More About Advertising
JANUARY 5, 2018
New-style M&C Saatchi has completed its management line-up with the appointment of Raquel Chicourel, head of planning at Saatchi & Saatchi London, as its new CSO. New CEO Giles Hedger, from Leo Burnett, has already appointed Kate Bosomworth as its CMO. Justin Tindall, also from Burnett, predated Hedger’s appointment as CEO. Chicourel (left) will be.
InMobi
JANUARY 1, 2018
Over the years, some ad tech trends have undergone full evolution, whereas others have only iteratively grown. Nevertheless, each trend has been instrumental in pushing advertising, including mobile advertising, a bit further into the future, while exponentially improving the experience for users, advertisers, and publishers alike. Here are five trends that will be dominating forces come 2018. 1.
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AdPulp
DECEMBER 31, 2017
We’re starting the new year with a new plan. Here’s the deal… The second slot in the homepage layout (where this post is located) is prime real estate and we’re willing to lease it to companies with a compelling reason to be here, in front of the audience we’ve worked 13+ years to cultivate and […]. The post This Spot Is Reserved for Premium Sponsors appeared first on Adpulp.
All About Advertising Law
JANUARY 4, 2018
The FCC’s Sponsorship Identification Rule is a close, perhaps neglected cousin of the FTC’s Enforcement Policy Statement on Deceptively Formatted Advertisements , i.e., its Native Advertising Guide. Nevertheless, the FCC’s latest enforcement action demonstrates how failure to follow the rule can result in penalties far larger than any imposed to date by the FTC.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
JANUARY 3, 2018
Getting rather fed up with the daft predictions of others so here are some of ours – did I mean to say that? Anyway, here goes. 1/The big consultancies will continue to eat the advertising holding companies’ lunches if, for no other reason, that they’re so well versed in the b t of modern commercial life.
More About Advertising
JANUARY 2, 2018
HSBC has been trying to become something other than “the world’s local bank” for years now, partly because it no longer is, having pulled out of a number of countries. But it was still a good line for the bank, once the Hong Kong and Shanghai Banking Corporation. Now, in a new campaign from JWT.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
JANUARY 2, 2018
Before starting Bonehook eight years ago, I worked for seven agencies in five states and freelanced for a dozen more. You might say, I’ve had ample opportunity to work with both a s and all stars. Anyone who’s been in the game long enough has had to find more than one creative way to work around […]. The post A s Are Friction; Creative Companies Need Cleaner Fuel appeared first on Adpulp.
More About Advertising
JANUARY 5, 2018
For how long can a beer brand stay on top if half the world purportedly hates it? That’s one of the issues facing best-selling Bud Light but agency Weiden+Kennedy seems to have found a way of postponing nemesis – thanks to a thoroughly daft catch phrase. 20 or so years ago Bud Light cause a.
More About Advertising
JANUARY 2, 2018
In 2018, the dust will settle, processes will shake out, and we’re going to see omni-channel prove that the hype was real. Here’s what to expect. [.]. Read More. The post 3 Omni-Channel Trends That Will Take Over in 2018 appeared first on Sharpen Contact Center Software.
AdPulp
JANUARY 2, 2018
Price promotions are some of the worst assignments in advertising. That’s the rap, but it’s a bad rap. Taco Bell and Deutsch have no problem at all communicating the value of the QSR’s “Dollar Menu.” “At Taco Bell, the dollar gets you access to more.” There are few places where this line would be believable, […].
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AdPulp
JANUARY 4, 2018
Cathie Black is a media superstar and a force to be reckoned with. She was the first female publisher of New York Magazine, president and publisher of USA Today, president of Hearst Magazines (home of Harper’s Bazaar, Cosmopolitan, Esquire, and Town & Country), and the New York City Schools Chancellor. Black is also one of […]. The post Fashion Startup Connects With Its #MMostRemarkableWomen Series appeared first on Adpulp.
More About Advertising
JANUARY 5, 2018
WPP looks set to end its role as an investor in Harvey Weinstein’s The Weinstein Company with nothing as the scandal-hit film company, recently said to be worth $1.3bn, is sold for $500m or less. Much of this is owed already. WPP invested in Weinstein, which has produced a number of Oscar-winning movies, in 2005.
More About Advertising
JANUARY 5, 2018
Droga5 London should be paid by the TV companies for its skill in finding clients to make TV ads and here’s another newbie (so far as we can see) sports nutrition brand Bulk Powders. Bulk Powders help you “dominate life” it seems, instanced by a cool-as-you like bulky young man across the table from a.
More About Advertising
JANUARY 4, 2018
Wieden+Kennedy globally is on a roll as some advertisers decide that the best way too cut through all that schlock out there is with something fresh and original – or creative, as we used to call it before the robots moved in. W+K New York used to play a very distant second fiddle to HQ.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
JANUARY 4, 2018
Independent London creative agency Isobel has won Gala Bingo, previously owned by Coral before its merger with Ladbroke. Isobel won in an AAR pitch also said to involve BMB, Fold7 and George & Dragon. Gala Bingo marketing chief Andy Goram says: “2018 is going to be an exciting year for us as a business and.
AdPulp
DECEMBER 31, 2017
Just 11% of Sears sales come from e-commerce. No surprise there. Smart retailers know that TV advertising drives interest and newspaper circulars drive traffic. According to The Wall Street Journal, Sears Holdings Chief Executive Edward Lampert is on another page. He champions the use of digital marketing over traditional TV and print advertising, arguing that […].
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