Fuel Lines
MARCH 14, 2019
Believe it or not, most small to midsize agencies are not organized to consistently generate leads. Agency life is chaotic. Too much to do; to little time. The answer to this problem is to work smarter not harder by creating SYSTEMS for new business. A system is a set of detailed methods, procedures and routines created to carry out a specific activity, perform a duty, or solve a repeated business issue.
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MARCH 12, 2019
Wonderhood Studios just missed out on Virgin Media but it has a new and quite compelling showcase, this film for Comic Relief with actor Peter Mullan – plus a newbie to the silver screen. The BBC’s Comic Relief has raised over £1bn for good causes but its air of self-congratulation sometimes grates. None of that.
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illumin
MARCH 14, 2019
We’re kicking off a new series called “Just Asking For a Friend” to break down some tricky digital advertising terms that you might not feel comfortable discussing in the break room or important meetings. Don’t fret! We are here to assuage your fears and will help you brush up on key subjects like live audiences, the consumer journey, and machine learning vs. deep learning.
AdPulp
MARCH 11, 2019
AUSTIN—It’s a gray Monday morning in Bat City. My commute to downtown is easy and free parking is available on the east side of I-35. I walk to Rainey Street, where Bose, the country of Australia, and other big brands are temporarily encamped between the permanent food trucks. I am here to visit the Comcast NBCUniversal House […]. The post Unboxing Creativity at SXSW Interactive appeared first on Adpulp.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Advertising to Baby Boomers
MARCH 14, 2019
For years I’ve been championing the marketing and advertising of normal everyday products to Baby Boomers: Boomer Backlash II If every time someone over fifty sees a commercial targeting them and it’s always for an age-related product or service, pretty soon their eyes will glaze over, they’ll get itchy and grumpy. The Real Issue : Marketing and advertising folks grasping the fact that Boomers will be buying billions (trillions?
More About Advertising
MARCH 12, 2019
Michael Farmer has just published the third edition of his invaluable Madison Avenue Manslaughter, surely the best analysis of the recent history of advertising and its agencies and guide to what to try to do next. We’ll have more from Michael soon. He also persuaded WPP founder and now S4 Capital executive chairman Sir Martin.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
MARCH 11, 2019
South By Southwest, or #SouthBy for short, is a mashup of industry festivals—film, music, interactive, gaming, education—all of which take place in and around the Austin Convention Center over a 10-day span in March. The first SouthBy was held in March of 1987. Now, 32 years in, both SouthBy and Austin are huge. The city’s […]. The post Like Texas, SXSW Is Huge, Rich, Diverse and Impossible to Ignore appeared first on Adpulp.
More About Advertising
MARCH 13, 2019
It’s not new news that marketers are shifting adspend from classic billboards to digital Out of Home inventory, but the market will hit an important point of inflection in 2019. This year, global adspend on classic Out of Home is forecast to decline whilst digital will grow by ten per cent, more than twice the.
More About Advertising
MARCH 11, 2019
Agency brands are disappearing. WCRS is no more, 101 is long gone, and Fallon is almost entirely subsumed into Leo Burnett. Meanwhile, over at WPP, JWT is merging with Wunderman, and Y&R with VML. Is this erosion inevitable? Creativebrief invited three agency founders – John Hegarty of BBH, Charles Vallance of VCCP, and Lucy Jameson.
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MARCH 11, 2019
Engine is starting to rise as an entity in its own right from the ashes of WCRS, Partners Andrews Aldridge et al. The first Moneysupermarket work has just launched, and the agency recently won a global piece of business with Saxo’s fintech account. In doing so, Engine is inevitably leaving some of its colourful history.
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AdPulp
MARCH 14, 2019
Editor’s Note: This is a sponsored post. Customer engagement. These two words are on the tips of marketing communications executive’s tongues from coast to coast today. Without significant and meaningful customer engagement, marketing programs die a silent death. When that happens Chief Marketing Officers and others are forced to find new jobs.
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MARCH 15, 2019
It’s the rich wot gets the pleasure, it’s the poor…or, perhaps, having your cake and eating it. The latter was Boris Johnson about the Brexit negotiations (he wasn’t right about that either) but it could have been departed WPP founder and CEO Sir Martin Sorrell (below.) Actually SMS was at a loose end at one.
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MARCH 15, 2019
Mark Penn’s Stagwell Group has thrown a new lifeline to agency holding company MDC Partners, investing up to $100m for a 30 per cent stake. Penn (below), a former senior Microsoft exec and one-time head of Burson-Marsteller will become CEO of MDC and join the board. Former CEO Scott Kauffman, who stepped down last year.
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MARCH 12, 2019
Recently relisted Out of Home media owner Ocean Outdoor has made its first foray into continental Europe, buying Ngage Media and Interbest in the Netherlands. The two acquired companies operate substantial large format full motion city centre and roadside advertising portfolios across all the Dutch municipalities, covering key cities including Amsterdam, Rotterdam, Utrecht and The.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdPulp
MARCH 15, 2019
Are advertisers responsible for the content that they financially support? The answer to this question has been “no,” for many years, but that’s beginning to change as the line between editorial and ad sales continues to blur. According to Ad Age, Fox News opened up its studios to advertisers on Wednesday to promote a message […].
