Adweek
AUGUST 22, 2024
In case you haven't heard: party-girl Brat Summer has given way to a more modest Demure Fall, and brands including Verizon, Lyft, and Zillow are moving at breakneck speed to keep pace amid yet another cultural shift. "Verizon lets me trade in a musty diva for a demure diva," says Jools Lebron, the TikToker behind.
The Ad Tech Blog
AUGUST 21, 2024
In the ever-evolving landscape of cybersecurity, understanding and mitigating multi-vector attacks is crucial. Behavioral clustering offers a powerful approach to identify and counteract these complex threats. This article delves into the intricacies of multi-vector attack clustering, providing insights and practical solutions for cybersecurity professionals.
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AdExchanger
AUGUST 19, 2024
Lobbyists representing media organizations – including giants like The New York Times, the Washington Post and CNN – are urging lawmakers to water down federal privacy bills like the recently stalled American Privacy Rights Act. The planned federal privacy law would crush publishers that rely on targeted advertising, the lobbyists argue, effectively dismantling the free […] The post For News Media, Consumer Data Privacy Shouldn’t Be A Bad Thing appeared first on AdExchanger.
Martech
AUGUST 23, 2024
On July 24, 2024, the Federal Trade Commission (FTC) released a statement that hit home for many in the digital advertising and marketing industry. The FTC categorically stated that hashing — commonly used by companies to obscure personal data — is not a foolproof method to ensure anonymity or privacy compliance. This isn’t new information; the limitations and potential pitfalls of hashing as a privacy measure have been highlighted before.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 22, 2024
Generative AI search engine Perplexity, which positions itself as a competitor to Google Search, is gearing up to launch its advertising platform in Q4, according to a pitch deck obtained by ADWEEK. Perplexity's ad strategy will initially target 15 key categories, including health, technology, finance, arts and entertainment, and food and beverage. Advertisers can choose.
More About Advertising
AUGUST 23, 2024
Whoops – WPP and its troubled once-flagship media agency EssenceMediacom didn’t need this one. Sky media has ended its decades-long relationship with the agency (initially MediaCom) and moved its £250m plus European account to Publicis Media. This is Publicis’ second big European win at the expense of WPP; in May it won L’Oreal media in … The post New body blow for WPP’s EssenceMediacom as £250m Sky media follows L’Oreal to Publicis first appeared on More About Adve
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
AUGUST 20, 2024
Warren Buffett, a towering figure in the financial world, voiced his concerns about artificial intelligence during his annual meeting in May. He compared AI to the development of nuclear weapons: “We let a genie out of the bottle when we developed nuclear weapons. AI is somewhat similar — it’s part way out of the bottle.” This underscores the potential risks and benefits that AI presents to society.
Adweek
AUGUST 21, 2024
Sales representatives from Google have suggested advertisers target teenagers on YouTube, seemingly in violation of the platform's own policies, according to three ad buyers and written documentation seen by ADWEEK. This activity goes beyond the practice that was first identified by the Financial Times earlier this month. Earlier this month, The FT reported that Google.
VideoWeek
AUGUST 22, 2024
After what seemed like a quiet period on the M&A front, ad tech companies appear to be back up for grabs. August alone has seen tie-ups between Outbrain and Teads, and Adelaide Metrics and Rita, as the summer months thaw out a cold snap in the M&A market. Terry Kawaja, Founder and CEO of LUMA Partners, a strategic advisory firm, says M&A activity went through “a decade-long low” in 2023, citing economic uncertainty as a major cause for the standstill.
AdExchanger
AUGUST 20, 2024
Netflix netted a 150% increase in ad sales during upfront negotiations this year compared to last year. Investment came from brands across multiple verticals, including travel, auto, retail, fast food and consumer-packaged goods. The post Netflix Sees 150% Jump In Upfront Ad Sales This Year appeared first on AdExchanger.
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Martech
AUGUST 22, 2024
Can your AI smell better? That’s the goal of Osmo, a startup using artificial intelligence technology to help computers “generate smells like we generate images and sounds,” according to the company’s website. CEO and co-founder Alex Wiltschko believes giving computers the ability to process scent can help with healthcare. “We’ve known that smell contains information we can use to detect disease, but computers can’t speak that language and can’t interpret that data yet,” he told CNBC.
Adweek
AUGUST 22, 2024
As in many break rooms around the world, the film It Ends With Us has taken my team of multi-generational, diverse, and wickedly smart staffers down a rabbit hole of questions, comments and strong responses. My 16-year-old daughter's rave review of the film eventually brought me to the TikTok storytimes and Instagram detectives sleuthing out.
More About Advertising
AUGUST 21, 2024
Although women constitute over half the global population, a study by the Journal of the Academy of Marketing Science found that women hold only 39% of spots in advertisements. While the advertising industry might point to increased screen time for women as a sign of progress, the reality both behind and in front of the … The post Becky Owen: why advertising needs diverse women first appeared on More About Advertising.
AdExchanger
AUGUST 21, 2024
When Brigitte King heard about Google’s third third-party cookie deprecation delay in April, she thought, “Oh no, here we go again.” As the chief digital officer of Colgate-Palmolive, a big part of King’s job has been to evangelize the need for cookieless prep, which is hard to do without the urgency of a deadline. And […] The post Colgate-Palmolive’s First-Party Data Strategy Is A Study In Quality Over Quantity appeared first on AdExchanger.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
AUGUST 22, 2024
A new customer relationship management (CRM) platform is a big change for any organization, as well as for the people tasked with using the new system. HubSpot offers resources and personnel to help guide the process and provide support. Additionally, the HubSpot CRM is designed for a quick installation and fast time to value. Still, there are steps a business can take to ensure a smooth process and brace themselves for a new CRM.
