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People with screens are blasted by the advertising firehouse all day, every day. Thus, people with screens are conditioned to resist advertising. For buyers of advertising, and would be buyers, this built-in resistance must be overcome. The idea that advertising is annoying, a waste of money, or worse, needs to be put aside and the […]. The post Data Without Persuasion Is Like A Naked Biscuit—All Potential appeared first on Adpulp.
If it was a good idea then it probably is now and Nike has revived its famous Eric Cantona poster from 1996 for the Euro Championships in England (the one where Gareth Southgate missed that penalty against Germany) to celebrate France’s World Cup win. France didn’t win in 96 (although they did win the World.
My last post was about “responsible passion” as creative philosophy. I wrote that whatever the philosophy a creative professional has, it must strike a balance between passion and responsibility. We are craftsmen as well as salesmen. To do the job right, “you’ve got to do both.”. Now I’m going to talk about staying creatively fit and remaining relevant, which is a critical part of any creative philosophy.
Summer is here, and the chances are you've noticed a distinct increase in the number of hotdog-legs, unicorn inflatables, sunsets and cocktails appearing in your social feeds.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
We recently got back from Postback , the annual mobile marketing and advertising conference mobile measurement leader TUNE throws in Seattle. This was not the first time we attended, but yet again it was an amazing conference filled with impactful conversation and deep insights from industry leaders. While there was a lot going on, here are our top four lessons from Postback 2018: 1) Brands will Increasingly Reach Target Audiences through OTT devices/Smart TVs in the Future According to eMarkete
Lloyds Banking Group and, by extension its ad agency adam&eveDDB, is getting it in the neck for its ‘By your side’ ad campaign, the one with the black horse/horses. A majority of the UK public think the only side Lloyds is on is its own according to a recent ComRes poll commissioned by litigators acting.
Ford has been around the block a few time. Can the auto brand successfully reinvent itself as a car for smart urban women? Director Sheldon Candis of A Common Thread features three powerful women in Ford’s “Born to Roll” campaign from agencies Global Team Blue and UniWorld Group. The spot features artist Georgie Nakima, firefighter […]. The post When You’re Born To Roll, You Roll Up In A Ford appeared first on Adpulp.
Ford has been around the block a few time. Can the auto brand successfully reinvent itself as a car for smart urban women? Director Sheldon Candis of A Common Thread features three powerful women in Ford’s “Born to Roll” campaign from agencies Global Team Blue and UniWorld Group. The spot features artist Georgie Nakima, firefighter […]. The post When You’re Born To Roll, You Roll Up In A Ford appeared first on Adpulp.
It seems like we (and the NAD) can’t get enough of “best.” In a recent case , the National Advertising Division (NAD) ruled that the advertiser, Mahindra USA, Inc., could not claim its products were superior without reasonable evidence. Deere & Company, Inc. challenged Mahindra’s tractor advertisements as unsubstantiated superiority claims.
Native advertising was introduced to the market just a few years ago and has brought about fresh opportunities for advertisers to reach consumers in relatively inconspicuous ways. These ads typically manifest as an article or video, produced by an advertiser. They have the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform’s editorial.
Can you make the dreaded data sexy? Hewlett Packard Enterprise is launching data-based business product Edge Computing and trying to do just that with a new online and social film by acclaimed director Joe Wright of Sibling Rivalry. Wright says: “I think the film is a great example of how Sibling can take a subject.
Car buying is often a complex math problem. Buyers weigh the cars’ specs, along with the monthly costs to operate the car during the buying process. The fact-based analysis lives alongside the emotional factors that influence the purchase decision. Buyers can’t help but ask: Is the car cool? Is the car fast? Is the car […]. The post You Can Buy Boxy, Boring And Fuel Efficient Or Drive A Honda appeared first on Adpulp.
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Any organization with a publicly-facing website—in other words, virtually any organization—should be aware that the World Wide Web Consortium (W3C) recently published its most recent update to the Web Content Accessibility Guidelines (WCAG) 2.0, titled WCAG 2.1. The W3C is a private organization that develops website accessibility standards. As you may now know, in recent years, the WCAG 2.0 has become the widely accepted industry standard of technical requirements for making websites, mobile
There are hundreds of lists of things only Baby Boomers will remember. I stumble upon them every month or so. The latest one from Good Housekeeping : 28 Things Only Baby Boomers Will Remember … Here are 28 things only Baby Boomers will remember experiencing … Usually, some Baby Boomer puts these lists together. This time, no. So there are anachronisms and cognitive dissonances every which way - telephones, gas stations, cars from the 1930s and 1940s, and so on.
Meeting room company Condeco has appointed Dentsu-owned gyro as its first global agency following a pitch. Founded nearly 20 years ago by CEO Paul Statham, Condeco has picked gyro to launch a new product early in 2019 and support its marketing externally and internally. It works for a number of big companies worldwide with a.