More About Advertising
MARCH 15, 2019
Following the appointment of a new marketing director, and the recent purchase of two well-known brands — Tyrrells and Popchips — KP Foods is tidying up its agency arrangements. To start with, Engine has won KP Snack’s Hula Hoops and Pom-Bear business from BMB without a pitch. Engine already handles KP’s McCoy’s and Butterkist brands.
More About Advertising
MARCH 15, 2019
I asked a senior marketer the other day which company she’d worked at was the best and she said, unhesitatingly, Mars. Why? Lots of things but its family ownership and consequent freedom from quarterly stock market reporting was tops. And Mars is, indeed, a very good marketer. Now it’s taking a leaf out of Unilever’s.
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MARCH 15, 2019
Agencies will tell you that retaining a big account in a pitch is a bigger achievement – and more satisfying – than landing a newbie. BBH is feeling pretty pleased with itself after retaining the £30m or so Barclays account against stiff competition from AMV BBDO, all-conquering Mother and Publicis (which owns BBH.) MD Karen.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
MARCH 13, 2019
We haven’t always been kind about adam&eveDDB’s campaigns for Lloyds Bank – there were more nags than you’ll see at Cheltenham in one recent iteration – but now Lloyds is trying something a mite more ambitious, persuading us to talk about the dread “M-word,” money. Lloyds’ research apparently shows that one in three people say.
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MARCH 13, 2019
Not before time the ASA has banned a Sky Bet ad featuring Jeff Stelling, the presenter of Sky’s Soccer Saturday programme. Sky sold Sky Bet for an eye-watering £3.4bn last year, but most viewers probably think it’s still part of Sky and, therefore, endorsed by the broadcaster. The ad invited punters to “spark your sports.
More About Advertising
MARCH 11, 2019
Famed film director Ridley Scott has returned to advertising with a vengeance and now Ridley Scott Creative Group – which includes RSA Films, Scott Free, Black Dog Films and Darling Films – is opening in Amsterdam, led by former Wieden+Kennedy and Droga5 producer Ross Plummer as MD and MassiveMusic and Fox exec Bart Hendrix as.
More About Advertising
MARCH 11, 2019
Campaign has announced its agency of the year for 2018 and it’s Mother, which topped our poll back in December (in 2018.) Its list of runners-up was remarkably similar to ours (adam&eveDDB, McCann, VCCP although we had Wieden+Kennedy – which produced some outstanding creative work) and it had AMV BBDO and BBH. Both the latter.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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MARCH 10, 2019
This is a very cool car ad. As Audi’s new R8 sports car glides nonchalantly through town, everyone gets excited, causing havoc as they try to get a good look. Taxis, truckers, families, friends, an ice cream van, a police car, and even a newly-wed bride and groom all jostle for position to ride alongside.
AdPulp
MARCH 12, 2019
Is your sky Carolina blue? Do you fight for The Irish? Are you a Deamon Deacon? Have you been introduced at parties as a college sports nut? If you can say yes to any of the above, here’s some good news. There’s a new college sports network with your name on it, and it’s coming […]. The post ACC Network Kicks Off On August 22nd appeared first on Adpulp.
More About Advertising
MARCH 14, 2019
Google says it removed 2.3 billion bad ads in 2018, nearly one billion fewer than it did in 2017 – which may suggest that its ad policies are working, although it still, um, seems a lot. More pertinently perhaps it claims it has removed ads for 1.5 million apps and nearly 28 million pages that.
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MARCH 14, 2019
AMS Media, one of the stalwarts of the UK’s still-surviving media independent sector, has lured two former MediaCom execs to helm its new office in Leeds. MediaCom Leeds founding director Steve Empson and investment director James Whitehead (fourth and second from left, below, with AMS MD Duncan Collins and CEO Paul Phelps) are to lead.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
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MARCH 14, 2019
More network shuffling at WPP, this time it’s digital network Possible (already described as a Wunderman Thompson company) merging with Wunderman Thompson – only in Seattle at this stage although it looks like the two are joining forces officially in New York. Other outposts are, presumably, likely to follow. WPP says Possible will remain an.
More About Advertising
MARCH 14, 2019
VW-owned Skoda has been shuffling its ad agencies recently – as have all the car companies, wonder what they’re worried about – but Rosapark in Paris still seems to be on the case and here it is with Doug the (giant) dog. There’s a product benefit – eventually. Is it trying too hard for a.
More About Advertising
MARCH 13, 2019
Russell Schaller is ECD of Cheil UK. He has worked at Rainey Kelly, WCRS, Mother and Soul on brands including Virgin, Kiss FM, Coca-Cola, Colgate Palmolive and Uniqlo and been a partner in consultancy Tom Dick & Harry and Drugstore. Desert Island Ads ‘Stop watching TV and try reading a book.’ That’s what my mum.
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MARCH 11, 2019
Droga5 London has pipped Anomaly and TBWA to the big GoCompare price comparison website business. GoCompare creative was previously handled by in-house team Chris Wilkins and Sian Vickers. Fold7 worked on GoCompare for a couple of years ending in 2015. GoCompare CMO Zoe Harris says: “Without doubt our sector has entered a new life-stage where.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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