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Content Marketing World conference and expo will be filled with sessions and information that specifically address key topics that agencies should know more about. . Even though this conference is huge, there are definitely a number of sessions that are specific to agencies to help them understand the content marketing for their own new business plus the strategies and tactics they should be using for their clients. “Clients want traditional advertising as well as content marketing, so it’
Smart cities have long been a concept reserved for sci-fi films, but with recent technological advancements, they’re quickly becoming a reality. Media owners have begun to make city-wide audiences available and more addressable using smart city technology in less intrusive ways than the retina scanning technology that served up personalized ads in sci-fi thriller Minority.
My previous post: 28 or 52 or 103 Things Only Baby Boomers Remember While banging it out I began thinking about commercials that have stuck with me through the years. They’re not necessarily the best or most famous – simply ones I loved, knocked me out. Although the advertising revolution was well under way by 1965, I remember first seeing this commercial (I’m fourteen) and just going batty.
Non-profit organizations and political movements are often so laser-focused on their goals, they fail to see the importance of process and the best path forward. Even fewer have a talented team of brand-builders on the job. Thankfully, the ACLU is the exception to this rule. According to Fast Company, the ACLU’s product development team is […].
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
There are 3.7 billion smartphone users in the world. And, more than half of them use mobile for upwards of 3 hours every single day. With such a colossal scale of reach and depth of user engagement on mobile, it is safe to say that the bulk of any brand’s customers are on mobile, all the time. Mobile has become an average consumer’s native screen and is central to many facets of her life: content, social media, shopping, gaming, entertainment, and much more.
Simon Dent is the founder of Dark Horses, the sports marketing agency backed by UK creative agency Lucky Generals. Dark Horses’ clients include Nissan, Wiggle, Just Eat, Peloton and Southampton FC. With the Premiership starting tomorrow (August 10) chief coaching officer Dent names his first 11 football ads. 1. Carlsberg – Old Lions 2. National.
“Slamming and cramming” might sound more appropriate in professional wrestling than telecommunications, but it’s the Federal Communications Commission and not the WWE that’s making moves in this area. On June 7, the Commission approved new rules aimed at stopping both slamming and cramming by telecommunications carriers, which we’ve summarized below.
“Slamming and cramming” might sound more appropriate in professional wrestling than telecommunications, but it’s the Federal Communications Commission and not the WWE that’s making moves in this area. On June 7, the Commission approved new rules aimed at stopping both slamming and cramming by telecommunications carriers, which we’ve summarized below.
Big news from Boulder this week. Alex Bogusky, one of the original founders of Crispin Porter + Bogusky, has rejoined the agency as Co-Founder, Chief Creative Engineer. Finally got to meet one of my all-time ad heros, Linus Karlsson. The timing sucks but we still had great fun. pic.twitter.com/jR2dhwJvYZ — Alex Bogusky (@bogusky) August 3, […].
Left side of my tank… I maintain a 180-gallon reef aquarium in my home. Try to anyway. The coral reef is the most complex, delicate and beautiful ecosystem in the world. Lighting. Filtration. Water parameters. Flow. Everything has to be calibrated and monitored in order to even passably mimic a real coral reef. One or two miscalculations and your reef crashes.
A senior UK government press officer lost her job after saying that the day of the 9/11 attacks on the World Trade Centre was a “good day to bury bad news.” Nothing so spectacularly tasteless in adland mercifully but we’re into August and the height of the summer holiday season is a popular time to.
The Federal Election Commission recently held a public hearing to discuss its March 2018 proposed rule aimed at providing voters with more information about who pays for or sponsors online political advertisements. The private sector has adopted a solution to the issue. On May 22, 2018, the Digital Advertising Alliance (DAA) took the first step to alter the status quo by unveiling a new, industry-wide PoliticalAds transparency initiative designed to bring greater transparency and accountability
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Columbus, Ohio-based fast-food restaurant chain White Castle has always had avid fans—the kind who would spend 45 minutes watching a Facebook Live stream about chicken rings. If you didn’t make it all the way through the above, watch this condensed version of the mocvertisement: According to Ad Age, hosts Heather and Janelle responded in real-time […].
The True Reach® Insights Platform was designed to harness all publicly available view data for digital video campaigns and track how the content performs in real-time. By gauging the specifics of how users are interacting with content across dozens of major platforms including YouTube and Facebook, the platform can help brands to understand their Share of Attention®.
Once it was the future. Now, apparently, crowdsourcing has had its day. Havas has shut down its Colorado-based crowdsourcing agency Victors & Spoils, which it bought in 2012 under the leadership of then-CEO, David Jones. At the time of the acquisition, V&S had been going through a period of huge growth, working with clients like.
