by 2024. The industry keeps growing, so are the new demands and requirements. Behavioral advertising vs. contextual advertising .
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
FEBRUARY 4, 2022
Advertising isn’t that difficult is it? You pose a problem and solve it with the product. Which is exactly what German agency Thjnk has done for IKEA with this compelling, but somehow good-humoured slice of angsty modern life, compounded by the joys of a European winter. IKEA to the rescue, complete with price shots, but. The post MAA Ad of the Week: IKEA from Thjnk first appeared on More About Advertising.
Martech
FEBRUARY 2, 2022
Restaurant chain Denny’s has taken the opportunity to feature student athletes in an effort to continue to make an impact with younger diners while keeping momentum in their robust sports marketing play. As all eyes will soon turn to hoops in next month’s March Madness, Denny’s is partnering with Stanford junior forward Fran Belibi as part of its continued effort to showcase underrepresented athletes, as well as to celebrate the return of Denny’s Super Slam breakfast deal.
UNI Digital Advertising
FEBRUARY 2, 2022
As a content marketer, you’ll need to constantly come up with content ideas to build, maintain, and grow your audience. This article will give you a couple of tips and tools to help you brainstorm great content ideas for your website or channel. Use Google Intentionally. When doing Google research to find content ideas, always pay attention to the “People Also Ask” section in the search results.
InMobi
FEBRUARY 1, 2022
For many consumer-packaged goods (CPG) brands and related retailers, spring is one of the biggest times of the year. Between spring cleaning, Easter, Mother’s Day, Tax Day and just the general warmer weather, consumers flock to purchase everything from confections and flowers to cleaning supplies, medications and much more. As consumers look to get started on their spring and early summer shopping, what should CPG brands and retailers expect?
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
FEBRUARY 3, 2022
Publicis Group delivered the goods in 2021 with organic revenue up 10% on Covid-battered 2020, up3% on the more meaningful 2019 including 5.3% in Q4. Data businesses Epsilon and Publicis Sapient were the standouts with 2021 performance at +12.8% and +13.8% respectively. Publicis is predicting between 4-5% overall in 2022. Uncle Arthur Sadoun (below) is.
Martech
FEBRUARY 4, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and what do you think about the opportunities student-athletes are getting under new Name, Image and Likeness (NIL) agreements?
OpenX
FEBRUARY 1, 2022
In our first edition of Insights from the Buy Side for 2022 , we spoke with Gillian MacPherson from Epsilon. The conversation covered everything from advice for brands looking to do more with 1P data, to misconceptions around the deprecation of cookies. . Thanks to Gillian for taking the time! Gillian MacPherson. VP Product at Epsilon. Gillian leads the strategy to drive revenue of Epsilon's industry leading data assets across all digital, ATV and emerging channels, encompassing business develop
YieldBird
FEBRUARY 1, 2022
The first month of 2022 is behind us. Especially for you, we asked four publishers who operate in different geographic markets and create qualitative content from various thematic categories about how they assess the current moment in the Digital Publishing industry, with particular emphasis on the aspects of content monetization. Now we present current and future Programmatic trends together with objective feedback.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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