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A new report packed with data describes the state of MOPs today — who they are, where they sit in their respective organizations, the technology and tools they use, and the future of MOPs. Here’s the current state of play: “With constant requests for reports, growing responsibilities, and being siloed from other departments, ops professionals don’t have the support and resources they need to scale and empower others with data.” But that doesn’t mean the outlook is gloomy:
It’s enough to strike fear into even the most experienced of marketers and bloggers. It can seem like torture. It’s often the stuff of nightmares. What is this unholy monster? The content audit. A well-executed content audit done on an annual basis can deliver big insights into your website’s blog and content marketing strategy that far exceeds its ho-hum reputation.
I admit I’m a sucker for Digiday’s “The Confessions” series. When I started writing my columns for Talent Zoo back in 2002, I did it anonymously because I feared repercussions. So I get that there are those in power who can’t talk freely. Like this “holding company agency exec” who complains about the lack of […]. The post There Is No Ad Industry ‘War For Talent’ And There Never Has Been appeared first on Adpulp.
Australian’s love abrasive humour, and VCCP’s ad serves as a suitably droll introduction to a new campaign that plays into the millennials’ love of astrology and fortune-telling. There’s an app to go with it, which promises to tell your fortune from the intricate pattern inside your Twirl, claiming that that “your future’s in the swirls.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Circa 2004, the marketing world was buzzing with a new trend: marketing automation. Robust new platforms burst onto the scene, opening up a world of possibilities for marketers to get more done in less time. What was the promise of this new category? That marketing automation would take away all the tedious, repetitive marketing tasks that marketers hated, freeing them up to focus on more creative and strategic projects.
A lot goes into getting your online pages SEO-friendly so that they have the best chance possible to rank well in the SERPs. Plenty of marketers are familiar with the basics: you need to optimize for a designated keyword, include a meta description, and have a strong headline. We’ve noticed, however, that there’s one SEO criteria that a large number of brands consistently miss even if they’re doing everything else correctly: Their SEO page title (aka title tag ).
Billie Eilish is a superstar with a shelf full of Grammys. She’s also a maker and like so many modern-day makers, she uses Adobe software (to create visual worlds to accompany her music). Before we get to the new Adobe commercial in which she stars—the purpose of this article—let’s tune in to Ms. Eilish’s pop […]. The post Billie Eilish and Adobe Do the Celebrity Endorsement Dance appeared first on Adpulp.
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Billie Eilish is a superstar with a shelf full of Grammys. She’s also a maker and like so many modern-day makers, she uses Adobe software (to create visual worlds to accompany her music). Before we get to the new Adobe commercial in which she stars—the purpose of this article—let’s tune in to Ms. Eilish’s pop […]. The post Billie Eilish and Adobe Do the Celebrity Endorsement Dance appeared first on Adpulp.
Publicis Groupe has beaten WPP, Omnicom and Dentsu in one of the biggest pitches of 2021 to win the $600m Walmart US media planning and buying account. The appointment sees the account move back to Publicis from WPP, and brings together the media with the creative business, which Publicis Groupe has handled since 2016. Walmart’s. The post Publicis wins 0m Walmart US media planning and buying first appeared on More About Advertising.
Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. With social media tools, brands can capture a wealth of measurable insights from the consumer data that social networks provide.
Forty percent. That’s the percentage rating given by B2B marketers on the effectiveness of a case study. Based on this CMI report , customer case studies are the most effective content for turning your potential clients into buyers: Despite the positive impact of customer case studies, many brands do not take advantage of this marketing asset which works like a charm.
Why are advertising agencies having a hard time finding talented people to work for them? Once upon a time, ad agencies had people beating down their doors. Many of the industry-famous shops still do. Yet, according to Campaign US, the talent crunch is pushing agencies to lean on staffing and recruitment firms and, in some […]. The post When You Fail to Reward Talent and You Run from Conflict, You Lose appeared first on Adpulp.
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
For anyone who didn’t get enough of Zac Efron and Jessica Alba in the all-action first instalment of Mother’s campaign for Dubai Tourism, here’s the next film in the series. This one takes on the romantic comedy genre, helped along by beautiful people and a beautiful backdrop. There are still four more of these to. The post Zac Efron & Jessica Alba in Mother's Dubai Tourism RomCom first appeared on More About Advertising.
In today’s Marketoon, we put differentiation to the test. Fishburne’s take: When I worked on the Method brand from 2006-2010, we often talked about about trying to stand out in a “sea of sameness.” Like many aisles in the grocery story, household cleaning was dominated by brands that looked and sounded alike — same stock bottle packaging, same messaging, same product benefits, same designs, same claims.
The Most Viewed Video Ads for the 2021 Tokyo Olympics showcase the familiar themes the Games are known for — dreams, ambition, and the inspiration that anything is possible with a little grit. But other themes also emerged — feminism and mental health, as brands used their platform to show support and solidarity for topical […]. The post Most Viewed Video Ads: 2021 Tokyo Olympics appeared first on AcuityAds Inc.
