Adweek
JUNE 21, 2024
Publisher frustration is mounting at AI search startup Perplexity, which is backed by Jeff Bezos and other tech titans, for circumventing attempts to block its crawlers from accessing and serving up media content, potentially cutting publishers out of billions in ad revenue. The New York Times, The Guardian, Conde Nast and Forbes are among those.
The Ad Tech Blog
JUNE 17, 2024
Understanding Emotional Fatigue in Digital Advertising Key Points Ad fatigue occurs when users see the same ads repeatedly, leading to decreased engagement. Refreshing ad creatives and copy can help reduce ad fatigue. Targeting different audience segments can prevent overexposure. Monitoring ad performance metrics is crucial for early detection of ad fatigue.
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AdExchanger
JUNE 16, 2024
Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla. The acquisition, announced on Monday, came together quickly, said Mozilla CEO Laura Chambers, who declined to share a deal price. Mozilla had initially been talking to Anonym, which uses […] The post Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs appeared first on AdExchanger.
VideoWeek
JUNE 17, 2024
A number of major ad tech businesses – PubMatic, Magnite, Equativ, The Trade Desk, Cadent, and Adform – this morning announced the launch of the European Programmatic TV Initiative (EPTVI), a joint effort aimed at accelerating growth and adoption of programmatic TV in Europe. The EPTVI is a collaboration with the Project X Initiative, and has a number of broadcasters and agencies on board (though these haven’t been named).
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 17, 2024
When iHeartMedia and Deep Blue Sports + Entertainment took their Women's Sports Audio Network (WSAN) to Cannes Lions, they weren't just seeking brand sponsors--they wanted to show receipts. Today, iHeart and Deep Blue announced WSAN's initial lineup of shows available across iHeartMedia's broadcast, digital and podcast platforms. Plus, starting June 18, WSAN is launching "Women's.
The Ad Tech Blog
JUNE 18, 2024
Understanding the Psychological Effects of Ad Frequency Key Points Ad frequency significantly impacts brand perception. High ad frequency can lead to ad fatigue and negative brand associations. Moderate ad frequency enhances brand recall and trust. Consumer behavior is influenced by the repetition of ads. Effective media planning is crucial for optimizing ad frequency.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 18, 2024
The author is SVP of CPG Marketing and CX for Georgia-Pacific. While navigating AI can be challenging, understanding its capabilities and investing in the right programs can reduce repetitive tasks, generate ideas, identify best practices and improve decision-making. This saves money and allows marketers to fully bring brands to life. At Georgia-Pacific, our marketing team has embraced a disciplined approach to identifying opportunities, experimenting and scaling AI and various types of technolo
Adweek
JUNE 20, 2024
CANNES, France--Elon Musk's conversation with WPP CEO Mark Read at the Cannes Lions Festival this week didn't just draw a crowd, but frustrations from agency staffers as well.
The Ad Tech Blog
JUNE 16, 2024
Understanding Emotional Resonance in Sustainability and Ethical Consumption Key Points Emotional triggers play a significant role in consumer behavior towards sustainability and ethical consumption. Marketing strategies that tap into these emotional triggers can enhance the effectiveness of ad campaigns. Consumers often experience cognitive dissonance when their actions conflict with their values.
AdExchanger
JUNE 18, 2024
Native advertising is hardly new. Companies like TripleLift, which created the category of programmatic native, are now in their awkward tween years. Which means it’s about time for something new. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson. The company was founded early last year and only has three […] The post Advertible Makes Its Case To SSPs For Running Native Channel Extensions appeared first on AdExchanger.
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Martech
JUNE 18, 2024
No fewer than 89% of B2B and B2C directors and above believe that ethical use of AI can deliver a competitive business advantage. That’s the takeaway from the new “State of Personalization 2024” report from Twilio Segment. A similarly large portion, 86%, expects artificial intelligence to support a shift from reactive to predictive personalization.
Adweek
JUNE 20, 2024
CANNES, France--Ad veteran David Droga is one of the few people with the keys to OpenAI's text-to-video tool, Sora, and it's already reshaping how he thinks about creativity. "Not all creativity is worth saving," said the CEO of Accenture Song in a conversation at the Cannes Lions Festival with OpenAI chief technology officer Mira Murati.
The Ad Tech Blog
JUNE 15, 2024
Understanding Emotional Advertising and Neural Pathways Key Points Emotional advertising can significantly influence consumer behavior by creating strong neural connections. Neural pathways formed through emotional advertising can lead to long-term brand loyalty. Different emotions activate specific areas of the brain, impacting decision-making processes.
AdExchanger
JUNE 19, 2024
Verve strikes again. This time, Verve, the mobile ad tech holding company (which until recently went by Verve Group), snapped up Jun Group, a mobile video and gaming ad business, for $185 million, the companies announced on Tuesday. It was a fortuitous deal for Verve. Advantage Solutions, the commerce tech company that owned Jun Group, […] The post Verve Acquires Jun Group, A Mobile Video And Gaming Network, For $185 Million appeared first on AdExchanger.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JUNE 21, 2024
Your company just bought a shiny new CRM. Great! Now, who drives it? Effective customer relationship management (CRM) is a cornerstone of marketing success. At the core of this is the CRM product owner — a pivotal role that orchestrates the intersection of technology, customer insights and strategy. But what makes a CRM product owner truly exceptional?
