AdvertiseMint

DECEMBER 23, 2024

With a rapidly growing user base that thrives on engagement, Twitch offers brands an unparalleled opportunity to connect with niche audiences through Twitch ads. This guide explores the advertising landscape on Twitch, covering ad formats, targeting options, and strategies for effective campaign success. Understanding these elements and your options for selecting a Twitch Advertising Agency will provide value to advertisers looking to make the most out of Twitch’s unique platform.

Advertising 52

Advertising Click Through Rate Banner Brand Awareness 52

Adweek

DECEMBER 26, 2024

2024 had its fair share of weather events that received top billing over newsier topics like politics, the economy, business, sports, and entertainment. Hurricanes dominated the news cycle, with three making landfall within the lower 48 states. Hurricane Beryl made landfall in Texas as a Category 1 storm on July 8; Hurricane Helene landed as.

Entertainment 285

Entertainment 285

Martech

DECEMBER 27, 2024

Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. Tracking reach and frequency across campaigns has been a frustrating puzzle for years. Data was scattered across various reports, making it a time-consuming and error-prone process to get a holistic view of campaign performance.

Advertising 97

Advertising Audience MarTech Marketing 97

More About Advertising

DECEMBER 22, 2024

No prizes for guessing this year’s big event, the mooted $30bn takeover of IPG by Omnicom. Whichever sector of the ad industry you want to talk about this is going to have a big impact, not least on all those people who are going to be looking for jobs in 2025. The announcement itself was … The post MAA 2024 Review of the Year: whats creativity got to do with it?

Advertising 102

Advertising Finance Media Agency 102

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Digiday

DECEMBER 25, 2024

The so-called TikTok-ification of social media, in which the platform’s short-form, viral, and algorithm-driven content, has fueled the exponential growth of the influencer marketplace and creator economy. As it swells, marketers are tasked with allocating ad dollars to maximize return on investment. As it stands, smaller, more niche creators are delivering the best bang for buck, according to five influencer marketing execs Digiday spoke to for this story.

Marketing 88

Marketing Media 88

Adweek

DECEMBER 23, 2024

KKCO reporter Ja'Ronn Alex was assaulted by a man who followed him back to the station. While Alex was driving back to the station after a story on Wednesday, he noticed a vehicle marked as a Sunshine Rides taxi cab following him. The driver, later identified as Patrick Thomas Egan, reportedly shouted, "Are you even.

Affiliates 278

Affiliates 278

AdExchanger

DECEMBER 26, 2024

Happy holidays! Bundle up, get cozy and please enjoy this classic winter-themed comic, which first ran in February 2014. The post Comic: Winter Storm Adzilla appeared first on AdExchanger.

Ad Targeting 88

Ad Targeting 88

Digiday

DECEMBER 26, 2024

This year was the year many publishers took formalized stances on AI companies, many of which resulted in deals between the two. The wave was first kicked off by an agreement between the Associated Press and OpenAI in July 2023, then followed by another deal between OpenAI and Politico, Business Insider, Bild and Welt owner Axel Springer. The deals are usually content licensing agreements, where publishers let the AI companies use their content to train the large language models (often including

Media 79

Media Marketing 79

Adweek

DECEMBER 27, 2024

Twenty-seven. That's how many times I offered a brilliant freelance creative director a full-time job when I was chief creative officer. Twenty-seven times, they said no. It drove me crazy. They already freelanced with us regularly, loved the team, crushed the briefs, and (apparently) tolerated me just fine. The money was great. What was the.

Agency 255

Agency 255

Martech

DECEMBER 27, 2024

For the holiday shopping season, Ita Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter were transformed for a Brazilian match between Botafogo and Palmeiras. The boards promoted the Ita Shop, the bank’s online marketplace. In a neat twist, each time the ball made contact with the boards during the match, real-time discount coupons were released to fans, with offers on prod

Electronics 65

Electronics MarTech Agency Advertising 65

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Advertising

AdExchanger

DECEMBER 22, 2024

Google plans to create an AI Mode for its web search engine users. Plus, the social media vultures now circling the air above TikTok. The post Start Your AI Search Engines; Instagram = Insta-Growth appeared first on AdExchanger.

