Fuel Lines
AUGUST 1, 2021
A SWOT analysis is a good starting point for someone who is charged with creating new business opportunities for a small to midsize advertising agency, PR firm or digital shop. . Part of Steve Jobs’ 12 Rules of Success: Perform SWOT analysis. As soon as you join/start a company, make a list of strengths and weaknesses of yourself and your company on a piece of paper.
Martech
AUGUST 6, 2021
As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever. Google recently announced an extension of the third party cookie ban however the complexity and uncertainty remain. Whereas social media was perhaps the greatest tool to create a level playing field, the impending death of the cookie, the iOS 14 update, and the overall increasing complexity of ad targeting could make the risin
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AdPulp
AUGUST 4, 2021
Advertising agencies are having a hard time finding people to work for them. On its surface, the statement sounds ludicrous. So let’s dig a little and see what we can learn. According to Campaign US, agencies are increasingly looking for seasoned talent in niche roles that are difficult to fill. Sean Corcoran, U.S. CEO at […]. The post 21st Century Advertising Talent, Wherefore Art Thou?
More About Advertising
AUGUST 1, 2021
This particular plaudit shouldn’t always go the advertiser and agency with the biggest budget but, when large sums are spent well, the result can be pretty spectacular. Gamer platform Discord is trying to take on the Facebooks and TikToks of the social media world and therefore armed its agency AKQA with funds enough for five. The post MAA Ad of Week: AKQA for gamer platform Discord first appeared on More About Advertising.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Single Grain
AUGUST 3, 2021
If I told you that you can advertise on TV with a budget of $500, you might not believe me. You would say that it's not possible because TV ads start at $20,000 at least. Well, that's not the case with Hulu. You can run Hulu ads with roughly the same budget you use for your social media or Google Ads campaign. And it's on a big TV screen! You can start your ad campaigns with the minimum campaign budget and pour in more money once you are happy with the investment.
Martech
AUGUST 4, 2021
“You must have a customer-centric approach to data in order to get it right,” said Gaelyn Almeida, Sr. Director, Tech Advisory for customer experience management software company Merkle, speaking at our spring MarTech conference. She added, “Because there’s so much variety in the fidelity of the information about your customers and types of interactions, it’s very complex.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
AUGUST 5, 2021
Cancer Research UK has appointed MSQ to handle its digital marketing creative following a pitch. The move is part of Cancer Research UK’s new drive to engage current and potential supporters on a more consistent and personal level. MSQ will work closely with Cancer Research UK’s lead creative agency Anomaly. Media buying across all channels. The post MSQ wins Cancer Research UK lead digital role first appeared on More About Advertising.
EGC Group
AUGUST 6, 2021
Technology and the power of the customer continue to advance side-by-side. Easily finding and either accepting or rejecting a business through digital means gives customers a lot of power. This also means that businesses have a lot of opportunities—if they invest in technology to accommodate customer demand. And their current demand is webchat.
Martech
AUGUST 3, 2021
Nearly two-thirds of consumers (65%) are overwhelmed by the communications they receive from brands, according to the new “Audience of One” report released by visual experience platform Movable Ink. The stakes are higher for brands to personalize their messaging (without being too creepy), and also to make sure the information they use accurate. For instance, one in four consumers unsubscribed from emails when the brand addressed the message to the wrong person.
AdPulp
AUGUST 2, 2021
“Right about now, we could all use a pancake.” It’s a presumptuous statement from IHOP, but it’s also a true statement. We, the People, could use a pancake. I do like this bit of positioning: “For parents who’ve been making their own pancakes, and for night owls who missed staying up ’til dawn…” It’s an […].
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More About Advertising
AUGUST 3, 2021
Business software firm Sage – which now describes itself as the leader in “cloud business management solutions” – is celebrating small businesses coming out of the pandemic with a big new bus-side campaign from Wunderman Thompson. WT creative director Jo Wallace says: “The past 18 months have been incredibly tough for small businesses.
Lemonads
AUGUST 5, 2021
You are an affiliate marketer and you are seeking some gold mines? Here we crafted our 2022 list of the best affiliate programs. We dedicated our study to the affiliate programs in the 10 top affiliate niches for this year and we are sure you will find some affiliate programs you will absolutely adore in this list. 1. Lifestyle and Mental health best affiliate programs Mental health relates to our psychological, emotional, and social well-being.
Martech
AUGUST 4, 2021
A new cash-back rewards platform called Aisle is debuting in the U.S. this week, following a soft roll-out in April. It allows grocery shoppers to take a picture of their grocery receipt and text it for the additional savings. There are plenty of retailers that will text coupons on their own, but this service is centered around the brands being sold by retailers.
illumin
AUGUST 5, 2021
Journeys and funnels as metaphors for a customer’s decision-making process on the path to purchase have preoccupied marketers and the marketing research community for over a century. The metaphors were intended to help model, measure, and validate the consumer behaviors to achieve predictable business results through media investments. Unfortunately, a combination of channel fragmentation, data […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
AUGUST 4, 2021
Pernod Ricard has moved its UK media account to Manning Gottlieb OMD following a review handled by Abintus Consulting. The business moves from Havas Media. Pernod Ricard UK marketing director Leanne Banks says: “Growth is a key priority and we want to further strengthen our position in the UK market by tapping into social occasions. The post Pernod Ricard shifts UK media to Manning Gottlieb OMD first appeared on More About Advertising.
