Sat.Mar 18, 2023 - Fri.Mar 24, 2023

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AiAdvertising Recognized as a Google Premier Partner

Ad Tech Daily

Enables Integration of the Campaign Performance Platform with Google’s Machine Learning Technologies to Provide Greater Value to Clients Through Combined Technologies and Expertise SAN ANTONIO — AiAdvertising, Inc. (OTC: AIAD), a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) for today’s marketing leaders, announced today that it has […] The post AiAdvertising Recognized as a Google Premier Partner

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Heinz and Absolut Go Back the 80s for Pasta Alla Vodka Sauce Launch

Adweek

Like many legendary dishes, the origins of penne alla vodka (a staple of Italian-American cuisine) are heavily disputed. Chef Luigi Franzese, who worked at Orsini Restaurant in New York, is reported to have invented the sauce in the 70s. Other food historians believe it was conceived later in the 80s by James Doty, a Columbia.

Food 336
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A Tesla Stock Story: How Founders can build Trust

The Ad Tech Blog

From $17 to $263 without a profitable product In 2010, Tesla stock was worth $17. Even though Tesla did not have a profitable product with the Roadster , the company, current investors, and potential investors believe they could disrupt the market. The confidence was so high that they filed for an IPO. By 2013, Tesla stock had climbed to $265 per share.

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Google Market Pulse for Search Marketers

Ad Rants

Just a few decades ago, the way businesses operated was very different-- especially when it came to marketing. We used to rely on traditional methods, such as print media and TV ads, or ads on billboards to attract customers. Today, digital marketing has changed the game completely. Businesses now rely on ever-changing SEO practices to gain traction, convert leads, and retain clients.

Marketing 187
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The gap between impossible and normal

Seth Godin

It keeps getting shorter and shorter. This video couldn’t have been made, at any price, 18 months ago. 18 weeks ago, it would have required a thousand hours of work. Now, here it is. This impossible is going to happen faster and faster and faster.

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How WBD Is Choosing the Name for Combined HBO Max and Discovery+ Streamer

Adweek

What's in a name? For the upcoming HBO Max and Discovery+ combined streamer, it's a lot. Warner Bros. Discovery is set to roll out its new combined service in the spring, with an event on April 12 to announce more information. And though the company hasn't revealed the name of the new streamer yet, Patrizio.

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Why B2B brands must focus on orchestrating meaningful customer engagement

Martech

About 12 years ago, I met with a client and spoke about their approach to customer acquisition. There were whiteboard diagrams, initiatives posted to the wall and discussions about the strategy. Not far into the meeting, a director said, “If we focused solely on marketing to our customers, we would overachieve on our objectives.” He continued, “If we simply were able to renew 10% of our customer base, we would drive $40 million in incremental revenue this year.” He had do

ROI 132
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The Big Story: Meet The Ad Tech Vets Going Into Privacy Tech

AdExchanger

Programmatic veterans are pivoting to become founders of privacy tech companies. Plus: Nielsen ONE and the currency battle continues leading up for the TV upfronts. The post The Big Story: Meet The Ad Tech Vets Going Into Privacy Tech appeared first on AdExchanger.

Ad Tech 125
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How Marketers Can and Should Measure Social Media ROI

Adweek

If you're selling your service or product through social media and can't figure out how everything you're posting brings in revenue, that isn't "dark social"--it's just value you haven't measured yet. France-based social media management company Agorapulse has spent more than a decade helping companies organize their social inboxes, publish content, define trends and cull.

ROI 317
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75% of marketers expect to spend more on TikTok even as ban looms

Marketing Dive

As the battle over the future of TikTok intensifies, 56% of marketers believe it is highly or somewhat unlikely that the federal government will ban the platform.

Marketing 126
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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A B2B marketer’s guide to long-form content

Martech

Did you know 87% of marketers said content marketing helped them achieve their company branding goals? Nearly 80% said it helped them build credibility with their target audience. Long-form content, in particular, can turn interest into action. Do it well, and you can generate leads and increase brand awareness. The catch is that long-form content must be worth it to be effective.

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Delivering good taste

Seth Godin

There are lots of books on creating cooking, photography, writing and music. But they can’t possibly help you do better until you see and taste and appreciate what you’re trying to create. If you think what you’re serving is good, but others don’t, more recipes aren’t going to help. That’s why so much type is poorly set, so many self-published books look the way they do, so many restaurants are merely good and so much long-tail music is easily skipped and forgettable.

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How Enterprise Companies Are Pitching Generative AI to Marketers

Adweek

With tech giants now beginning to work the latest advances in generative artificial intelligence into their enterprise offerings, their next step is selling businesses on the potential of the technology. This year's Adobe Summit is offering a preview of what that pitch might look like when it comes to marketers, some of whom have been.

Marketing 317
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Programmatic Vets Are Behind A Wave Of New Startups Built For A Privacy-First Web

AdExchanger

If programmatic ad tech was a canary in the coal mine for how data privacy would affect the online advertising industry, then some of the canaries have escaped and are The post Programmatic Vets Are Behind A Wave Of New Startups Built For A Privacy-First Web appeared first on AdExchanger.

Ad Tech 124
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Looking at AI’s rapid infusion into marketing automation platforms

Martech

This is part one of a four-part series on AI’s infusion into marketing automation platforms. The rapid adoption of generative AI has increased the excitement volume to 11 for martech professionals. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders.

Marketing 122
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PubMatic Partners with Fluct to Bring OpenWrap SDK to Mobile Publishers in Japan

PubMatic

PubMatic has signed an exclusive agreement with fluct, a monetization partner for mobile app publishers, to provide its leading independent wrapper solution, OpenWrap SDK to mobile publishers in Japan. Mobile app publishers in Japan working with fluct will now have exclusive access to OpenWrap SDK, and the premium demand sources, including high-quality global brand demand, via major ad exchanges and DSPs, that the solution delivers.

