More About Advertising
APRIL 10, 2018
We all know the age-old phrase, “you have to speculate to accumulate.” When talking about building a brand, there’s a certain amount of risk involved in choosing the right direction, especially when there are seemingly endless options on the table. Talon Outdoor recently worked with dog walking app Tailster, who not only received further investment.
AdPulp
APRIL 10, 2018
Daniel Goleman’s seminal book Emotional Intelligence was a breakthrough in workplace dynamics. For the first time, we had to consider that intelligence alone is a poor metric for measuring or predicting career success. The thesis of the book is that an individual’s emotional intelligence quotient — their skill in innately human attributes like empathy and […].
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Gods of Advertising
APRIL 13, 2018
Your kids call it “triggered.” When someone or something sets one of them off. It happens a lot. Snap! Snap! Snap! Teenagers. Sometimes it seems they are moving through mousetraps. Yet the genius of it is that they are not caught up in any one trap. The trap goes off. They yelp. Maybe lash out. Then let go. Maybe they return the insult. Maybe they shrug it off with a benign curse.
InMobi
APRIL 11, 2018
We, at InMobi are thrilled to announce an exciting new partnership with Airtel TV! InMobi’s exclusive partnership with Airtel TV brings premium OTT audiences to Indian brands during cricket season and beyond. With 350+ TV channels, 10000+ Movies, TV shows and originals, in addition to integrations with Hotstar, Amazon Prime, ErosNow, Hooq, Fastfilmz, Alt Balaji and more, Airtel TV was India’s most downloaded Video OTT app in the first two months of 2018.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
More About Advertising
APRIL 12, 2018
Joint London taps heavily into the vogue for “authenticity” with an ad for Kettle Chips that celebrates the joy of “real” things: baby’s cheeks, vinyl records, photos, books, arguing over maps, and plenty of kissing. The “real” extends to the ingredients in Kettle Chips, which – in a nice touch – are not fetishised but.
AdPulp
APRIL 12, 2018
Have you heard of Hootsuite Academy? I recently discovered the software company’s array of educational offerings—including both free and paid social media courses. Hootsuite Academy offers social media training for teams and individuals. The training regimens appear to be a smart brand extension and a deep dive into brand utility (that flawlessly connects back to […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
APRIL 9, 2018
Ogilvy Paris and luxury French fragrance company Etat Libre d’Orange, whose brands include Putains des Palaces, have teamed to create what they claim is the first luxury perfume made from trash – Les Fleurs du Déchet. The inspiration being to do something useful with the waste created by the perfume industry. Waste not want not.
More About Advertising
APRIL 12, 2018
The recent finding that revenue from digital screens now account for more than half of the value of Out of Home advertising confirms what people in the industry have felt for a while – digital is quickly transforming the medium.
More About Advertising
APRIL 9, 2018
Andy Jex is chief creative officer of TBWALondon. He joined the agency last year from Saatchi & Saatchi where he was ECD working on brands including Direct Line, HSBC, Toyota and HomeAway. Highlights include the launch of EE featuring Kevin Bacon, Wall’s ‘Dog in a Box’ and Mattessons’ ‘Hank Marvin.’ Before joining Saatchi he worked.
More About Advertising
APRIL 13, 2018
The AAR (Advertising Agency Register as was) has ranked VCCP as its top new business agency for the seventh straight year. VCCP, now affiliated to the WPP empire, won 21 pieces of business from all sources in 2017 including Britvic, Burton, Cadbury and Domino’s. VCCP (left) calls itself the “challenger agency for challenger brands.” Next.
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AdPulp
APRIL 8, 2018
The Y played an integral role in my upbringing. I learned to swim at the Y, attended Y camps, played on Y baseball teams, and more. Apparently, actor Ethan Hawke had a similar experience. “One of the things I love about the Y…you learn how to play with other people,” Hawke says. Yes! Learning to […]. The post My Y Story: A Star-Studded Original Content Series by the Y appeared first on Adpulp.
AdPulp
APRIL 11, 2018
Parents today see picture-perfect families everywhere, especially in social media. Minute Maid’s new brand campaign is encouraging parents to embrace their perfectly imperfect family moments and show how even though it’s not always Instagram-ready, “this is GOOD.” Minute Maid partnered with Edison Research to commission the “This is Good Parenting Survey” to better understand how […].
More About Advertising
APRIL 12, 2018
Former Starcom CEO Pippa Glucklich has resurfaced at Dentsu Aegis Network after taking a few months out to spend time with her family. In her new role as CEO of Amplifi UK, Glucklich will become DAN’s head of all things programmatic, as well as leading branded entertainment division The Story Lab. It’s a good hire.
More About Advertising
APRIL 9, 2018
Listed marketing services group the mission has bought independent London agency Krow in a deal worth up to £14.5m over three years, based on performance. Krow, which launched in September 2005, is listed as the UK’s 17th largest agency and has clients including DFS, Ferrero, Sky Vegas and Fiat, income of £8 million and a.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
APRIL 13, 2018
UK retailers and agencies do family-centric “dramas” in their advertising, the French are a little more adventurous. Here’s Rosapark for Monoprix, hymning the benefits of hands-free delivered shopping, via “the worst song in the world.” Very good but… Are you going to listen to two and a half minutes of the above din to get.