InMobi
AUGUST 4, 2021
Omnichannel retail, where customers have multiple options to buy from a particular brand or retailer, has long been an industry buzzword, but an omnichannel strategy has become a necessity during the Covid-19 pandemic and its many disruptions to business as usual. As consumers begin to venture out of the home again, it behooves brands and retailers to offer their audiences multiple channels for buying that suit their needs.
Martech
AUGUST 3, 2021
In 60 minutes, learn how to simplify the personalization process and use resources more efficiently and effectively. Hear about: Forrester’s latest research into personalization trends Insights and tools to help make the personalization process work from special guest Rusty Warner of Forrester Success stories and lessons learned in determining the right approach to personalization from marketing experts at Sleep Number, Dow Jones, and TIGI.
Lemonads
AUGUST 3, 2021
The trends for 2021 in health and wellness, the list of the top affiliate programs, and some tips. H&W is an evergreen topic. A study by Statista shows that by 2025 the Health and wellness market value worldwide will reach the SIX TRILLION US Dollars mark. This industry includes sectors like Nutrition, healthcare, fitness, natural products like essential oils, healing techniques, activewear, beauty products, and so many others.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
AUGUST 4, 2021
It’s French fashion icon Louis Vuitton’s 200th birthday and the celebrations commence with Louis: The Game, which follows Vivienne, a character who travels through a virtual world unlocking stories about the house’s beginnings while collecting non-fungible tokens — presumably to be exchanged for LV goodies at some point. The original Louis Vuitton made a two-year.
InMobi
AUGUST 2, 2021
Many mobile game developers and publishers monetize their creations by allowing in-app advertising within the game, but should brands and agencies advertise on mobile games? The answer here is a resounding yes. As we have seen, the ad experience offered by mobile gaming apps is unparalleled, making it an ideal opportunity for advertisers of all stripes.
Martech
AUGUST 4, 2021
Clio, a cloud-based and client-centered legal technology platform, made history by becoming the first global legal practice management unicorn. In 2021, Clio landed a US$110M Series E investment led by funds and accounts advised by T. Rowe Price Associates, Inc. and OMERS Growth Equity. Its tremendous success has been largely due to the company’s ability to scale marketing assets and messaging quickly during a time when an increasing number of legal professionals and practices were turning to di
Lemonads
AUGUST 1, 2021
Affiliate disclosures are very important if you are a blogger and you are thinking of using affiliate marketing to monetize your blog. We will explain to you what affiliate disclosures/disclaimers are and how you need to use them inside your blog. Let’s get right to it! What’s Affiliate marketing (in very few words) What is affiliate marketing? It’s a process where Advertisers (brands) pay their affiliates (in this case you as a blogger) when they bring qualitative leads or sales of their produc
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
AUGUST 6, 2021
KFC and IKEA are two of the world’s more imaginative advertisers (both use Mother in the UK, which isn’t coincidental) and they’ve been enjoying themselves in sunny Mallorca. There’s an area of the island known as “where IKEA is” it seems and so KFC produced a billboard in IKEA livery there for its new restaurant.
Single Grain
AUGUST 5, 2021
It’s no secret that SEO takes time. And lots of it. In fact, an industry study by Ahrefs found that it takes about 3 years for a page to rank #1 in Google. But that doesn’t mean that you need to wait months or years to see SEO results. There are a handful of SEO strategies that are highly effective – and don’t take hours to implement. In this post I’ll cover 9 SEO tactics that only take 10 minutes (or less) to put into practice.
Martech
AUGUST 3, 2021
“Video killed the radio star” sang The Buggles prophetically in the first music video broadcast on MTV. That was 40 years ago this year, and although radio stuck around it’s just become routine for us to expect video along with the audio. Often enough the music videos we consume are delivered by Vevo, the leading global video network. “We have a presence on YouTube and a large CTV presence on more than 15 channels,” JP Evangelista told us.
Martech
AUGUST 2, 2021
This week’s Marketoon asks: how data-driven is your media spend? Fishburne’s take: Media spend is rebounding in 2021 with a continued spending shift from traditional to digital channels. Zenith reported this week that digital ads will make up 58% of total ad spend in 2021, up from 48% in 2019 and 54% in 2020…There’s no one-size-fits-all media plan for every brand.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
AUGUST 5, 2021
Yelp is introducing two new COVID-related profile attributes, the “Proof of vaccination required” and “Staff fully vaccinated” attributes, the company announced Thursday. Users will be able to filter searches using these attributes and the “Proof of vaccination required” attribute will be visible in search results. Image: Yelp. “We’ve put additional safety measures in place to proactively monitor content for businesses that select one of these attributes, whether it’s the identity attributes or
Martech
AUGUST 4, 2021
If you’re like most senior marketers, these critical questions are likely top-of-mind: “How do I get more value out of my CDP?”. “Am I delivering the best possible user experience?”. “What can I do to better align my sales and marketing teams?”. “How can I get more results out of my email marketing campaign?”. Get the answers for free at MarTech, online September 14-15.
Martech
AUGUST 2, 2021
There’s a sentence that I hear over and over again that kind of irks me, and maybe you’ve heard it too? “We’re doing Kanban, we have a Kanban board.” While having a Kanban board is important, you are not really practicing Kanban with this alone. Kanban is really tricky for most people to get their heads around because it’s so much more about culture than process.
Martech
AUGUST 6, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, what kind of changes are you trying to encourage through your marketing efforts?
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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