Media 86

Media 86

Digiday

DECEMBER 25, 2024

AI-generated avatars are further blurring the lines of reality as more life-like characters and animations are integrated into social media and digital platforms. Its now possible to generate avatars in minutes using audio, images or videos and produce content with hundreds of different backgrounds, outfits, tones and languages or gestures. But do you as a marketer aim for realism or steer clear of the uncanny valley?

Marketing 69

Marketing Media 69

Adweek

DECEMBER 24, 2024

It's no secret that 2024 saw broadcast, cable, and streaming news outlets struggle to attract a viewing audience with a significant disinterest in the news. That reality was made especially stark by presidential election that saw a 25% ratings decline from the 2020 election cycle across 18 networks. Still, despite changing consumption habits and all.

Audience 253

Audience 253

Martech

DECEMBER 26, 2024

Customer experience faced serious challenges during the pandemic. Now, theres no looking back. Customers want it all, and really theres no excuse for them not to get it. Digital, in-store, mixed phygital journeys theyre all on the table in 2025. The key to customer success will be maintaining a strategy for covering all bases. Many of this years predictions include specific areas where CX will get a boost.

Healthcare 96

Healthcare Audience Marketing Media 96

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

AdExchanger

DECEMBER 22, 2024

Google may get a lump of coal from the government this year. Hey, sometimes the lede just writes itself. In September, Google went on trial to face allegations that it operates an illegal monopoly over the online advertising industry. Google defended itself over three weeks in an Alexandria, Virginia courtroom presided over by federal Judge […] The post Recapping Revelations From US v.

Ad Tech 94

Ad Tech Advertising 94

AdvertiseMint

DECEMBER 27, 2024

As of 2025, a 30-second advertisement now commands brands and their TV advertising agency an impressive $7 million to $8 million, not accounting for additional production expenses. Despite this hefty price tag, businesses across the globe are eager to invest due to the unmatched reach and marketing potential this event offers. This article breaks down the reasons behind the rising costs and the benefits advertisers gain from such an investment.

Brand Awareness 52

Brand Awareness Audience Impressions Agency 52

Adweek

DECEMBER 27, 2024

No story permeated American life more in 2024 than the presidential election. Now that the election is over, 28% of ADWEEK readers said the outcome has changed their company's marketing strategy. During the run-up to the election, some advertisers wanted nothing to do with the divisive headlines and contentious social content that often accompanied it.

Marketing 252

Marketing Advertising 252

Martech

DECEMBER 26, 2024

Google expanded its “Abusing the ad network” policy this week. The policy now explicitly disapproves ads that link to destinations penalized for violating Google Search spam policies. Specifically, ads directing users to websites subjected to manual actions under Google Search’s Spam Policies will be automatically disapproved. Site owners impacted by manual actions are notified through Google Search Console, providing them with an opportunity to address the issues.

SEO 65

SEO Ad network MarTech Advertising 65

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Single Grain

DECEMBER 27, 2024

Navigating B2B sales is challenging without the right technology. Fortunately, professionals who use account-based marketing (ABM) have numerous platforms and tools to choose from. Two of the biggest contenders on the market are Demandbase and 6sense. These platforms aim to target B2B buyers better and nurture them down the sales funnel. However, both platforms have differences.

Impressions 52

Impressions Marketing ROI Conversion Rate 52

Digiday

DECEMBER 22, 2024

The fragmented social landscape continued to splinter in 2024, as traffic from social media platforms sent to publishers sites continued its steady decline this year. The bright spot? Largely Google. Publishers saw increases in traffic from Google Discover and Google Searchs generative AI feature hasnt had a negative impact on the traffic to publishers sites.

