Adweek
APRIL 17, 2023
McDonald's Hamburglar is one of the most recognizable fast-food mascots. As the foil to the lovable Ronald McDonald, the mischief maker will stop at nothing to steal and hoard every last burger for himself. But for the past several years, the Hamburglar's whereabouts have been unknown. Now the cunning food criminal is back--and up to.
The Ad Tech Blog
APRIL 19, 2023
Unplanned Tech Lead I had always seen myself as a technical person. Burnout was something I enjoyed: coding late at night without distractions. As a young engineer, my goal was to learn as much as possible and be better, smarter, and faster than the rest of my colleagues. Maybe become a respected architect within the company. Then I realized I could not do that within the company (whatever the company was at that time.
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Martech
APRIL 17, 2023
Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., U.K. and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” The predicted increase of over 30% is derived from a survey of 200 U.S. and European marketers, as well as interviews with industry experts.
Seth Godin
APRIL 17, 2023
It’s so tempting to simply begin painting a wall. After all, it’s pretty easy to lay down paint. But it turns out that masking and dropcloths, painstakingly put into place, save many hours compared to cleaning up a mess afterward. The same is true for what happens when we have a new hard drive or a blank document. A file organization and backup system takes a few minutes to set up.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
APRIL 18, 2023
Last November, visitors to New York's Times Square might have encountered something odd, given the neighborhood's emphasis on shopping and spectacle. Amid giant billboards promoting Samsung, Coca-Cola and The Book of Mormon, some of the estimated 275,000 people who passed through the area each day that month may have seen multiple screens showcasing a new.
AdExchanger
APRIL 16, 2023
Although it’s not legally required, many websites in the US have started using cookie banners in a misguided attempt to protect themselves from lawyers who smell blood in the water. The post Why Are So Many US Companies Using Cookie Banners On Their Websites? appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
APRIL 19, 2023
Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. This is changing, albeit slowly. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire. That said, I’m surprised how many CMOs still keep their distance from the tech part of their function.
Adweek
APRIL 21, 2023
Aubrey Plaza has taken the term "tree hugger" to another level. In a new ad from MilkPEP (short for Milk Processor Education Program), the White Lotus star announces her latest role as co-founder of "Wood Milk," a product she describes as "The world's first and only milk made from wood." "Have you ever looked at.
AdExchanger
APRIL 18, 2023
How well does Google’s replacement tech for third-party cookies work? So, so (so far). On Tuesday, Google Ads , Google’s third-party ad tech, published the results of an experiment designed The post Google Ads Tested Its Privacy-Focused Tech … And The Results Are Meh appeared first on AdExchanger.
Ad Tech Daily
APRIL 20, 2023
LAS VEGAS — At Adobe Summit – the world’s largest Digital Experience Conference – Adobe (Nasdaq:ADBE) announced generative AI innovations across Adobe Experience Cloud that will redefine how businesses deliver customer experiences. “Business growth is driven by customer experiences, and generative AI is a transformative, foundational technology that will impact every aspect of how brands connect with […] The post Adobe Announces New Sensei GenAI Services to Reimagine End-to-End Marke
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Martech
APRIL 19, 2023
Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations , become vital competitive advantages. Across the board, the most successful companies and investors depend on fast and accurate decision-making, ranging from lead nurturing to recruiting and investment decisions.
Adweek
APRIL 17, 2023
The CW is switching up its upfront presence for 2023. Top line Today, the network announced it is dropping its annual upfront week presentation in favor of a different presence during the advertising showcase. In lieu of a formal presentation, the company will unveil its fall programming lineup in its usual Thursday morning timeslot on.
AdExchanger
APRIL 17, 2023
Mail Metro Media partnered with Firework to integrate a new vertical video player across dmg’s sites that features interstitial ads and TikTok-esque clickable overlays. The post Publishers Are Pivoting To Video (Again) – But This Time It’s Vertical appeared first on AdExchanger.
AdPulp
APRIL 17, 2023
The truly odd thing about ageism is how every single living creature on this planet is aging. We’re all aging right now, as we do each and every moment of our lives. Ultimately, this means our bias against aging people is discrimination against the self, and that ageism is a brutal form of self-hatred. As […] The post Bias Against Aging People, Like All Bias, Is Idiotic and Unproductive appeared first on Adpulp.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
APRIL 17, 2023
Migrating from one marketing technology platform to another is exciting and terrifying at the same time. The bigger the organization, the scarier it gets. But no matter the company size, moving from one platform to another is an intricate dance. You have to get all the steps right to succeed from the start. Moving to a new platform can seem daunting because you don’t learn how to do it in college.
