Martech
AUGUST 20, 2024
Warren Buffett, a towering figure in the financial world, voiced his concerns about artificial intelligence during his annual meeting in May. He compared AI to the development of nuclear weapons: “We let a genie out of the bottle when we developed nuclear weapons. AI is somewhat similar — it’s part way out of the bottle.” This underscores the potential risks and benefits that AI presents to society.
Adweek
AUGUST 21, 2024
Sales representatives from Google have suggested advertisers target teenagers on YouTube, seemingly in violation of the platform's own policies, according to three ad buyers and written documentation seen by ADWEEK. This activity goes beyond the practice that was first identified by the Financial Times earlier this month. Earlier this month, The FT reported that Google.
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The Ad Tech Blog
AUGUST 21, 2024
In the ever-evolving landscape of cybersecurity, understanding and mitigating multi-vector attacks is crucial. Behavioral clustering offers a powerful approach to identify and counteract these complex threats. This article delves into the intricacies of multi-vector attack clustering, providing insights and practical solutions for cybersecurity professionals.
AdExchanger
AUGUST 21, 2024
When Brigitte King heard about Google’s third third-party cookie deprecation delay in April, she thought, “Oh no, here we go again.” As the chief digital officer of Colgate-Palmolive, a big part of King’s job has been to evangelize the need for cookieless prep, which is hard to do without the urgency of a deadline. And […] The post Colgate-Palmolive’s First-Party Data Strategy Is A Study In Quality Over Quantity appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
AUGUST 22, 2024
Marketers are starting to think big about AI in marketing. Different organizations will take various routes to achieve their goals. Some will hire expensive consultants and embark on a massive AI transformation. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure.
Adweek
AUGUST 19, 2024
The sports publisher The Athletic launched a new vertical today covering the world of sports memorabilia and trading cards. It's a market whose value is forecast to reach $227 billion by 2032, according to the consulting firm Market Decipher. The vertical is launching as part of a multiyear partnership with the commerce platform eBay, which.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
AUGUST 20, 2024
Netflix netted a 150% increase in ad sales during upfront negotiations this year compared to last year. Investment came from brands across multiple verticals, including travel, auto, retail, fast food and consumer-packaged goods. The post Netflix Sees 150% Jump In Upfront Ad Sales This Year appeared first on AdExchanger.
Martech
AUGUST 23, 2024
The connection between employee experience (EX) and customer experience (CX) is well-documented, with both anecdotal evidence and statistical data supporting the correlation. Research indicates that positive EX leads to superior CX, which in turn drives revenue growth and customer satisfaction. This relationship is demonstrated in companies where engaged employees deliver exceptional service, resulting in improved customer relations and business success.
Adweek
AUGUST 22, 2024
In case you haven't heard: party-girl Brat Summer has given way to a more modest Demure Fall, and brands including Verizon, Lyft, and Zillow are moving at breakneck speed to keep pace amid yet another cultural shift. "Verizon lets me trade in a musty diva for a demure diva," says Jools Lebron, the TikToker behind.
Seth Godin
AUGUST 23, 2024
It contained some of my best writing. Cogent, clear and powerful. I found it. It wasn’t nearly as good as I remembered. In fact, it was hardly useful. The opposite happens with the things we fear. When they show up, they’re likely to be a lot less fearsome than we imagined.
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AdExchanger
AUGUST 19, 2024
Lobbyists representing media organizations – including giants like The New York Times, the Washington Post and CNN – are urging lawmakers to water down federal privacy bills like the recently stalled American Privacy Rights Act. The planned federal privacy law would crush publishers that rely on targeted advertising, the lobbyists argue, effectively dismantling the free […] The post For News Media, Consumer Data Privacy Shouldn’t Be A Bad Thing appeared first on AdExchanger.
Martech
AUGUST 19, 2024
Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement.
Adweek
AUGUST 22, 2024
Generative AI search engine Perplexity, which positions itself as a competitor to Google Search, is gearing up to launch its advertising platform in Q4, according to a pitch deck obtained by ADWEEK. Perplexity's ad strategy will initially target 15 key categories, including health, technology, finance, arts and entertainment, and food and beverage. Advertisers can choose.
Seth Godin
AUGUST 18, 2024
The conflict is real. “Jean-Michel [Basquiat] called,” Mr. Warhol wrote in his diary on Sept. 5, 1983. “He’s afraid he’s just going to be a flash in the pan. And I told him not to worry, that he wouldn’t be. But then I got scared because he’s rented our building on Great Jones and what if he is a flash in the pan and doesn’t have the money to pay his rent?
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
AUGUST 21, 2024
Newton Baby is a baby mattress and product manufacturer that brings an appetite for incrementality and a test-heavy diet to to its marketing. Aaron Zagha, Newton Baby’s CMO, has a different approach than other DTC companies, let alone mattress makers. “The whole mattress business was a whole interesting clusterf for a while, of which many […] The post How Incrementality Tests Helped Newton Baby Ditch Branded Search appeared first on AdExchanger.
Martech
AUGUST 22, 2024
It’s iOS update season again, and email marketers need to get ready. The good news is that while iOS 18 is expected to be released in mid to late September, similar to previous years, the changes affecting Apple Mail aren’t available in beta yet. This likely means they won’t be part of the initial update. (Don’t take my word for it. Apple’s preview mentioned that the changes are “ coming later this year ,” which, to me, makes it more likely they’ll be released separately and at a later date.