Adweek
JUNE 19, 2024
Yahoo is celebrating the power of creative to drive campaign results. Yahoo Creative, announced at the Cannes Lions Festival, is a data-driven solution that helps advertisers tailor the creative of their ads based on real-time insights, making them more relevant. And early tests show that it's driving results. "There are 205 million logged-in users that.
Seth Godin
JUNE 16, 2024
Any fully open system of digital communication will corrode over time. Bad messages will crowd out the good ones. The new normal: Someone finds a database of every residential property, then another of cell phones. An AI is trained to call every homeowner, every day, asking if they’re thinking of selling their home. Millions of calls an hour. The leads (one out of 40,000 calls, perhaps) are sold to real estate brokers.
AdExchanger
JUNE 17, 2024
The Trade Desk is planting the UID2 flag in another emerging media channel. Pandora is the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, the companies announced today. The UID2 integration is also Pandora’s first partnership with a third-party ID. The integration adds more addressability for AdsWizz, the end-to-end programmatic platform […] The post Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
JUNE 17, 2024
Shama Hyder is OG social media marketing. At the University of Texas, Austin, she wrote her thesis on Twitter — back when it had 2000 users. She was at SXSW’s first-ever event about interactive. At one point in the interview, Shama says social media marketing is one of the few things she’s good at. You don’t have to talk to her long to know that isn’t true.
Adweek
JUNE 17, 2024
CANNES, France--The Cannes Lions International Festival of Creativity, taking place June 17-21, is known as the Oscars of the ad industry. The work that wins at the festival can change the course of a career or business, while also indicating where the industry is headed. Cannes holds an awards ceremony each night to reveal winners.
Seth Godin
JUNE 15, 2024
I haven’t done a Google search in months. Perplexity is more powerful, more pleasant and more effective. Instead of being corrupted by invasive ads, surveillance and sneaky dark patterns, it presents you with a simple, footnoted explanation of exactly what you’re looking for. Asked and answered. And I like that there’s a pro version that we can pay for.
AdExchanger
JUNE 16, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is It All A Performance? Pinterest is the latest walled garden to enter the AI-powered performance ring – or, rather, black box. That’s right. Pinterest has released a new machine-learning-controlled ad targeting product and is calling it, what else, Performance+, Adweek reports.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
JUNE 17, 2024
Trust in business is not quite the same as trust in our personal lives. I think everyone recognizes that. You’ll never trust Salesforce or HubSpot the way you trust your family or your best friend, and I think the people at those companies would whole-heartedly agree on that point. When it comes to trust, the best a B2B tech vendor can hope for is to be where IBM stood when someone coined the phrase, “No one ever got fired for buying IBM.
Adweek
JUNE 19, 2024
Elon Musk dialed back his infamous GFY comment to advertisers last year, saying he only meant the message for brands that would not enable free speech. The owner and chief technology officer of X (formerly Twitter) is at the Cannes Lions Festival this week on a mission to win back advertisers after many fled the.
Marketing Tech News
JUNE 17, 2024
49% of consumers are confident they can distinguish ads generated by AI versus traditional methods, with nearly half (49%) stating they do not care whether an ad was made using AI or traditional methods as long as it looks authentic. That’s according to new insights released today by LG Ad Solutions, to determine consumer perceptions. Read more » The post 49% of consumers believe they can distinguish between traditional and AI ads on CTV appeared first on Marketing Tech News.
AdExchanger
JUNE 19, 2024
SSPs are coming for streaming media. The average CTV platform now authorizes 30 SSPs to sell its inventory, doubling the number of SSPs streamers worked with last year, according to Jounce Media. SSPs are packaging CTV inventory into curated, omnichannel deals. But sometimes that CTV inventory is attached to less desirable content or has been […] The post SSPs Are Taking Over The CTV Market, And Buyers Are Paying The Price appeared first on AdExchanger.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
JUNE 18, 2024
Adobe Marketo’s June updates improve the functionality of the platform’s Interactive Webinars and Dynamic Chat Conversational Flows. Also this month comes word that LinkedIn LaunchPoint connections in Marketo will require re-authentication before Dec. 15, 2024. Templates for Interactive Webinars Marketo users now have the ability to create custom templates for room layouts in Interactive Webinars.
Adweek
JUNE 21, 2024
After making Super Bowl history with an epic sweepstakes, DoorDash's ambitious campaign has won one of the ad industry's most prestigious awards: the Dan Wieden Titanium Grand Prix at Cannes Lions. "DoorDash-All-The-Ads," by agency Wieden+Kennedy Portland, promised one winner every item advertised during Super Bowl 58 if they could piece together an overly elaborate promo.
Seth Godin
JUNE 19, 2024
The thunderstorm doesn’t know we exist. Rain dances and wishes are ineffective at bringing or preventing a storm, because it isn’t caused by our actions. Metaphorical weather is tempting to mistake as a response. When someone cuts us off in traffic or doesn’t engage with us the way we might hope for, it’s easy to take it personally.
AdExchanger
JUNE 19, 2024
Another Cannes Lions is almost behind us. The senior advertising execs who convened on La Croisette confidently shared their visions for the future of transparency, AI, attention, identity, privacy and curated marketplaces. I have been writing about these topics for AdExchanger for years and have sometimes been considered naïve and utopian for pushing for change […] The post The Cannes Lions Roared As Usual, But The Ad Industry Needs More Than Talk appeared first on AdExchanger.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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