Fuel Lines

MARCH 29, 2018

Positioning is the foundation for new business but most agencies are fearful of it. All they can think about are missed opportunities. . Without a differentiated position, agency new business is much harder than it needs to be. But, it doesn’t have to be so hard. There is an easier way to solve the pain in positioning by implementing a comprehensive inbound marketing program and will quickly gain a positioning of expertise and have qualified prospects reaching out to you.

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MARCH 28, 2018

London indie agency Recipe has won the Fuller’s pubs account, majoring on social and digital. Brands include London Pride, Frontier and Cornish Orchards. The first campaign is due to launch in the second quarter of 2018. The business moves from The Corner after a three-way pitch. Fuller’s marketing director Jane Jones says: “We are delighted.

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All About Advertising Law

MARCH 26, 2018

It’s been a busy few weeks with respect to the federal Telephone Consumer Protection Act (TCPA), with recent decisions handed down by the D.C. Circuit in ACA International v. FCC and the Ninth Circuit in Romero v. Department Stores National Bank further shaping the contours of the federal law. However, lest we forget, states have telemarketing laws as well and, this week, Florida Governor Rick Scott signed into law Senate Bill 568, which explicitly sweeps ringless voicemail technology with

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Advertising to Baby Boomers

MARCH 26, 2018

It’s still March and already NostraChuckus’ Crystal Ball of Common Sense has spot-on prognosticated what would come true in 2018: 09 January 2018 The Year of Big That’s my prediction. Advertisers will finally follow simple common sense, something a certain seer has been urging for years … An advertisement you hold in your hand is about as big as a large piece of confetti… Proof of NostraChuckus’ uncanny predictive powers of the mundane and the obvious: Advanced Ad 2018: Attribution Data Points t

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdPulp

MARCH 25, 2018

“What a life I lead in the summer What a life I lead in the spring What a life I lead when the wind, it breathes What a life I lead in the spring…” Colle McVoy in Minneapolis helped Jackson Hole Travel & Tourism Board express its seasonality. Many tourists visit the area during the […]. The post “Stay Wild” In Jackson Hole appeared first on Adpulp.

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MARCH 26, 2018

The packaging of your products is just as important as the product itself, and so investing in branded packaging for your deliveries is nothing to turn your nose up at. As a matter of fact, great packaging is especially significant for expanding start-ups as it not only has a direct impact on sales, but it.

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Finance Media Advertising 69

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MARCH 29, 2018

Where does creative advertising fit into the spectrum of services that the various contenders for marketing budgets are now offering? From the consultancies to the ad-based holding companies, nobody seems quite sure. It’s accepted that it’s no longer all about ads as we knew them, but the best ones still have a huge part to.

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MARCH 28, 2018

Ad agencies are often pilloried as a “boy’s club” and a mostly white one at that. The same is broadly true of the upper echelons of the marketing world, according to a new “scorecard” released by the Us Association of National Advertisers (ANA). According to these findings from the ANA’s 747 client members, 55 per.

Marketing 63

Marketing Agency Advertising Finance 63

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MARCH 27, 2018

Skoda is reviewing its European creative account we gather, although not necessarily in the UK. If so it’s the luckiest of escapes for Fallon which, presumably, participated in the almost unbelievable choice of Sir Bradley Wiggins as its “brand ambassador” and star of some ads. Anyone capable of Googling Team Sky would know that Sir.

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Agency Advertising 49

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MARCH 26, 2018

Sports brand Wiggle is majoring on aspiration in a brand relaunch through Lucky Generals-related sports agency Dark Horses with the line ‘Get There.’ Wiggle, based in Portsmouth, England, is a £400m company based on cycling, running, swimming and outdoor. Dark Horses debuts with Wiggle’s return to TV after two years. Media was planned and bought.

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Agency Media Advertising 49

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Advertising

More About Advertising

MARCH 29, 2018

We all know that lots of programmatic advertising is wasted – strange that old Lord Leverhulme’s observation that half his advertising was wasted, he just didn’t know which half, still obtains – and now industry researcher WARC has produced some new and rather startling figures on the subject. But it isn’t bots or villainous Russian.

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MARCH 28, 2018

Apple is having another crack at the education market – remember the bulbous but surprisingly good Emac? That didn’t work – with a new iPad, sold to schools for $299 (with a Pencil) against $329 for everyone else. No doubt in the UK you’ll have to add a nought.

