More About Advertising
MAY 21, 2018
Cannes Lions brings to town an amazing cast of people and ideas from all the industries of the world. It’s the belly button of global creativity. Here’s why… Clients Every year, the number of top marketers and big brands making the trip to the French Riviera is increasing and the good thing is that they.
AdPulp
MAY 24, 2018
Fear sells and right now Americans fear their shadows. Some fear the government, while others fear another civil war. Parents from coast to coast fear for the lives of their children every time they attend public school, church, or enter a movie theater. All this fear-based negativity is a disgusting and deeply unAmerican trend. To […]. The post #ThrowbackThursday: DDB’s Ads Kept President Johnson in The White House appeared first on Adpulp.
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AdGlow
MAY 25, 2018
Earlier this month, Adglow Brazil sponsored the Facebook League , an event organized by Facebook in São Paulo, which sought participation and interaction from agencies, customers and the Facebook team. The event was centered around the upcoming World Cup , a sport which is a national passion in Brazil. The Facebook league created teams which were made up of agencies and clients and each team wore football shirts.
InMobi
MAY 24, 2018
Every industry is (unfortunately) full of jargon, and adtech is no different. Mediation, header bidding , monetization , waterfalls and open auctions have become hot terms of late, but what do they really mean? As new technologies and related terms emerge, lots of players have jumped into the fray with their own definitions. To help clarify matters, we’ve developed this handy list of metaphors to clear things up once and for all.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
More About Advertising
MAY 22, 2018
Nike: Nothing beats a Londoner The undisputed winner in the big three minute show-stopping pieces category. It has become increasingly more difficult to dazzle, but this piece does it effortlessly, reinventing the entire genre of big blockbuster stream of consciousness pieces. Almost made me want to move to London. Almost. Project 84 for Calm plus.
AdPulp
MAY 24, 2018
There was a time when ad agencies were cool and clients were boring and that was all there was too it. Well, in case you haven’t been inside an ad agency for a while (or you sit in one of the few offices left in North America with a door on it), things today are […]. The post Greetings From The Client Side appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
MAY 24, 2018
As mobile devices and apps occupy more of our time, how do you as a brand effectively reach the right people in all instances? How do you find, attract and retain customers through mobile channels? To find out, we recently co-hosted a panel with Leanplum featuring IMVU and SmartNews at The Sequoia in San Francisco. It was a fun and insightful event, bringing together some of the brightest minds in the mobile advertising and marketing space.
More About Advertising
MAY 24, 2018
‘Symphony of Violence’ from creative collective Unlockers is part of a project to break Brazil’s apparent inertia about violent crime, with someone murdered every ten minutes, 850,000 over the past 15 years. So the film replicates the shots fired for the actual murders of old and young. Drums by Guns N’ Roses and Velvet Revolver’s.
AdPulp
MAY 19, 2018
Communication Arts is “The Bible” for the creative side of the business. To be featured in the advertising or design annual, or to appear in a feature article in one of the quarterly editions, is a form of acceptance into the club. To have an Adpulp article land on CA’s digital front page this week […]. The post Migrating to Client-Side Opportunities: A Rich Topic To Mine appeared first on Adpulp.
Gods of Advertising
MAY 21, 2018
Recently, I read an essay from an anonymous copywriter that struck a chord. I did not save the link (my bad) but the gist of his/her argument was that within marketing services companies far too many big talkers are achieving way more success than they deserve and, moreover, they are effectively degrading the profession (even more so). The author observed how smooth talking, jargon-dropping, critical thinkers have become so prevalent and dominant in our industry that we’ve become a business of t
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InMobi
MAY 23, 2018
As mobile viewership habits further consolidate on a few big properties, publishers are finding it increasingly difficult to monetize their apps. It’s not that there isn’t money to be made - global mobile app revenues are expected to rise from $88 billion to $189 billion between 2016 and 2020 - it’s just that many apps are not effectively monetized.
More About Advertising
MAY 22, 2018
The UK agency trade body the IPA has “published” its much-trumpeted Code of Best Practice on Dignity at Work, which came to pass following a spate of so-called ‘top five emails,’ ranking women on looks etc at agencies. Embarrassingly the first one of these was at The&Partnership London, helmed by IPA president Sarah Golding (below).
AdPulp
MAY 25, 2018
Are you a media or marketing communications professional? Are you currently looking for your next big opportunity? It can be an exhausting process to find the best openings and get your credentials in front of the right people. Adpulp wants to help. We’re going to start rounding up a few juicy J-O-Bs and presenting them […]. The post In the Spotlight: Interesting Marketing and Media Jobs appeared first on Adpulp.
