PG Takes a Trip to Spain With Lola MullenLowe
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FEBRUARY 8, 2018
Spanish agency Lola MullenLowe has won Unilever’s PG Tips business, fighting off strong UK competition from adam&eveDDB and Ogilvy. Incumbent Mother pulled out in December. Lola does some fine global work for Unilever’s ice cream brands Magnum and Cornetto, and also handles its Brooke Bond tea, so we can’t just blame Brexit for the move.
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