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How Nutter Butter Won Over Gen Z With an Absurdist Instagram Strategy

Adweek

As one of Mondel?z International's smaller brands, Nutter Butter is given more freedom to experiment with its social media activity than its larger siblings like Oreo and Sour Patch Kids. That has allowed Dentsu Creative to craft an Instagram strategy for the brand so offbeat that some followers have expressed surprise that it isn't a.

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New Utah And Connecticut Data Privacy Laws Are Coming. Are You Ready?

AdExchanger

Any new regulations can potentially throw a wrench into your operations. Prepare for what’s to come with this breakdown of what these laws are and their effects on marketing strategy. The post New Utah And Connecticut Data Privacy Laws Are Coming. Are You Ready? appeared first on AdExchanger.

Marketing 123
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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LinkedIn releases new Pages features for B2B marketers

Martech

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. Scheduled posts. Marketers can now schedule the specific date and time for posts to run on their organization’s LinkedIn page. This is a new capability, allowing users to schedule content within the LinkedIn platform, instead of depending on a third-party marketing or publishing tool.

Marketing 117
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The Trade Desk Appoints Trish Frohman as Senior Vice President of Business Development, North America

Ad Tech Daily

VENTURA, Calif. — Global advertising technology leader The Trade Desk (Nasdaq: TTD) announced the appointment of Trish Frohman as Senior Vice President of Business Development for North America. She will lead all business development activities for the company’s largest region including new client acquisition and expansion. Frohman will report to Tim Sims, Chief Revenue Officer. […] The post The Trade Desk Appoints Trish Frohman as Senior Vice President of Business Development, North

Ad Tech 111
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Pricing for the Creator Economy Is All Over the Map

Adweek

In the rapidly growing creator economy space, even the creators themselves struggle to price their wares. U.S. advertisers are anticipated to spend over $6 billion on influencer marketing this year, per Insider Intelligence. But creators still aren't sure how big a piece to claim from this pie, a new report from social media management platform.

Media 306
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Messaging, Not The Metaverse, Is Meta’s Near-Term Future

AdExchanger

As Mark Zuckerberg has said, the metaverse is still years away. So, for the near term, Meta’s opportunity is in messaging. The post Messaging, Not The Metaverse, Is Meta’s Near-Term Future appeared first on AdExchanger.

eCommerce 115
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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ARHT rolls out retail hologram experiences

Martech

Hologram technology company ARHT is introducing a new touchscreen model, ARHT CAPSULE, to enhance in-store shopping experiences. The screens display life-sized presenters and products, either live or on a video loop. The first CAPSULE screens will be rolling out this summer at high-end luxury stores and at several hundred locations of a large retail chain.

Retail 117
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Nativex Wins Best Partnership for Third Straight Year at Ocean Engine’s 2022 China Inbound Award

Ad Tech Daily

GUANGZHOU, China — Nativex, a leading global digital marketing agency, has won the grand honor of Best Partnership for the third consecutive year at the Ocean Engine 2022 China Inbound Award. The award recognizes Nativex’s contribution to building a bridge for enterprises and customers entering China, the world’s largest mobile market.

Ad Tech 111
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Champions of Change: Leveling the Playing Field With Ally’s Andrea Brimmer

Adweek

In the first episode of Champions of Change, Adweek senior TV reporter Mollie Cahillane sits down with Ally Financial CMO Andrea Brimmer. There are brands that talk the talk, and brands that walk the walk.

Media 303
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From VR To Car Commerce, 5G Is Transforming Advertising

AdExchanger

5G can provide significantly greater speeds and accommodate more devices than dated 4G networks. For consumers, it’s revolutionizing communications and content. But from a marketer perspective, the impact will be The post From VR To Car Commerce, 5G Is Transforming Advertising appeared first on AdExchanger.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Salesforce, Google partner on local commerce

Martech

Salesforce has announced an integration between Salesforce Commerce Cloud and Google Merchant Center to help merchants highlight the availability of products in stores. The move builds on Salesforce data that suggests both the widespread use of online search in advance of brick and mortar store visits, and an increased likelihood of shopping trips when consumers can see that a store has an item in stock.

MarTech 114
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Brightcove Launches ‘Ad Monetization’ Service for Media Clients, Establishes Global Advertising Operations Team

Ad Tech Daily

The newly formed team and launch of an ad monetization service strengthens Brightcove’s commitment to providing media customers with solutions to maximize their revenue BOSTON — Brightcove (NASDAQ: BCOV), the world’s most trusted streaming technology company, today announced the launch of Brightcove Ad Monetization, a new bespoke service designed for media companies to better monetize their content. […] The post Brightcove Launches ‘Ad Monetization’ Service for Media Clie

Media 111
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Your Audience and Your Community Are Not the Same Thing. Here’s Why You Need Both

Adweek

When building a consumer brand, audience reach and community depth are both critical--but too often they are confused as being the same thing. Communicating with your audience describes a one-to-many relationship. It's primarily broadcast by nature. While social media users can comment, the experience for the majority of your audience is consumption of information.

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Aflac In-Houses Digital Video To Make A Bigger Splash Across Social And CTV

AdExchanger

Supplemental insurance isn’t sexy. But with the right media strategy, even insurance brands can engage new (and younger) audiences. Aflac, for one, dove deep into social media last summer with The post Aflac In-Houses Digital Video To Make A Bigger Splash Across Social And CTV appeared first on AdExchanger.

Audience 110
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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.