AdvertiseMint

DECEMBER 23, 2024

With a rapidly growing user base that thrives on engagement, Twitch offers brands an unparalleled opportunity to connect with niche audiences through Twitch ads. This guide explores the advertising landscape on Twitch, covering ad formats, targeting options, and strategies for effective campaign success. Understanding these elements and your options for selecting a Twitch Advertising Agency will provide value to advertisers looking to make the most out of Twitch’s unique platform.

Advertising 52

Advertising Click Through Rate Banner Brand Awareness 52

Adweek

DECEMBER 26, 2024

2024 had its fair share of weather events that received top billing over newsier topics like politics, the economy, business, sports, and entertainment. Hurricanes dominated the news cycle, with three making landfall within the lower 48 states. Hurricane Beryl made landfall in Texas as a Category 1 storm on July 8; Hurricane Helene landed as.

Entertainment 297

Entertainment 297

Martech

DECEMBER 27, 2024

Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. Tracking reach and frequency across campaigns has been a frustrating puzzle for years. Data was scattered across various reports, making it a time-consuming and error-prone process to get a holistic view of campaign performance.

Advertising 98

Advertising Audience MarTech Marketing 98

More About Advertising

DECEMBER 22, 2024

No prizes for guessing this year’s big event, the mooted $30bn takeover of IPG by Omnicom. Whichever sector of the ad industry you want to talk about this is going to have a big impact, not least on all those people who are going to be looking for jobs in 2025. The announcement itself was … The post MAA 2024 Review of the Year: whats creativity got to do with it?

Advertising 102

Advertising Finance Media Agency 102

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Marketing

Digiday

DECEMBER 25, 2024

The so-called TikTok-ification of social media, in which the platform’s short-form, viral, and algorithm-driven content, has fueled the exponential growth of the influencer marketplace and creator economy. As it swells, marketers are tasked with allocating ad dollars to maximize return on investment. As it stands, smaller, more niche creators are delivering the best bang for buck, according to five influencer marketing execs Digiday spoke to for this story.

Marketing 85

Marketing Media 85

Adweek

DECEMBER 27, 2024

Twenty-seven. That's how many times I offered a brilliant freelance creative director a full-time job when I was chief creative officer. Twenty-seven times, they said no. It drove me crazy. They already freelanced with us regularly, loved the team, crushed the briefs, and (apparently) tolerated me just fine. The money was great. What was the.

Agency 273

Agency 273

AdExchanger

DECEMBER 26, 2024

Happy holidays! Bundle up, get cozy and please enjoy this classic winter-themed comic, which first ran in February 2014. The post Comic: Winter Storm Adzilla appeared first on AdExchanger.

Ad Targeting 86

Ad Targeting 86

Digiday

DECEMBER 26, 2024

This year was the year many publishers took formalized stances on AI companies, many of which resulted in deals between the two. The wave was first kicked off by an agreement between the Associated Press and OpenAI in July 2023, then followed by another deal between OpenAI and Politico, Business Insider, Bild and Welt owner Axel Springer. The deals are usually content licensing agreements, where publishers let the AI companies use their content to train the large language models (often including

Media 75

Media Marketing 75

Adweek

DECEMBER 24, 2024

It's no secret that 2024 saw broadcast, cable, and streaming news outlets struggle to attract a viewing audience with a significant disinterest in the news. That reality was made especially stark by presidential election that saw a 25% ratings decline from the 2020 election cycle across 18 networks. Still, despite changing consumption habits and all.

Audience 278

Audience 278

Martech

DECEMBER 27, 2024

For the holiday shopping season, Ita Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter were transformed for a Brazilian match between Botafogo and Palmeiras. The boards promoted the Ita Shop, the bank’s online marketplace. In a neat twist, each time the ball made contact with the boards during the match, real-time discount coupons were released to fans, with offers on prod

Electronics 64

Electronics MarTech Agency Advertising 64

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AdExchanger

DECEMBER 22, 2024

Google plans to create an AI Mode for its web search engine users. Plus, the social media vultures now circling the air above TikTok. The post Start Your AI Search Engines; Instagram = Insta-Growth appeared first on AdExchanger.

