Fuel Lines
DECEMBER 18, 2017
Having a written marketing plan makes new business easier and much more consistent. I wanted to share, from my personal experience, one of the typical challenges of small to midsize advertising, digital, media and PR agencies. They are often described as the cobbler’s children who have no shoes. The most common positive trait among these agencies is that they know how to take care of their clients.
More About Advertising
DECEMBER 20, 2017
The World Federation of Advertisers (WFA), which represents most major brands, has been looking into its crystal ball to predict some of the developments that will affect advertisers and their agencies in 2018. Here’s what they foresee. 1. Re-roster With three quarters of WFA members saying they plan to review their agency rosters in 2018.
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Adacado
DECEMBER 22, 2017
Google recently announced that on February 15, 2018, Chrome will stop showing all ads on websites that display “non-compliant” ads through their built-in ad-blocker. We’re happy to assure you that this announcement will have no impact on Adacado provided creative. Based on Google’s guidelines, Adacado ads will be considered compliant and thus not susceptible to Chrome’s ad blocking.
AdPulp
DECEMBER 19, 2017
Anyone who works in sales, advertising, or media knows that referrals are worth their weight in gold. In the continual slog for new business, a referral from a colleague is often the door opener to real opportunity. Mark Sneider, owner/president of agency business-development firm RSW/US, writing in Adweek reveals data that referrals in the agency […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
All About Advertising Law
DECEMBER 21, 2017
As we spend time with family and loved ones over the holidays and reflect on the year that’s passed and the year to come, all of us in Venable’s Adlaw practice wish you a Happy Holiday and Prosperous New Year.
More About Advertising
DECEMBER 21, 2017
Expertise is an elusive thing. It comes from years of experience in a field. However, it turns out that it doesn’t just accumulate. You need very specific practice and/or useful feedback to develop it. And the more expertise one has, the better you are able to apply it to situations. Which has implications for what you do and when and how you do it.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
DECEMBER 18, 2017
Holidays are full of travel, family, food, and for many people today, an unending stream of social media updates to their “smart” phone appendage. Sadly, this is where politics and the weight of the world can creep in. Tessa Films in Chicago believes we can put our phones down for the betterment of America and […]. The post Happiness Is A Tweetless Holiday appeared first on Adpulp.
More About Advertising
DECEMBER 20, 2017
We Are Social has been analysing Twitter users’ response to UK Christmas ads and found that, while John Lewis’ Moz the Monster is top for responses, Debenhams’ effort from JWT (below) captured tweeters’ hearts (supposing they have such a thing). Here’s the top list. We Are Social senior analyst Nurfarah Mattar says: said: “While many.
More About Advertising
DECEMBER 19, 2017
Goodby Silverstein & Partners is one of the pillars of advertising excellence in the US; seemingly unmoved by the the latest fads. But it moves with the times too. Now its GS&P Labs is unleashing a new “prototype” called Gramar on an unsuspecting world. Gramar allows it to fuse Instagram and augmented reality tool ARkit.
More About Advertising
DECEMBER 22, 2017
The utter explosion of digital content presents countless opportunities for learning. Start here to narrow down your search each week in the often overwhelming landscape of employee engagement thought leadership! What We’re Reading This Week: Most U.S. Employees Will Work, Stay in Touch Over the Holidays — Approximately half of U.S. workers in a recent survey said they will continue working or commit to being accessible over their holiday vacations this year.
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More About Advertising
DECEMBER 20, 2017
Volkswagen obviously thinks it’s got a property on its hands with Bam the ram, the star of the T-Roc crossover ‘Born Confident’ launch campaign from adam&eveDDB (below). So on Boxing Day (December 26 for those who don’t box) Bam will invade a number of ads from other advertisers across Sky channels including Sky Sports, Sky.
More About Advertising
DECEMBER 20, 2017
Dentsu Aegis Network’s Merkle performance marketing agency is busily expanding in Europe and now it’s getting bigger in the US too, buying global business-to-business digital media and marketing agency DWA. San Francisco-based DWA has eight offices around the world and clients include Sprint, NetApp, Cisco, DXC, Salesforce, Oracle and Informatica.
More About Advertising
DECEMBER 19, 2017
Deloitte is eyeing Engine Group according to a report in The Drum, seeing the medium-sized marcoms group as a way of playing catch-up with Accenture’s Accenture Interactive. Deloitte Digital is currently about half the size of Accenture Interactive with revenues of about $2bn. AI owns Karmarama and The Monkeys. Engine, then led by Peter Scott.
More About Advertising
DECEMBER 19, 2017
I see that the UK government, via a body called the Investment Association, has gone ahead with its threat to “name and shame” company bosses whose pay, in its words, risk damaging “the social fabric of our country” by paying bosses too much. Essentially they’re bosses whose pay has been opposed by a significant minority.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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DECEMBER 19, 2017
There’ll probably be mixed feelings at Lucky Generals as it waves goodbye to Paddy Power after four years. The ever-controversial and, no doubt, demanding client is on its way to Chime-owned sports marketing agency CSM with WCRS also being hired to do something or other. Lucky Generals keeps the Betfair account. Betfair and Paddy Power.
More About Advertising
DECEMBER 18, 2017
We’ve noticed that Accenture Interactive is taking over (bits of) the corporeal world, now it’s expanding its horizons to matters spiritual with the new task of launching Vatican News, described as “part of the Vatican reform aimed at finding new ways to communicate with and engage all people in today’s digital world.” The assignment includes.
More About Advertising
DECEMBER 18, 2017
On this week’s #MediaSnack Tom and David look at the phenomenon of British Christmas TV ads. The trend to invest heavily in Christmas advertising was kickstarted by John Lewis and now a dozen or so retailers are investing large sums in building anthemic, must-see TV adverts focused on brands rather than products. Tom and David.
More About Advertising
DECEMBER 18, 2017
Where would we all be without Google? We’d be up a well-known creek without a paddle, of course, but is it really a force for good? Google Search is, according to this new piece of cheerleading from 72andSunny. Trouble is, when you see this stuff it makes you think: but what about all the other.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
DECEMBER 18, 2017
Here’s a seasonal oddity, the true story of a ‘Reindeer Princess’ reindeer racer courtesy of Esso and adam&eveDDB. A formerly troubled soul, now with a wife and a daughter. Plus a previously lonely and unfulfilled reindeer. All to show that Esso refreshes the remote parts other oil companies can’t reach. Lots of work but… The.
More About Advertising
DECEMBER 18, 2017
Here’s a very grey – née white – Arthur Sadoun reflecting on a turbulent year at Publicis Groupe. Poor boy, this will never work. But then up grams one Maurice Levy, looking as though he’s been hitting the Grecian 2000 and a few other vitamins. Stylish – who said the French didn’t have a sense.
More About Advertising
DECEMBER 20, 2017
Despite 83 per cent of Americans supporting net neutrality maintaining the status quo, the Federal Communications Commission (FCC) has undone the 2015 rules that prevented internet providers from using a tiered/paid system to block or slow specific websites. Now, because of this, advertisers, marketers and publishers need to brace themselves for a bumpy 2018.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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