The news business is under attack from every direction. POTUS says any news that doesn’t flatter him is fake, and people believe the casino king. What’s even worse is a market that has lost interest. Did you know that a 2017 Pew Research Center study found that 67% of the U.S. population consumes news in […]. The post The Disrupted and Disappearing Press Also Diminishes Advertising and PR appeared first on Adpulp.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Do you have the best wireless provider? If so, best in what sense—the best contract, the best devices, the best connectivity, the best value? That was the issue NAD recently addressed when it recommended that T-Mobile discontinue its “Best Unlimited Network” claim. AT&T challenged T-Mobile’s tagline in a recent NAD case , arguing that it was an unqualified superiority claim that T-Mobile couldn’t substantiate.
R/GA has been the jewel in Interpublic’s crown, a digital first creative agency with the ability to perform in all media and its own box of tricks. But founder Bob Greenberg’s agency is now looking to fill its two biggest creative roles: global and US CCO. Global CCO Nick Law left in January for a.
Today the long list for the Man Booker Prize long list is launched with support from a very unlikely partner, Ikea. The flat pack furniture retailer – known for raising stress levels with its scant instructions and missing parts – is inviting customers to relax in a comfortable reading area at its Wembley store, where.
The newly redesigned 2019 RAM 1500 is earning the attention of truck buyers from coast-to-coast. The truck looks great, but what about the specs? What can this new truck do? RAM’s design has remained virtually the same since 2009, so there’s a lot of ground to cover and AmericanTrucks is offering RAM fans a detailed […]. The post Aftermarket Mods Take The 2019 RAM 1500 To Incredible New Places appeared first on Adpulp.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Are 30-second ads making a comeback? For years they were the staple of commercial TV everywhere then other sizes came in – often at the hands of that dangerous beast the “creative” media buyer – and a few years ago a minute and longer was all the rage as big budget campaigns aimed at YouTube.
Amazon passed $2bn in net revenue (profit) for the first time in the second quarter of 2018, boosted by its rapidly growing high margin cloud computing business (is there anything Amazon doesn’t do?) Buried in the numbers is its ad revenue and that reached a chunky $2.2bn, way ahead of expectations and equivalent to a.
One of the intriguing aspects of this disrupted business world is the number of big companies selling things that undermine their own products – like car companies investing in lift services. Booze, beer in particular, is under pressure from all sides with no apparent strategy on the part of the big brewers other than to.
Has Wall Street fallen out of love with Facebook? The social media behemoth’s shares fell 20 per cent yesterday, not so much because it narrowly missed its quarterly earnings target of $13.3bn (posting $13.2bn) or that user numbers slipped back in the US and Europe, its most valuable markets, but a doomy warning from CFO.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Is the Apple iPhone X struggling? There seem to be an awful lot of ads for it, more than the norm from Apple. Here’s the latest featuring the A11 Bionic chip no less, a powerhouse that let’s you game away while conducting the rest of your life on your iPhone. Isn’t Apple now saying it.
Three of the “big four” holding companies have filed their first half results, with IPG the standout winner, thanks to its 5.6 per cent organic growth in the second quarter of 2018. Only WPP is left to go, and we won’t hear from them until September 4. The UK-based group has always filed later than.
Digital media platform Smartology’s mission is to provide a reputable site network for blue chip advertisers. CEO Mark Bembridge explains. 1/When did Smartology start and why? While advanced taxonomy and machine learning techniques existed in the broader technology sector, news brands weren’t using these to improve their readers’ online experience.
New ITV boss Carolyn McCall (below) announced some sagging half time earnings this morning – a bit up on a hardly stellar 2017 – and revealed a little more about her ‘direct to consumer’ plans, that is a streaming service to rival the might of Netflix, Amazon Prime and their smaller rivals. In this she.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Argos seems to be thriving under its newish Sainsbury’s leadership (not entirely sure about Sainsbury’s), fighting its corner against Amazon in the UK, assisted by a number of jolly, upbeat campaigns from agency The&Partnership. It’s old-fashioned ITV advertising for a new kind of shopping. Here’s the latest aimed at parents shopping for new school uniforms.
The recent World Cup was, by most people’s estimates, a success and that was certainly the case for the brands scoring highly in digital agency DMS’ round-up here. Adidas will be pleased that it saw off Nike – just – after paying all that money to FIFA. What was Spotify doing in third? The next.
Could WPP be going Chinese? According to Sky News China’s Alibaba and Tencent (usually fierce rivals) and China Media Capital Holdings (backed by the Chinese government so important) are interested in taking minority stakes valued at up to £2bn in WPP’s Chinese operations. WPP executive chairman chairman Roberto Quarta and joint interim COO Andrew Scott.
Saatchi & Saatchi New York is in Procter & Gamble’s good books at the moment, following its big Cannes Lions win for Tide, and seems to be playing the lead role in Marc Pritchard’s new ‘team of all the talents’ US agency for a number of P&G brands. We know not if Olay is going.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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