illumin
JULY 9, 2018
At AcuityAds , we pride ourselves on being at the forefront of the digital advertising industry. This isn’t just because of our cutting edge technology solutions and insightful data, it is also because of our interest in learning about the real challenges and priorities of our clients, in an effort to provide them with the best tools and strategies to achieve their goals.
InMobi
JULY 13, 2018
In a recent interview with TechEmergence, InMobi’s Avi Patchava, VP Data Sciences ML & AI, spoke about what he believes are India’s four biggest strengths to face the upcoming AI disruption. Read his views below: ·“India has an abundance of engineering talent which has been trained over the last 2 decades which needs to be funneled into a new direction due to the automation of IT services.
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AdGlow
JULY 11, 2018
Influencers are people who have a passion and aren’t afraid to tell the world about it. W hether they're sharing cooking tips, style trends or gaming hacks, they've gained immense popularity and are winning hearts of consumers all over the world.
AdPulp
JULY 8, 2018
Before moving to Texas in March, I’d never heard of Topo Chico, the mineral water from Monterey, Mexico that is ubiquituos in Texas. According to The New York Times, don’t even ask for San Pellegrino or Perrier in a bar or restaurant in Texas; they’re likely not served. Topo Chico gets a lot of support […]. The post Texans Prefer Mineral Water from Mexico appeared first on Adpulp.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
More About Advertising
JULY 13, 2018
London agency BMB has hired Jason Cobbold (below) as its new CEO. Cobbold was at US-based innovation agency Redscout and before that a senior suit at Publicis and BBH. He replaces long-serving Juliet Haygarth who left in December for health reasons. Last month BMB, majority owned by South Korea’s Cheil Worldwide, hired Matt Lever from.
InMobi
JULY 10, 2018
In our State of Mobile Video Advertising 2018 Report , we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years. But what will the space look like for the rest of 2018 and going forward? How will everything look in 2019, 2020 and beyond? GET FULL REPORT We’ve gazed into the crystal ball to see what the future holds.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Gods of Advertising
JULY 9, 2018
Many farms in Adland are still places where creativity can flourish. I hope yours is one of them. Yet too many creative farmers find themselves bound to making drab content, blunting once sharp skills at writing and design in order to manufacture info-graphics and “tool kits” for evermore unappreciative clients posing as marketing sages.
More About Advertising
JULY 10, 2018
Gareth Southgate is out in Russia doing a pretty good job of atoning for his notorious missed penalty at Euro 96, when he kicked the ball straight at the German goalkeeper and took the blame for England’s failure to bring football home that year. Now that he’s a style icon who’s setting the standard for.
More About Advertising
JULY 13, 2018
Global agency and marketing services deals were up by 88 per cent by value in the first half of 2018, according to new research by marketing consultancy R3. This was largely driven by new buyers (including consultancies) to the sector and marTech companies. 39 major deals were completed. R3 principal Greg Paull says: “It’s clear.
More About Advertising
JULY 13, 2018
Reese Witherspoon is the perfect antidote to the misery of #MeToo. Long before a constant stream of creative leaders started coming under the spotlight for inappropriate behaviour, Witherspoon took matters into her own hands.
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More About Advertising
JULY 13, 2018
Britain’s Sky makes about £1bn a year profit fom its 23 million subscribers in the UK and Europe, bidder Comcast (currently in the lead with a £26bn offer to buy it) makes over $20bn from a similar number of subscribers in the US and TV and film business NBCUniversal, broadcaster of the Super Bowl. Comcast.
More About Advertising
JULY 13, 2018
Nobody seems sure any more why the dinosaurs died out: was it a giant meteorite or did the weather change? The weather has certainly changed in adland with a raft of mostly senior creatives on their bikes in the wake of the #MeToo movement, not necessarily for sexual harassment but, in a new case, “offensive.
All About Advertising Law
JULY 12, 2018
Late June was busy in the Telephone Consumer Protection Act (TCPA) litigation world, with the U.S. Courts of Appeals for the Second and Third Circuits weighing in on an issue that arises all the time with the TCPA – what is and is not an autodialer. As readers of this blog know, earlier this year in ACA Int’l v. FCC , 885 F.3d 687 (D.C. Cir. 2018), the D.C.
More About Advertising
JULY 12, 2018
The current round of house cleaning in adland in the wake of #MeToo – some might call it a purge – has claimed its highest profile victim to date, Ogilvy Group CCO Tham Kai Meng who’s led creative at Ogilvy since 2009. Ogilvy CEO john Seifert said in a memo: Two weeks ago, I was.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
JULY 12, 2018
‘Power of One’ believer Publicis Groupe has announced the expansion of its country model organisation with several key appointments. Loris Nold, CEO of Publicis Groupe APAC since February 2018, will also oversee the Middle East and Africa; Jarek Ziebinski, CEO of Publicis One is appointed to the newly created role of CEO of Publicis Groupe.
