Fuel Lines
OCTOBER 5, 2017
Creating and maintaining agency new business is often harder than it should be because one key ingredient is often lacking. Positioning is the foundation of any agency’s new business program. It is also the area that many agencies have not addressed because of either procrastination or, more likely, their unwillingness to make the difficult business decisions.
More About Advertising
OCTOBER 3, 2017
Who Wot Why, making a name for itself in London with its work for Giffgaff and the new agency for SkyBet, has hired Charles Faircloth from Crispin Porter+Bogusky as its first client partner. FairCloth was head of client service at CP+B. Faircloth’s move reunites the team that worked on Paddy Power and Turkish airlines at.
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InMobi
OCTOBER 6, 2017
In continuation to our previous post , this post will focus on the results of the survey. While last time, we discussed what the marketers think about themselves, their teams, and the key issue in marketing and in-app advertising; this time around, we will focus on user acquisition trends. If you haven't had a chance to read this comprehensive report yet, download it now to learn what 800+ app marketers had to say about their strategy, priorities and innovative solutions to the biggest app marke
AdPulp
OCTOBER 5, 2017
“We have lost our way. Machinery that gives abundance has left us in want.” -Charlie Chaplin Minneapolis agency, Colle McVoy, tapped one of film history’s most famous speeches (from Charlie Chaplin’s 1940 film The Great Dictator) to help win the hearts and minds of the Jackson Hole Travel and Tourism Board. But will the commercial […].
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adacado
OCTOBER 6, 2017
About Adacado's Ad Reviews Ads should be things that people see as a benefit…not cringe at with the feeling of being followed. In the spirit of our motto “making ads matter”, our goal is to elevate the quality of display advertising online. So every week we will be doing one ad review of a non-Adacado ad we see online, and provide our critique on the creative execution, targeting, personalization and user experience.
More About Advertising
OCTOBER 2, 2017
One of the things that makes for outstanding ads is agency status: a client is more likely to risk a big budget and a new approach if the creative agency in question has a track record and therefore clout. So it’s good to see London independent agency Now joining adam&eveDDB and Jung von Matt (who.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
OCTOBER 4, 2017
Wieden+Kennedy is continuing its high octane advertising for Sainsbury’s, this time with “What’s for dinner,’ expressed via emojis. Aagh! I think we’ll institute an award for the best ad – or maybe any ad – that doesn’t include smartphones, gadgets or connectivity. You know, like ‘You’re never alone with a Strand.’ But the agency cleverly.
More About Advertising
OCTOBER 2, 2017
On this week’s #MediaSnack Tom and David stare into the gigantic dark abyss that is ad fraud. So often quoted in surveys as the thing that worries marketers the most, it remains a mystery and takes many guises, more than 30 forms have been identified so far. Some companies, most notably P&G, have made their.
More About Advertising
OCTOBER 6, 2017
Here’s charming little film from Paris agency Rosapark for Decathlon sports brand Kalenji’s athletics bras – ‘Jealous Boobs.’ Such bras apparently rank fourth in women’s apparel priorities in a list headed, inevitably, by shoes (Kalenji also makes trainers). MAA creative scale: 8.
More About Advertising
OCTOBER 4, 2017
News stories often espouse doomsday scenarios in the field of AI. The likes of Elon Musk and Stephen Hawking believe increased automation could annihilate jobs, worsen inequality, cause political upheaval and potentially even spell the end of the human race. No-one knows, or agrees on, what ‘the singularity’ could look like, but we do know.
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More About Advertising
OCTOBER 3, 2017
Mentos is introducing Say Hello, instructions/recommendations on its mints to give you a better, friendlier day. Like ‘fist bump’ and ‘air guitar.’ Hmm. BBH is in the saddle with a docu-ad showing people doing all sorts of daft things. Suppose mints had, eventually, to take their place in a connected world. MAA creative scale: 6.
More About Advertising
OCTOBER 6, 2017
The UK government is reviewing its £140m or so media account after four years with Dentsu Aegis’ Carat. And the statutory review has Alex Aiken (below), director of communications at the Cabinet Office (which replaced the old COI as client under the Cameron government) promising to follow in Procter & Gamble CMO Marc Pritchard’s footsteps.
More About Advertising
OCTOBER 5, 2017
Well there we are then: Paul Lawson (left), CEO of Leo Burnett London for the past six years, is indeed upping sticks to Y&R London in the same role, as we suggested yesterday. Current Y&R London CEO Jon Sharpe, former innovation director of the WPP agency, is moving to European head of WPP digital agency.
