AdPulp
NOVEMBER 7, 2017
Usually when you hear about ad agency veterans opening up their own shop, the principals consist of someone with a copywriting background, someone with an art direction background, and someone with an account management background. But Seattle’s PB& isn’t structured that way — and that’s proving to be an effective move. Founded in 2016 by […].
More About Advertising
NOVEMBER 9, 2017
It’s increasingly rare for CMOs and brand directors to stay in place for more than a few years, with this decline of tenures often linked to the rise in short-termism and associated pressures. New arrivals come into the business and are keen to make their mark, or need to show their value quickly. This might.
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InMobi
NOVEMBER 10, 2017
With the holiday season around the corner, the pressure to attract a substantial share of the $682 billion opportunity has never been more intense. If you are a marketer, you probably already understand the pressing challenge of retaining quality users for your business. And if you are a retailer, the challenge is even more acute, as 60% of your online consumers now use mobile for shopping and researching.
All About Advertising Law
NOVEMBER 9, 2017
The Affordable Care Act (ACA) gave our nation “Obamacare.” The ACA also gave the FDA the obligation to adopt regulations requiring “a restaurant or similar retail food establishment that is part of a chain with 20 or more locations doing business under the same name” to disclose the calories contained in “standard menu” items.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdPulp
NOVEMBER 8, 2017
Twitter doubled down on its character limit this week. Users of the social media platform are now able to update in 280 characters—twice the previously allotted character count. The news isn’t going over particularly well in certain circles. At least two literary lions loathe the change. Twitter’s destroyed its USP. The whole point, for me, […].
More About Advertising
NOVEMBER 9, 2017
Producing solid fuel briquettes from recycled coffee grounds – coffee logs – is a pretty good idea, from bio-bean, a start-up backed by Richard Branson. Bio-bean won Virgin’s Voom Pitch competition complete with £250,000 of space from out of home giant JC Decaux, now playing host to Studio of Art & Commerce’s ‘Wonderfuel’ campaign.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Advertising to Baby Boomers
NOVEMBER 8, 2017
I have a client. An entrepreneur. He has a good idea for a service, has a solid business plan. He’s already successful in the Real Estate industry and his business proposition is Real Estate related. Disclaimer : Rarely do I blog about clients, large or small. I find that writing/talking publicly about any consult or campaign fractures an unwritten confidentiality pledge.
AdPulp
NOVEMBER 4, 2017
Nearly 10,000 babies are born with Down syndrome in North America this year? The Canadian Down Syndrome Society and FCB Canada are educating people on how to respond when someone they know has a baby with Down’s. Say anything but “Sorry.” Kirk Crowther, National Executive Director of CDSS says, “We want to encourage people to […].
More About Advertising
NOVEMBER 6, 2017
M&C Saatchi international boss Moray MacLennan has announced that CCO Justin Tindall (left), who famously announced that he was “bored of diversity” in a Campaign article, won’t be fired. Because he didn’t say he was “bored with diversity.” Which is a bit angels on a pinhead – but you know what MacLennan means.
Nick Burcher
NOVEMBER 8, 2017
I woke up this morning, checked Twitter and was shown the new Marks and Spencer Christmas ad featuring Paddington Bear in a Promoted Tweet with video - a nice way to start the day :-) I actually really like this M&S Christmas TV ad and I don't agree that one sentence sounds rude - I actually think it's a great tie in with Paddington and the Paddington movie!
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Advertising to Baby Boomers
NOVEMBER 7, 2017
Laurie Orlov is the go-to person for all things AgingTech. Bookmark her. For boomers, there is no such thing as keeping up with tech change Sun, 10/22/2017 by Laurie Orlov … Tech change is occurring faster than boomers at 64 or 84 will want to use … Sounds familiar. From Advertising to Baby Boomers ©2005/2007: “The computer/internet ethos for most Baby Boomers is that they pick and choose what technology they want to use, buy, or install.
AdPulp
NOVEMBER 10, 2017
Over the last three decades in the workforce, I’ve had plenty of opportunities to pause and ask myself, “How did this guy get to the corner office?” Sometimes, I will answer my own question with inane chatter like, “He shows up every single day!” Thankfully, social scientists have looked into the matter, and now we […].
More About Advertising
NOVEMBER 7, 2017
We all use Amazon but is it loveable? After all founder Jeff Bezos is now, according to some estimates, the world’s richest. He must be taking us, or someone else, for a ride somewhere mustn’t he?
More About Advertising
NOVEMBER 9, 2017
St Luke’s has packed a bit of everything into this Christmas ad for online department store Very.co.uk: sentiment, cuteness and a bit of dreamy jeopardy. Certain easily pleased publications would doubtless term it “adorable.” We don’t do adorable here but it’s got something (or everything). And, of course, you can buy the dog.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
NOVEMBER 10, 2017
Is this JWT’s swan song for Debenhams, currently reviewing its creative account? Amazing how agencies produce their best work when the pressure’s off. A modern take on Cinderella, with a black and white relationship, de rigueur this year. Sweet. The standard’s high this year – the John Lewis effect? MAA creative scale: 8.
