Ad Espresso
NOVEMBER 14, 2017
Let’s talk about the call to action. Want more email subscribers? Contest entries? Conversions? You won’t get them without the right call to action. Almost all of your marketing content should have well-crafted call to actions designed to drive action. It’s an essential part of copywriting that doesn’t always get the attention that it deserves.
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NOVEMBER 16, 2017
Hailed by aficionados as a cinematic masterpiece, the original Blade Runner set out a fascinating vision of the near future when it was released in 1982. Set in the year 2019, bounty hunter Rick Deckard, played by Harrison Ford, is tasked with pursuing human-like androids called replicants in a high-tech, dystopian world where the line.
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All About Advertising Law
NOVEMBER 14, 2017
Usually this blog focuses on the FTC’s Bureau of Consumer Protection challenging unfair or deceptive advertising. Not so today. Instead, we write about the Bureau of Competition’s challenge to agreements 1-800 Contacts entered with its competitors concerning how they would advertise. The case provides useful insight into the nuts and bolts of Internet advertising as well as important reminders about how not to deal with your competitors, but it isn’t the first time the Commissi
AdPulp
NOVEMBER 12, 2017
OFF MADISON—Blogging is the new busking. Talented writers are presently posted up outside the official news edifice where they’re busy bringing their readers a sharper, more personal point of view on a particular topic of interest. In a recent survey, bloggers said it now takes three hours and twenty minutes, on average, to create a […].
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Advertising to Baby Boomers
NOVEMBER 13, 2017
Wind is blowing very which way in The Great Northwest, leaves and branches swishing and diving. It seems that way on my computer screen, too. A messy swirl of stories: Dick Stroud’s blog is a good one to steal from. There’s always something there worth filching. One post mentions a Nielsen Norman Group newsletter: Horizontal Attention Leans Left by Therese Fessenden … Web users spend 80% of their time viewing the left half of the page and 20% viewing the right half… I’m moving everything on this
More About Advertising
NOVEMBER 13, 2017
I was devastated to hear the news that Bill Hamilton passed away last week at the age of 74. I have known and worked with Bill at Chiat, Ogilvy and J.W. Thompson over nearly thirty years. He was without doubt the best Creative Director I have ever had the pleasure of working for. I will.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
NOVEMBER 15, 2017
It’s mid-November. Here come the holiday ads. Westfield Malls, in partnership with LA-based creative agency, Pitch, rolled these “shorts” out today: This new campaign supports Westfield’s recent evolution to its “New New Mall” platform, taking it from a collection of stores to a place where all shoppers’ needs can be met.
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NOVEMBER 14, 2017
I’ve been very fortunate to have worked on the last five football World Cups – for sponsoring and (mainly) non-sponsoring brands. I managed to get to a few too. France, Japan, Germany, South Africa, Brazil. Awesome tournaments. Amazing destinations. Brilliant campaigns. Questionable outcomes (for England fans anyway). Yet the next one will be very different.
More About Advertising
NOVEMBER 15, 2017
Who says advertising doesn’t work? Price comparison site Gocompare has just rejected a £460m offer from ZPG, owner of property portal Zoopla and rival site uSwitch, saying it undervalues the company. A company built on ads created by the veteran husband and wife team of Chris Wilkins and Sian Vickers and mostly directed by Graham.
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NOVEMBER 16, 2017
It’s that time of year when agencies should beware of hovering Hornbys. Last year Johnny Hornby, who heads The&Partnership, launched an audacious raid on Toyota Europe, snatching the £150m plus account from Saatchi & Saatchi. This year it’s Grey on the end (a WPP sibling of sorts) which finds its 50 year tenure on Procter.
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More About Advertising
NOVEMBER 14, 2017
Cannes Lions, which will have to do without Publicis Groupe next year and has also come under fire from WPP, is cutting back with the 2018 Festival reduced to five days, cheaper all-event delegate passes (down €900), no Cyber or Promo & Activation contests and all awards grouped under nine so-called “tracks” (below). The Festival.
More About Advertising
NOVEMBER 13, 2017
Christmas seems to be bringing out the anarchic side of Wieden+Kennedy – never too far away – and client TK Maxx is offering “real snow” delivered by “snow experts” to a select number of customers, lucky/unlucky enough to buy a special snow globe. Make sense? It’s certainly a ‘ridiculous possibility’ as the campaign has it.
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NOVEMBER 13, 2017
On this week’s #MediaSnack Tom and David take a look at what it takes to market successfully in China and a landscape dominated by Tencent, Alibaba and Baidu. These three giants are frequently compared to Western platforms like Google, Facebook and Amazon but that’s a small part of the story. China is a major target.
AdPulp
NOVEMBER 14, 2017
Budweiser is raising a cold one to one the most popular drivers in NASCAR history, Dale Earnhardt Jr., with a new tribute video. The video showcases Dale Jr.’s famed Bud car for one last ride down memory lane, just in time for the legendary driver’s final race at Homestead-Miami Speedway on Sunday. Budweiser was the […]. The post Dale Jr., This Bud’s For You appeared first on Adpulp.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdPulp
NOVEMBER 11, 2017
Sean Parker, Facebook’s first President, gave an interesting talk recently, where he reveals the thinking behind the machine. The problem the Facebookers sought to solve: How do we consume as much of your time and conscious attention as possible? The “solution” they ended up inventing: “It’s a social-validation feedback loop … exactly the kind of […].