Reading messages carefully is the new listening and writing clearly is the new empathy. Erica Dhawan is an internationally recognized leading authority, author, and advisor on 21st-century teamwork, collaboration, and innovation. Named by Thinkers50 as the “Oprah of Management Thinkers”, she is the author of two books Get Big Things Done: The Power of Connectional […].
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
The estimable Ad Contrarian Bob Hoffman is away for a while on vacation so he’s left us with some parting thoughts about the ad business. One item to catch his attention is WPP agency VMLY&R’s new schtick “human-centered design.” Obvious enough surely but this variant depends on A1. Here’s what Bob has to say: Agency.
We know that with the successful launch of new streaming apps, as well as the growth among platforms like live sports channel fuboTV, that viewers are flocking to the medium to watch live as well as on-demand content. For instance, fuboTV hit records in revenue and new subscribers in Q2. Ad revenue grew 281% YoY, and they now have close to 700,000 total subscribers who pay for the service.
Facebook ads are one of the most effective marketing tactics. In this article we will explain what Facebook ads are, what can you advertise on Facebook and we will focus on what the Facebook ad library is, and how to leverage the tool for your future campaigns. What are Facebook ads? Facebook ads are paid content from businesses that are written in their voice and help reach the people in their target audience who have a Facebook account.
Beef is the top-selling meat in the U.S., with sales in 2020 increasing to $30.3 billion, a 23.7% jump year-over-year. In Texas—the nation’s top beef-producing state—17,500 beef cattle producers, ranching families, and businesses are members of the Texas and Southwestern Cattle Raisers Association (TSCRA), a 144-year-old organization. According to Adweek, the trade org hired The […].
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
South Western Railway (SWR) has confirmed the appointment of St Luke’s as its lead creative agency. The business moves from Engine after a three-way pitch with the AAR. SWR head of marketing Paul Bright says: “We were looking for an agency partner who understood our brand and could bring it to life amongst our customers. The post South Western Railway moves creative to St Luke's first appeared on More About Advertising.
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, are your customers and prospects thinking about content? Certainly, they consume it.
Demand side platforms in 2021 aren’t what they used to be just a couple of years ago - the evolution of digital advertising constantly brings in new functionalities, ad formats, and capacities to the table. These are the drivers that DSP demand side platforms are using in order to.
Wine marketing is oftentimes painfully boring. I’d rather watch paint dry than see a wine ad. Wine ads—like some winery tasting room staff—can be stuffy, talkative, and off-point. Thankfully, change is coming to the wine industry. In June, we reported on Elizabeth Banks and her connection to Archer Roose. Now, it’s Snoop Doggy Dogg’s turn. […].
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
The UK government is reviewing its Covid-19 agencies: MullenLowe for creative, which is pitching against M&C Saatchi, and media agency Manning Gottlieb OMS which will probably end up pitching against everyone as the process is reported to be taking a year – which sounds a touch excessive. So far hundreds of millions have been spent. The post It's Covid ad review time in the UK - Belong's research hardly helps matters first appeared on More About Advertising.
In the tech world there are plenty of people devoted to product roles. This makes sense as this practice helps focus a significant number of employees on an organization’s products as well as its users and customers. However, there are plenty of different types of product roles out there, and they are certainly confusing at times. As with anything in life, there are variations from situation to situation.
Voluum DSP, a self-serve programmatic media buying platform, has just entered a mutually beneficial collaboration with SmartyAds SSP. This collaboration will provide advertisers of Voluum DSP with access to the finest quality inventory offered by SmartyAds SSP. It will also provide a unique opportunity for the publishers of SmartyAds SSP.
As consumer demands become more pronounced and as digital services proliferate, today’s standard telco business model no longer works. But what products and services do telcos need to offer in order to stay competitive? Here’s why the standard core business model for telcos no longer suffices and how it should evolve. How Mobile Upended Telco Network Infrastructure Needs – And Business Models In the beginning, the primary – often the sole – purpose of telcos was to
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
The back seat of the bus is where the cool kids sit, and the star of this ad, kitted out by Very, is determined to claim that space at the start of a new school year. Stormzy’s ‘Big For Your Boots’ accompanies his triumphant march to the back, and there’s a humorous twist at the. The post Stormzy and Grey London take Very back to school in style first appeared on More About Advertising.
Following the long period of lockdown in 2020, many consumers (nearly half) were ready to get outside and into stores, according to a Snapchat study. But are they bringing with them higher expectations for in-store experiences? Marketers serving brands with a brick and mortar presence should be thinking about how to create hybrid digital/physical experiences (or “phygital,” as Uberall is now calling them ).
Opera, one of the major Internet browsers, has recently allied with SmartyAds SSP to set up a new, beneficial collaboration. So, what can we expect from this direct partnership? Opera gets access to the brand-safe, superior quality inventory available at SmartyAds SSP so that its advertisers can run efficient ad.
Let’s analyze how The New York Times, one of the most important journals in the world, is using affiliate marketing to monetize the different audiences it receives on its digital version. Other publishers working with lemonads® are exploiting the same strategies. About The New York Times Founded in 1851 in New York, The New York Times is an American daily newspaper based in New York City with a worldwide readership.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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