Martech
SEPTEMBER 11, 2024
We now can generate more content than ever before, but should we? What if we knew what buyers wanted and made more of that instead of producing what’s fast and/or easy? Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Specifically, roughly 80% of closed sales deals we evaluated couldn’t be connected to marketing content.
Adweek
SEPTEMBER 10, 2024
Amazon is starting to plug ads into generative AI. Sponsored ads--Amazon's core search ad format--could start appearing in placements for Rufus, according to Amazon Ads' product releases for September. Rufus is Amazon's seven-month-old shopping assistant that uses gen AI to help people find products within Amazon's mobile app. Rufus is a chatbot that can answer.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
illumin
SEPTEMBER 10, 2024
Knowing the difference between offline and online retail media is crucial for marketers looking to jump on the bandwagon. As sales continue to recover, many retailers turn to media to get the upper hand and attract new customers. Retail media benefits both in-store and online retailers. While this medium can be beneficial both online and offline, there are some key differences in how retail media functions in the digital and physical realms.
AdExchanger
SEPTEMBER 10, 2024
It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath. But that’s what happened during the first day of the Google ad tech-focused antitrust case in Alexandria, Virginia on Monday. It was like a crash course in ad tech – and ad tech history. The […] The post Your Day One Recap: DOJ vs.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
SEPTEMBER 13, 2024
Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. A strategically built calendar offers a bird’s eye view of your year ahead, ensuring you hit every big sales opportunity and highlight everything that sets your business apart. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. 1.
Adweek
SEPTEMBER 9, 2024
The E.W. Scripps Company has crossed the TV upfront finish line, and women's sports scored big. Brian Norris, the company's chief revenue officer, told ADWEEK that Scripps saw low single-digit growth in volume, which was largely "due in part to our commitment to women's sports." Norris said it was "no secret" that Scripps was all.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
SEPTEMBER 12, 2024
The federal antitrust trial against Google that began earlier this week in Virginia went so deep into the ad tech weeds on Day Three that even this ad tech reporter was barely familiar with some of the terminology. Truthful DRS, anyone? Read on for an explanation as testified to by DOJ witness Professor R. Ravi, […] The post DOJ vs. Google, Your Day Three Download: A Former Googler On The Stand And Auction Dynamics In The Spotlight appeared first on AdExchanger.
Martech
SEPTEMBER 11, 2024
Do your customers feel like you’re giving them enough attention? Forty-four percent of Americans say they feel ignored by the media and most advertisers. And it’s not that consumers aren’t hearing from brands. Part of the problem is they’re inundated with ads and worry about being tracked online. A full 67% of consumers said they hate being “trailed” by targeted ads.
Adweek
SEPTEMBER 12, 2024
Who's ready to test their detective skills? The fourth season of Hulu's Only Murders in the Building premiered last month, and to promote the series, the streamer debuted new escape room experiences in New York City and Los Angeles that will be open for the next year. This isn't the first time Hulu launched an.
The Ad Tech Blog
SEPTEMBER 11, 2024
Understanding the role of color psychology in neuroaesthetics can significantly enhance advertising and marketing strategies. This article delves into how colors influence human emotions and behaviors, providing valuable insights for marketing managers, advertising executives, and media planners. Understanding Color Psychology in Neuroaesthetics Key Points Colors can evoke specific emotional responses.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
AdExchanger
SEPTEMBER 13, 2024
The Google antitrust trial is focused on Google’s supply-side business and publisher ad server, which is why the DOJ features relatively few DSPs and buy-side competitors. However, in the process of the investigation into Google, the Department of Justice unearthed a vast trove of separate evidence. Some of these findings paint a whole new picture […] The post Buried DOJ Evidence Reveals How Google Dealt With The Trade Desk appeared first on AdExchanger.
Martech
SEPTEMBER 12, 2024
The aroma of freshly ground coffee beans filled the air as I stepped into the Seattle Starbucks in the late 1990s. A college student on the brink of adulthood, I was drawn to Starbucks’s promise of sophistication. More than just a beverage, Starbucks introduced me to a new coffee culture. As I approached the counter, I ordered my first tall latte, or maybe it was a grande; I can’t quite remember, but I do recall having a new, more sophisticated way to say small, medium or large.
Adweek
SEPTEMBER 12, 2024
Last year, sustainable tour company Intrepid Travel spent $1 million on an ad blitz during Climate Week NYC. This year, the brand is doing it again but with a $5 million budget and a campaign called "Only Intrepid." The goal of last year's campaign, "Good Trips Only," was to expand the Australia-based company's brand awareness.
