Single Grain
OCTOBER 13, 2020
The e-commerce space is expanding at an astounding pace. In the first quarter of 2020, e-commerce accounted for 11.5% of all U.S. retail sales — a 14.5% increase over Q1 2019. For any business that is interested in this relatively new form of commerce and wants to expand its horizons into the digital sphere, the first step is to ask a simple question: How exactly do I create an e-commerce website?
AdPulp
OCTOBER 16, 2020
Stan Richards, 88, never intended to retire or resign from the job he loves. Now, amid a firestorm of controversy over comments he made in an internal agency meeting—and the mass exodus of clients that resulted—Richards decided to resign last night from the agency he spent his life building. Dan Goldgeier and I discuss the […]. The post Ad Chatter, Episode 7: The Motel 6 Incident appeared first on Adpulp.
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More About Advertising
OCTOBER 12, 2020
Leagas Delaney has won lots of awards in its time but contributing to a Nobel Prize is something special. Longstanding client the World Food Programme (WFP) has won this year’s Nobel Peace Prize for its contribution to bettering conditions for peace in conflict-affected areas and for acting as a driving force in efforts to prevent.
InMobi
OCTOBER 16, 2020
In this latest edition of our podcast series Mobile Insights with InMobi , Navin Madhavan, VP, Growth Platforms at InMobi talks about the current state of growth marketing, top trends in growth marketing in North America and APAC, how small businesses can get ahead, and what the future holds for growth marketers. We bring a sneak peek into the highlights of the podcast in this blog.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Admixer
OCTOBER 16, 2020
A network and ad exchange are two crucial components of the programmatic marketplace. In large part, they share a similar objective, gathering publishers’ inventory to sell it programmatically to advertisers. Those two terms are frequently used interchangeably, which confuse their distinct roles in media buying. Despite the apparent similarities, ad networks and ad exchanges have […].
AdPulp
OCTOBER 13, 2020
S. Todd Anthony kindly requested a Zoom meeting with me last month. During the meeting, he asked me a lot of great questions about advertising, copywriting, clients, mentoring, and more. The full interview is available on his LinkedIn page, right now. It will also be published on Pinwheel’s blog. For a taste, scroll down to […]. The post A Conversation Between Copywriters appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
OCTOBER 15, 2020
With the critical holiday shopping season approaching in the United States, here are the key retail mobile app statistics you really need to know. By answering these questions, we take a deep dive into the habits and actions of these smartphone users. 1) Who Are These Mobile App Users? For a deep dive into who was using the top retail Android and iOS apps, we turned to the data.
Lemonads
OCTOBER 15, 2020
In the last case studies, we offered content relative to new media buyers, in this one we wanted to go a step further and offer advanced content. Yet, if you are new to media buying you can still learn a lot of useful information. Once you get success in small-scale campaigns your wish is to optimize them on a very large scale. But dealing with networks on a large scale is a different challenge, and we’ll cover it in the lines to come.
AdPulp
OCTOBER 14, 2020
Stan Richards said something he wishes he had not said. It’s personally embarrassing and it’s costing his agency money. According to The Dallas Morning News, Richards described a new ad pitch for long-time client, Motel 6, as being “too black” for the motel operator’s “white supremacist audience.” According to Ad Age, the remarks were heard […].
More About Advertising
OCTOBER 15, 2020
Here’s another gritty slice of life from gloomy Britain from McDonald’s (London’s going into virtual lockdown following most of the north of England and Scotland) and Leo Burnett – ‘The gift’ with a teenager getting a not entirely welcome (initially) surprise from his mum. The tag line is “A little means a lot.” Marketing and.
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InMobi
OCTOBER 13, 2020
In both the short term and the long term, retail advertising should be centered around mobile devices and mobile apps. Increasingly, it’s the best marketing strategy for boosting retail sales. To get a better sense of what potential buyers are looking for from retail stores, InMobi recently commissioned a survey using InMobi Pulse , InMobi’s mobile market research solution.
Spoton Digital Media
OCTOBER 12, 2020
There’s a lot of marketing advice that tells you what to do to succeed. There are endless lists of things you can do to improve your strategies and boost your marketing effectiveness. But, you can still struggle to succeed even while following all the best marketing advice. That’s because even when you do all the right things, you can still fail at marketing if you also do all the wrong things.
AdPulp
OCTOBER 14, 2020
Haters are having a hard time pumping the socials full of hate, right now. No, their venomous fangs have not gone dry. Social media platforms are starting to enforce their own codes of conduct. Accountability—it’s not just for breakfast anymore. F to the B Finally Tells Holocaust Deniers to Shove Off Monika Bickert, VP of […]. The post No “Country” for Holocaust Deniers or Other Factless Conspirators appeared first on Adpulp.
More About Advertising
OCTOBER 13, 2020
Beijing is the setting for the 2022 Winter Olympics and Paralympics – which should cause the odd ruction if they happen – and London agency BMB has been appointed to handle strategy and creative for the UK’s effort via GB Snowsport. The UK isn’t exactly an Alpine powerhouse but two million people from the UK.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Lemonads
OCTOBER 11, 2020
Instagram marketing strategy is no longer the stuff we make, but it’s all about the stories we tell! Since Instagram got launched in 2010, not only it scaled in becoming what it is today, but it has brought the world to its attention by driving not only people, but also their pets on the platform! It’s insane if we think that over 800 million monthly users are active on the site and more than 60 million photos are posted each day , with 1.6 billion daily “likes”!