Media 84

Media 84

Digiday

DECEMBER 25, 2024

AI-generated avatars are further blurring the lines of reality as more life-like characters and animations are integrated into social media and digital platforms. Its now possible to generate avatars in minutes using audio, images or videos and produce content with hundreds of different backgrounds, outfits, tones and languages or gestures. But do you as a marketer aim for realism or steer clear of the uncanny valley?

Marketing 64

Marketing Media 64

Adweek

DECEMBER 23, 2024

KKCO reporter Ja'Ronn Alex was assaulted by a man who followed him back to the station. While Alex was driving back to the station after a story on Wednesday, he noticed a vehicle marked as a Sunshine Rides taxi cab following him. The driver, later identified as Patrick Thomas Egan, reportedly shouted, "Are you even.

Affiliates 278

Affiliates 278

Martech

DECEMBER 26, 2024

Customer experience faced serious challenges during the pandemic. Now, theres no looking back. Customers want it all, and really theres no excuse for them not to get it. Digital, in-store, mixed phygital journeys theyre all on the table in 2025. The key to customer success will be maintaining a strategy for covering all bases. Many of this years predictions include specific areas where CX will get a boost.

Healthcare 97

Healthcare Audience Marketing Media 97

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

AdExchanger

DECEMBER 22, 2024

Google may get a lump of coal from the government this year. Hey, sometimes the lede just writes itself. In September, Google went on trial to face allegations that it operates an illegal monopoly over the online advertising industry. Google defended itself over three weeks in an Alexandria, Virginia courtroom presided over by federal Judge […] The post Recapping Revelations From US v.

Ad Tech 91

Ad Tech Advertising 91

AdvertiseMint

DECEMBER 27, 2024

As of 2025, a 30-second advertisement now commands brands and their TV advertising agency an impressive $7 million to $8 million, not accounting for additional production expenses. Despite this hefty price tag, businesses across the globe are eager to invest due to the unmatched reach and marketing potential this event offers. This article breaks down the reasons behind the rising costs and the benefits advertisers gain from such an investment.

Brand Awareness 52

Brand Awareness Audience Impressions Agency 52

Adweek

DECEMBER 27, 2024

No story permeated American life more in 2024 than the presidential election. Now that the election is over, 28% of ADWEEK readers said the outcome has changed their company's marketing strategy. During the run-up to the election, some advertisers wanted nothing to do with the divisive headlines and contentious social content that often accompanied it.

Marketing 275

Marketing Advertising 275

Martech

DECEMBER 26, 2024

Google expanded its “Abusing the ad network” policy this week. The policy now explicitly disapproves ads that link to destinations penalized for violating Google Search spam policies. Specifically, ads directing users to websites subjected to manual actions under Google Search’s Spam Policies will be automatically disapproved. Site owners impacted by manual actions are notified through Google Search Console, providing them with an opportunity to address the issues.

SEO 64

SEO Ad network MarTech Advertising 64

Advertiser: ZoomInfo

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

Marketing

Single Grain

DECEMBER 27, 2024

Navigating B2B sales is challenging without the right technology. Fortunately, professionals who use account-based marketing (ABM) have numerous platforms and tools to choose from. Two of the biggest contenders on the market are Demandbase and 6sense. These platforms aim to target B2B buyers better and nurture them down the sales funnel. However, both platforms have differences.

Impressions 52

Impressions Marketing ROI Conversion Rate 52

AdExchanger

DECEMBER 23, 2024

How long have we been talking about the coming convergence of ad tech and mar tech? Feels like forever. There are AdExchanger articles dating back to 2015 that talk about how were on the cusp of creating a more unified customer journey and yet, progress has been slow. But its finally starting to happen, and […] The post On The Verge Of Convergence appeared first on AdExchanger.

Ad Tech 71

Ad Tech 71

Adweek

DECEMBER 26, 2024

Dating apps have gotten a bad rap lately, so Tinder is taking on the skeptics with playful ads that flip the script on negative narratives about modern dating. Tinder has unveiled the latest chapter of its "It Starts With a Swipe" campaign by once again inviting daters to reconsider what they thought they knew about.