Media 80

Media Marketing 80

Adweek

DECEMBER 26, 2024

"Well, 2024 sure has been a year" seems to be the prevailing sentiment. Well, we're setting the negativity aside because even if everything didn't break our way this year, the great thing about being reporters is that if we feel strongly about something, we get to put it in the spotlight. Sure, we broke news.

Agency 224

Agency 224

AdvertiseMint

DECEMBER 25, 2024

Advertising on Walmart Marketplace offers a powerful platform to increase product visibility and sales. By meeting Walmart’s rigorous standards and utilizing their advertising features, sellers can maximize their presence in one of the largest retail markets and unlocks advertising and the ability to hire a Walmart advertising agency. In this article, we explore how to optimize your product listings, leverage Walmart’s advertising tools, and enhance your overall marketplace performan

Advertising 52

Advertising Click Through Rate ROI Conversion Rate 52

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Single Grain

DECEMBER 23, 2024

More sales and marketing teams are embracing account-based marketing (ABM). ABM consists of many traditional marketing tactics, such as organic and paid strategies, but is tailored more to individual accounts. Marketers can still use innovative tactics to execute an ABM strategy , such as leveraging LinkedIn. LinkedIn stands out as a particularly effective channel for implementing ABM strategies.

Marketing 52

Marketing Audience A/B Testing Retargeting 52

AdExchanger

DECEMBER 23, 2024

How long have we been talking about the coming convergence of ad tech and mar tech? Feels like forever. There are AdExchanger articles dating back to 2015 that talk about how were on the cusp of creating a more unified customer journey and yet, progress has been slow. But its finally starting to happen, and […] The post On The Verge Of Convergence appeared first on AdExchanger.

Ad Tech 69

Ad Tech 69

Adweek

DECEMBER 23, 2024

In a year filled with headlines documenting the rise of artificial intelligence, one of the many questions that remains unanswered is how the technology will affect the job market. Will it enhance human productivity or make people obsolete? Figures from an exclusive poll of more than 350 ADWEEK readers revealed 46% of respondents believe AI.

Marketing 229

Marketing 229

More About Advertising

DECEMBER 27, 2024

No Ad of the Week this week (were there any ads?) so let’s begin a canter through the Ads of the Year between now and 2025, beginning with this effort from BBH for Barclays, trying to trap its customers young. ‘Kids World’ deploys an old wheeze, kids as adults, to formidable effect. Copywriter Elliott White, … The post MAA Ads of the Year: Barclays from BBH first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Martech

DECEMBER 23, 2024

Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Click Through Rate 89

Click Through Rate Audience Conversion Rate MarTech 89

AdExchanger

DECEMBER 25, 2024

As we turn the calendar to 2025, lets reflect on the topics that resonated with ad industry thought leaders this year. The columns below were the most popular pieces penned by AdExchangers guest contributors in 2024. They offer a snapshot of an industry in flux and one thats grown cynical due to repeated promises […] The post AdExchangers Top 10 (Or 16) Most Popular Opinion Columns Of 2024 appeared first on AdExchanger.

Conversion 78

Conversion Retail Cookies Media 78

Adweek

DECEMBER 26, 2024

Dating apps have gotten a bad rap lately, so Tinder is taking on the skeptics with playful ads that flip the script on negative narratives about modern dating. Tinder has unveiled the latest chapter of its "It Starts With a Swipe" campaign by once again inviting daters to reconsider what they thought they knew about.

Advertising 216

Advertising 216

AdvertiseMint

DECEMBER 26, 2024

As we anticipate the changes in Meta Advertising trends by 2025, technological advancements and evolving consumer behaviors are set to play pivotal roles. This article delves into key trends such as AI integration, the rise of immersive AR and VR experiences, and the growing emphasis on Advantage+ campaign features. Whether you’re an advertiser or a consumer, understanding these trends will be crucial in navigating the advertising landscape of the future.

Machine Learning 52

Machine Learning Advertising Ad Targeting Audience 52

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.