More About Advertising
AUGUST 4, 2020
Digital marketing involves using electronic media as a tool to reach a larger market base. Blogging, email marketing, social media marketing and pay-per-click promotions are perfect examples of digital marketing. Any form of marketing you see or receive through the internet, whether on your phone, laptop, or other electronic device, is part of the ever-evolving.
AdPulp
AUGUST 7, 2020
Academy Award-winning director, Kathryn Bigelow, learned how to be an artist in the world from a strong mentor. Now, Rolex is doing us the favor of capturing her thoughts about her mentor (Lawrence Weiner) and mentoring’s role in the development of an artist. Rolex features a print interview with Bigelow too. She offers this gem, […]. The post Find A Mentor, Forge A Path: How People In Trades and Guilds Transfer Knowledge appeared first on Adpulp.
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Single Grain
AUGUST 4, 2020
A universal parameter that determines the success of your business is the ability to communicate with your target audience. This makes perfect sense, considering that these are your potential customers, and the time and money you invest in them has a direct impact on your sales and business income. For a SaaS company , coming up with innovative ways to connect with customers becomes essential as the need to grow expands – a nd investing in customer education is one of them.
Smarty Ads
AUGUST 4, 2020
Brand awareness KPI should be on every marketer’s agenda in 2020. Why? Brand awareness is the number one objective for 89% of companies, however, only 48% of those measure metrics related to branding. Brand awareness is a top of the mind concern because most consumers will buy from.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
More About Advertising
AUGUST 4, 2020
Public Health England, the government body supposed to be keeping us out of the clutches of Covid-19, spent a staggering £43m on advertising during the UK’s March 23 to June 30 lockdown period, according to new figures from Nielsen. This is a yearly increase of sone 5,037%. As a whole lockdown saw 48% decline in.
AdPulp
AUGUST 6, 2020
The Texas Compassionate Use Program was first established in 2015, allowing the use of high-CBD, low-THC cannabis oil only for Texans diagnosed with intractable epilepsy. Though legal, marijuana is still classified as a Schedule 1 drug and is not covered by insurance. As a result, the cost for treatment can range from $250 to $1,000 […]. The post Not Compassionate: Medical Marijuana Patients Face Pointless Barriers in Texas appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Gods of Advertising
AUGUST 2, 2020
Alas, its content must remain anonymous… for now. It’s late. You stare at one of your many aquariums. The tank light is off but you can still see the neon tetras flitting about in the darkness. Hence the name. Oh, to be one of them. Cared for. No predators. Mating with impunity. Once, when you were a boy, your brother had become terribly mad at you.
More About Advertising
AUGUST 7, 2020
Liverpool are the Premier League champions for the first time in 30 years or so (although they’ve never been that far away) so kit supplier Nike is hymning the reds with another Wieden+Kennedy epic (presume it’s them anyway), flirting just the right side of civil disobedience. There’s a new kit, of course. Galling if you.
AdPulp
AUGUST 3, 2020
Access—you can’t get there without it. In the advertising agency business, access has been afforded to the few. The industry is elite by design. The people on the inside ask those on the outside to “break-in,” if they can. The entire set up is adversarial from the get-go. Yes, there’s talk of a meritocracy for […]. The post There’s A New School In Ad City, It Is Free To Attend and “Unapologetically Black” appeared first on Adpulp.
InMobi
AUGUST 7, 2020
There are now dozens of mobile music streaming apps available in the U.S., ranging from heavy hitters like Google Play Music, Slacker Radio and Amazon Music Unlimited to many more, including dozens of smaller offerings. Some are free while others cost up to $14.99 per month. Some focus on sound quality while, for other apps, other services offered might be music videos, curated playlists, family plans and other bonus features.
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Gods of Advertising
AUGUST 7, 2020
It has always existed, been yours, alone. Soft and feminine, you adore it. It has become your companion. Palpable. Serene. Lovely. You have a long-term relationship with solitude, which almost never gets old. So many people abhor solitude, likening it to loneliness, depression and even madness. Especially women, who feel others in ways you’ll never understand.
More About Advertising
AUGUST 5, 2020
Technology has revolutionized the advertising industry. Powered by the rise of the internet, this sector has grown by leaps and bounds in the last few years. Customers have also come a long way. It is now time for advertisers to catch up with the audience by providing compelling and satisfying content. This has been borne.
AdPulp
AUGUST 2, 2020
Writing and design—these are the core skills that propel the communications industry forward. Without excellence in writing and design, we would have no great books, films, or architecture, and our advertising would be a complete waste of time and money. Thankfully, there’s a universe of talented writers and designers and many are willing to work […].
Lemonads
AUGUST 7, 2020
The road to becoming a successful media buyer is paved with regular practice and continuous learning. Despite the fact that media buying is an old marketing activity, the surge of digital advertising has forever changed the way marketers purchase ad spots. Today, media buyers can choose from a seemingly infinite set of options, but this doesn’t mean that every one of them will deliver the right results or that all campaigns will be successful.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Gods of Advertising
AUGUST 4, 2020
The meeting progresses like a surreal version of the telephone game. Following Jon’s lead, each person picks up the baton twirling it their own particular way, spinning stories about frustration, despair and clownish behavior. Two women were brought to tears yesterday, one by a stressful work situation the other because of melancholy. In a fit of rage, another person wrote a flaming email that he instantly regretted.