Adweek
AUGUST 19, 2024
Even as the Paralympics stretch the Paris Olympics hosting duties into September, Olympic brand sponsors are training for the next Games. From ratings to sponsorships, the 2024 Summer Olympics were already the gold standard. The International Olympic Committee is on track to reach its $1.34 billion sponsorship revenue goal, according to research firm Ampere Analysis.
More About Advertising
AUGUST 19, 2024
When I sat down to choose my favourite luxury ads, I found it a real challenge to narrow down the options. The space is characterised by beautifully crafted campaigns and stunning aesthetics. During my time working in the luxury industry, great story-telling has always been the differentiator that I’ve looked for, and that’s how I’ve … The post TwelveA.M’s Genna Spiro picks her (luxury) Desert Island Ads first appeared on More About Advertising.
AdExchanger
AUGUST 20, 2024
Admiral, a startup that first got its start with ad block recovery tools, announced the close of a $19 million growth equity and debt funding round on Wednesday. The post Ad Block Recovery Startup Admiral Secures $19 Million In New Funding appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
AUGUST 22, 2024
It’s iOS update season again, and email marketers need to get ready. The good news is that while iOS 18 is expected to be released in mid to late September, similar to previous years, the changes affecting Apple Mail aren’t available in beta yet. This likely means they won’t be part of the initial update. (Don’t take my word for it. Apple’s preview mentioned that the changes are “ coming later this year ,” which, to me, makes it more likely they’ll be released separately and at a later date.
Adweek
AUGUST 23, 2024
Many marketing strategists believe increasing ad spend is the best way to raise awareness and conversion. This blanket approach to messaging attempts to find the venues with the most eyeballs and tell the most compelling stories. But if there is one lesson to be learned from the last decade, people respond far better to messaging.
Seth Godin
AUGUST 19, 2024
It doesn’t matter how hard you try, you’re not going to change the direction of the wind. That doesn’t mean you can’t get good at sailing, though. And yes, if we do try, we can change the conditions in our household, community or workplace. It might feel like wind, but it’s caused by us and can be influenced by us. Not easily, and not right away, but knowing it’s possible is the first step.
AdExchanger
AUGUST 21, 2024
Newton Baby is a baby mattress and product manufacturer that brings an appetite for incrementality and a test-heavy diet to to its marketing. Aaron Zagha, Newton Baby’s CMO, has a different approach than other DTC companies, let alone mattress makers. “The whole mattress business was a whole interesting clusterf for a while, of which many […] The post How Incrementality Tests Helped Newton Baby Ditch Branded Search appeared first on AdExchanger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
AUGUST 19, 2024
Last week, Adam Robinson, the CEO of Retention.com, published a LinkedIn post that’s become all too familiar over the last couple of years. You know the one. Retention.com had to let go of staff. In this case, it was 15 people, which is about 40% of the headcount. These posts are met with a wide range of emotions, which is understandable. I’m not bringing it up to judge Robinson on his turn at this unfortunate ritual.
Adweek
AUGUST 22, 2024
Take a cursory glance at recent headlines, and you'd be forgiven for thinking that the generative artificial intelligence bubble is bursting, for Wall Street, at least. Marketers, however, take a longer-term view. Stocks have tumbled, revealing a stark reality: The once-touted innovations of gen AI are slowing, while the costs of maintaining the technology soar.
Exchange Wire
AUGUST 21, 2024
On today’s news digest: Netflix Tightens Ad Tech Ties; Blocklists Cut Advertisers off from Olympics and Euros Coverage; Channel 4’s Social Streaming Sees Staggering Growth Netflix is tightening its ties to ad tech, forging new partnerships to enhance advertisers’ measurement capabilities [.] The post Netflix Tightens Ad Tech Ties; Blocklists Cut Advertisers off from Olympics and Euros Coverage; Channel 4’s Social Streaming Sees Staggering Growth appeared first on ExchangeWire.com.
AdExchanger
AUGUST 22, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Shopping For Data Infrastructure appeared first on AdExchanger.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
AUGUST 23, 2024
It’s high time big tech resigned itself to the new reality. When it’s making decisions about its own operations and strategy, European regulators have a seat at the table — and a very loud voice. No, that’s not something entirely new; but interventions in the tech space (impacting martech and adtech ) are becoming increasingly frequent.
Adweek
AUGUST 19, 2024
The sports publisher The Athletic launched a new vertical today covering the world of sports memorabilia and trading cards. It's a market whose value is forecast to reach $227 billion by 2032, according to the consulting firm Market Decipher. The vertical is launching as part of a multiyear partnership with the commerce platform eBay, which.
Ad Monsters
AUGUST 22, 2024
AdLib Media Group partnered with Jounce Media to enhance programmatic advertising by automatically blocking low-quality MFA sites. The MFA site traffic craze was a hot topic in ad tech last year. Many questioned: are all MFA sites bad? What exactly distinguishes what an MFA site is? At the time of the craze, MFA sites made up 15% of global programmatic ad spend , but agencies were working to combat them, much like AdLib and Jounce, and are working on them now.
AdExchanger
AUGUST 18, 2024
For a startup, 20 years can feel like a long time. But for e.l.f. Cosmetics, the upstart beauty brand that made good, it doesn’t feel that way. “We might be pretty big right now,” e.l.f. Chief Brand Officer Laurie Lam told AdExchanger. “But we are not a leader, necessarily, in the sense that we don’t […] The post Can E.L.F. Cosmetics Become A Consumer Destination, Not Just A Brand?
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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