Advertising 243

Advertising 243

AdvertiseMint

DECEMBER 25, 2024

Advertising on Walmart Marketplace offers a powerful platform to increase product visibility and sales. By meeting Walmart’s rigorous standards and utilizing their advertising features, sellers can maximize their presence in one of the largest retail markets and unlocks advertising and the ability to hire a Walmart advertising agency. In this article, we explore how to optimize your product listings, leverage Walmart’s advertising tools, and enhance your overall marketplace performan

Advertising 52

Advertising Click Through Rate ROI Conversion Rate 52

Advertiser: ZoomInfo

Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.

Marketing

Single Grain

DECEMBER 23, 2024

More sales and marketing teams are embracing account-based marketing (ABM). ABM consists of many traditional marketing tactics, such as organic and paid strategies, but is tailored more to individual accounts. Marketers can still use innovative tactics to execute an ABM strategy , such as leveraging LinkedIn. LinkedIn stands out as a particularly effective channel for implementing ABM strategies.

Marketing 52

Marketing Audience A/B Testing Retargeting 52

Martech

DECEMBER 23, 2024

Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Click Through Rate 90

Click Through Rate Audience Conversion Rate MarTech 90

Adweek

DECEMBER 26, 2024

"Well, 2024 sure has been a year" seems to be the prevailing sentiment. Well, we're setting the negativity aside because even if everything didn't break our way this year, the great thing about being reporters is that if we feel strongly about something, we get to put it in the spotlight. Sure, we broke news.

Agency 242

Agency 242

Digiday

DECEMBER 22, 2024

The fragmented social landscape continued to splinter in 2024, as traffic from social media platforms sent to publishers sites continued its steady decline this year. The bright spot? Largely Google. Publishers saw increases in traffic from Google Discover and Google Searchs generative AI feature hasnt had a negative impact on the traffic to publishers sites.

Media 75

Media Marketing 75

Advertiser: ZoomInfo

How will generative AI transform sales? It’s a question that promises to drive billions of dollars in revenue opportunities over the next five to 10 years. And if you’re not leveraging AI solutions in your go-to-market motions, you’re already behind. In this eBook, we’ll cover: How today’s top sales leaders are incorporating AI into their go-to-market motions.

Marketing

More About Advertising

DECEMBER 27, 2024

No Ad of the Week this week (were there any ads?) so let’s begin a canter through the Ads of the Year between now and 2025, beginning with this effort from BBH for Barclays, trying to trap its customers young. ‘Kids World’ deploys an old wheeze, kids as adults, to formidable effect. Copywriter Elliott White, … The post MAA Ads of the Year: Barclays from BBH first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

AdvertiseMint

DECEMBER 26, 2024

As we anticipate the changes in Meta Advertising trends by 2025, technological advancements and evolving consumer behaviors are set to play pivotal roles. This article delves into key trends such as AI integration, the rise of immersive AR and VR experiences, and the growing emphasis on Advantage+ campaign features. Whether you’re an advertiser or a consumer, understanding these trends will be crucial in navigating the advertising landscape of the future.

Machine Learning 52

Machine Learning Advertising Ad Targeting Audience 52

Adweek

DECEMBER 27, 2024

Raleigh-Durham, North Carolina CBS affiliate WNCN has promoted two newsroom staffers. Reporter Deana Harley has been named statewide Capitol Reporter and Leslie Nash has been promoted to assistant news director from executive producer. "In the years Deana has been at CBS 17, she's proven herself to be a smart, talented, enterprising reporter, who knows how.

Affiliates 234

Affiliates 234

AdExchanger

DECEMBER 25, 2024

As we turn the calendar to 2025, lets reflect on the topics that resonated with ad industry thought leaders this year. The columns below were the most popular pieces penned by AdExchangers guest contributors in 2024. They offer a snapshot of an industry in flux and one thats grown cynical due to repeated promises […] The post AdExchangers Top 10 (Or 16) Most Popular Opinion Columns Of 2024 appeared first on AdExchanger.

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Conversion Retail Cookies Media 76

Advertiser: ZoomInfo

As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack. In this eBook, we’ll show you how marketing operations can create efficiencies in your tech stack, reporting, and budget that will not just improve internal processes, bu

Marketing