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MARCH 27, 2018

Audi, as BBH’s Sir Nigel Bogle recently reminded us, has built its phenomenal success challenging Mercedes and BMW on a history of excellent advertising. It was one of the accounts that made Bartle Bogle Hegarty’s reputation all those years ago with ‘Vorsprung durch Technik’ (Advancement through Technology), which would probably never make it through ‘data-driven.

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MARCH 27, 2018

Transparency has dominated debate in media and marketing for the last few years. First there was the investigation, recommendations and transparency initiative from the US Association of National Advertisers (ANA) in 2016. Then P&G’s CMO Mark Pritchard gave keynote conference speeches at the start of 2017 about the “murky at best, fraudulent at worst” digital.

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Media Advertising Marketing Finance 45

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

More About Advertising

MARCH 26, 2018

When did you last see a cross track poster that, well, stopped you in your tracks? In my case it was a week ago today, at Victoria Underground station. There, amid the display of mediocre 16 sheet posters that adorns the far wall of the Northbound Victoria line platform was one poster that immediately caught.

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MARCH 29, 2018

The “Should’ve gone to Specsavers” line has dominated eyewear marketing so completely and for so long that every other player seems to have given up trying. Enter Ace & Tate, an ambitious Dutch eyewear brand that wants to make spectacles the new sneakers. Everyone has different trainers for different outfits and occasions, so why shouldn’t.

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Marketing Agency Advertising 40

All About Advertising Law

MARCH 29, 2018

A recent decision in an antitrust case brought by the FTC in the U.S. District Court for Delaware could significantly limit the FTC’s ability to bring consumer protection cases in federal court and return the FTC to an enforcement model that it largely abandoned in the early 1980’s. In that case, the court held that the FTC can only sue in federal court where it is able to allege that the defendant is violating or about to violate a law the FTC enforces.

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MARCH 29, 2018

Former Y&R London CEO Jon Sharpe (left) who moved to head WPP digital network VML in Europe has landed his first big one, agency of record duties for Nestlé Skin Health after a five-way pitch against other holding company networks. Digital agency VML will handle consumer brands including Cetaphil, Benzac, Loceryl and Differin in the.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

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MARCH 28, 2018

Blockchain is a buzzword for 2018: it powers cryptocurrencies and can turn a company into a magnet for funding. Havas is the first of the big communications groups to buy into the hype with the launch of Havas Blockchain, a “fully integrated communications offering” whose purpose is almost as mysterious as the rise and fall.

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All About Advertising Law

MARCH 28, 2018

The Federal Election Commission (FEC) this week issued a Notice of Proposed Rulemaking , asking for public comment on proposals for requiring “disclaimers” on online ads and fundraising. Under each of two similar proposals, paid Internet ads that expressly advocate for candidates or that solicit political donations must state who paid for the ad and whether it was authorized by a candidate.

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MARCH 27, 2018

IPA president and The&Partnership London CEO Sarah Golding found herself in the midst of the ‘Top Five’ flurry when an injudicious such email from someone leaving T&P found its way into the popular prints. But Golding has moved onto the front foot in a manner England’s struggling batsmen in New Zealand would do well to.

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MARCH 27, 2018

Mitsubishi Motors Corporation has picked Omnicom’s Critical Mass – described as an experience design agency – as its global digital agency of record, responsible for developing a new digital system for the company’s customer base around the world. This is the brand’s first global agency appointment for digital work. Critical Mass says it will deliver.

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Agency Finance Media Advertising 40

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

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MARCH 27, 2018

Last week we observed that adam&eveDDB was facing is “Eddie Jones moment” as it lost out to big Omnicom rival AMV BBDO in a consolidation of Virgin Atlantic (its account) and Virgin Holidays. This came hard on the heels of Harvey Nichols exiting through the Lamborghini-strewn avenues of Knightsbridge to TBWA (another Omnicom agency) and.

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MARCH 26, 2018

The Gunn Report (now owned by WARC) has ranked MediaCom London as the top agency for media excellence, as part of its Gunn Media 100. MediaCom is also placed number one on its list of the world’s top networks. MediaCom’s parent company WPP was also ranked the number one holding company globally. MediaCom clients took.

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