More About Advertising
NOVEMBER 17, 2017
Is there anything worse that being a big holding company mired amid client cutbacks and a collapsing media agency business? How about being a small(ish) holding company mired… Havas has reported just 0.1 per cent organic growth in Q3 2017, an improvement on Q2’s -O.9 per cent admittedly. For the first nine months the figure.
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NOVEMBER 17, 2017
So which ads are top (bottom) of the list of Christmas turkeys? So far, anyway, according to YouTube. Tesco’s turkey-stuffed ‘Everyone’s Welcome,’ is arguably one with just 425,000 YouTube views (John Lewis has eight million so far). Surprising, liked this one (although some hijab haters didn’t). Barbour’s overly winsome “Snowman and Snowdog’ has just 110,000.
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NOVEMBER 17, 2017
Thanks to Adscam’s George Parker for this one, Kate Moss flashing her assets for Saint Laurent – as it now seems to want to be known – in the cause of flogging what? Faux fur coats it seems. As George says, just shows what 43 years of not behavin’ does for you. Thought it might.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
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NOVEMBER 17, 2017
McDonald’s seems to be dispensing mini reindeer this Christmas, desired by everybody it seems. A touch implausible but nicely done by Leo Burnett, as ever. MAA creative scale: 7.
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NOVEMBER 17, 2017
Betting has become a national scandal in the UK, an even more potent way of making the poor poorer than government policy. Some sort of crackdown is on the way, aimed particularly at betting machines in shops that empty your pockets at remarkable speed. Sky has more to lose than most (as do some of.
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NOVEMBER 16, 2017
It’s not so often that you see WPP proffer an olive branch. Is its offer to raise its stake in Japanese agency ADK (left) from 25 per cent to 33 per cent such a move? ADK’s management wants to accept a $1.3bn tender bid from Bain Capital. WPP, which has had its stake in ADK.
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NOVEMBER 16, 2017
A report in UK newspaper City AM claims that WPP, where growth has dried up this year, is deliberately delaying payments to creditors at its vast Kantar research subsidiary. An email purportedly reads: “Cash balances are one of the most important indicators there are of the health of a business and so every year WPP.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
More About Advertising
NOVEMBER 16, 2017
When Jaime Robinson and Lisa Clunie set up Joan Creative in New York – named after various famous Joans including Joan Jett and Joan of Arc (there’s a combo) – they probably didn’t see the #metoo explosion on the way. But fortune, if such it be, favours the brave and Joan Creative appears to have.
All About Advertising Law
NOVEMBER 15, 2017
The FTC is no stranger to cracking down on businesses offering so-called “free” products, only to charge the consumer for them later on. It wasn’t long ago that we wrote about that exact issue. But a recent FTC complaint shows that the FTC is not only cleaning up businesses selling directly to consumers, but also businesses selling to other businesses.
More About Advertising
NOVEMBER 15, 2017
Independent digital creative agency AnalogFolk is opening a Shanghai office, the sixth in its network. The new outpost will be led by MD and partner Wayne Fan and creative director and partner Tommy Liou. Leading wine brand Jacob’s Creek, which works with AnalogFolk in Sydney, is its first client. Founded in 2008, AnalogFolk now has.
More About Advertising
NOVEMBER 14, 2017
Is the Christmas ad bug biting in the US too? Here’s BBDO’s debut for Macy’s, featuring two children (one of whom has recently lost her mother) getting together in the bizarre and, no doubt, symbolic environs of a lighthouse. So this of the dark Christmas genre. Nope, it’s only Christmas. MAA creative scale: 4.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
More About Advertising
NOVEMBER 14, 2017
Sure that most people who use Twitter as relatively normal. Maybe the problem is that most Twitter posts are so banal that only the crazy ones get picked up by the media. Tesco finds itself in a mini-Twitter conflagration over featuring three Muslim ladies in its ‘Everyone’s Welcome’ Christmas ad from BBH with some users.
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NOVEMBER 14, 2017
Australian agency BMF is getting lots of press of this Christmas ad for Aldi, featuring an over-zealous backyard cricketer missing out on 40 years of Christmas festivities. Which follows another BMF Aldi ad, showing life’s too short to bother with other supermarkets. We’re all into recycling these days and it’s a lively campaign. MAA creative.
More About Advertising
NOVEMBER 13, 2017
Waitrose is visiting the Geoffrey Boycott Appreciation Society up in’t Dales – courtesy of adam&eveDDB – and the poor souls are snowed in, it being Christmas. But Waitrose comes to the rescue, naturally (bet they’re giving the venison at £60 per kilo a miss). Nice twist at the end. Meanwhile, in what we might call.
More About Advertising
NOVEMBER 13, 2017
Christie’s in New York is to sell Salvator Mundi, Christ as ‘saviour of the world,’ recently attributed to Leonardo da Vinci, for an estimated $100m. So the last da Vinci (that we know about anyway). Droga5, which likes to zag where others zig (now who else did that?) has had the ingenious idea of focussing.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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