More About Advertising
OCTOBER 4, 2017
There’s something funny going on at McCann: all of a sudden the old lady of ad networks is winning awards by the bucket load (thanks in large part to that controversial ‘Fearless Girl’) and now the IPG network has poached Sean Lackey from Droga5, no less, as its new chief growth officer. For those of.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
OCTOBER 4, 2017
Ford’s Fiesta seems to have been around for ever but it remains Ford’s best seller in Europe and now it’s being relaunched with a £40m campaign from WPP’s GTB. Majoring on music, as car campaigns seem to do these days, bewilderingly. It’s a real biggie – 384 campaign “assets” no less – from social posts.
More About Advertising
OCTOBER 6, 2017
A new ad from Warburtons is one to look forward to after last year’s Muppets epic and the evergreen WCRS is back with a new ‘trailer,’ featuring Jonathan Warburton once more, this time with Peter Kay. ‘Pride and Breadjudice’ is indeed an epic, three minutes and more. Teeters on the brink of sagging here and.
More About Advertising
OCTOBER 6, 2017
Missed this one but it’s worth noting all the same: the Swedes are back in town. Boulder, Colorado to be precise. High profile creative Linus Karlsson (below) has joined former Forsman & Bodenfors CEO Erik Sollenberg at the helm of Crispin Porter+Bogusky, one of the key MDC Partners agencies even if it is halfway up.
More About Advertising
OCTOBER 6, 2017
Publicis has named its third country boss, Emanuele Saffirio (left) who becomes president of Publicis Groupe in Italy. Saffirio joins from STV DDB having sold STV to Omnicom in 2011. The Italy appointment follows that of Agathe Bousquet in France and Annette King, poached from WPP’s Ogilvy & Mather, in the UK. So that’s two.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
All About Advertising Law
OCTOBER 5, 2017
As states continue their quest to compel online vendors to collect sales and use tax on sales to customers located in the state and to subject such vendors to state income tax, a current trend has been targeting vendors selling via online marketplaces. Some states assert that the presence of inventory held for a vendor or the presence of the marketplace provider/facilitator in a state acting on behalf of a vendor is sufficient nexus or connection of the vendor with the state to subject the vendo
More About Advertising
OCTOBER 4, 2017
Ogilvy & Mather in the UK is streets ahead in the new biz stakes, winning Vodafone and Boots and goodness knows what else. So credit to new CEO Charlie Rudd and CCO Mick Mahoney. And fairy godmother WPP’s Sir Martin Sorrell, of course. A few weeks back it produced another nice Kronenbourg ad, featuring Eric.
More About Advertising
OCTOBER 4, 2017
Musical chairs are a constant factor in London’s adland – the latest big move was Ogilvy Group boss Annette King upping sticks to be the new boss of all the Publicis agencies in the UK. Ms King will doubtless set a new record for extensive gardening leave – someone suggested 99 years. We suggested a.
More About Advertising
OCTOBER 4, 2017
Iotec, which describes itself as an independent, transparent media buying platform, has been looking into mobile ads and has discovered, in a survey of 500 marketers, that 41 per cent are (its words) “intimidated” by them. Even more so than desktop. In 2016, mobile activity accounted for over half of the UK’s digital advertising, amounting.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
More About Advertising
OCTOBER 3, 2017
WPP’s MediaCom, which looked like it was on the way back after losing £2bn Volkswagen media to Omnicom’s PHD, has taken another big hit: losing brewing giant Ab InBev’s near $1bn US account to Dentsu Aegis’ Vizeum. Dentsu Aegis has also won AB InBev in Europe, including the UK, and Africa. MediaCom stays on the.
More About Advertising
OCTOBER 3, 2017
What’s in a fart? Methane according to this new ad from Buzzman for Ubisoft’s new South Park video game The Fractured But Whole. It’s a competition to find the best farter and you can enter at Iamthefart.com. The ad’s a satirical take on talent shows. Could have been awful but if there was ever a.
More About Advertising
OCTOBER 3, 2017
US snack brand Popchips has appointed London’s 18 Feet & Rising to handle a campaign on both sides of the Atlantic, the first such assignment for 18 Feet. Popchips landed itself in hot water in the US back in 2012 with its last major effort which featured Ashton Kutcher as an Indian. There shouldn’t be.
More About Advertising
OCTOBER 2, 2017
Bain Capital is lining up a $1.3bn deal to buy quoted Asatsu-DK, Japan’s third biggest agency after the mighty Dentsu and Hakuhodo. WPP owns a stake in ADK. Bain Capital though is a private equity operation – it part owns the iHeart radio and outdoor business – and not connected with Bain & Co, the.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
More About Advertising
OCTOBER 2, 2017
Analyst Brian Wieser’s musings for Pivotal Research are exhaustively followed in the ad and media businesses and he came out with a winner the other day, on agency holding companies’ ability to evolve and reinvent themselves. “They are more like cockroaches than dinosaurs,” he said. Cockroaches have been defined as resilient pests. Resilience is a.
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