More About Advertising
APRIL 10, 2018
Agency focussed M&A more than doubled in the first quarter of 2018 compared to 2017 (100 deals worth $4.6bn against 94 worth $2bn in 2017) according to marketing consultancy R3 – but just 14 per cent of deals were done by the usual suspects, agency holding companies. R3 principal Greg Paull says: “The consultants and.
AdPulp
APRIL 7, 2018
Citroën is a legendary car manufacturer in France about to reach its 100th year. To celebrate its Centennial, the automaker seeks to pay homage to the history, beauty and pop cultural impact of the Citroën cars. I love the soundtrack here—“Take the Long Way Home” by SUPERTRAMP—and the lyrical selection fits the unspoken narrative perfectly. […].
AdPulp
APRIL 7, 2018
One of the best things a brand can do is focus on facilitating connections between customers. At the very least, customers have the brand in common, and chances are good that they have much more in common, as well. Tim Horton’s, one of North America’s largest restaurant chains, found a way to tap into this […]. The post Tim Horton’s Has The Coffee That Brings Canadians Together appeared first on Adpulp.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
APRIL 12, 2018
Adam&eveDDB’s #TrollingIsUgly campaign provides a graphic demonstration of the potential effects of cyber bullying. Body positive campaigner and social media influencer Chessie King stripped down to her underwear, put up a video on Instagram, and let the trolls do the work. In response to comments from some of her 327,000 followers, King alters her face.
More About Advertising
APRIL 12, 2018
Believe it or not, it’s spring in the UK although you wouldn’t know it as you peer through the chilly gloom. RB agency Havas London is reminding us though in this ingenious small number (ads so seem to be getting smaller in 2018, oh dear) for eye care brand Optrex. Spring is the start of.
More About Advertising
APRIL 12, 2018
They do say that a picture is worth a thousand words and it’s certainly the case in this one of WPP’s currently embattled Sir Martin Sorrell – in best Darth Vader mode – taken by Simon Dawson for Bloomberg. Simon Dawson/Bloomberg OK, we can all shut up now.
More About Advertising
APRIL 12, 2018
Another day, another epic commercial from a financial services company that avoids talking about what it actually does. This one for Australian bank Westpac celebrates moments in history when Aussies got together to help each other out. It recreates the hazardous construction of Sydney Harbor bridge and a dramatic helicopter rescue during the floods of.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
APRIL 12, 2018
Those tectonic plates in adland are indeed shifting and conclusive evidence is that The&Partnership’s Johnny Hornby won’t be partying at Cannes on a yacht this year. Many of those who’ve enjoyed JH’s hospitality in the past are still mopping their fevered brows. Rosé-fuelled fun and games are of the agenda in a #MeToo year.
More About Advertising
APRIL 11, 2018
We may find out the result of the WPP board’s investigation into CEO Sir Martin Sorrell next week according to sources – Sorrell has been accused of “personal misconduct” by someone – although that still seems pretty unlikely with a gaggle of law firms on the case for both WPP and Sorrell. Their services may.
More About Advertising
APRIL 11, 2018
Wieden+Kennedy’s back on the case for language learning app Babel, this time with an alien suffering the same fate as we Brits do when we’re trying to converse abroad. Well why can’t they all speak English? Not sure if the alien isn’t a bit too, er, alien. Gets the job done. MAA creative scale: 6.
More About Advertising
APRIL 10, 2018
Here are some supposed highlights from Faceboook founder Mark Zuckerberg’s first day of testimony before the US Congress following the Cambridge Analytica data mis-use revelations (87m users had their information hacked). Not much new here from a contrite Zuckerberg although elsewhere he did hint that a paid version of Facebook might emerge if data collection.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
APRIL 10, 2018
WPP’s MediaCom has won Kenneth Green Associates (KGA) – which distributes luxury fragrances including Abercrombie & Fitch, Alfred Dunhill, Boucheron, Bulgari, Kenzo and Paul Smith in the UK – from Havas Media. Kenneth Green (below) says: “We were impressed by MediaCom’s deep knowledge of the sector, which is a perfect match for what we want.
More About Advertising
APRIL 10, 2018
Lucky Generals has signed up diva-in-chief Mariah Carey for Hostelworld and, as you’d expect, they’re keen to get their money’s worth. So we have Mariah turning up at its “luxe” Barcelona outpost, complete with regulation NFL-sized team of flunkies. At first she’s not impressed. Excellent until about half way through and then there’s way too.
More About Advertising
APRIL 9, 2018
Procter & Gamble chief brand officer Marc Pritchard said he wanted to “take back control” of his marketing budget and he’s doing so; creating a dedicated full service agency from Publicis Groupe’s Saatchi & Saatchi, WPP’s Grey and Omnicom’s Hearts & Science and PR firm Marina Maher Communications to handle the CPG giant’s North America.
More About Advertising
APRIL 9, 2018
The Times reckons that internal candidates to succeed Sir Martin Sorrell as CEO of WPP are being interviewed by the board, a board which some reckon contains one or more directors who want rid of the WPP founder. Sorrell (below) is under investigation for “personal misconduct” and other issues. One source reckons news of the.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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