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There are important shifts that signal a brand will soon be shopping for new agencies on a permanent or per project basis, and the key is to strike at the earliest sign of opportunity. But how do you know when the iron’s hot? Predicting these timelines is part art, part science. The new business insight team at Winmo’s prospecting publication WinmoEdge even has an algorithm that monitors 17 variables known to impact agency shake ups (and predict them with 80% accuracy on their Vulnerable Account
It’s been four months since WPP announced it would sell a majority stake in Kantar, and it looks as though a deal may be close: The Sunday Times reports that there are four suitors circling the £3.5bn research and data business. WPP CEO Mark Read has been keen to get rid of Kantar since he.
Regarding advertising and creativity, I’m exceptional at three things: copywriting, creating big ideas and presenting them. Even my detractors, bless them all, would grant me that. If pressed they might also tell you I’m efficient and have never missed a deadline; that I curate my work and put it into cohesive and winning presentations, always with options.
Do you need help getting motivated to show up for work each Monday? Lucky for you, the Internet is the world’s greatest gathering of self-made self-help gurus, and there are thousands working the #LoveYourMonday meme. Should you need an update on why companies are promoting Monday, Erin Griffith, a reporter in the San Francisco bureau […].
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Last week, the Federal Communications Commission (“FCC”) issued a Public Notice seeking comment on a petition for an expedited declaratory ruling relating to how the Telephone Consumer Protection Act (“TCPA”) applies to the use of soundboard or avatar technology. Specifically, the FCC requests comment on whether “calls using recorded audio clips specifically selected and presented by a human operator in real-time, a tool generally referred to as ‘soundboard te
Havas started its Meaningful Brands report in 2008, and every two years, it tells us that the consumers of the world care even less about brands than they did the last time they were asked. The 2019 survey finds that 77 per cent of the world’s brands could disappear without so much as a second.
The shake up at Dentsu Aegis Network continues with the announcement that Nigel Morris, chief strategy and innovation officer, will leave at the end of March. Dentsu Aegis Network used to have two British heavyweights at the helm – with Morris working alongside CEO Jerry Buhlmann, who stepped down at the end of last year.
The shake up at Dentsu Aegis Network continues with the announcement that Nigel Morris, chief strategy and innovation officer, will leave at the end of March. Dentsu Aegis Network used to have two British heavyweights at the helm – with Morris working alongside CEO Jerry Buhlmann, who stepped down at the end of last year.
As Brexit confusion reigns, The Times and The Sunday Times are making a bold claim in its glossy new ad campaign, which promises “Politics. Tamed.” Created by in-house agency Pulse Creative (run by WPP and The & Partnership), it’s a big budget production and a big media spend – the ads will be on all.
Mother and The Secret Little Agency in Shanghai first formed a strategic partnership in October 2017, partly off the back of their work together on Nokia. It must have been going well, because now the two agencies are officially coming together in a joint venture, called Mother Shanghai.
Audi has asked its agency BBH to team up with consultancy IBM iX in pursuit of a new “digital brand experience” for the German carmaker. The new partners will work together under one roof, collaborating closely with Audi UK’s digital manager, Antony Roberts. BBH is in charge of “re-imagining all digital touchpoints” and IBM iX.
It’s all too easy to forget that grandparents haven’t always been old, so this ad by CLM BBDO in Paris is a nice reminder that we were all young once. To celebrate “Grandmothers’ Day” on the first Sunday in March, Kraft Foods’ Café Grandmère has produced a documentary-style ad showcasing women pioneers and thanking them.
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Sonic branding is catching on. Just last week, Mastercard unveiled their new sonic identity not long after their move to a new wordless logo. Mastercard, unlike so many others, recognizes the power of sound to help distinguish themselves in a crowded marketplace. Furthermore, with the explosion of smart speaker devices on the horizon, the time […].
My esteemed colleague Stephen Foster felt the new work for Turkish Airlines has some flaws in as much it is a pat on the back for the new airport. Having seen the TV spot a few times now, plus the film, I can see an interesting and fresh approach emerging here. Directed by Ridley Scott.
The Royal Air Force and Engine won this year’s Channel 4’s Diversity in Advertising award with an ad that sends up stereotypes and challenges women to join the RAF. The soundtrack is ridden with women’s advertising clichés, set against real footage of RAF women in action. “With my busy life, I don’t have time to.
Do you love dogs and American made spirits? This is the sales promotion you didn’t know you were waiting for. Early Times Kentucky Whisky is conducting a nationwide search for All-American Dogs to serve as the furry faces of its new hometown advertising campaign. Early Times Senior Brand Manager Dallas Cheatham, said, “When we started […].