All About Advertising Law
MAY 23, 2018
On May 16, 2018, the Consumer Product Safety Commission held a public hearing to receive testimony on the Internet of Things (IoT) and issues related to product safety (IoT Hearing). Thirteen diverse stakeholders presented at the IoT Hearing. Of the thirteen presenters, there were three representatives of consumer organizations, one academic, one security expert and researcher, one representative from a testing lab coalition, one representative from a testing and voluntary consensus standards or
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
InMobi
MAY 22, 2018
Over the past six years, CNBC has announced the Disruptor 50 , an annual list of private companies that are shaking up the landscape and threatening the status quo in their respective industries. Many of these companies have continued to innovate in and change their industries. This year, the CNBC Disruptor 50 list for 2018 includes InMobi. Now in its 10th year, InMobi has continued its investment and commitment towards innovation and quality with a mission to deliver next-generation technology
More About Advertising
MAY 21, 2018
We sang the praises of craft in ads in a piece on creativity in the post-Sorrell world a while back and BBC Creative has shown it’s not a lost art in its epic trailer for the 2018 World Cup in Russia with creatives Xander Hart and Edward Usher crafting a wall hanging (due to go.
AdPulp
MAY 23, 2018
“Data excite advertisers.” What a great line from Ken Auletta in The New Yorker. Auletta argues: In the advertising world, Big Data is the Holy Grail, because it enables marketers to target messages to individuals rather than general groups, creating what’s called addressable advertising. “Addressable advertising.” Help us, Lord.
All About Advertising Law
MAY 21, 2018
The FCC is going back to the drawing board—and it wants some help. Earlier this week, the Commission announced that it is seeking comments “on several issues related to interpretation and implementation of the Telephone Consumer Protection Act (TCPA), following the recent decision” of the U.S. Court of Appeals for the D.C. Circuit in ACA International v.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
InMobi
MAY 21, 2018
Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than native ads. No wonder advertisers are spending more on these ad formats year over year. But, how can you make sure people are actually watching and interacting with your in-app ads?
More About Advertising
MAY 22, 2018
Omnicom’s PHD is reported to have won HSBC’s $400m global media account, displacing long-term incumbent WPP’s Mindshare. If so it’s a new headache for acting WPP COOs Mark Read and Andrew Scott, already dealing with numerous reviews including parts of $4bn biggest client Ford. Is there a Sorrell factor in such a move? The now.
AdPulp
MAY 20, 2018
Tapestries have been used by royal courts for thousands of years to depict important events in the lives of the citizenry. Today, the tapestries are mostly museum pieces, but a creative team in England discovered a new and improved use for the textile storyboard. BBC Creative, the broadcaster’s in-house agency, painstakingly created a film that […].
AdPulp
MAY 22, 2018
The Toyota Tacoma is built for the endless weekend. In other words, the Japanese manufacturer has decided this truck is playful. This positioning decision opened the door for the agency, Saatchi & Saatchi in this case, to have fun. The new adventure campaign features adventure seeking personalities like legendary off-road racer Ivan Stewart and Motorcross […].
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdPulp
MAY 21, 2018
Women in advertising are fighting for fairness. Did you know that 70% of young female creatives say they have never worked with a female creative director or executive creative director? With so few mentors within the business, young female creatives don’t receive the right skills, advice or tools to help them succeed. Nicola Kemp, the […]. The post The Wider the Pay Gap, The Less Respect the Men In Charge Have appeared first on Adpulp.
AdPulp
MAY 20, 2018
Gerald Daugherty* is a Travis County, Texas Commissioner. He represents the people of the 3rd precinct, where my wife and I reside. Austin, the state’s capital city, is located in Travis County. Thanks to an award-winning idea from Austin firm, KC Strategies, Daugherty was re-elected in 2016 and his campaign commercial was viewed by constituents […].
More About Advertising
MAY 25, 2018
By Sarah Saker There are so many ecommerce sites out there, yours needs to stand out from the rest for you to make money using it. However, you don’t want it to stand out for the wrong reasons. Many ecommerce retailers are killing their web traffic and their sales, and have no idea how they.
More About Advertising
MAY 25, 2018
KFC in the US is moving its $230million media-planning and buying business to its creative agency Wieden+Kennedy. W+K will now handle media planning and buying (including social and digital) as well as creative and other marketing functions. This is perhaps the most notable case to date of big clients “re-bundling,” bringing creative and media back.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
MAY 25, 2018
The Effie Awards and Global Index purport to rank the most effective brands, marketing companies and agencies by their performance in effectiveness awards and in 2017 Pepsi displaced Coca-Cola at the top of its rankings, even though the only Pepsi ad anyone can remember is Kendall Jenner’s terrible in-house effort as a supposed “protester.
AdPulp
MAY 24, 2018
Nonfiction filmmaker Henry Corra, and the Corra Films team orchestrated a motivational, branded content campaign for Mercedes-Benz USA, entitled ?”We Play to Win.” The work has relevancy for legions of luxury automobile drivers, but it appears to be directed specifically at the carmaker’s internal audiences. Corra and the Corra Films team have been collaborating with […].
More About Advertising
MAY 24, 2018
Is this an attempt by Havas to steal the thunder from French rival Publicis Groupe? On the very same day that Arthur Sadoun launched his much-vaunted new AI platform, Marcel, Havas has opened an AI innovation centre in Montreal called Havas X.
More About Advertising
MAY 24, 2018
We live our lives via mobile apps these days it seems and now we’ve got a big agency group that’s going to do business that way. Publicis Groupe has unveiled a beta version of its AI-powered Marcel gizmo which gives all 80,000 employees access to everything (well probably not everything but most of the stuff.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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