Adweek
APRIL 17, 2023
The marketing world's interest is intensely focused on the promise of artificial intelligence. But marketers are also looking at the tried and true workhorses of brand awareness: social media platforms. New research has revealed some of the major social media marketing trends to watch heading into the second half of the year. The Global Social.
AdExchanger
APRIL 20, 2023
Motion raised $6 million this week and is riding a wave of creative-focused martech, such as Memorable AI raising $2.5 million last October and ad tech vet Omar Tawakol launching The post Why Data-Driven DTC Ad Buyers Need Creative Types (And DTC Twitter) To Get By appeared first on AdExchanger.
Seth Godin
APRIL 15, 2023
We spend much of our worrying time on crises. Our media is filled with warnings, coverage and fear of cataclysms. The big boom, the sudden end, the crash. In fact, rot is far more common. Things decay unless we persistently work to support them. Organizations, reputations, systems, health, investments… even our teeth. For every hockey player who lost a tooth in a game, there are a million people who lost one over time.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
APRIL 21, 2023
Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. It can also deliver cost reductions as well as a better customer experience. Below, we will introduce some of the basic concepts around marketing automation and ways you can get the most out of it.
Adweek
APRIL 19, 2023
Paramount surprised the TV industry late last year when it announced it'd skip its decades-long upfront week event at Carnegie Hall. In place of the event, ad sales chief John Halley said the company would host a series of "high-impact, intimate gatherings" in April for its major agency partners and clients. Now, Paramount's upfront dinners.
AdExchanger
APRIL 19, 2023
Retail media, meet streaming. Kroger Precision Marketing is sharing first-party behavioral data with Disney Advertising for targeting streaming audiences and measuring the results. The post Kroger And Disney Partner To Close The Loop Between The Sofa And The Store Shelf appeared first on AdExchanger.
AdPulp
APRIL 15, 2023
AI. Have two letters in combination ever received the hype, press, and speculation behind them that AI presently enjoys? One has to wonder what’s so special about the latest shiny object and exactly who stands to gain the most by seeing artificial intelligence take off. The pace of AI-related product releases and promotions since November […] The post Sky High on AI appeared first on Adpulp.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
APRIL 20, 2023
In today’s fiercely competitive market, delivering personalized experiences is crucial for customer engagement and loyalty. However, marketers who fail to adapt to the transition from decision-tree to trigger-based engagement strategies risk falling behind and missing out on the opportunity to captivate customers at every touchpoint with hyper-personalized experiences.
Adweek
APRIL 20, 2023
After a few years off, or in virtual mode, the Cannes Young Lions contest is back in person and the energy behind the global creative competition has returned, as evidenced by the event Wednesday night announcing the U.S. winners. National CineMedia, the largest cinema advertising network and the U.S. representative to the Cannes Lions International.
Marketing Dive
APRIL 21, 2023
The platform's influence remains strong, but any shift in the ecosystem could spell trouble for marketers, a report from Measure Protocol suggests.
Ad Tech Daily
APRIL 20, 2023
SAN FRANCISCO & BERLIN — AppsFlyer today announced the appointment of Andreas Naumann as its anti-fraud evangelist. Naumann is one of the most internationally renowned and knowledgeable experts in the field of mobile ad fraud and security, and brings over a decade of industry experience to AppsFlyer as it continues expanding its capabilities to prevent and […] The post AppsFlyer Taps Leading Anti-Fraud Expert Andreas Naumann Amid Rise of Mobile Fraud appeared first on Ad Tech Dai
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
APRIL 20, 2023
We usually only cover AI-powered martech products that are available to use now. However, we’d be remiss if we didn’t tell you about Google’s plans to use AI for generating unique ads using materials provided by human marketers. As our colleague Nicole Farley reports , “Advertisers can submit creative content such as images, videos, and text related to a campaign, and the AI will “remix” these materials to generate ads that target specific audiences and meet objectives like sales targets.
Adweek
APRIL 18, 2023
The era of sharing a Netflix password is finally over. The world's biggest streaming service is serious about cracking down on the 100 million users it says are watching content but not subscribing. Though Netflix initially promised a first-quarter launch for its paid sharing offering in the U.S., the company said in an earnings report.
AdExchanger
APRIL 16, 2023
Disintermediation is in the air. If The Trade Desk’s OpenPath cuts out SSPs (while claiming not to), Magnite’s ClearLine cuts out DSPs (while claiming not to). The post Magnite Cuts Out DSPs With Direct-Buy Video Platform for CTV appeared first on AdExchanger.
Ad Tech Daily
APRIL 20, 2023
DALLAS — LTK, the global creator marketing platform, today launched social media advertising for brands to further leverage LTK Creator content to drive business outcomes. The new LTK Boost™ advertising solution allows brands to amplify creator collaboration content directly from the creator’s social media handles – leading to higher engagement and conversion.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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