Seth Godin
SEPTEMBER 13, 2024
Bananas are (slightly) radioactive. The banana equivalent dose (BED) is a measurement of radiation. It’s definitely not enough to hurt you. When we think about risk, the BED is a useful way to find perspective. Is the exposure this new thing will cause on the order of a banana? If so, perhaps we shouldn’t worry about it so much. A chest x ray might be like eating 100 bananas… it gives us a scale we can work with.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
SEPTEMBER 11, 2024
A publisher, an ad exchange, an ad buyer and an ad server walk into a courtroom. No wait, that was on Monday. But Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One. Testimony began in the morning […] The post The DOJ vs. Google, Day Two: Tales From The Underbelly Of Ad Tech appeared first on AdExchanger.
Martech
SEPTEMBER 13, 2024
Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Agentforce is “the third wave of AI — advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that actively drive customer success ,” Salesforce CEO Marc Benioff said during the press conference.
Adweek
SEPTEMBER 12, 2024
Mom has toothpaste in her hair, dad isn't sufficiently caffeinated, and siblings are pillow fighting in a messy start-of-the-day scene that's likely replicated in some form in countless American households. With an adorable fresh-faced youngster at the center, narrating the mayhem in a catchy song, Life Cereal kicks off its first concerted marketing effort in.
Seth Godin
SEPTEMBER 7, 2024
Spoiled leads to bitter. A sense of entitlement is a trap, because bitterness demands more evidence and seeks to maintain dominance over the other emotions. When we’re busy looking for more reasons to be bitter, we’re not taking the time to do generative work, to connect and to find opportunities to make things better. These are the enemies of bitterness… it’s easy to make bitterness worse by seeking more reasons to be bitter.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
SEPTEMBER 12, 2024
If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party data. One aspect of that evolution is the idea of trusted execution environments (TEEs), which are new cloud-based ad exchanges that help match first-party data sets and browser data for targeting […] The post Google Ads Will Now Use A Trusted Execution Environment By Default appeared first on AdExchanger.
Martech
SEPTEMBER 10, 2024
Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget.
Adweek
SEPTEMBER 11, 2024
A former Google advertising executive testified in the US antitrust case against Google, painting a picture of a company where it can be difficult to make change. The Department of Justice is trying to prove that Google's ad business is a monopoly with tools that control how both advertisers and publishers buy and sell digital.
Seth Godin
SEPTEMBER 10, 2024
In medical TV dramas, losing consciousness is something that happens suddenly and dramatically. We can all tell… the body is still there, but the mind is gone, at least for now. Unfortunately, this happens in real life. At work. In our personal lives. For a few minutes or even a decade or more. We stop noticing. We fail to appreciate. Most of all, we stop making decisions.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
SEPTEMBER 12, 2024
TV and video measurement provider iSpot is fielding a lot of election season concerns from buyers as political ad spend increases in the weeks leading up to the 2024 presidential election. The post Don’t Go Dark On Advertising During Election Season, New Research Suggests appeared first on AdExchanger.
Martech
SEPTEMBER 10, 2024
Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. However, many organizations fail to take advantage of all of them. This diminishes the research’s value and weakens marketing’s credibility. The issue often lies not in the research quality, but in how it is treated post-delivery.
Adweek
SEPTEMBER 12, 2024
"Open Bidding decimated header bidding," Jed Dederick, chief revenue officer of The Trade Desk, told a courtroom in Virginia on Sept. 10 as he testified as a witness in US v. Google, the Department of Justice's case that accuses Google of operating an advertising monopoly. Dederick's testimony is a good statement for the Department of.
Seth Godin
SEPTEMBER 8, 2024
That’s magical. To have the resources to expend labor on something that fills us with joy. If you’re lucky enough to encounter this, perhaps it makes sense not to confuse the issue by also trying to turn it into labor for maximum profit. When we focus on one, we often decrease the other.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
SEPTEMBER 10, 2024
Today’s news: Fubo Launches New CTV Ad Format; Roku Enters UK Retail Media Partnership; Meta’s Latest EU Compliance Updates Leading sports streaming platform Fubo has launched a new CTV ad format for branded video content – The Triple Play – bringing [.] The post Fubo Launches New CTV Ad Format; Roku Enters UK Retail Media Partnership; Meta’s Latest EU Compliance Updates appeared first on ExchangeWire.com.
Martech
SEPTEMBER 11, 2024
Meta is implementing new data restrictions in its Business Tools, which could affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to privacy but could complicate ad targeting and reporting for you. Key changes. Automatic restriction of certain URL parts and custom parameters. Potential pausing of ads using highly targeted UTMs.
Adweek
SEPTEMBER 10, 2024
This is TVNewser's basic cable network ranker and cable news report for the week of September 2, 2024. The post-holiday period was not kind to networks as all three cable nets saw a drop in their week-to-week numbers in total viewers and the prized demo of Adults 25-54. MSNBC and CNN saw steeper drops as.
Seth Godin
SEPTEMBER 11, 2024
Every coat needs better pockets. There are categories of products or services where there’s a universal area for improvement. When in doubt, make the pockets better. The interesting work is in realizing that you might offer a product or service where there are non-universal preferences. Areas where improvement isn’t valued. The Birkin bag is not a good value or particularly functional.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
135 
Let's personalize your content