More About Advertising
JULY 12, 2018
A few years ago these languid films were ten a penny but they seem to have gone out of fashion. Fashion brand Prada is undeterred however, offering us ‘Summer Illusions,” a winsome tale (actually it’s quite an artful product demo of Prada kit). And a striking bit of Portugal. Nicely directed by Marco+Maria. But do.
More About Advertising
JULY 11, 2018
Nobody can be quite sure what form Sir Martin Sorrell’s new communications company S4 Capital will take, although clearly digital production in the shape of first acquisition MediaMonks will play a big part. A seasoned soldier once observed that no plan survives contact with the enemy and, with a new entity like S4, the plan.
More About Advertising
JULY 11, 2018
Wieden+Kennedy London has hired a new creative director, Studio of Art & Commerce co-founder Flo Heiss. At Studio of Art & Commerce he worked on Brew Dog, Boots and Serious Pig. Before then he spent 15 years as ECD of Dare when the agency was one of London’s notable digital pioneers.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
JULY 11, 2018
Pretty well everything Apple produces ad-wise is good these days, it’s become the master of the well-shot product demo with a twist. Here’s another for its Face ID on the iPhoneX, encapsulating today’s nightmare world where you can’t do anything without a password. Suspect Apple might have had something to do with the creation of.
More About Advertising
JULY 10, 2018
The England World Cup squad are wearing M&S suits and manager Gareth Southgate – or St Gareth as we should now call him – has been cutting a dash on the sidelines with his M&S waistcoat and, presumably, tie and shirt. The embattled retailer has woken up to this with a few ads. Do they.
All About Advertising Law
JULY 10, 2018
Taking a page from Federal Trade Commission legend (and one of our mentors) Bob Pitofsky, the FTC recently announced that it plans to hold a series of public hearings modeled after the FTC’s 1995 “Global Competition and Innovation Hearings.” New FTC Chair Joe Simons said that the hearings will provide the FTC with an opportunity to engage in “self-examination and critical thinking” to ensure that the agency can keep pace with changes in the economy.
More About Advertising
JULY 10, 2018
French black raspberry liqueur brand Chambord has appointed London independent Brave as its new creative agency following a review run through Creativebrief. Prior to the review Chambord, owned by Brown-Forman Brands, spent four years at Wieden+Kennedy who produced the striking, if somewhat enigmatic, ‘Because no reason’ campaign. Marketing manager Emily Richardson says: “We’re thrilled to.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
JULY 10, 2018
Anyone out there have a digital media buying business – with a base in data analytics (obviously)? If so it could be the next target for S4 Capital’s Sir Martin Sorrell because that’s what he says he wants to add to €300m digital production company MediaMonks. It would be characteristic of Sorrell to begin his.
More About Advertising
JULY 10, 2018
Publicis Media has completed its deal to take 212,000 sq ft of office space in the BBC’s refurbed HQ at White City in west London, the biggest office letting in the UK so far this year.The new building will house all Publicis Media’s brands: Starcom, Zenith, Digitas, Spark Foundry, Blue 449 and Performics. Other tenants.
More About Advertising
JULY 10, 2018
Former WPP boss Sir Martin Sorrell has won the first round with his old company, beating WPP to $300m MediaMonks, a Dutch digital content company. Sorrell has had to bid high though, not just in terms of cash but in also, reportedly, offering the MediaMonks management shares in his new company S4 Capital. Sorrell plans.
More About Advertising
JULY 9, 2018
Summer 2018 is shaping up pretty well thanks to the sunshine and the World Cup, but by Christmas the harsh realities of the pre-Brexit UK economy look set to bring us all back down to earth. John Lewis will scale down its famous Christmas ad campaign, a casualty of the store’s declining fortunes (it doesn’t.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
JULY 9, 2018
The business story of the year in the UK is shaping to be the laying waste of the high street and bigger supermarkets by a combination of online shopping and penal business rates (some £27bn a year). Here and there though there seems to be an exception and Morrisons, seemingly stuck in the last chance.
More About Advertising
JULY 9, 2018
Is there a creativity crisis in adland? Good work still fights its way through but it seems to be getting harder. Two necessities for such work are money and the willingness to take a risk: to risk blowing your money and (maybe) the brand. Many advertisers these days seem prepared to suffer a slow, cheap.
More About Advertising
JULY 9, 2018
One way or another India features heavily in awards these days and here’s another candidate that surely has a Cannes category in waiting. It’s by Dentsu Webchutney for Chakra Tea and the wheeze in question is a tea kettle that generates wi-fi, thereby giving hard-pressed workers some digital R&R: ‘Chai-Fi.’ With these things you always.
More About Advertising
JULY 13, 2018
Has there ever been a more oafish politician than Donald Trump? The man’s a miracle. Among those grateful for his visit to the UK is the Women’s Equality Party and it’s celebrating with a campaign from lively London agency Now. #ThankYouTrump is top trending on Twitter it seems. Maybe they should sign Stormy Daniels for.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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