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Starting his creative career two decades ago at Ogilvy & Mather in New Zealand, Rob moved to London in 2002, working for AIS London, Proximity London, Partners Andrews Aldridge and more. Since becoming Oliver ECD last year, he has worked on a variety of brand campaigns for clients such as Barclaycard and 3M. Desert Island.
Lee Clow has decided to hang up his boots after a very long and distinguished career. I met him at the TBWA/Chiat Day building in LA, out of town on the airport road.
Now they can reach consumers any time and any place, advertisers often get carried away. They can’t always contain the urge to push things to the limit. WPP has announced a new partnership with Waze, the Uber driver’s favourite navigation app, to make it easier for retailers to target people when they are behind the.
Spanish agency Shackleton, whose clients include Uber, Coty, Campari, Aperol and Sony Pictures, is launching an agency that services clients via an e-commerce platform. This tech-driven approach to global expansion is a far cry from the Mad Men days of client-schmoozing and personal service. It also makes a change from selling out to a global.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
It’s Oscars weekend, and advertisers are gearing up for the showcase event. The declining viewing figures won’t be helped by the lack of a host on Sunday, but the three-hour show still commands $2.3 million for a 30-second spot, and brought in 27 million sets of eyeballs last year. Charlize Theron won a best actress.
If you’ve ever wondered how best to shave your balls, chest or legs, Lynx is here to help. Even if you aren’t “shave curious,” these four-minute films are worth watching for the entertainment value. The Balls A pale, ginger, almost-lovable spokesman strips off to demonstrate his shaving skills. Autonomous Sensory Meridian Response – a popular.
Grey London finally got a new management team in place, and now one of its flagship accounts, Marks and Spencer, is on the rocks. In the last couple of months, the agency has poached Adrian Rossi from AMV BBDO to be creative chairman, and Anna Panczyk from Grey Poland as CEO. However, the agency has.
ANA Educational Foundation Report Says New Talent Feels Unwelcome NEW YORK (February 20, 2019) — Recruiting and retaining racially diverse talent continues to vex marketers due to a fundamental disconnect between the resources being invested in diversity initiatives and a lack of inclusiveness felt by diverse workers. Those were among the key conclusions of a new study […].
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Grandma is a freedom fighter. Remember to thank her for all she has done to clear the way for you. Grandmothers’ Day is Sunday, March 3rd. Café Grand’ Mère celebrates the occasion with a new campaign called “Thank You, Grandma,” by Paris-based CLM BBDO. The brand reminds us that our grandmothers part of a generation […].
While the new Independent Group is busy getting its act together, design agency Williams Murray Hamm has kindly come up with some branding ideas for Chuka Umunna’s 11-strong band of anti-Brexit, centrist MPs. WMH has helpfully dreamed up two name suggestions — the Nice Party and the Open Party — and designed a couple of.
Martin Sorrell’s S4 Capital is setting up in India with the help of Poran Malani, who’s been appointed director of its Indian operations. Malani will apparently lead the content side of the business in the fast-growing market. He has worked as a marketing and advertising consultant for the last couple of years, and before that.
News UK’s Pulse agency, a JV with The&Partnership, has taken on the thankless task of making Brexit and the accompanying Parliamentary shenanigans amusing – the fools. By adapting Dr Doolittle. Actually it’s pretty creditable, on its own and also as an example of in-housing – sort of. MAA creative scale: 7.5.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Karl Lagerfeld, superstar fashion designer and guardian of the Chanel brand since 1983, has died in Paris aged 85. Not many got to wear his clothes, but Chanel’s ads are often as precious as the designs, and accessible to all. Lagerfeld probably had some say in the really big budget productions, particularly Nicole Kidman’s three-minute.
Dentsu Aegis Network is strengthening its position in the north of England with the acquisition of independent Manchester creative agency, BJL. BJL’s clients include Subaru Europe, Ronseal, The Co-operative Bank, Skipton and BASF. The agency employs 75 people. Dentsu Aegis — whose agency networks include Carat, Vizeum and McGarrybowen — is showing a commitment to.
It’s the half term holiday, and Ikea is providing diversion for kids in south east London with a giant remote control bath toy which is also cleaning up the waterways. You can book sessions to captain the two “environmental protection boats,” which are replicas of Ikea’s SMAKRYP toy and clean up 20kg of rubbish at.
Audi has awarded its digital account to BBH and IBM iX. Audi UK marketing director Benjamin Braun says: “We have eighty seven thousand visits every day to audi.co.uk. It is our biggest showroom by far. Our aim is to create a digital experience that will be as beautiful and intelligent as our cars to meet.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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