All About Advertising Law
OCTOBER 12, 2020
Venable attorneys Eric Berman and Dan Blynn hosted a virtual fireside chat with attorney advisors to four current Federal Trade Commission (FTC) commissioners. Touching on each commissioner’s background and enforcement priorities, the FTC attorney advisors offered insights into best practices and insider perspectives on interacting with the FTC through a series of questions and answers, posed by the Venable team and submitted by audience members.
AdPulp
OCTOBER 13, 2020
The Escalade from Cadillac is a sexy ride. Sexy rides need sexy drivers, and now Caddy has one in Regina King. Have you seen the HBO series, Watchmen? It’s as good as anything on TV since The Wire. King plays a detective in the single-season series, and she’s damn good at her job. She’s also […]. The post American Made and Made To Make You Smile appeared first on Adpulp.
More About Advertising
OCTOBER 15, 2020
Mindshare global CEO Nick Emery (below) is the latest senior adland figure to fall foul of changing mores, fired by GroupM owner WPP for an unspecified “clear breach of conduct.” GroupM CEO Christian Juhl, who’s taking over as interim boss of Mindshare, said that “inappropriate and offensive behavior” is not tolerated in the company.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Lemonads
OCTOBER 14, 2020
Our Instapage Review is a tailor-made article to deliver the best information you could ever find on Instapage and see if they are the right landing page builder for your online marketing and campaigns promotion ! When it comes to promoting yourself in such a crowded place such as on the internet, it has become more difficult than ever to stand up through competition, and the only way to make it possible is by knowing how to promote our business efficiently as for our landing pages!
More About Advertising
OCTOBER 14, 2020
S4 Capital’s MediaMonks has launched an audacious raid on the management of Omnicom’s Wednesday fashion and luxury agency with four senior figures moving over. The team is led by former Wednesday Agency group business director Liam Osbourne with executive creative director Alix Pennycuick, head of experience design Ben Lunt and head of strategy Duncan Gowers.
More About Advertising
OCTOBER 12, 2020
The latest Media and Marketing Podcast, hosted by John Reynolds, features newly-appointed Newsworks MD Jo Allan. Allan is a former senior executive at Dentsu Aegis Network. Newsworks is the marketing agency for British national newspapers. Listen to the podcast here.
AdPulp
OCTOBER 10, 2020
Oh, how we sometimes long for the good old analog days. That is until we recall how cumbersome and annoying the car buying experience used to be. Thankfully, with the help of 72andsunny, Autotrader is finally making “car buying is easy.” It clearly wasn’t easy to get a good price on a vehicle in ancient […]. The post Car Buying Was Largely “Greek To Me,” Until Autotrader Made It Simple appeared first on Adpulp.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
OCTOBER 16, 2020
Independent international creative network Leagas Delaney is celebrating 40 years in business with a collection of favourite ads from over the years. Here are two: the first with Anthony Hopkins for Barclays, a period when bankers were surprisingly glamorous figures and the second for Pontins way back in 1982, when UK advertising was enjoying a.
More About Advertising
OCTOBER 16, 2020
What we might call institutional ‘wokeness’ has claimed another victim, Richards Group founder and creative director Stan Richards, 87, has, in his own words, “fired himself” after being clocked saying a Motel 6 ad was “too black.” He’s said he meant it wasn’t inclusive enough. Actually his further comment that it would be too much.
More About Advertising
OCTOBER 15, 2020
If anything is defining the impact of Covid it is uncertainty. Not knowing how the pandemic will develop in terms of further restrictions and economic impact nationally and locally, is making brand media planning infinitely more difficult and the advertising and media industry continues to be buffeted as a result. But innovation and investment continue.
More About Advertising
OCTOBER 15, 2020
Much hoopla about this: Accenture’s new platform (they’re everywhere these days) ‘Let there be change’ and its debut ad campaign from Accenture-owned agency Droga5. Accenture’s biggest brand move in a decade, we’re told, with a trumpeted tripling of its ad budget to $90m. Which, actually, isn’t all that much.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
OCTOBER 14, 2020
Burger King Switzerland has removed all preservatives, artificial colouring and fragrance from its Whoppers (I’ll have Chanel No 5 with mine.) Agency Buzzman decided to time customers of the chunky comestible to show that you hardly need preservatives for a meal that takes under ten minutes to eat. Timed to the last nano-second. Signed “Real.
More About Advertising
OCTOBER 13, 2020
Publicis Groupe’s Starcom has won the E.ON energy business across Europe, and now handles the account in the UK, Germany, Sweden, Czech Republic, Hungary and the Netherlands – as well as retaining its existing relationship in Italy and Romania. Dentsu, the global incumbent on the business, is thought to have repitched for the account, alongside.
More About Advertising
OCTOBER 12, 2020
5.20pm. Ten minutes ‘til showtime and I’m nervous. I always am at these IPA Awards, even when I don’t have a dog in the fight. They’re the advertising Olympics for me, you see, thanks to the extraordinary scrutiny of its client judges and its absolute insistence on proven payback. Two hurdles that only the very.
More About Advertising
OCTOBER 12, 2020
Jack Daniels, claimed to be the world’s most valuable spirits brand, may have another ‘Wassup’ on its hands with “I always wanted to do that,” the centrepiece of its first global campaign ‘Make it Count.’ From energy BBDO. The campaign breaks in the UK today with ‘First Timers’ fulfilling their (modest) fantasies.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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