Deputy Attorney General Rod Rosenstein – the second-highest-ranking official at the Department of Justice – recently announced the formation of the Task Force on Market Integrity and Consumer Fraud. The announcement came at a widely publicized press conference, a signal that the Task Force ranks high on the list of the Department’s law enforcement priorities.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
How many emails per day do you receive? How many of them request money from you? If you’ve bothered to donate to a political campaign, or non-profit, you’re under constant pressure to give more. If you purchase a product or service online, it’s the same onslaught of emails that never end. To make matters worse, […]. The post Juanita Jean Ain’t Messin’ appeared first on Adpulp.
Clients the world over are preparing to throw more money at their communications problems. According to 1,000 marketing chiefs surveyed in 10 countries by the Dentsu Aegis Network, fifty-four percent expect to spend more on digital platforms in the next two to three years. It’s hard to say if this is good news or not. […]. The post We Can Eliminate Bad Advertising, But It Will Cost Many People Their Jobs appeared first on Adpulp.
McDonald’s revealed in October that it was shifting from a single global media agency to a small roster of preferred local suppliers. This was never going to be good news for Omnicom’s OMD, which has held the business exclusively for 15 years. That’s a very good run, especially against the backdrop of ongoing media trust.
Sports Direct’s Mike Ashley has finally trousered a department store chain after years of trying, buying House of Fraser from the administrators for £90m. This includes 59 stores (and all stock) and, potentially, 15,000 or so employees including concessions. Ashley (below) also owns Newcastle United and £90m probably isn’t that much more than manager Rafa.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Dentsu Inc has reported strong results for 2018 so far, with organic revenue growth of 4.5 per cent across the first half of the year and 4.9 per cent in the second quarter. The Japan-based holding company’s numbers are boosted by its good new business record over the last year. Thanks to wins including AB.
It might seem like Ikea and its products are everywhere, but until today, India has had to manage without Swedish flatpack furniture. The concept is so new, in fact, that Ikea has hired an in-house team to assemble furniture for its Indian customers, not known for their love of DIY, before they even leave the.
Mars, which had previously cut and sliced its media across the world, has consolidated everything into WPP’s MediaCom, the biggest win so far for the new regime headed by Mark Read at WPP. Mars is reported to spend $1.8bn (£1.4bn) on global media. The account was previously shared between MediaCom, Publicis Groupe’s Starcom and Zenith.
Funny or not? California fast food chain Jack in the Box is plugging its teriyaki bowls with Jack himself inviting female staff to “feel his bowls.” A straight red card in the #MeToo era surely? Things pick up when the lawyer makes an appearance. MAA creative scale: Hmm. Non-committal 5.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
The Advertising Standards Authority has banned ads by KFC and Kellogg’s for targeting children with products that are high in fat, salt and sugar. A commercial for Coco Pops Granola featuring a cartoon monkey and a hyena getting excited by the “chocolatey” taste, was broadcast during the children’s version of “Mr Bean.” Kellogg’s argued that.
Unilever’s Sunlight, once a soap (invented in 1884) is now a range of laundry products is now Africa’s second largest FMCG brand after Coca-Cola it seems. So winning the brand across Africa after a competitive pitch is a welcome coup for WPP. WPP says its Team Unilever/Africa offered a “simple, integrated solution drawing on strengths.
Adidas is for “creators,” or do it’s been telling us for the last couple of years. In one instance by showing dozens of its star sports properties (and David Beckham) sitting around looking all, well, creative. But now it’s decided to do something useful by seeking to combat plastic pollution of the oceans by designing.
“Audi on demand” allows you to rent an Audi via an app and, if you live close enough to an Audi centre, they’ll even deliver the car to your door. It’s like Zipcar for the upwardly mobile, with prices from £100 to £1000 a day. Hamburg agency Uberground (nice name) has done a series of.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
WPP is facing a test in the UK as it searches for CEOs to lead two of its biggest agencies, Ogilvy and Grey. Ogilvy’s Charlie Rudd – who was CEO of the ad agency, but recently had the title of chief client officer thrust upon him in Michael Frohlich’s dramatic revamp – has quit. And.
Usain Bolt is back in another BBH ad for this site’s least favourite media owner Virgin Media (if we were a BT customer it might be different), flogging “super fast fibre.” Saw a report the other day that compared claimed broadband speeds with the reality and the reality is that you might just get these.
It’s very nice of Land Rover and agency Spark44 to make a commercial for Jim Ratcliffe of chemicals giant Ineos who’s planning to make his own version of the Land Rover Defender, discontinued by JLR. But here are lots of Defenders up in the foothills of the Himalayas doing what the venerable rattle traps do.
The number of inspiring primary wins by women candidates this year is an exciting development and a great sign that the women of this country have zero intention of being told how to conduct themselves by clueless old white men. In a season of big political news, the hits keep coming. This week, Sharice Davids, […]. The post Kansas Democrats Want Sharice Davids, A Fighter and A Scholar, To Battle In DC appeared first on Adpulp.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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