Adweek
AUGUST 22, 2024
Take a cursory glance at recent headlines, and you'd be forgiven for thinking that the generative artificial intelligence bubble is bursting, for Wall Street, at least. Marketers, however, take a longer-term view. Stocks have tumbled, revealing a stark reality: The once-touted innovations of gen AI are slowing, while the costs of maintaining the technology soar.
Seth Godin
AUGUST 20, 2024
Nobody asks you to design a bridge, write a sonnet or do open heart surgery. We leave these essential tasks to trained professionals. But many job descriptions carry the unstated addendum, “and write.” Write memos, proposals, and even instruction manuals. The local supermarket is reducing its hours for the summer (well deserved). The sign they put on the door to announce this is 100 words long.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
AUGUST 22, 2024
It’s been a busy few weeks for those following Google. It all started with the Privacy Sandbox team announcing a pivot away from phased third-party cookie deprecation in Chrome to one driven by user prompts … for settings they already have. By now, many hot takes on the Sandbox announcement have already been written. But […] The post Has Idealism Killed Google’s Pursuit Of Privacy?
Martech
AUGUST 20, 2024
Over 90% of parents think brands that advertise alongside children’s and family content are more trustworthy than brands that advertise in other environments. That was the headline from a new study by Future Today, a provider of free ad-supported TV (FAST) channels such as HappyKids and iFood.tv. The trend of families watching streaming TV together was strengthened by the pandemic and persists today, the study said.
Adweek
AUGUST 21, 2024
Gap has a rich history in denim. In 1969, it opened its first store in San Francisco, shipping blue Levi's, before it launched its own range. Fast-forward to May 2024, when actress Da'Vine Joy Randolph arrived at the Met Gala in a custom Gap denim dress. Now Gap is celebrating its deftness for denim with.
Seth Godin
AUGUST 22, 2024
In the very small business, the freelancer knows each customer. By name, by volume, by preferences. And in the huge business, expensive software, data analysts and relentless margin seeking pushes organizations to increase their yield. But most businesses (and non-profits and groups) are somewhere in between. We don’t think of our customer list as a spreadsheet, but it is.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Ad Monsters
AUGUST 22, 2024
AdLib Media Group partnered with Jounce Media to enhance programmatic advertising by automatically blocking low-quality MFA sites. The MFA site traffic craze was a hot topic in ad tech last year. Many questioned: are all MFA sites bad? What exactly distinguishes what an MFA site is? At the time of the craze, MFA sites made up 15% of global programmatic ad spend , but agencies were working to combat them, much like AdLib and Jounce, and are working on them now.
Martech
AUGUST 22, 2024
A new customer relationship management (CRM) platform is a big change for any organization, as well as for the people tasked with using the new system. HubSpot offers resources and personnel to help guide the process and provide support. Additionally, the HubSpot CRM is designed for a quick installation and fast time to value. Still, there are steps a business can take to ensure a smooth process and brace themselves for a new CRM.
Adweek
AUGUST 19, 2024
Even as the Paralympics stretch the Paris Olympics hosting duties into September, Olympic brand sponsors are training for the next Games. From ratings to sponsorships, the 2024 Summer Olympics were already the gold standard. The International Olympic Committee is on track to reach its $1.34 billion sponsorship revenue goal, according to research firm Ampere Analysis.
Seth Godin
AUGUST 21, 2024
I came across this (ironically) anonymous quote recently: “The offline world is full of sticks, but the internet only has carrots.” When we come together in groups, it can bring out the best in people. When those groups are anonymous, porous and transient, though, the opposite can happen. And mobs never helped anyone, ever.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
AUGUST 19, 2024
Until last year, video was a largely untapped revenue opportunity for Advance Local, a media group that operates local news sites. It was mostly “on the back burner,” said Grant Whitmore, VP of ad tech and programmatic revenue. Although the sites under its umbrella, including Syracuse.com, MassLive.com, OregonLive.com and NJ.com, produced a bit of video […] The post How A Group Of Local News Sites Went From Zero Video Revenue To Seven Figures ‘Overnight’ appeared first on AdExchanger.
Martech
AUGUST 19, 2024
Last week, Adam Robinson, the CEO of Retention.com, published a LinkedIn post that’s become all too familiar over the last couple of years. You know the one. Retention.com had to let go of staff. In this case, it was 15 people, which is about 40% of the headcount. These posts are met with a wide range of emotions, which is understandable. I’m not bringing it up to judge Robinson on his turn at this unfortunate ritual.
Adweek
AUGUST 19, 2024
Harvest, an artificial intelligence tool developed by media agency Good Apple, is redefining how the agency measures campaigns, ultimately helping it drive revenue for clients and secure new business. By integrating data from multiple sources--client sales, out-of-home, TV, and digital ads--Harvest shows how a campaign performs across channels, such as search or social.
Seth Godin
AUGUST 17, 2024
Yesterday’s post was a little glib. Without a doubt, we add more value when we focus on the emotional labor of important work, leaving others the chance to create commodities. But the repetitive, difficult nature of leaning into commodity production can give us insight, humility and skill. It helps us understand just how hard the hard parts are, and creates an opportunity to bring innovation to the work to be done.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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