More About Advertising
AUGUST 1, 2020
The UK is battening down the hatches again on Covid-19 after ONS figures reveal the number of cases in the UK is rising again. PM Boris Johnson has delayed a further series of lockdown relaxations (theatres etc) alongside new localised lockdowns in the north of England. This follows a dire warning from chief scientific office.
AdPulp
AUGUST 5, 2020
What’s the most difficult part of working in the ad agency business? Nine out of 10 people say that working well with clients is the most difficult part of working in the ad agency business. Actually, I just made that up. Nevertheless, clients can and do ruin a good thing. Here’s a related question…who is […]. The post Chemistry Rules the Relationship, Inside and Outside the Agency appeared first on Adpulp.
Admixer
AUGUST 6, 2020
Programmatic is becoming a prevailing model for monetizing media assets for digital publishers. Despite the slow adoption of programmatic in the developing markets, globally, publishers recognized the benefits of automatically selling their ad spaces through real-time auctions. This method eliminates the redundant manual process of establishing direct advertising contracts, and allow publishers to manage ad […].
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Lemonads
AUGUST 5, 2020
This Outbrain review , will not only uncover the potential of its advertising platform with tips, prices, pros, and cons, but it will blow your mind with targeted information for advertisers and publishers ! If you’re looking to raise traffic by acquiring data and tips or know-how to manage, control and monetize your content on the open web, you’re in the right place!
More About Advertising
AUGUST 3, 2020
All subjective I suppose, but when watching films and TV series, I’ve always felt more comfortable with the traditional story structure of beginning-middle-end (I was going to add theatre but that would just elicit cries from those who know me of “When have YOU ever been to the fu…” etc). It’s not to say I.
AdPulp
AUGUST 1, 2020
Who do you want to program your screens? Who do you want to take you for a digital ride? It’s a fundamental question for consumers of information. When you choose the social media platforms as your answer, you become the product that they monetize via your daily obsessions and rapt attention, which is now the […]. The post Social Media Platforms Make Mountains of Money On the Back of Someone Else’s I.P. appeared first on Adpulp.
illumin
AUGUST 4, 2020
Our MVVA for July is here, these are the top video ads of the month! In this month’s chart we have campaigns from brands such as Apple, Hyundai, and State Farm! Check out the top ten list below. Dick’s Sporting Goods Dick’s Sporting Goods take first place this month. Their new “See You Out There” […]. The post MOST VIEWED VIDEO ADS: JULY 2020 appeared first on AcuityAds Inc.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Lemonads
AUGUST 2, 2020
Digital marketing is extremely versatile because it allows you to generate revenue in a huge variety of ways. Today, the easiest method for consumers to find and learn about new products is to run an online search, so the internet is the best way to connect with users who are actively looking to make a purchase. With the above in mind, there are dozens of different digital advertising models you can adopt.
More About Advertising
AUGUST 6, 2020
Grey London has been anything but grey in recent years, with seemingly countless comings and goings. Not that long ago Grey in New York and London (and very possibly Poland, of which more anon) was the jewel in Grey’s creative crown with Tor Myhren stateside with global CEO Jim Heekin and Nils Leonard and Vicki.
Smarty Ads
AUGUST 5, 2020
We have amazing news for our advertisers this July — SmartyAds has recently partnered with Meitu, a global developer specializing in photo-video editing. This collaboration will provide both parties with extensive advertising opportunities, as traffic capacities will be significantly extended. The traffic exchange among partners will help our.
More About Advertising
AUGUST 6, 2020
You think you’ve got problems in this problematic age. A child with epilepsy is of a different order altogether and Dallas agency Team One is doing its bit to help with this inspiring film – ‘Chasing Hope’ – part of the agency’s annual ‘Launch an Idea’ programme. It shows the extraordinary effect of medical cannabis.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
AUGUST 3, 2020
Toyota made headlines by announcing it would dispense with its brand name in Europe and henceforth rely on its logo – three overlapping ovals – to let us know whose brand you’re looking at. At the same time, the symbol has been ‘flattened,’ so it no longer resembles the shiny 3D version you find stuck.
More About Advertising
AUGUST 4, 2020
Here’s a (post-ish) lockdown win-win, two young Italian girls Vittoria and Carola became a viral hit when they played rooftop tennis (across two buildings.) So We Are Social Milan for Barilla decided to surprise them with their hero, all-round good guy Roger Federer, who takes them on. Prior to a pasta lunch, naturally. Luca Barilla.
More About Advertising
AUGUST 1, 2020
Alan Parker, who began as a copywriter at CDP in the 1960s and taught himself how to direct in the agency’s basement before commencing a distinguished career in feature films, has died aged 76. Among his films were Bugsy Malone and Mississippi Burning. He directed numerous great commercials too, in early demonstrations of his power.
More About Advertising
AUGUST 7, 2020
Nick Theakstone, arguably the most powerful executive in global media buying, is reportedly stepping down as global chief investment officer of WPP’s GroupM, which disposes of some $108bn of client money worldwide. Theakstone (below) ran GroupM in the UK for years before taking up a global role, one of a group of hard-nosed British media.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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