More About Advertising
NOVEMBER 8, 2017
Someone told me the other day that the UK’s TV market was getting crowded this year, with Unilever in particular piling in. So TV’s not dead and buried then. Which WARC, which these days purports to measure effectiveness as well as spend, reinforces with its first monthly global trends report which states boldly that TV.
More About Advertising
NOVEMBER 6, 2017
We like a bit of reality at Christmas – not too much mind – and Talk Talk has been running an unscripted series of ads all year through CHI telling us that this, unscripted, “stuff matters.” Even more at Christmas it seems. Interesting that YouTube viewers seem to like it. Hard to argue with réalité.
More About Advertising
NOVEMBER 6, 2017
On this week’s #MediaSnack Tom Denford chats to Brian Wieser, the marketing business’s favourite analyst. Tom and Brian talk about the challenges of making sense of holding company finances, the importance of new business and what it will take for consultancies to make a big money bid. First, they discuss the challenges of how agencies.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdPulp
NOVEMBER 7, 2017
A soldier comes home from a deployment and his buddies are there to greet him and treat him to a plate full of wings and the magic of DVR. It’s the kind of storybook narrative that “Madison Avenue” is famous for. Here’s the reality. On Saturday, November 11, 2017 all Buffalo Wild Wings restaurants in […]. The post Wings for Heroes, But Not Wings To Fly appeared first on Adpulp.
More About Advertising
NOVEMBER 10, 2017
Boots moved from mother to Ogilvy in a WPP deal earlier this year and has been busily employing Mother ever since. This Christmas effort from Ogilvy is straight out of the Mother songbook and no worse for that. There are two genres of UK Christmas ads: fantasy and reality. Boots, wisely, sticks to reality. MAA.
More About Advertising
NOVEMBER 10, 2017
Here it is. Is monster Moz as good as Monty the Penguin? It’s all rather academic as these ads have become a UK institution and, once again, adam&eveDDB delivers for John Lewis. As do director Michel Gondry and Elbow’s Guy Garvey, with a stirring version of Paul McCartney’s Golden Slumbers. Will sell lots of monsters.
More About Advertising
NOVEMBER 10, 2017
Peter Scott’s Be Heard Group is buying ad agency The Corner for £12m. Scott was a founder of WCRS and later built Engine Group into a mid-sized marcoms company before selling to US private equity firm Lake Capital. Engine has since been linked with a sale to Deloitte. The Corner was founded in 2012 by.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
NOVEMBER 10, 2017
Bank of Montreal is running a campaign by FCB Canada saying it’s doing its bit to help entrepreneurial women advance in business. Makes a good point deftly and makes BMO look good too. MAA creative scale: 7.5.
More About Advertising
NOVEMBER 10, 2017
Aldi’s ‘Kevin the Carrot’ from TBWA is leading the pursuit of M&S’s Paddington Bear on YouTube (1.2m views against 3.5m) although M&S is surely benefiting hugely from new film Paddington 2. They do Christmas rather differently in Germany, with jollity definitely taking second place to emotion – in some ads anyway.
More About Advertising
NOVEMBER 9, 2017
They do on this store front anyway as we wait for the John Lewis Christmas ad from adam&eveDDB to leap out from under the bed. Apparently another store put the “big eyed” cuddly toys up for sale three days early.
More About Advertising
NOVEMBER 9, 2017
Ad Age reckons Uber is about to appoint MDC Partners’ 72andSunny (left) as its first global creative agency. Uber, which has recently lurched from one disaster to another but that’s not so strange on the West Coast these days, has used Deutsch in the US and BBH in the UK. The global search follows the.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
NOVEMBER 7, 2017
BBH is doing turkey trauma for Tesco this Christmas, showing the various ways you can c**k up the pesky giant bird. Tesco is also donating £1 for every fresh turkey sold to food bank charities FareShare and the Trussell Trust. Good that it’s doing revenue not profits. These days when you’re walking around London the.
More About Advertising
NOVEMBER 8, 2017
Fed up with Christmas ads already? Actually I read somewhere that this year the ads were more popular than the programmes – but they’re always saying that. They’re shorter anyway – most of them. Probably says more about the programmes. This year’s collection – to date – haven’t been bad. We still wait for the.
More About Advertising
NOVEMBER 8, 2017
Wanna know how fashionistas, like, create? Here’s Diesel’s artistic director trying to turn back the tide of horrible Christmas sweaters – ‘uncool wool,’ courtesy of Publicis Italia. Sharp and funny. MAA Woolmark: 7.5.
AdPulp
NOVEMBER 7, 2017
Saudi Arabia’s oil reserves have created immense wealth, but the nation’s riches have led to little progress on the human rights front. Did you know Gulf kingdom is the only country in the world that bans women from driving? An estimated 800,000 foreign chauffeurs currently ferry Saudi women around. Thankfully, this is about to change. […].
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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